Below is the OCR text representation for this newspapers page.

THE ATLANTA gT-jV a\ AM) SEWS I’HLSKBDAY, APRIL24,1913. CHAMBERLlN=j()HNSON=DuROSE CO. Atlanta NEW VORk mis CHAMBERLlN=JOHNSON=DuBOSE CO. This Store Will Be The MostlnterestingSpot In Atlanta To=morrow Women Will Buy Linen and Silk Dresses Tomorrow! |P‘ i( It; IH L] \ We Warrant the Most Value=ful News of Way’s Paper Is Right Here Analyze this advertisement critically— study it, sense it. It tells of happenings sched uled for to-morrow; only that, nothing more. Therein lies its value to every woman it will reach. Its news has been carefully edited, it is authentic. There are no disappointing ex aggerations. Merchandise up to the standard of all Chamberlin-Johnson-DuBose Com pany’s merchandise has been subjected to very decided reductions, all of which in the final analysis spells OPPORTUNITY. For, as you will read, the dresses, the waists, the undermuslins, the silks, the wash fabrics, the embroideries, gloves—all—-are things that women want and need right now. Such prices as these, then, should set them at rest as to when and where they should buy them. They show just as plainly as could great signposts that the road to economy leads through this store. And the Opera Visitors Because of your unprecedented numbers we have worked with intensest determination to make this sale of as great benefit as was possible. Call it a kind of hospitality if you will. Certainly you must call it one of the big events of a most remarkable week. Turn your trip to profit, share the savings! Waste No Tiine===Waists Are Priced Bay them by the half dozens ! Therein lies true economy. they are waists that women need by the half dozens as the (.lays grow warmer; the remarkable part is that they should be priced so right at the beginning of the warmer days. But that is another matter. They ARE so priced. Here $1.00 and V V Waists Reduced to Lingerie waists is the generic term, but it hardly tells of tlie almost infinite variety of styles you will find yokes of imitation Irish crochet, bands combined with Valenciennes, others of daintily patterned em broideries ven fluffy and summery; other plain tucked styles with colored rope embroidered bands down front and on collars. Not all size's in all styles, and a few of them art* mussed from handling. $2.50 to $5.50 Waists Reduced to A liappx collect ion here. They arc white voile waists ven plain and very rich with embroidery and laces and with colored col lars and cuff.s The embroidery is very often in high colors. Bulgarian colors, on cuffs, collars and forming little vests. Valenciennes and imitation Irish crochet laces are very effectively used between tucks. Choose from those with high collars, low collars and those without any collar. It would be hard to find prettier waists at $2.50 to $3.50. $1.00 and $1.25 House Dresses Reduced to Figured muslins and embroidered swisscs in navy, light blue and pink and black, figured and dotted. Plaited ruffle on solid color collars. Most practical and serviceable dresses. It would seem that we were Hying in the face of all precedents with suen a sale as this—but the only precedents worthy of consideration are those that represent best effort. This-sale shall establish a precedent— Linen and ratine dresses that we captured for less than worth are priced. Silk dresses high in style points are priced. ‘ • We miss our guess if every woman who is planning to own a new dress does not plan to share the benefits of this sale It would not be unwise to hurry early to-morrow for these. Values $6.98 to $7.50 Linen and Ratine Dresses The linen is either the heavy, open weaves that fashion has marked as her own this spring, or the crash on it has the smooth soft finish. A wide and choice variety of styles showing the coat effects, and the very simple and attractive low round col lars—embroidered in vivid colors and with little velvet bows—more attractive fronts than we have known for dresses at $5.00. In pink, lavender, Copenhagen, natural linen shade and white. Silk Dresses These are the odd ones and twos of a kind that were selected because of their style points as best at $21.75 to $29.75. Too many to tell you what you may expect. The materials are charmeuse, crepe de chine, poplin and messaline, in shades of blue —Copenhagen, navy—old rose, Nell rose, violet and tan. Shadow laces on collars and cuffs; waists overlaid with chiffon and touched with braids and embroidery— now and then a charming vest effect—in Bulgarian colors—is seen. Plain and draped skirts. A Busy Day in the Junior Department With Coats and Dresses Priced as These “■Third Floor The sale in the .1 uiiior Department amounts to just this—it is as happy an occasion as one could want for tlie se- J lection of a spring weight and most attractive style, a Junior dress, a beautiful new linen or ratine dress or a little wash dress for the young Miss. They are all priced, priced in a way to convince one's sense of economy. 1 lore— Junior Coats $ 12‘ 5 ° Were $16.50 to $18.50 And to tell the whole truth, ;i number of them until now have worn $21.50 and $22.50 price tickets! In all, perhaps the choicest Junior coats in the department— as new as the morning, and as bright. They come under the head of novelties—a vivid green, wide-wale serge trimmed with shepherd checks is very attractive— others of covert cloth, of mixture weaves, of wide-striped serges, trimmed in novel ways with diagonal stripes and odd buttons, and showing satin and faille collars. Junior Dresses Were $13.75 to $16.50 Now for the young woman's “dress-up" dresses. These are the dresses proclaimed the novelties of the season—many of the styles originated right in Paris—they are from a maker who considers nothing of greater importance than junior dress—of ratine and linens, plain French linen and liuon crash. Coat effects are prominent, often worked out in a different color from the skirt. But there are too many features to begin any one—suffice it. they show collectively about all the style points—in white and colors. Junior Coats $ 5' 95 Were $10.0# and $12.50 Coats made for long and useful service, and not without the distinguishing touches that mark them a>. out of the ordinary. Trim little styles worked out in solid colored serges and mixture weaves and plaids— n» question you will like them, no question that the force of the new price will strike you—and on these we must withdraw the usual privilege of return a::d ex change. Girls’ Dresses $ ] 19 They Were $1.50 Sizes six to fourteen years. Mothers will buy them eagerly, daughters will wear them in the same fashion. And when one considers the number of such little dresses necessary for the summer, the saving amounts to a worth-while sum. Ginghams and percales a little different in pattern and color from the usual kinds. Plaited skirts, long waisted. Toilet Accessories—Many Under Price Bulgarian Hearts, a large sachet tilled with hun dreds of exquisite blos soms to perfume boudoir or parlor. Friday only at 95c Lavender Pillows, the sweet old-time sachet for linen chest or dresser drawers 50c Coty's L’Origan Perfume, ounce $2.25 Coty's Jacqueminot Lose, ounce $2.25 1 loubigant's fume, ounce Houbigant’s Jeannette ! ounce Mar Idea rer- $1.75 Coeur de e r f u m e, $1.75 Garden Perfume. ounce $1.75 Mary Garden Toilet Wa ter $3.25 “Re-Nu” imparts life and lustre to false hair. box 50c “Soptul.” an antiseptic hnir cleanser 50c Gardenia T o i 1 e t Wa ter . . . 75c Mimosa de Caron, the daintiest of perfumes, in exquisite eases $3.50 Mimosa Pace Powder, box $1.75 “La Darine,” compact powder and rouge, in white ivory mirror-top box 50c Toilet Court P 1 a s t e r, ‘•Beauty Spots” 25c Lip Sticks in gold jeweled ease $1.00 Veda Rose Rouge, exceed ingly natural 50c Orchid Beauty Cream for face, neck and arms $1.00 Pate Houbigant, an exqui site toilet paste for cleans ing and whitening the skin $1.00 Luxuria, a face cream of delightful and soothing qualities .. 50c and $1.00 Chamberlin- John son -E>uBose Company