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HEARST’S SUNDAY AMERICAN, ATLANTA, 0A„ SUNDAY, APRIL 20, 1913.
Third Annual 500-Mile Interna
tional Sweepstakes Race
Arouses Great Interest.
With the famous speedway trophies
a grain to be contended for by the partici
pants in the third annual 500-mile inter
national sweepstakes race at the India
napolis Motor Speedway May SO, and
with several foreign cars promising to
ba formidable contenders for those
trophies, the Interest of many promi
nent American automobile manufactur
ers are now stirred to an unusual de
gree. The trophies have long been held
In high esteem by the manufacturers,
who have taken a greater Interest In
them than they have In the cash prizes.
Since it became known that this year’s
600-mile race would inc’ude Europe’s
fastest cars, the situation has become
grave, for it would Indeed be a blot
on the ’scutcheon of America if these
trophies, which have symbolized the vic
tories of so many American cars, should
be carried out of the country.
Automobile racing has never been re-
duoed to the basis of commercialism.
It still retains the high sporting flavor
it did when it first became popular, and
There is also a patriotic motive which
Influences the spirit of every race in
which foreign oars are competing. Since
the coming 600-mile event at the In
dianapolis Speedway Is the first race
held in this country In which foreign
oars have been actually entered by
their manufacturers and driven by na
tive pilots, this patriotic element Is
bound to show itself to a marked extent.
Sectional Rivalry Keen.
The idea of the foreigners winning
the time-honored trophies is one which
Is not relished by American car
er», and therefore unusual efforts
be' put forth to retain the trophies
this side of the Atlantic. Condition*
such as theee will have much to do
with making the coming 500-mile raoe
one of the most spectacular which, motor
enthusiasts have ever witnessed. Prac
tically every driver who has entered
thus far has signified his intention of
making a desperate effort to lower all
records previously made on the India
napolis Speedway. The foreigners, who
have also learned of the possibility of
smashing records on the big brick oval
at Indianapolis, will likewise endeavor
to demonstrate their ability to run ahead
of Father Time, and If, after the judges
have announced the winners, the thou
sands of dollars’ worth of trophies are
still left in this country to decorate the
display rooms of -American manufac
turers, It will not be because of any
willful neglect of opportunity on the
part of the foreign drivers.
A Long Hark Back.
The 500-mile automobile race on a
specially constructed track such as the
Indianapolis Motor Speedway, is the
very acme of progress in sport and In
vention. It is a fur cry ‘back to the
doys of chtvalric tournaments, yet the
trophies which are offered to the win
ners of the race have an historic sig
nificance which dates back to the early
mediaeval period.
The Remy Brassard, for instance, Is
only a modern conception of that bras-
P ROCESS user! by Studebaker C' rapiiny in loading automobiles for shipment. The freight
car is “double decked" in order to utilize the space to its utmost capacity. Each car of
this type is thus made to carry six. instead of throe automobles and is made necessary on
account of the shortage of freight cars in Detroit. .
sard with which Charlemagne decorated
the arms of his soldiers who distinguish
ed themselves in battle. The brassard
of Charlemagne was not made of silver,
but it was won only after’"a desperate
struggle, and the man thus decorated by
the Emperor was honored above all of
his fellows. It meant that he was pos
sessed of unusual prowess, just as the
speedway brassard means that the driv
er entitled to wear it is possessed of
unusual skill and daring.
There has never been a prize offered
as a reward in any contest more beauti
ful than the Wheeler-Sehebeler trophy,
the heroic cup of solid silver, which has
an intrinsic value of more than $10,000.
The loving cup has long figured as a re
ward or an expression of regard, yet
there are probably few people who
know that it had Its origin centuries
ago in a little inn in the Black Forest.
Two Ordinary Touring
Cars,
Two Wagons and
Two Teams of Horses,
Approximate, but Do
Not Give the Pleasure or
Actual Service of—
The White Combination v«i
The Most Remarkable Car Ever Made. It is a Touring Car and Motor Wagon of the First Grade—All in One.
Why We Built This Practical,
Complete Car.
T HE automobile business has now reached the
point where sentiment has given way to reason.
The earliest designs of' cars followed the model of
horsedrawn vehicles. Then came the present design,
with engine in front, and seating in a carriage body 4,
5, or 7 people, according to size and price. But this
type, now so common, has no provision for any extra
passengers or even light baggage. On the other hand
there are many times when you drive alone or with only
one passenger, but the big empty tonneau you find use
less for any practical purposes, because of the fixed,
impractical carriage body. This condition of affairs
with thousands of owners has made a place for the
White Combination Car.
