Newspaper Page Text
Still
IFFER PLAN FDR
OISPOSINGDF
OLDGMIS
Situation in Auto Industry Is'
Growing So Serious Dealers
Are Forced to Act.
q .:: dealers are rapidly, nearing a I
,* which New York dealers de- I
•the most dihieult facing; th
industry today." It is the j
oroblem. which is to he made I
. by the manufacture of 600.-
iiohile- tlie coming season.
... -..us has become this problem i
New York the dealers are not j
io dodge it longer, but tire boldly :
.. . aging tlie trouble and seeking |
. In a "call to arms" tlie fol- ;
tatement was issued last week
Automobile Dealers Association;
■fN.v* York:
lr. ■ ■ last few years a situation has
■ mg the dealers in automobiles !
.is assumed an enormous
. -that is. tin- taking in trade of |
H - and ears as part payment fori
This situation is caused pii
:i\ 1.,, two conditions:
■ ■■ enormous output of certain
■ • Hirer.-, and. second, the desire
■ tier to retain his old eusto-
.i-tomer who has an old ear to
.i i n>. realizing this latter condition.
l i works upon the dealer to the
\n nt that lie is able to secure a price
. --I'ond-hand car in excess of its
!: rket value; does this by going to the
if nt competitors of the dealer and
■ I bidding one against the other is able
to obtain an allowance for his old car
is usually far in excess of its val
or the dealer being compelled to lose!
■mr of his small margin of profit on
new car sooner than lose the sale
and see his competitor get the business
away from him.
Solution Offered.
A plan was discussed which, it is be
lieved. will relieve the situation; after
arefully going over the plan all of the
Irak is agreed to pul it in opera'tion.
It is a very simple one, and consists in
taking the customer’s car in, placing it
mi the floor, advertising it and endeav
oring to secure a customer for the car
at tin best possible price, in the mean
fin the customer, having signed an
order for the new car, when the old one
-old. the proceeds are credited on the
new car.
In ease the customer demands an ira
m mate delivery of his new car. he is
■> nay cash for It, and when the old
ar is sold the money' is sent him with
ou' any charge for disposing of his sec
■nii-hand car.
In this way the dealer makes a clean
a ■ and, except for the expenses of
oiling the customer’s car. receives the
Profit on the new car which he is enti
led to. and does not find himself con
sented with the situation of having
b w"
1 I I1- S'bUf.TMIOW
'Si, A aSgB W’Lag?
WfW^WM^ r
'TOwT'k.
■ I
1
vz —ooo
Go After More Trade with a Stude
baker “20.” You can get more trade
because you can make swift, sure de
liveries over a wider distance.
With a Studebaker “20 you double
your delivery resources: you not only
equal at lessened cost your present ser
vice, but add the invaluable ability to go
farther in much less time.
Taking orders by telephone and deliver
ing goods by the Studebaker “20 is the
routine of the best merchants today. Lead
your competitors. Get your car nou’.
Send for us
The Studebaker Corporation
Atlanta Branch, 114 Auburn Ave.
G W hansom Manager
CARTERCAR COMPANY ENTERS SOUTHERN FIELD
I IF?; W « t o--' fl T , - .. •_ -j
' -■ UJ 1 Cx, f
whk I / L
The beautiful Carter Car Coupe The $1,700 Touring far.
..
I sold a new machine and received a few
, dollars in cash and a second-hand car,
i which he may have to keep for six
I months or a year and then sell at a
I loss in order to dispose of it.
I’nder this plan the dealer can make .
a fair margin of profit, and with this
profit can git e his customer better
service, which in the end will be of
greater satisfaction to the customer
than the sei tiring of a few dollars more
than the value of his second-hand car.
The dealer will be able to stay in busi
ness and a condition will have ceased
to exist that has been a menace to the
entire industry.
"Must Curtail Evil.”
The evil is one that the dealers feel
must be curtailed at once if they intend
to continue business. The margin of
profit that the dealer is allowed by his
factory is a small one. If this has to
be cut down by the loss of his trading
J it means that in order to stay in the
business something must be sacrificed.
