Newspaper Page Text
Distributed from 106 Whitehall St., Atlanta, Ga
HEARST’S SUNDAY AMERICAN, ATLANTA. GA., SUNDAY, MAY 11, 1913.
Atlanta Offers Unexcelled Inducements to Buyers
LARGER EVER! YEAR
IN ACTIVITIES OF CITY
Value of Products Estimated at ioo
Per Cent Above 1909 Figures—
Buyers Find Everything They Want
Right in Atlanta—Rail Facilities Best
J K. ORR say3 Southern
• merchants save time and
money by trading in Atlanta,
besides making useful friends.
Economy Constrains Southerners to Trade Here
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Dealers Aided By Close Relations With Makers
The story of how the South fought
the North and East and Middle West
for recognition as an Industrial and
manufacturing section, and how it
won the fight, is one of romance.
The fight was conducted with Al
ania as one of the strategic points.
Atlanta's success was the South's
’*uccess. And here, in the official, un-
colorcd figures of the United States
Census Bureau, is the story of At-,
lanta’s success. The bulletin of cen
sus says:
Atlanta, the first city of Georgia,
had in 1909 a value of products 129.1
per cent in excess of the value re
ported for 1899."
And in 1913 an official estimate
places the value of manufactured
products as nearly 10ft per cent in ex
cess of the value for 1909. Atlanta’s
fight, the South's fight, is worth back
ing.
The bulletin continues:
There is a great diversity of
manufacturing industries in Atlanta.
The cotton-goods, flour and grist
mill, steam railroad repair shop, cor
dial and syrup, and fancy and paper
box industries are important, each
reporting products in 1909 exceeding
$1,000,000 in value. There were many
other industries in the city each of
which had a value of products ex
ceeding $100,000."
The South’s fight seems won At
lanta’s tight for a foothold as a
manufacturing ©enter certainly is
won, according to the figures In
1899 there were 196 manufacturing
establishments in the city. In 1904,
294: in 1909, 483; to-day. something
like 560, in which almost every con
ceivable article necessary to the
trade of the South is turned out.
In these figures, the appeal of
Atlanta to Southern merchants is
made. The appeal probably need not
be repeated with too much force,
because the Southern trade already
has heard it. Of 312.491 merchants
within the scope of Atlanta's legiti
mate territory—500 miles—more than
200,000 trade in Atlanta.
All this is* the consummation of
the romantic story. The story it
self tells of discouraging starts, grow
ing out of a necessity for a manu
facturing center in the South. At
lanta, with Its wonderful railroad
facilities, seemed the logical center,
and the humble beginnings were made
here
Humble only at first. Atlanta
made good, began to fill the South's
wants. Now it has the 560 manufac
turing plants, where everything from
railroad spikes to silk kimonos, au
tomobiles and face powder, wagons
and law books, everything, is manu
factured. Of 262 distinct lines of
manufacture known to the world, 232
are followed In Atlanta. The South
need go no further for Its purchases.
Atlanta, going in for manufactui
ing. went in with an energy, and on
a scale worth while. No waste was
occasioned by establishments too
small. To quote the census bureau
again:
"The great bulk of the manufac
turing was carried on In establish
ments haying a product valued at not
less than $100,000.”
Atlanta is ready to handle any de
mand.
The Industries of Atlanta listed
In the census bulletin as the most
productive, are: artificial stone,
bread and bakery products, carriages
wagons, and materials, men's cloth
ing, including shirts, confectionery,
copper, tin, and sheet iron products,
foundry and machine shop products,
furniture and refrigerators, leather
goods, lumber and timber products,
marble and stone work, mattresses
and spring beds, paint and varnish,
patent medicine and compounds and
druggists' preparations, printing and
publishing.
But these are Just a start. A par
tial list of articles bearing the stamp
"Made in Atlanta” is amazing. One
such list was compiled by the Cham
ber of Commerce in 1909 (since which
time the number of plants has grown
one half again In size) and bears the
following articles
A Partial List.
Abdominal supports, accordion
plaiting, add phosphate, adjustable
couches, advertising calendars and
novelties, afrl-kola peppe-phate, anti-
oxydlzer and flux, appleade, apple
cider, aprons, artificial limbs, asbes
tos roof cement, asphalt paving, au
tomatic thin place preventer, auto
mobile bodies and tops.