A Luxurious, High Grade Automobile,
it is Still Practical and Economical.
If you own an automobile you appreciate this con
dition at once. If you do not, it will confront you in
the near future. Good as it is, any ordinary Touring
car is an expense—a luxury. You enjoy the exhilara
tion of its speed and the easy way it shortens distances.
But you grumble at its uselessness for any sort of
practical work, as you jog to town in your loaded
wagon behind slow moving horses, and think of its
powerful engine, so capable of work, lying idle at home.
And there never was a touring car that could take, in
one load, a merry party such as filled the big spring
wagon—until the Nine Passenger White w;as made.
This car does the work and play of all your wagons
and touring car combined, and lasts longer than any.
Its Design, Power and Equipment.
The lines of this car are distinct. It is a departure
from the touring car models, while in its grace and
finish it does not resemble a motor truck. It has a
wheel base of 120 inches, 34x4^ inch tires and a per
fectly balanced chassis. This gives the greatest riding
comfort and makes it as easy to operate as a light Road
ster. It is driven by the famous White, long stroke, 30
h. p. quiet engine, appreciated the world over for its
economy of fuel, its dependable power and durability.
Even when fully loaded this car will pass most cars on
the level, and will easily make hills that other cars can
not climb at all. There is ample room on the driving
seat for two and each of the two seats in the wagonbox
comfortably hold three. These are roomy and comfortable
and are amply cushioned with the best finished heather.
When desired, one or both of these' seats can easily be
removed by one person in a couple of minutes, and tits'
space utilized for baggage, freight, produce or anything
you want in a compartment 6 ft. 10 in. long, 43 in. wide,
5 ft. high from floor to top, with side boards and tail
piece 14 in. high. This serviceability does not affect
its qualifications as a high grade automobile. Every
part of the car—its power plant, chassis, springs, wheels,
lamps, top and curtains, body an^ seat fittings—are the
result of the highest type of workmanship and en
gineering ability, and the very best materials—as in all
other White cars, which are second to none in the
world.
This is the Car You Actually Need.
Whether you own an automoljUeYfr'not, tins is the
car you need, the car you have unconsciously wished for
■—the car you would buy could you see it and have 1t
demonstrated. Fill in coupon below today.
The White
Company
Hoosier Motor Club’s Secretary
Describes Part Played by
Motor Cars.
W. S. Gilbreath, .secretary of the
Hoosier Motor Club, in writing of the
recent Indiana floods on the part the
motor car played in the disaster, says:
"There were times in those last few,
da> s when stout heurts did not know
what the end would he. Picture to
yourself one vast sea of water rushing
ami roaring over banks, through
crevasses, down streets, between houses,
sweeping everything before it but the
staunchest; bridges down, the pride of
our city crushed and crumpled like pa
per toys, houses afloat, street cars with
little but the roof afloat, casks, barrels
and lumber and every conceivable thing
afloat in this mad raging of the waters
and vou have only a small measure of
It all.
"Picture to yourself a blinding snow
storm, changing to sleet, and then rain,
now a ray of sunshine, then thunder
and more storm, and you have another
small measure of it all, 1 can only see
j before me a bridge almost submerged
. the approach at one end gradually be-
1 ing eaten away, this last bit of earth
connecting the high ami dry from the
submerged, a line of canoes coming and
going bearing burdens- fine burdens —
old, old women, young, young children,
scantily clad—some not at all, not
knowing whether to cry or laugh, know
ing only this mad, rushing, black water,
which seemed to want to swallow them
up. I see long lines of automobiles hot
and panting, manned by business men,
clerks, women not too well clad them
selves, forgetful of everything but that
there were those needing help.
Hoosier Club Marooned.
"It Is a tribute beyond the work of
pen to the automobillsts of this city,
that they w'ere up to the moment. The
little rooms of the Hoosier Motor Club,
on the ninth floor of the Claypool Hotel,
were early marooned by no elevator
service; those who dared the climb were
put to It answering the telephone.
