Atlanta Georgian. (Atlanta, Ga.) 1912-1939, November 20, 1912, HOME, Image 11
■ IS IN HANDS
MOOT FOLK
TONIGHT
Ts .-. will be the big night at the au
b, .>.iie show —the Society night, the
suit night, the exclusive night,
(ft. .imble tariff affair.
]■ -is an even dollar to get inside
, .t ils tonight, and once there you
• ib elbows not only with the elite
:inta. whoever they are, but the
b ,,. i whatever that means) of sur
g cities, who will be here for
b !t . 2 right of the big show.
■' T!_ i- limousine night, coupe night,
eleeii-p night, big car night—the night
. mid automobile CLASS.
All ' ie swagger automobile set will
. tiic." tonight. They know that the
ou l , i rate will keep out those less
a i.ely inclined. They know that
j. W ;i! be the big chance to look over
the bic ■ :, r> without danger of a jam
0 r anything of that vulgar sort.
Ad Men Tomorrow Night.
... Tomorrow' night the scenes will be
shifted. It will be the Ad Men’s night,
and the proceeds will.go. on a 50-50
basis, to the Associated Charities.
The Ad Men are working up this
night as such a thing was never worked
tip before. They’ll have all the gang
•there. They’ve sold tickets far and wide.
Its a great show and a greater cause.
-‘The combination will be irresistible.
The Ad Men’s club has arranged a
.big parade for early in the evening.
•They have secured the Fifth regimen’
•band, and they will parade the streets,
ijflft strong. They confidently expect the
largest crowd of the season.
Out-of-Town Folks Arrive.
Today witnessed the big influx of
.out-of-town visitors. The rates of
fered on account of the Appalachian
Good Roads convention are in effect.
The convention is in session—and that
means that automobile men by the
hundreds are here, for automobile men
and good roads enthusiasts are usually
one and the same thing. The delegates
to the convention are slipping down to
the Auditorium every time there is a
Hiance offered and are helping to swell
thp attendance.
OHIO BUILDS ROADS.
Figures compiled by State Highway
Commissioner James Marker show that
Ohio has so far this year contracted
’or the construction of more than ISO
niles of road. Between now and Jan
iary 1 contracts will be let for the
instruction of about 25 more miles.
Special Exhibit of .
Beautiful Limousines
NOT SO LONESOME AFTER ALL
I—1I — - ” ■ ■ - - - -- ■
. .. . 1
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a .£ : J Ofc s
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Hiis is the famous Premier prairie schooner that carried the baggage for the twelve Pre
miers that crossed the American continent from Atlantic City, X. ,1.. to Los Angeles, Cal. It is
on exhibition now at the Automobile show.
The strides Atlanta is making as the
automobile center of Dixie is indicated by
the fact that the Jackson Motor Company,
of Jackson, Mich., has just decided to
open a branch here. This company is
negotiating now for a Peachtree street
location. Space has been secured at the
show, an exhibit of cars expressed from
the factory, and the new 1913 Jacksons
will be on exhibition at the Auditorium the
rest of the week.
Fred J. Strong is manager of the new
branch. He has been -with the Jackson
company for. years. He will have most of
the South as his territory.
...
F. A. Witt, Georgia race driver, who
made his reputation handling E-M-F and
Flanders cars, and who is now with the
Flanders company, is a visitor at the
show. Mr. Witt is enthusiastic, over the
proposed consolidation of the Flanders
company and the United States Motor
Cotnpany, with Walter Flanders head of
the new consolidation. He, like every-
“ Limousine Week” at the
Display Room
Come See the Rich Luxuriousness Embodied in
These Handsome Closed Cars—the Masterpieces
of the Body Builders’ Art. =============
Th? Special Exhibit Gives You This Opportunity.
II MOUSINEWeek at our display room means that you
can here see limousines in which the imagination
J of the most fastidious can find nothing lacking in
character, tone or completeness.
The .Vew HUDSON “37” limousine body is designed
by recognized artists—men who build ?5,000 and $6,000
closed cars.