Baby-ease, back bands, ttadges
(metal and ribbon), badges an.I me
dals. bags, bags (burlap), bags
(cotton), bags (paper flour), bidust-
•era, bank fixtures^ banners, barrel
heads, bedding, bedroom suits, bed
steads (iron), belts, berrybounce,
binders (loose leaf), blank books,
blow piping, boilers, boiler com
pound?, bolsters, bookcases, borders
(cement), bottlers’ supplies, boxes
(paper and board), box (wooden), box
files, bran, brass, plumbers’ fixtures,
brass, water fittings, brass castings,
bread, breakers (clod or tailing),
brick, brick (cement), bronze (archi
tectural), brooms, brushes: shoe,
clothes, hat, scrub, machine, window,
horse, dust, brushes (stencil), buckets
well), buggies. building block
(cement), burial . robes), burning
brands, buttons.
Cabinets (filling), cakes, candles,
candy (rack), coating (roof, bridge
and ship), Coca-Cola, chocolates,
cocktail (cherry), coffins, coffin lin
ings. coloring (vegetable and artifi
cial), columns, comforts, comblnu-
‘‘Economy.
"This word, the underlying prin
ciple of a 1J profitable business, ex
plain? why Southern merchants and
Jobbers should buy from Atlanta
manufacturers.”
J. K. Orr, manufacturer of shoes,
thus expresses his views of why At
lanta should attain pre-eminence as
a manufacturing center.
"The Southern merchant who or
der* from Atlanta economizes in
time, and in money.” says Mr. Orr.
"He saves time in sending his order
to the manufacturer, for his letter
will reach its destination quicker if
addressed to Atlanta than if address
ed to some Northern or Eastern city.
He saves time in delivery, for with
Atlanta’s railroad facilities. the
chances are his shipment will move
over only one line. Instead of being
interchanged. He *>aveg money. His
freight bill will be less, and ip all
probability, he will be surprised at
finding Atlanta prices below those at
points which he mistakenly has
thought excelled Atlanta as manufac
turing. centers.
"Economy is the prime considera
tion. But there is another thing to
be considered which carries more
weight than usually accorded it.
That Ls, the close relationships which
the Southern dealer can cultivate
with the manufacturer If he trades in
Atlanta.
"The manufacturer, instead of be
ing an impersonal, far-dff factor,
about as responsive as on6 of his own
machines, can become a real friend
if be is close enough to home.
"The dealer who buys from Atlanta
manufacturers will find the maker of
goods studying his needs, responding
to the peculiar demands of his cus
tomers, befriending him in times of
stress if he is worthy, and In general
co-operating in a way impossible to
the Eastern or Northern factory
owner, who is entirely out of touch
with Southern customers and South
ern conditions."
tion bookcases and desks, commer
cial and bank stationery, concrete
building stone (plain and ornamen
tal), concrete products, cordage, cor
rugated paper, corsets, cots, cots
(woven wire), cotton battipg, cotton
choppers, cotton planters, cotton ties,
cotton seed oil mill plants, cotton
wed products, costumers (mission),
couches, eouches( steel), cans (bak
ing powder), cans (coffee), cans
(fruit), cans (grocers’), cans (jacket),
cans (syTup), cans (vegetable), car
bolic acid, carbonators, carbonic acid
gas, carriages, oars (freight, logging,
mining, cane, hand), caskets, catsup,
cement products, cement (roof),
chairs, chair® (dining), chairs (re
ception), chairs (Homan), chamber
suites, cheeks (metal), cheese (hogs
head), chiffoniers, China closets, cid
er®, cigarettes, cigars, coal tar, coats
(barber), country ware, clothing,
crackers, cushions (church), cushions
(window-seat).
Davenports (sofa beds), desks (la
dles’ writing), desks (roller top),
desks (flat top), desks (standing),
disinfectants, dissolved bone, door
frames, double huller shakers, drays,
dressers, drillings drummers' sam
ples trunks, duck (cotton), dump
carts, dust collectors, dust collecting
systems dyeing.
Elevator enclosures, engines, en
graving. excelsior, exhaust fans.
Feed mixing machine, fertilizers,
fertilizer elevators, fertilizer mate
rials, fertilizer mixing machinery,
fibrous packings, fire brick, fire brick
shapes, fire escapes, fish hooks, fix
tures (office), fixtures (mosquito bar),
flavoring extracts, floors (hardwood),
flour, flower pots, flue linings, frames
(hat), fault juices, furnaces, furni
ture.
Galvanized iron ware, garters, gin
saw filing machines, ginger ale,
ginger ale flavor, ginger ale syrup,
grape juice, grapemist, grate backs,
grates, griless, grill work, grits,
guano distributors, gummed stickers.
Handkerchiefs, harness and sad
dles. harrows, hats (straw and felt),
heating systems, hop ale, horse col
lars (canvass), horse collars (cotton),
horse collars (leather), horse covers,
hose reels, hose wagons, hosiery
(ladies’), hosiery (men’s), household
goods, hulls (cotton seed).
Ice. Ice cream and sherberts. In
terior decorations, interior finish.