Thousands of members and friends call
ed In, not to say ‘You can have my car.’
but to ask for instructions. The work
done was immense. A string of cars
was kept moving rapidly speed laws to
the wind-—to hospitals, halls and schools,
with their precious burdens. There is
no question but lives were saved through
this work, and tne despised car which
wrecks our roads and would be legis
lated against, pas stepped into the
breach, as it always will, backed by
that magnificent class of men who. when
need be. throw close to the winds and
do the thing to be done. King Auto
Is crowned with a more enduring and
f -lorious crown than gold and jewels,
ndianapolis again looks to her biggest
Industry, and the men connected with
it—big and' small—as a savior, and our
hats are off."
HERE IS A TIRE SAVER.
Start along a straight line before turn
ing the steering wheel. If the wheels
are turned when the car is still, un
necessary strain will be put on the
tires.
“Auto Leg’’ and Other Ills Re
sult From Excessive Use of
Car Says Expert.
After being blamed by laymen and
publicity-seeking doctors for all sorts
of diseases, the case of the automobile
has at last been considered rationally
by a physician. His conclusion Is that
"driving a motor car fForn April to No
vember should be a healthful recrea
tion." Dr. J. C. Edgar, editor of the
Journal of the American Medical Asso
ciation. recently wrote for that publi
cation a paper considering the effect of
motoring on the health, particularly of
women. The paper goes into the sub
ject in detail, and says, in the main,
that unless women go to extremes, mo
toring is beneficial. At the same time
they are subjected to the dunger of
the following troubles: Broken urms
in hand cranking; spasms of the ciliary
muscles of the eye; conjunctival in
flammation: "auto leg;' - nervous pros
tration: hysteria; neurasthenia.
Speeding will cause rhese troubles,
according to Dr. Edgar. Auto leg Is a
cramp due to sitting in one position
while under a strain, and the ciliary
spasms are due to rapidly changing the
focus of the eyes to look at near and
distant objects while driving.
" Dr. Edgar says motoring is beneficial
to women, "provided the exereise be
within reasonable limits, speeding be
ing eschewed, and the car a runabout
or light roadster—one. at any rate, not
too heavy for a woman to handle. The
"weaker" set is naturally quick of eye
and deft of wrist, two qualifications
aside from sufficient strength, which
are needed But the women are in
general more excitable and of less
steady judgment than men, shortcom
ings which may prove disastrous in
emergencies, or which might render it
udvisahle to confine their motoring ef
forts to areas outaiite the crowded
streets of the larger cities "
AUTO IN QUICKEST GAIN.
That the autom<rblle has made greater
nrogress than any other Invention of
like importance wap one of the Inter
esting facts concerning the motor car
industry brought out recently by Harry
R. Radford, vice president and general
manager of the Oartercar Company, of
Pontiac. Mich., in a talk to his salesmen.
He said that in just a few years, ap
parently without effort on the part of
the producers. It has been adopted
throughout the world, and might be
termed to-day the international stan
dard vehicle.
"Just think of the telephone, or the
telegraph," said Radford, "or a dozen
other things which I might easily men
tion. Just consider how their inventors
had to travel from one end of the coun
try to the other in order to find some
one whom They could possibly get inter
ested enough to help manufacture them.
The motor car came right into promi
nence, and has been gaining miraculous
ly ever since the first factory began
turning them out regularly.
ATLANTA BRANCH, 118 Marietta St. H. W. WHITE. Mgr
THE WHITE COMPANY.
East 79th Street, Cleveland, Ohio.
Gentlemen:—Please send me full informa
tion, etc., on the White Combination Car. |
(If you have's, car now ffil in this:* Iaow own
a passenger model
year Yours truly,
Name
The Tread That
Makes the Brake
Effective
Goodrich Safety
Tread Tires
Best in the Short Stop.
Goodrich Safety Treads not only
give you safety and sureness all the
time, driving, turning or stopping—
They naturally give you longer wear
—greater tire value.
The tows of five thick, tough rubber
fingers repeated around the usual
thick, tough Goodrich rubber tread
add durability and wear to the safety.
They are not separate parts—they
are made right in the tread, an
extra thickness of splendid rubber,
compounded in the Goodrich way,
which has forty three years of
rubber experience in it.
This extra thick, tough tread is
obviously certain to give you more
mileage.
Goodrich Safety Tread tires are not
emergency propositions. They are
made for all day and all night work,
if you so wish to use them.
In addition to the safety and se
curity they give you if is worth
your while to consider the extra
value and service you secure in
them.
The five thick, tough rubber fingers
of the Goodrich Safety Tread, all
the time your car is running, are
digging right down through the
mud, slush, ooze or other slipperi
ness, and makings constantly clean
safe path.