These limousines embody the master strokes in body
building. The secret behind their surprising beauty,
comfort and roominess is that the Hudson Motor Car
Company is this year building 10,000 chassis. There is
not a maker of high priced limousines who builds over
2,000 pleasure cars and there is but one who has reached
output.
Hence the Hudson Company buys materials in 10 times
the quantity that the average limousine builder does. For
his production is smaller and material cost heavy.
Consequently at $1,750 less you can secure in the
.Ye w HUDSON “37” the same beauty, comfort, quality,
richness and tone that last year you were obliged to pay
$5,000 for.
Mechanical perfection is taken care of by the fact that the car is
the creation of 48 picked engineers, with experience in 97 famous
factories of the world. These men had a hand in building over
200,000 automobiles.
In concentrating all this vast experience in one car they worked
under Howard E. Coffin, America’s foremost designer.
The HUDSON limousine is electrically self-cranked and electric
lighted, it has a lull complement of lamps, consisting of dome light,
running board illuminators, head lights, side lights—in fact there is
nothing that youcan picture that is lacking in this beautiful limousine.
May we show you these cars during our special exhibition?
We should heartily welcome a visit from you at our display rooms.
FULTON AUTO SUPPLY CO.
Distributors
66 East North Avenue J. W. Goldsmith, Jr., President.
CF AIFW,) IFtp IFL. X
i3Rsi
THE ATLANTA GEORGIAN AND NEWS.WEDNESDAY, NOVEMBER 20 1912
’ ’
AUTOMOBILE NOTES
body else In the automobile world, pre
dicts big things for the combination.
« V «
' The crowds continue big at the auto
mobile show. All Southern records will
be surpassed.
And the attractive feature to the ex
hibitors is that there are so few' “joy
lookers” and so many bona-fide pros
pects. People aren’t there to hear the
music and to look at the decorations, but
to study 1913 models and to decide which
cars to buy. These people are glad to
have their names put on mailing lists
for catalogues and for circulars and are
real prospective purchasers.
• * •
"Dress suits tonight” is the order of
Show Committee Chairman Wylie West.
“No Tuxedos go. This is the big night.”
,T. B. Biddy, of the Consolidated Auto
Company, of Columbia, S. C., is touring
to Atlanta by motor.
...
Only one oil company is showing at the
Auditorium—and naturally it is a live one
—the Reed Oil Company, of 266 West
North avenue. This company is less than
one year old and has been going full blast
hardly more than nine months. Yet in
this time it has sold nearly 90,000 gallons
of oil, more than 80,000 pounds of auto
mobile greases and more than 25,000
pounds of automobile soap.
The Reed booth is one of the llvest spots
at the show. The Reed line ’ includes
Triple E, light medium and heavy; Double
E, light, medium and heavy; Single E,
light, ffiedium and heavy; A transmission
oil, B transmission oil, Reed’s motorcycle
oil, compression cup grease, semi-fluid
greakb, fiber transmission grease, graphite
semi-fluid grease, graphite tranmission
grease, automobile soap, “Easy-Shine”
metal polish and resurfacing fluid.
• * •
Among the most interesting of the vis
itors at the Atlanta show are Mr. and
Mrs. M. K. Sabin and little daughter, of
Battle Creek, Mich., who arrived in this
city from Jacksonville, Fla. The speed
ometer of their Buick car shows mileage
for their present trip of more than 6,000
miles and Mr. Sabin states that his car
ture 68 have consisl ed of one lone punc-
Mr. and Mrs. Sabin left Battle Creek
September I and drove to New York
I hey visited Philadelphia and I-ong Is
lanu. and then drove to Springfield, Mass,
front which city they returned to New
’ ork 1 hey then made the trip to Jack
sonville, and visited St. Augustine, Dav
tona and other Florida points. They are
now on their way home and their mileage
wdl be more than 7.000 miles at the com
pletion of their journey.