Jack Frost, jewels, jewelry, jute
(picked).
Kettles (sugar), kimonos* (China
and Jap silk). Kota Nola.
Labels, ladies’ underwear, lager
brew, law books, lenses (optical),
level (builders’), level (farm), lime
ade, lithographing, loose leaves,
lounges. ,
Machinery (bottling), machinery
(cotton ginning), machines (special),
magazine stands (missions), mag
nets, mandrels, mantels (wood), mat
tresses, mattresses (excelsior), mat
tresses (cotton), mattresses (excelsior
and cotton), mattresses (felt), mat
tresses (hair), meal, meal (cotton
seed), medicines, mill work mirrors
(cheval), mosquito bars, mouldings,
mouth wash, mule millinery, mus
tache dye, mustard.
Nails (wire), neckwear, newels.
Office specialties, oil (cotton seed),
oil (creosote), oil mill machinery,
orangette, overalls.
Pads (cot), pads (couch), pails,
pails (candy), paint (roof and
bridge), paint (roofing), pajamas,
pants, paper boxes, parasols, parlor
suites, passenger coaches, paving tile
(cement), peachnip, pencils, pepper
sauce, pews (church), photographic
mount®, pickles, pillows, pillows (cot
ton), pillows (sofa), pinning damps,
pipe (sewer), pitch (roofing and pav
ing). plaster (wood fibre wall), plas
ter work, plaster work (interior fin
ish), plate ice, plows (cast), plows
(chilled), plows (steel), plpw shapes,
plow stocks, pneumatic system gin
neries. porch furniture (missions),
poster muslin press cloth (camel’s
hair), pressed brick, printing, pul
leys.
Hacks (bat), railing (balcony*,
railings (bank and office), rail® (T
rails), rails (light steel), ranges,
reel®, regalias, road carts, rockers,
rollers (printers’), roofing (corru
gated iron), roofing (felt), roofing
(gravel), root beer, rope, rope (cot
ton), royal steam washer, runabouts.
Sample cases, sanitary bands, Sara
toga chips, sash, door® and blinds,
sauce (tobasco), sauce (Worcester
shire®), sauer kraut, sausage, saws
(circular), saw bits, saw collar®, saw*
recutting machinery, saw tools, school
furniture, scrapes (plow), seals, se
cret order jewels, seed cleaners, set
tees, sheeting, sheet metal work, sheet
iron’ work, ship-stuff, shirts, shod
dies, shoes (infants’), shoes (ladies'),
shoes (men’s), show cases, show'
cards, sideboards, siding (imitation
brick), sizing, skirts (ladies’ and
misses'), smokestacks, soaps, soda
water extracts and syrups, spectacle
frames, spikes (railroad). speens
(medicine), springbeds, spring mat
tresses (wire), stamp ink and pads,
stamps (rubber), stands (letter
press), stationery, steel, steel hoops,
steel bars, steel bands, steel round i,
steel squares, steel, wire, steel die®,
steel tanks, stencil brushes and
paints, stencils, stock powders, store
fixtures, stoves, stove wire, street
car signs, structural steel work, suits
(ladies’ and misses’), suit cases, sul
phuric acid, sun bonnets, surreys, sus
penders, sweat pads.
Tables, tables (center). tables
(desk), tabourettes, tanks (galvan
ized iron), tar concrete, tarpaulin',
tarred felts, tents, terra cotta, tile,
tinware, tinware (Japanned house
hold), tinware (pieced), tinware
stamped), truck® (heavy), trunks,
tubs (galvanized), tweezers, twine.
Umbrellas, undertakers’ supplies,
underwear (athletic). underwear
(gentlemens’), universal separators.
Ventilating systems, vinegar (ap
ple), vinegar (distilled), viva.
Wagons, walking cane®, walks (ce
ment). wardrobes, wardrobe box
couches, washing powders, wash-
stands. water tanks (cypress),
weatherboard siding, wheels (Iron
car), wheels (steel car), wheel
wrights tools, wicker works, wick
ets. windotv frames, window guards,
wiping rags, wire, wire backets, wood
wool, woolen rags, writing tables.
Yarn (white cotton), yarn (col-
ored(, yarns (novelty).
Mr. Southern Merchant, if you
don’t see here what you want, ask
for It Because, you know, this is
labeled "a partial list.” And it do;s
not include the tremendous oppor
tunities offered Southern merchants
by Atlanta jobbers.
Atlanta is the foremost distribut
ing point of the South, for products
manufactured in other sections. Us
position here is made possible by the
unique railroad advantages. Four
teen lines, radiating from the city
as spokes from the hub of a wheel,
penetrate every section of the South.