The human hand-grip they get on
the road or street is a powerful de
fense against any chance of a skid.
Goodrich Safety Tread Tires are
made just as all Goodrich Tires are
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The strips of fabric, pure rubber,
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This is one reason why Goodrich
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Your tire dealer will show you the
Goodrich Safety Tread ; he will n<){
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The B. F, Goodrich Co.
Branches an# Service Slat ions in Principal CHles
Dealers Everywhere.
Factories Akron, Ohio
ATLANTA BRANCH
25 Houston St.
Write for Goodrich
Route Book, covering;
the auto tour you se
lect. These books are
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There
is nothing
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Goodrich Tires
V/
AUTO TIRE REDUCTION
BY GOODRICH COMPANY
Increased Efficiency in Manu
facture and Drop in Crude
Rubber Responsible for Cut.
By JOHN C. WETMORE.
An announcement of no small moment
to the automobile fraternity is made to
day in the advertising; columns of The
Evening Mail. ft is none other than
that the B. F. Goodrich Company has
made a reduction In the prices of Good
rich tires.
officials of the Goodrich Company de
clare that it is reasonable to assume
that the example set by this powerful
member of the tire making industry
will be followed by the other makers.
No explanation or reasons why are
given in this announcement, but with
crude rubber selling at a somewhat
lower figure than that prevailing for a
year or more past, and the constant de
vising and application of new higher ef
ficiency methods of tire manufacture,
the reduced Godrich tire prices are hut a
natural outcome and show the willing
ness of a great corporation to give the
buying public the benefits derived from
changed and improved conditions.—New
York Evening Mail, March 31, 1913.
Oakland
"THE CAR WITH A CONSCIENCE"
f We call the Oakland
with a Conscience."
•The Car
H Yon have probably thought
that this is a far-fetched state
ment because a piece of machin
ery can not have a "Conscience."
* r What we want to convey by
this slogan is that those who are
responsible for the manufacture
of the car are building it con
scientiously.
f Let us show you what we
mean:
II "The Car with a Conscience,"
tirst of all, means a car that is.
from an engineering standpoint,
correct—not in theory—not on
paper—but actually—in every
hour—every day service.
H "The Car with a Conscience"
means the use of proper mate
rials—no skimping—no substi
tuting. "The Car with a Con
science" does not mean the use of
basic metals or other substitutes,
for alloy and nickel steel.
II "The Car with a Conscience"
means an honestly built car—
honest in design, honest in con
struction, honest in its value'—
offering to you.
1 "The Car with a Conscience"
stands for simplicity — just
enough machinery to deliver the
rated horse power to the rear
wheels. The simple car is an ac
cessible car, which means a bet
ter cared for car.
**I "The Car with a Conscience"
stands for individuality and
beauty in body design—beauty
and luxury as found in but few
cars regardless of price. Each
Oakland embodies extreme re
finement and symmetry. In the
interior of the body, the comfort
of the passenger has been mi
nutely looked after—even to the
particular angle at which the
cushions and backs are uphol
stered. The cushions—10 inches
deep—soft and rich, and give you
a feeling of complete rest and re
laxation.
f "The Car with a Conscience"
means a motor so extremely
quiet at all times, that Oakland
power plants have been signaled
for special mention in this re
spect. Owners have marveled al
the smooth way in which the
motor runs. Extreme care in the
making of parts, superior bear
ings, perfect lubrication, gears
that arc cut correctly and proper
carburetion have made Oakland
motors famous—inquire of the
first Oakland owner you meet.
If “The Car with a Conscience” is
meant for the man who insists on the
fullest value for his money—-for the
man who buys a motor ear with his
eyes wide open—who buys only after
he has made a comparison of all cars
on the market—regardless of price.
c “The Car with a Conscience” is
such a car that its manufacturers
court the widest comparisons.
“The Car with a Conscience” is
onr highest achievement and challenge
to the minutest examination and wid
est comparison. We know “The Car
with a Conscience.” We want you to
know.
f[ “The Car with a Conscience” is
made in a wide range of body designs
and horse power ratings. Four and
six cylinder models. $1,000 to $3,000
Electric starters, of course.
OAKLAND MOTOR GO.
Direct Factory Branch,
ATLANTA, GA.
Sales Room, 26 James Street. Phone
Ivy 2102. Sub Branches, Nashville,
Birmingham, New Orleans.