This can be done by’ curtailing the
service to the customer and by charg
ing him for every bit of work that is
done on his ear and by adding on ac
cessories for which he charges the cus
tomer full list price and on which he
makes, a small profit. The customer
who receives, say. SIOO more than the
market value for his old car from the
dealer thinks that he is getting the
better of the dealer, and no doubt he is;
but, on the other hand, when he has
to pay for service he is actually losing
money.
The trading of second-hand cars has
increased to such a proportion that in
tin- last year a number of dealers In
this and other cities found that at the
end of the year their entire profits were
tied up in a lot of second-hand cars of
questionable value. In one city a deal
er was compelled to discontinue the
agency for his netv car. and the follow -
ing year did nothing but sell the sec
ond-hand cars which he had on hand.
This condition is one which is abso
lutely wrong from a commercial stand
point, and the dealers realize that some
thing must be done to prevent it.
The Atlanta Georgian
Automobili Departmint
Former Savannah Boy Made
Manager of Branch House
in Atlanta,
Another teal result of the Atlanta
Automobile show is tlie establishment
in Atlanta of a direct factory branch
of the Cartercar Company of Pontiac.
M ich.
The Cartercar, w hile not unknow n in
the South heretofore, has never had the
representation in Atlanta worthy of a
car of its standing. In almost every
other section of the country the Carter
car has been firmly established as one I
of America’s best product.-’ and the past
show proved to the factory tlie impor
tance of the Southern states trade. A
factory branch was the result.
W. C. Mahoney, an old Savannah boy
and one of the pioneers of the motor
car business, has been appointed At
lanta branch manager. To him is due
no little credit for the establishment of
Southern headquarters, for it was Ma
honey who pointed out to General Man
ager Radford the favorable conditions
, existing hero and influenced him to in
vestigate a branch proposition. "Where
should headquarters be placed?" asked
Radford. "Why, Atlanta, of course." I
replied Mahoney. “Just look at the i
plans those Atlanta dealers are making ,
for their show. - Don't that prove that:
Atlanta is the biggest, best and real ■
logical distributing point in the South?"
The branch will be located at 243 I
Peachtree street and tvill have in eon- :
nection to the show rooms a stock de
partment equal to any In the city. A
' point upon which the Carter, ar lays
' great stress is service, am: Manag, r
Mahoney assures all owners of his ears
real service at all times.
The Cartercar Company will un
doubtedly be of great help to Atlanta
in helping promote shows in the fu
ture. Speaking of automobile shows
recently. General Manager Radford said
in part:
"The auto show is of inestimable
yalue to the motor car Industry, and
the manufacturer must exhibit if lie
wishes to help his agents as he should.
Hut if ne sends his ears then expect
ing to accomplish nothing but the few
sales he may make, lie is only’ throw'ing
the money into the fire and he had by
far better keep his ears at the factory.
The shows are for the dealer—they an .
in fact, his training school. There he
sees the general sales manager and the
engineers and learns from them first
hand just why they designed the ears
In such and such away, why they
made this new improvement, and so on.
In tids manner the dealer gets the
greatest amount of enthusiasm and
faith in the car he sells.
"Now, tlu shows ar*- more valuable
to us than to most manufacturers. I
believe, becaus*- with our friction trans
mission it is easier to make the new ,
agent enthusiastic about the Carterear
3/4 •* 1 >/a •* 3 ■*" nnd 3 ton capacities.
■Simple Engine * Accessible » Economical
so f 4ih*fn Osts fra fion
The White ’ v T
CADi L L A C
STEINHAUER & WIGHT
228-230 Peachtree St. Ivy 2233
" 1,,^,^,, l
Touring Ct ir-lwo sizes
“60” To twin Car * six cylinder t
*7 The T T
120>22 Mariotto Kt.
