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THK ATLAN'I \ UirtTrtUlAN AM) NKVV8 ITU KSDAY, APRIL24, 1913. CHAMBERLlN-JOHNSON-DuBOSE CO. ATLANTA NEW YORK paris CHAMBERLIN-JOHNSON-DuBOSE CO. ThisStore Will BeTheMostlnterestingSpot In Atlanta Tomorrow Women Will Buy Linen and Silk Dresses Tomorrow! We Warrant the Most Value=ful News of Today’s Paper Is Right Here Analyze thU advertisement critically— study it, sense it. It tells of happenings sched uled for to-morrow; only that, nothing more. Therein lies its value to every woman it will reach. Its news has been carefully edited, it is authentic. There are no disappointing ex aggerations. Merchandise up to the standard of all Chamberlin-Johnson-DuBose Com pany’s merchandise has been subjected to very decided reductions, all of which in the final analysis spells OPPORTUNITY. For, as you will read, the dresses, the waists, the undermuslins, the silks, the wash fabrics, the embroideries, gloves—all—are things that women want and need right now. Such prices as these, then, should .set them at rest as to when and where they should buy them. They show just as plainly as could great signposts that the road to economy leads through this store. And the Opera Visitors Because of your unprecedented numbers we have worked with intensest determination to make this sale of as great benefit as was possible. Call it a kind of hospitality if you will. Certainly you must call it one of the big events of a most remarkable week. Turn your trip to profit, share the savings! fs very plain and very < and with colored col- mbroiderv is very often in high A happy collection her* They are white voile wai: rich with embroidery and lact lars and cuff.s The < eolors. Bulgarian colors, on cuffs, collars and forming little vests. Valenciennes and imitation Irish crochet laces arc vcrv effectively used between tucks. Choose from those with high collars, low collars and those without any collar. It would be hard to find prettier waists at $2.50 to $3.50. $1.00 and $1.25 House Dresses Reduced to Figured muslins and embroidered swissos in navy, light blue and pink and black, figured and dotted. Plaited ruffle on solid color collars. Most practical and serviceable dresses. It would seem that we were flying in the face of all precedents with such a sale as this—but the only precedents worthy of consideration are those that represent best effort. This sale shall establish a precedent— Linen and ratine dresses that we captured for less than worth are priced. Silk dresses high in style points are priced. We miss our guess if every woman who is planning to own a new dress does not plan to share the benefits of this sale It would not be unwise to hurry early to-morrow for these. Linen and Ratine Dresses The linen is either the heavy, open weaves that fashion has marked as her own this spring, or the crash on it has the smooth soft finish. A wide and choice variety of styles showing the coat effects, and the very simple and attractive low round col lars—embroidered in vivid colors and with little velvet bows—more attractive fronts than we have known for dresses at $5.00. In pink, lavender, Copenhagen, natural linen shade and white. Silk Dresses These are the odd ones and twos of a kind that were selected because of their style points as best at $21.75 to $29.75. Too many to tell you what you may expect. The materials are eharmeuse, crepe de chine, poplin and messaline, in shades of blue —Copenhagen, navy—old rose, Xell rose, violet and tan. Shadow laces on collars and cuffs; waists overlaid with chiffon and touched with braids and embroidery— now and then a charming vest effect—in Bulgarian colors—is-seen. Plain and draped skirts. A Busy Day in the Junior Department With Coats and Dresses Priced as These “■Third Floor The sale in tin* Junior Department amounts to .just this—it is as happy an occasion as one could want for the se lection of a spring weight and most attractive style, a Junior dress, a beautiful new linen or ratine dress or a little wash dress for the young Miss. They are all priced, priced in a way to'convince bile's sense of economy. I lore— Waste No Time===Waists Are Priced Buy them by the half dozens ! Therein lies true economy. They are waists that women need by the half dozens as the days grow warmer; the remarkable part is that they should be priced so right, at the beginning of the warmer days. But that is another matter. They ARE so priced. Here $1.00 and $1.50 Waists Reduced to 79c Lingerie waists is the generic term, hut it hardly tells of the almost infinite variety of styles you will find- yokes of imitation Irish crochet, bands combined with Valenciennes, others of daintily patterned em broideries—very fluffy and summery; other plain tueked styles with colored rope embroidered bands down 1'nmt and on collars. Not all sizes in all styles, and a few of them arc mussed from handling. $2.50 to $3.50 Waists Reduced to «| (4) v i ii.t**” Junior Coats $ 12‘ 5 ° Were $16.50 to $18.50 And to tell the whole truth, a number of them until now have worn $21.50 and $22.50 price tickets! In all, perhaps the choicest Junior coats in tin; department— as new as the morning, and as bright. They come under the head of novelties—a vivid given, wide-wale serge trimmed with shepherd checks is very attractive-— others of covert cloth, of mixture weaves, of wide-striped serges, trimmed in novel ways with diagonal stripes and odd buttons, and showing satin and faille collars. Junior Dresses Were $13.75 to $16.50 Nov for the young woman's “dress-up" dresses. These are the dresses proclaimed the novelties of the season—many of the styles originated right in Paris—they are from a maker who considers nothing of greater importance than junior dress—of ratine and linens, plain French linen and linen crash. Coat effects are prominent, often worked out in a different color from the skirt. But there are too many features to begin any one—suffice it. they show collectively about all the style points—in white and colors. Junior Coats ; 5' 95 Were $10.00 and $12.50 Coats made for long and useful service, aiul not without the distinguishing touches that mark them a* out of the ordinary. Trim little styles worked out in solid colored serges and mixture weaves and plaids— no question you will like them, no question that the force of the new price will strike you—and on these we must withdraw the* usual privilege of return and ex change. Girls’ Dresses They Were $1.50 $1 .19 11 Sizes six to fourteen years. Mothers will buy them eagerly, daughters wi wear them in the same fashion. Arid when one considers the number of such little dresses necessary for the summer, the saving amounts to a worth-while sum. Ginghams and percales a little different in pattern and color from the usual kinds. Plaited skirts, long waisted. Toilet Accessories—Many Under Price Bulgarian Hearts, a large sachet filled with hun dreds of exquisite blos soms to perfume boudoir or parlor. Fridav only at 95c Lavender Pillows, t h c sweet old-time sachet for linen chest or dresser drawers 50c Ootv’s L’Origan Perfume, ounce $2.25 Coty’s Jacqueminot Hose, ounce • $2.25 lloubigant’s Ideal Per fume, ounce $1.75 Houbigant’s Coeur dc •Jeannette P e r fume, ounce $1.75 Mary Garden Perfume, ounce $1.75 Mary Garden Toilet Wa ter $3.25 “Re-Xu” imparts life and lustre to false h a i r, box 50c “Septul.” an antiseptic hair cleanser 50c Gardenia T o i 1 e t Wa ter 75c Mimosa de Carol 1, the daintiest of perfumes, in exquisite cases $3.50 Mimosa Face Powder, box $1.75 “La Darine,” compact powder and rouge, in white ivory mirror-top box 50c Toilet Court Plaster, “Beauty Spots” 25c Lip Sticks in gold jeweled ease $1.00 Veda Rose Rouge, exceed ingly natural 50c Orchid Beauty Cream for face, neck and arms $1.00 Pate Houbigant, an exqui site t ilet paste for cleans ing and whitening the skin $1.00 Luxuria, a face cream of delightful and soothing qualities .. . ,50c and $1.00 Chamberlin-Johnson-DuBose Company