.. tr ,6’ bas been less expensive than
'J ," c traveled by train,” said Mr
Sabin. and I figure that I have saved
almost enough to pay for the ear. We
have stopped at good hotels everywhere
rhe only money expended on the car has
been for oil and gasoline, which was in
significant. The roads everywhere have
been good, and in many places' ideal ex
dTffl| n uftils e there rlda Sand - We ’ lad iome
“Everywhere we encountered countless
motoring tourists. The number of people
traveling by motor car is little short of
wonderful, and m my opinion, this feature
of the automobile game insures its per
manent success. Touring Is growing more
and more popular every year, and the
increasing number of tourists alone will
provide a market for all the cars that can
be manufactured for years to come.”
♦ * *
A. L. Talbott, new Southern district I
manager, of the Swinehart Tire Company, I
is a daily visitor at the show.
The Johnson-Gewinner Company's
booth lias been besieged by a steady
stream of applicants for tickets to the
badger fight Thursday night at some un
named location. They could have dis
posed of 10,000 tickets.
Owing to the fear of police interfer
«nu«’ a . s ~b ^d? e r along with dog
fights bull fights and cock fights are un- I
der the ban, the location of the proposed :
scrap is being kept a secret. But full in- I
formation will be given anybody but the
authorities at the Johnson-Gewinner
booth. I’. S.—For men only.
♦ * •
Captain Henry W. Anderson, district
sales manager of the American cars, is
at the show.
♦ • •
One of the.show sensations is the Pre
-*r.“Gittle Six." Fully equipped at $2,-
73d. it is a stunning car at a good price.
The Premier lias live representation in
Atlanta in D. T. Bussey and Fred Steele
« * «
The Mitchell Motor Company's lectures
and demonstrations of their new 1913
French-American motor are hits of the
show. J. p. McAnulty, the demonstrator
from tlie factory, is a lecturer of rare
power and with a full outfit of parts in
front of him he always has a crowd
around the Mitchell space, listening with
rapt attention to his description of the
new machines.
* • •
The Seaton wheel, manufactured in 1
Nashville, continues to be. one of the |
( most Interesting features of the show.
I’nlllo the majority of spring wheels I
this Is no new proposition, but a tried and '
proven , ontrivance. An old wheel is |
shown at the Seaton space that has been ,
in constant use since May 7, 1907. It has I
oft li the same tire it started with. : <
has ..very .über wheel of the set. Th;.,
wheel han been 17,500 miles already,
"tie cent . ' expense has been entailed for
lires. 'I lii- serves to demonstrate that '
the Seaton wheel is no experiment but a
proven device that will give service.
.Much interest is being taken in toe i
project of the Seaton t'ompany to estab
lish a branch sale.- etrnpany it, Atlanta
to supl>ly the trade in Georgia.
* * •
R. J. -Slear made the assertion .'..st
week that he had cle< trie headlights so
powerful that he could make the strong
est gas are light throw a shadow. He
he done even better. Directly in front of
Slear's exhibit Is a row of six large gas
ar,- lights, with Johnson-Gew inner's ex
hibit at the far end of the hall. A pair
of 10-ineh Vesta headlamps lights up the
doorjam at th< bit end of Johnson-Ge- ■
winners’ exhibit. Any auto owner knows '
the difficulty in throwing a beam of light i
past an ordinary street lamp and knows
also what this demonstration proves.
• • •
Three thousand orphans were taken on
the annual outing by motorists at Buffalo, ,
The officials of the city of Indianapolis,
Iml., have taken steps to prevent the u.-e
of municipal automobiles for joy-rfdlng
orderv 1 tve been given to paint the
w.,rds ■ i'it;, of Indianapolis " on every cur
GARFORD PLANT IS CLEAN
Cleanliness is made an Important
i factor in the Elyria plant of the Gar
' ford Company, makers of Garford pas
senger and commercial motor vehicles.
Every department of the big plant is
kept as free from litter as a big force of
"W nite Wings” constantly on duty dur
ing working hours can make it. Parts
and materials gre neatly piled, and
passageways are never obstructed.
In the automatic screw machine room,
said to be one of the largest and most
modern in the industry, several men
are kept busy all the time, carrying
stock in anil out, and sprinkling saw
dust on the floors to take up the oil
splashed from the machines.
KEEP METAL OUT OF GREASE.