FEW AUTO!STS KNOW
THE PROPER MANNER
OF SITTING IN CARS
The tendency among im»si motor <ar
enthusiasts is towani one or iw<> <-a
--i remes. They either lean too far lor
ward or allow the b«»dy to be tilted, too
far backward. Roth positions aie incor-
To have his car under vontrol al all
limes the driver should assume a position
slightly inclined backward from the ver
tical position. If one leans tuo far for
ward there is a tendency to strain the
eyes in watching the road, and the arms
become too crumped to handle the steer
ing wheel easily. The extreme backward,
or lounging, position results in a loss of
l-ivver over the pedals and prevents see
ng th< ruts mud holes In the road.
1 When an emergency presents itself the
<lriver is not ready to meet it.
With the correct position, complete con
trol of the pedals and steering wheel
presents no difficulty. Purthermore, the
driver can make long trips without tir
ing. This is especiallx true when the
seats of the ear are tilted to the, proper
angle.
AUTOMOBILE NOTES
f-fifie: fix* special police powers re
cently granted a number of members of
| the Hoosier Motor club, of Indianapo-
I lis. Iml.. for the purpose of aiding the
| police department in enforcing the
speed law. several arrests have been
I made of reckless motorists and fines
impose il.
I The ' it.' assessor of Mimieapoii- has
: listed 4.724 automobiles in 1912. as eom-
I pared with. 3,044 in 1911. The vaiua
i tions are $2.296,900 and $1,721,655. The
, value of the additional machines, 1 7"0
. in all. is given at $571,001'. This is on a
50 per cent basis. The Eourtli ward,
containing some of the best families,
reports 1.848 machines, ami the Eighth,
similarly blessed, reports 1,017 c irs.
Switzerland, the lion • "I tin* w.it lies,
is increasing in tlie manufacture of
commercial ears with no little success,
and tlie industry had quite a good year
in 1911. tlie value of the automobile • x
tiort ex<*eedimr those of the imnorts b\
port exeeeomg inose <>t me imports os
about one-third, according to news
which has just conte across the sea. A‘
the same time, foreign curs find a mar
ket in the little Alpine country. French,
tierman. Italian and American ears are
when he sees It beside the other types
of ears. And just for this reason we
believe that the shows are more valu
able to the t’artercar Company than to
most any other.
“In my opinion," concluded Mr. Rad
ford, 'the auto shows ate largely re
sponsible for the great mlvanci which
the Industry has made in the last fee
years. The shows have made it possl
i hie for the manufacturers to secure a
■much greater distribution and a much
■ more valuable co-operation with their
; agents than would otini.,ise hav> b' •>
| possible."
BIG AUTO INCREASE
' IN 1913 WILL NEED
5,000,000 MORE TIRES
•
11, great season ahead for automo
biles, in view of the huge estimated
I roduelion for 1913. means much to the
ci, hnikb-r. but not to him alone. It is
pointed out by one manufacturer that
to equip perhaps 400.000 new cars, cou
pled with replacements needed on about
800,000 machines already in use. means
a market of m iny millions vs tires.
[•'or tin new cars. If the-total reaches
400,000. tires of four wheels and a sin
gle spar.e would come to 2.000,000 cas
ing-. An estimate of two ami one-half
new tires each for rhe cars already in
us< means 2.000,000 more.
Very likely tin w hole mark -i may be
for 1.000,000 casings more, because the
foreign trade, in which America now is
taking n most prominent part, makes
the demand greater. This will make a
5,000,000-tire market.
being sohl American automobiles o ivc
been on that market for only about two
seasons, but during that tinu they iuive
attracted considerable attention, and
> the demand is increasing for popular
i pt iced machines from the I’nited States,
i The number of ears now in use in '
Switzerland is e.-timated at l.ttOO, ol i
which 3.500 are touring cars iind Son;
1 commercial curs, of the twent'-eight I
different makes whieli aie rep * seated,
eight are Swiss, seven German. i .
rrench, two Italian. rw*> Amerii an. two
' Belgian and *ne EngWsii. ,
■ Automobiles are hurting ta* street
• ear companj in Si. Louis, according io
Janies Campbell, president of tlie North
American t'omptiij. which controls the
I nited Railways < ‘oaipaiiy. The recent
■ financial seal •■memos the Inited Rail-
ways showed u falling off in receipt.-,
which <'ampbell attributed to th*- in
creasing us*- of automobiles.
