Atlanta Georgian. (Atlanta, Ga.) 1912-1939, November 30, 1912, FINAL, Image 20

Atlanta Georgian., November 30, 1912, FINAL, Image 20

About Atlanta Georgian. (Atlanta, Ga.) 1912-1939 | View Entire Issue (Nov. 30, 1912)

Page of 26

Prev Issue Next Issue

Text PDF JP2 (4.4 MB) Clip/Print Image

Page of 26

Prev Issue Next Issue

Return to Top

Newspaper Page TextIISiS I LOZIEiII SIX '• lwslie Latest Creation of Engineer Perrin Embodies All 1913 Features. '"ln view "t th' >•"■! t.. u At..itnu i had nothing but a<lvan< ■ ami'Hit. • merits regarding our -Six. . mo’v than agri'-ably -ui;n •■•1 at ' enthusiasm which has Iw-n sin., n. | «aye Manage: Venable of the 1.,..,: |. “ srier agency. ■■Tin addition ■ ■ t L model makes ou line quite pi. Ipul has filled a long f< it want If; ■■Tie ‘Ty p. ,: a- Hi. new mmiH" Bf the Lozier family has been <| -ig lated. is th' latest creation of ' ■ Engineer John <l. Per tin of the l.oz • Itor Coinpans, of Detroit, ami .-m Iles all the lai -t features in auto jhlle construction. Tin motoi t d .e new economical ‘small bore am, dig stroke’ type, a design which. a j liceount of its exceptional power, lb xi-i Ability and economical properties, is f • | r supplant Ing most of th. p'eminent Ihump. .in , - I signers. 1 | “The ‘Typi • •,' wldl> smaller titan the Lozier with which 11 motorist? .ire hmiliar, v ill have the same symmetrl- which have always made tie k-v'A r distinctive, md in addition t > r ' jgk I'm title ■it t . i-. • i ■ .lititWiiHfy. the latest conception in body design at the Lozii i facto • “In designing this on- Perrin md his t associates endeavored to giv< to the American tnwtorlng public an : momo bile which would be c xeentionally light ■■.«,. speed and endur.im n.-.< > ary for ' •work of any kind. “This car is the product of th:- • years of careful study and exp< 'inen' t ing by Perrin and now that lie Im complisl<d Ids purpose in such factory manner, he will spend th, m■ t I three months in Europ makiny h, i ther search for design or sugy ~ti"i> that may improve the Lozier. u Before leaving to I'iuropc r. rui , was notified that lie had been edited t vice president of tlfo Seeiety o A n... f mobile Engineers.'' GRAMM TRUCKS ARE USED IN NEARLY ALL PARTS OF THE WORLD It’s u small old world, alter all.'’ i | says G. W. Bennett,, vice pe siden: •>f , the Gramm Motor Truck Company of I, Lima. Ohio. "No math how m, .tw.im, a person may get. he is certain to find products of his home country, cither . human or manufactured, which remind . him of this fact. “Gramm trucks tire to be found in t .0.-i every civilized country on tlie i globe where the transportation of goods j and persons is n factor, tine lit > in Manila is using twenty-five Gr.iiim. i vehicles now and ordering others at t'le < rate of about two a month. < "Honolulu is well supplied wit . Gramm*. several firms there using c i < product to replace their old systems "t I horse delivery. . "Brazil, Venezuela. Cuba, Porto Rico ' Australia. New Zealand .md many oth er foreign countries have long since be come accustomed to seeing Gramm t' in ks replace horses in the hauling "f nierchanilisi and passengers " OVERLANDS CROSS SANDS OF DESERT 1 IKE ARAB'S CAMEL . “The ' '■<• th< M ehigan i ■ sort” is th' nait" .tpplie. to an overlan.l touriug car belonging to Jl’, sawyer, of Cadillac, by an ■ nthuGa?tie woman motorist of Toledo. “The ca ■ • ■ three hours, tlirougli some of v . worst • v< ly." write- t: ■ i ■ i.. st , ; \\ Benni Overland I'ompr.ny “There wasn’t a foot •!' :| i.nirii.x that wasn't typical 'Michm , , i, ... ,• and any one who has . ..,, pirn wastes of that t'gi..n know t t it means sand to the hub- a t . • ti ... and occasional holes tliai .-. ■ bl, nothing so much a- the bottom; -> ( . . ■ FIRESTONE COMPANY MOVES TO HANDSOME PEACHTREE ST. HOM! Wylie West, manager ot in. ; Tire and Rubber t'omp. .-. by the re. ent tit e • the I: I ing which destroy,., i r . tl entire stock of good--. ~ m tTie old place at 5s Auburn \emi. opened up at 25:1-5 . I' . with a carload shipment of J ..•, ~ tires and a mas- of . , ~ , n , needed by the ne • ci.