The valleys, longitudinal with the
Allegheny Mountain®, plunge toward
Atlanta, and offer a natural road
way. A® if by fate, railroads lead to
Atlanta naturally. The heavens con
spired. it would seem, toward At
lanta’s greatness as a railroad and
shipping center. And man has
helped with advantageous freight
rates.
The low freight rate on coal and
iron, little more tran $1 a ton on each
commodity, gives Atlanta a tremend
ous advantage over other cltle® as a
manufacturing center. The raw prod
ucts are at hand.
Atlanta’s blessings are the South’s.
/The city is the South’s pride, and the
'Southern merchant’s best friend. He
need go no further.
AFreeTrip
to Atlanta is
available to the
merchant who
buys an ade
quate bill from
the members of
the Merchants’
Association.
Write to
H. T. MOORE,
Secretary
Rhodes Building Atlanta
Loyalty to South
Should be Reason
To Stock up Here
! A. M. Robinson Tell* of the Things
Which in Hie Opinion Favor
the “Gate City."
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Why trade in Atlanta?
Uardtieaded business men of the
South have a right to the question.
All things else being equal, why
trade In Atlanta rather than any
where else ?
Because there is an element of sen
timent and sectional pride In the
proposition that Atlanta offers, de
clares A. M. Robinson, clothing man
ufacturer of Atlanta The pride
should find exemplification in patron
age of Atlanta houses by Southern
merchants.
This ls why, he said:
"Atlanta is yours; you helped to
! make her what she is. And then,
I there's not a loyal Southern heart to-
; day that does not love and point with
; pride to her. Like magic her vast
: manufacturing plants continue
spring up from month to month, from
year to year, until to-day she tosacs
from her own machinery' nearly
everything required by the trade of
the South, Southeast, and West. At
lanta has a greater number of fac
tories making devcrslfled lines than
any city south of New York,
"A wealthy New York manufactur
er remarked of Atlanta a few days
ago:
"Put.her down as the wonder of
the ages.
“Atlanta hurls from her machinery
to-day to shrewd buyers her finished
products from Maine to California,
from Vermont to Cuba. No longer
need you incur the expense of an
Eastern trip. We have whatever
you want at your door as good and
as cheap as anywhere on earth. Think
of the saving In freight! The little
things of life count big. You can bu.v
in small quantities and often, avoid
ing overstocking and depreciation. Fo
near are we that In a mojpent we can
chat pleasantly over a phone, and^
in a few moments your goods are
packed and rushed to you. My ob
servation is. and I've watched tt
closely: that man who knows tbe
value of merchandise and with whom
nothing counts but value, is more and
more learning to love and to appre
ciate Atlanta manufacturers and Job
bers.
FRUIT JARS, ETC.
AT LOWEST PRICES TO
RETAIL MERCHANTS
Our traveling men are now showing, among other good things,
the best makes of Fruit Jars, Jelly Glasses, Froit Jar Rubbers, etc.,
at very attractive prices to the trade. We specialize ’op E §eal
and Queen Fruit Jars.
Wholesale Showrooms
57 North Pryor Street
DOBBS & WEY CO.
Applied with a Cloth.
Furniture Look Like New.
Our Demonstrator will call to see you. She has something
to show you for your benefit.
Varnish Your Auto
SHIRTS, PANTS, OVERALLS
Bearing This Brand®^^^^'^'*
Cannot be excelled. We make them in our own fac
tories. We are also distributors of Dry Goods, No
tions, Men’s Furnishings—all unsurpassed lines.
A. M. ROBINSON CO. Atlanta.
Varnish Your Office
Varnish Your Furniture Varnish Everything
WATER-PROOF DUST-PROOF HEAT-PROOF
No Brush Marks. Dries in five hours. Anyone can use Taccn.
Put on the same as furniture polish.
THE AMBER CHEMICAL CO..
Office, 603-4 Forsyth Bldg. Phone, Ivy 3131.
Laboratories, 91 Piedmont Avenue.
For Sals by
Alexander Seewald Co. and King Hardware Co.
ATLANTA, GEORGIA
WHERE LOCATION COUNTS
Somewhere the other day we
saw this bit of wisdom: “A boil
doesn’t have to be very big if it’s
well located.”
We thought this a very good
way, in a negative sense, to show
the value of location.
Now, we haven’t the biggest
shoe factory in the world, but we
have a thoroughly efficient factory
in the best location for serving
the merchants of the South.
Its use will mean for you—-
Quick Shipments, Low Freights,
the best advertised line in the
South.
Postal brings catalog or sales
man without obligation.
J. K. ORR SHOE COMPANY
RED SEAL SHOE FACTORY
ATLANTA, GEORGIA
Mail Orders on Way Same Day
KISSES