A little piece of metal such as a piece
of a cotter pin or the like accidentally
dropped into the can or pail of grease,
and subsequently put into the gearcase oJ
a motor car has been known to cause
much damage, and give the driver or
owner of the ear considerable trouble
and expense.
'
© Atlanta’s Greatest Auto Show ®
© ; ©
Society Day
t Wednesday .November 20th I
’ .’ . 1 <0)
0)) Admission, After 7:00 P. M., SI.OO e
® ®
OPEN DAILY FROM 10:30 A. M. TO 10:30 P. M. ®
| MUSIC AFTERNOON AND EVENING I
$) Supper Served in the Japanese Tea Room by the
Daughters of the American Resolution
U AodStoHoim Armory o Regular Admission, 50c ®
(&)< : le
—-yIII I Jill • •
XfALUE —what you get for your money—how much —
V is the most important thing for you to consider when
you go to the Automobile Show to look for a car.
“Value” is the basis of all the big claims we are making for the 1913
Mitchell; we know that no other car at the price offers so much for
$1,500, for $1,850, and for $2,500.
Go to our exhibit; then go to all the other exhibits with a
list of Mitchell features; you will come back to ours, inevit
ably—there is every sound, practical reason why you should.
Here are sonic of them:
The 1913 Mitchell has the T-hcad motor with 6 and 7-inch stroke, the extra
long wheel base, electric self-starter and lighting system; left drive and center
control; Bosch ignition; Firestone demountable rims; rain-vision windshield; Jones
speedometer; silk mohair top and cover; Turkish upholstered cushions: Timken
front axle bearings; gauges on the dash to show air pressure and oil pressure;
gauge in the gasoline tank which shows the amount of gasoline it contains ; and a
portable electric lamp which also illuminates the instruments on the dash.
All with T-head motor, electric self-starter, electric lighting system, and 36-inch wheels.
Prices
- Wheel Base Stroke F. O. B Racine
7-Passenger Six, 60-H. P 144-in. 4 1 4x7-in
2or 5-p»«senger Six. 50-H. P 132-in. 3 3-4xS-in 1,850
2or 5-pa«»enger Four, 40-H. P. . . . 120-in. 4 l-4x7-ln 1,500
Mitchell-Lewis Motor Company, Racine, Wisconsin
Mitchell Motor Co. of Atlanta 316 Peachtree St. Atlanta, Ga.
PRINCES OF INDIA ARE
BUYING HUDSON CARS
Blooded East Indian sovereign
princes, despite the many automobiles
which are made in England, are flock
ing to the American car.
J. W. Goldsmith, Jr., the Hudson
dealer, told today who the motoring
Maharajahs are. They are the Maha
rajahs of Tikarl, Chota Nagpur, Huth
wa, Nowagar and the Nawab of Bogra.
Their actions In purchasing Hudsons
instead of English cars when they be
came motorists may be a reflection of
the attitude of East Indians toward the
British regime. One thing which ap
pealed to all the East Indians in con
nection with American cars, and espe
cially with the Hudson, was the utter
simplicity. In addition, the silence of
the latter car when in operation im
pressed them, for it has become known
in India as “The Sili-nt Hudson."
Mr. Goldsmith told today how the
gorgeous Indian Equipages of state
were becoming a thing of the past and
that the upper classes were fast taking
to automobiles because of the saving
of time thus effected.
"The fame of Howard E. Coffin,” he
said, "is not confined solely to this
country, nor is the knowledge of his
board of engineers. It is said that men
in choosing cars abroad are often
known to ask whether Coffin has ap
proved this or that type of motor car
design, for many of the best known
methods of engineering practice origi
nated with Mr. Coffin. The addition of
the industry’s largest board of motor
ear engineers to the brains behind the
Hudson has given the car even more
fame. In Calcutta there are now ap
proximately 100 Hudsons on the
streets, some of the most notable of
British officials also owning them.
“But in India the princes and re
maining families of blue blood of the
old days still set the pace and the pop
ularity of the Hudson with them as
sures it a firm foothold in that coun
try-.”