-t <.f t,„ Besides his new •~y ~, tir. - has in sto k ■hgir tubes tmi rln The unit pla • ahJWniu I'.'t HHMMikLL u£ 't 'V' I ■ pi • ul' I ' n NEW STUDEBAKERS INTERESTING i f ~ ~ (x - z I £ Tim six" <>f the l!ilo Studebaker line. Cars Equipped With Self- Cranker and Six-Passenger Bodies. Just till <\| - ITS Vt Ft ; .i>. the la< k of striking novelt v in th< new iop of motor <;ii . .dtniL.: comes tie* Studebaker <'orimration v itli .1 feature io obviousl.v good that e\ci-\ «m« is Aondering w hy it hasn’t b< < r .n lomera! isc for \car- Thc innovation is . sealing arrange nent, which, while a< c<mimo<i.ning six nlult passenge.-, instead of the con .entional five, presents rakisii. graceful ims heretofore attained onl\ by high lowered, four passengei types. The new Studebalo r body is narrow graceful and long, ami avoid* the hig ; hiring r< ir seat. The ample room in he tonn> an is oceupicil by four forward facing s. at> . the front, pair of which, Mien not in use. fold compactlx and pivot against the sides out of the wav. Tbir hodv wiil !»,■ t he*standard < ipiip -1” 111 of both t tie St udebalo r ami lhe Studebr.lo r "Six.” Aiiothi Studebaker mi\« ii i- an icctri' self - cranking and lighting de vil.■. declared a marvel of powt r, siin pliciiv atr compact m-s--’. This de\i«x "tunvis with the motor bv in. ans of a "t 'in \\ h-n the ear is running I!ii ' ie.trnal upuprtiis stores up cur ’• ih. The clanking op. ration is gov ':l ' d "V a eah. attached to a handli "n ih< te. ritig column. With this c.. i'l* it hl lam, the Heei-ie motor cranks tk' ■ r indetinitely for a half hour, if lie. . .-.-a , \ at >*p. •. , of X(l r< V (illlt ions p- r ■ mu!' s - Manage. Benson dei lart s that ’Ge '\\ Im. .11,th). .- Si mielia iar ilea I '■r I" fill everv possible v\ant of their rustoniei Ih. Studeoake] a trernen- dousl.v eap.vble .a:, d< vcloping wonder ful powei with an amazingly small mitlay for suppli 's,” savs Mr. Benson. In workmanship and material it rep resents the V. r\ best efforts of tile Studi halo , shops. •‘The ‘3s* is i large, high-grade tour r. hi f• . witi' e\ o|-\ conv cnleuce comfort. Ii remarkably light for it size , ii. po\\ <r, and 'as gone though the tom hesi ~rt of tests with living color - " ' x ••: i - .mi vv ha t eV. r\ •no xpect. , 11 > \ <\vdim er car. put No-Rim-Cut Tires 10% Oversize A Million a Year This year’s sales on Goodyear tires W ‘H The Final exceed a million casings. The present aver- ™r.. , T . age is 100,000 automobile tires a month. Winter 1 reads 1 hat breaks all the world’s records. Yet the demand has '' c !I “ v ' enow pet our highest ideals compelled us to increase our capacity to 8,000 tires a day. tread.' 1 ‘ K " 1 " 111 a P e!fevt non-skid All because these tires—after 13 years —represent the it’s an extra tread, made of very last word in tire making. tough rubber, vulcanised on to the Our patent tpe the No-Rim-Cut tire-ends forever ’^The'bli^k'^aVe all nm-cutting troubles. immensely enduring. They present And our 10 oversize, under average conditions, adds roa<! surface countless edges 25;:- to the tire mileage. Xg grij ’ g ’ aSP W ' th “ buH - the vogu of odometers since 1909 —our tire sales f'-ach block widens out at the base,so have multiplied 12 times over. Because motorists know '[ ;e stra >”distributed over the fabric „o„ by measured mika,.- wha, the Goodyear economy perfectly solved. One glance will Your own odometer will sell you these tires when vou convince you no other non-skids com- r>nr-» 1... ;» J pare with this invention, once let it make comparisons. j Write us for the Goodyear Tire Book. Come and see T -” THE GOODYEAR TIRE & RUBBER CO.. Akron, Ohio I | I No-Rim-Cut Tires ATLANTA BRANCH Dr 'CHTREE STREET With or Without x’phone lv> 915 and 797. Non-Skid Treads The Atlanta Georgian Automobile Department ! * 1 out bv Studebaker. Like tin other cars jof the line, it has received a thorough I test. Ji - H. xibility is wonderful. 1. as- , i fords the same comfort and conven- I ienco as the •35.’ ” Th.- tin., new Studebak»?r cars have similai radiatoi contours and are tin bodie-,; - h.i-ses black', brighv parts, nii’kei. ah have long-siroke motors, equipped vith a constant - level sysHeiff of lubrication, a feature of vvbicb is a sight gauge on th.' (lash, through which the oil Hows constantlv. A fore-and- T". ling device .r uniform on ah i’iteo models All arc equipped with demountable rim* ■ an.ving Goodrich j !i " ’ 30 hj .; 1-2 tor the Studebaker ' 31x1 for the Studebaker “35” and Six.' Th. v are marketed with full I AUTOMOBILE NOTES —— k Biki",' 5.i1,,. in both tliv truck and pleasure ear tt"i'artinent» have under gone ill. greatest increase this year In tile history of the company, and every thing point- to 1913 as a period of un precedented sales doveioptneut for this company. Tlie. t is ,1 great demand for tii. me "ittm-si-zed ear, according to the State ment of R. U. Losey, manager of the Atlanta Buick branch. “Witiiout re gard t<> priei . the meiilum-aizotl eat Is th, favorite,' .