*r r "-e.rr-.wer-.-mw—irs—wwvmwi sifTirTT wie'iiTi ■ iriMwim w.i-ii i, iin.
AN IDEAL GIFT FOR THE HOUSEWIFE
———l 111 I I I I —————M—■!■» I. I
Wj
n ...jp, _■
IMi MT ’VBI
h-1 II
ißjtwMmlßk’ - ’’’ F lIStjMM prlv' WSfW®--. ■ijjdsi
i THE SANITARY MILK CABINET
Protects the daily milk supply against the bad effects of summer's heat or winter’s I
cold. Powerful insulator creates vacuum that maintains even temperature from five
to six hours. By its use your milk
CAN’T FREEZE IN WINTER,
CAN’T SPOIL IN SUMMER
Save six lirst-page headings Irom consecutive dates of THE GEORGIAN. Present
them, with $2.00 cash, at our office and get this practical and unique necessity.
THE ATLANTA GEORGIAN
Circulation Department. 20 E. Alabama Street
Out-of-town subscribers add 25 cents for packing and shipping.
- .■ ■ ■ v . a
REVERSE GLIDDEN TOUR.
Charles J. Glidden, donor of the Glid
den trophy, has written to the Detroit
promoters that he will withdraw liis
proposal to start at New Orleans and
finish in Detroit in June next, provided
the majority so will. But Glidden feels
that more Southern people will want
to travel Northward and that the num
ber of Northern tourists who will de
sire to continue the trip to the Panama
canal will be less than is expected.
He lives for the grown-ups—
old Saint Nick—-when li i s
gift is a Ford. Why no t
concentrate the Christmas
buying—and get the entire
family the one present they’ll
all enjoy most? An order
lor a Ford today will insure
an early delivery
Every third car is n Ford. Xearlt InuhK)
have been Hold and delivered. \'ew price*
runabout $525- touring car st>UU de
livery car $1»25~- town car .fStJO with all
ctpiipiip hi. f. o. I>. Deiroii. lie; particu
lars from Eord Motor Company. 311
I’ea.-liirec St.. Atlanta, or direct ITotu
I »et roil Factory.
J
AUTO PARTIES FROM
EAST ARE BREAKING
RECORDS FOR TOURS
More automobile parties are wend
ing tlu ir way across the United States
this year than - ver before, according
to Los Angeles automobile men
Moro noticeable than ever on Lns
• Angeles greets is the large number of
i New Y» rk licenses. The red lags seem
(o predominate those from anj other
state outside of California.
XA’ith ’ll-.- agitation spreading all
through the East and middle West for
good roads and a transcontinental high
way, the uutoist thinks little of leaving
the snowbound East and with his own
automobile driving along the Santa I''
trail through southern Arizona and
across the Inn erial valley to Los An
geles.
NEW CARS WITH NEW
DESIGNS SPRING UP
DAILY IN AUTO MARTS
! The bi. ri of new cars in great auto
| mobile venters, such as Detroit. Indlan
lapolis an<: Cleveland, or throughout
. Michigan and Indiana, iiiuses v«-ry lit
|t'*- surprise. In Detroit it is a daily
i oeeurreiice. Os course, all of the*'-
ears do not materialize
In Indianapolis new ears come into
existence frequently and the latest is to
be known as “Streamline.” This name
is adopted, owing lo th. flowing design
in construction.
HAVE ELECTRIC STARTER.
The new National ears have an elec
tric starter s stem. This dynamo is
placed near tin front of the engine and
is run wit!) silent, chain. It is of tin
constant speed type, so that voltage is
held extremely constant and elimi
nates any possible danger of overcharg
ing til*' battery. At the same time it
produces a current at such low speed
of the ear that the battdry is continu
al!' being charged