-.aid Mr, Losey, "as it lias been proven the most practical from standpoint? of maintenance and ease of operation. Tile man with un limited mom ;, is turning to this car, as moneyed -people a.- a rule are practical. That is the way a majority of them acquired their wealth.” The formal appeal of tile Central Auto Company of Grand Rapids, .Mich., from Ute decision of the referee in the reliability run of the Grand Rapids Au tomobile i lub, held < tetober 21 to 24, 11'12, unde!- official sanction grant No. 532, in penalizing No. 7 Cadillac two points under rule 513 of the 1912 con test rules for tile raising of the hood id' the ear while in neutral control at Kalkaska. .Mieii.. on October 23, by an individual who was in no wise connect ed witli the tour, was overruled and tin di eis'on of thf referee aftirnied. I a • c 'oey -Al itch ell Auto Company of Chicago and Ute Stutz. Motor Car Com- equipment. including self-starters and "Jiffy" curtains, the Studebaker "25" at SSSS, the Studebaker “35” at $1,290 and tile Studebaker "Six” at $1,550. The relationship between the cars is emphasized to an unusual degree it. a series of interchangeable features. Cyl ider sizes of the ”25” and "Six” re identical. The “Six” and th.- “35" em ploy th. same chassis, back of the mo tor, including the full floating rear The Studebaker plants are completing tile work of furnishing branches ami dealers with a full sample line a task involving the production of 7.500 ears. I As soon as all are supplied, delivery w ii, lie I" gun on tile thousands of retail orders for these ears already on the books of the corporation. pany of Chicago, respective entrants of two Coey-.Mtteliell and a Stutz car in the "Around l.ak. Michigan” reliabili ty run of tin Chicago Motor elub, held October 21 to -5. 1912, under official sanetiifn grant No. 51.1 K. were disquali fied and suspended to June I, 1913. for violation of t«ule G 2 of the 1912 contest rules in failing- to report for start or presenting stttist'actory excuse to the ■ -c r huvina slgnei tli> otiiel.il entry 111.'nk of he tour. Kor violation of rule 75 on advertis ing tin- performanee Xis the Molim and Rta Vi't-Chic.igo cars, which t.'ti.tiei pated in tin Around Lake Michigan" tour, conducted as a grade 111 non stock run, as being the performance of “stock ears," the Moline Automobile Company of List Moline, 111., and tin Staver Ca riage Company of I'hieago were disqualified and suscj led to June 1. 1913. The responses from eotniTiereiul or ganizations to the invitation of the A. A. A, to send delegates to tile Eed eral aid gathering are pronouncedly fa vorable troth every part of the United States. The Commercial club of Great Bend, Kans., takes the lead in actually naming its delegation, l-'red Zutavern am \\ t'. i’eder having been desig- nated. Many of the largest chandlers of commerce and boards of trade in tltc country have promised to be prom inent in tile convention. TRUCK BUSINESS INCREASES. | In the country-wide substitution of motor trucks for horse-drawn vehicles in commercial fields, the approach of winter sees an increased activity on the part of large concerns in protecting themselves against delays Incident to cold weather traffic conditions, t Prepa rations for holiday trade also has had its effect on the motor truck business. \ ---y T / ■ .-!■ , '-XT . jlB A . .... '.' W - ■ “the Secret of this Rich Luxuriousness 7he Master Strode in Body Building is Embodied in I he Hudson Limousine and Coupe—the Achievements of Noted Body Builders .. . . THE secret of such richness lies in the fact that this year we build 10,000 chassis. A year ago, when we produced less cars than we do now, this extraordinary luxury' and distinction was not a correct commercial equation. But now we build 10,000 pleasure cars. \\ e do not know of a maker of high priced limou sines who builds over 2.000 pleasure car . and there is but one who has rta< lied that output. Building 10.000 chassis we buy materials in ten times the quantity that the average lim ousine builder does. For his production is small —material cost is heavy. Certain parts of the HUDSON limousine and coupe —the exact duplicates of those on the highest priced closed cars—we purchase lor half what the 2,000-output maker pays. 11 is not wonderful then that for approximately •fl 750 less you can get the same thing in the New HUDSON “37” limousine that last year you were forced to pay SSOOO for. Recognized artists in designing beautiful bodies—men who created SSOOO and S6OOO closed cars —were employed to build the Hl DSON limousines and coupes. FULTON AUTO SUPPLY CO. Distributors 56 E. North Avenue. J. W. Goldsmith, Jr., President. --- L - " - ■!-.»!: 1 2 -■ ■■■'!- MM ■ >ww»nu<WWTTM■Mmnm.oM wwvmt ~ii mi«—— n - i jx -.-«» i \W^ L Mitchell 1913 ™ | ONE of the important features in the Mitchell car for 1913 J J sSI is the long-stroke, T-head motor; and the most important point about the motor, aside from perfect materials and constrisction, is the Wl length of the stroke. t We make our motors with 6- and 7-inch stroke; long enough for the highest efficiency in *' ■ power and flexibility; andjiot too long. Everybody who knows anything about it knows that long stroke is best; but “long” doesn’t always mean long enough; we are willing to say exactly what it means in the Mitchell; 6 and 7 inches. There are plenty of other good things to say for the motor; the stroke is not only long, but it's powerful; it takes the car along over any sort of a road. The Mitchel! 1913 is built to keep going; it’s a car for the man who can’t afford to make a mistake. Long wheel base; all moving parts enclosed; every moving part gear driven; long-stroke, NS T-head motor; 36-in. wheels; tapered pokes. Mitchell special seven-eighths elliptical jL springs; left side drive, center control; electric self-starter; complete electric lighting system, LUI silk mohair top; ventilating windshield; Firestone demountable rims; Jones speedometer’ Rjl Bosch ignition; Timken front axle bearings; Turkish trimming. * 3s SB Now, think of something,[if you can, that is good and isn’t on a Mitchell can U HERE ARE THE MODELS AND PRICES: 7-pa.neiiger Six, 60 HP , 144-in. wheel base, 4\ x 7 in. stroke, T head motor, 56-in wheels S' 'OO '-passenger Six, 50 H. P., 132-in. wheel base, 3>, x 6 in. stroke, T head motor, 36-in wheels ‘ 7’sSO 2-p.s.enger Six, 50 H. P., 132-in. wheel base, 3?< x 6 in. stroke, T head motor, 36-in. wheels ' Ail) 5-passenger Four, 4<l H P., 120-in. wheel base, 4g x 7 in. stroke, T head motor, 36-in wheels ' I’tOO 2-pasrenger Four, *0 H. P , 120-in. wheel base, 4', ,7 in. stroke, T heud motor, 36-in, wheel. ’ I’soo Deo/.rx everywhere I, ’‘ “ American bu.lt French car NoVtmbfr a , ltttry A4ltchell“Lewiß Compsiny, Racine, V/isconsin > Ljfl Br " ch — N *“ YoA PhiUd.lpbi. Atlant. D.llu ’ C.ty U»d«, TN B MITCHELL MOTOR CO. of Atlanta S. A. GUMM, Manager, 316.318 Peachtree Street E*? iJE i a “30 ' Touring Car > ” “40” Touring) Car-lwo sizes “6 O” TouringjCar' six cylinder <* The 'White Company 120-22 Mnrictta.St. MMMWtktmmiiiiwiziiwiiHiMii im»«m»wow— i frwwfiwr i-iraartwaa Mechanical Perfection How Secured AND the mechanical perfection of the car . is taken care of by this fact: it is the creation of Is picked engineers from 97 famous lactorics of the world. These men had a hand in building over 200,000 automobiles. In creating the 1913 HUDSON cars they worked under the direction of Howard E. Coffin, America’s foremost designer —the man who built six cars, more thm any other engineer, and never had a failure. < ’ur closed cars are electrically seif-< ranked. They are electrically lighted, and have a full complement of lamps, consisting of beautiful dome lights, running board illuminators, head lights and side lights. If we were to describe these cars, what we woul< 1 say would be identical with a descript ion of the highest priced closed cars. By building 10.000 chassis instead of 1,000 or 2.000, the Xew Hl DSON “37” limousine is $3250. The large output is responsible for the’saving of 31750. And the only absent thing is the un certain something suggested by cost alone— a quality that does not signify true value. May we show you these luxurious cars? 1 hey are the Masterpieces of America's great body builders. Come and see them at our Exhibit Rooms.