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LARGER EVERY YEAR IN ACTIVITIES OF CITY Value of Products Estimated at ioo Per Cent Above 1909 Figures— Buyers F'ind Everything They Want Right in Atlanta—Rail Facilities Best K. ORR says Southern merchants save time and money by trading in Atlanta, besides making useful friends. Economy Constrains Southerners to Trade Here +•+ +•+ +•+ +•+ +•+ Dealers Aided By Close Relations With Makers The story of how the South fought the North and Bast and Middle West for recognition as an industrial and manufacturing section, and how it won the fight, is one of romance. The fight was conducted with At lanta as one of the strategic point*. Atlanta’s success was the South’s success. And here, In the official, un colored figures of the United States Census Bureau, is the etory of At* lanta’s success The bulletin of cen sus save: Atlanta, the first city of Georgia, had in 1909 a value of products 129.1 per cent in excess of the value re ported for 1899.” And In 1913 an official estimate places the value of manufactured products as nearly 100 per cent in ex cess of the value for 1909. Atlanta’s fight, the South’s tight, is worth back ing. The bulletin continues: “There Is a great diversity of manufacturing industries in Atlanta. The cotton-goods, fiour and grist mill, steam railroad repair *»hop, cor dial and ayrup. and fancy and paper box industries are important, each reporting products in 1909 exceeding $1,000,000 in value. There were many other industries in the city each of which had a value of products ex ceeding $100,000.” The South’s fight seems won At lanta’s fight for a foothold as a manufacturing center certainly is won, according to the figures In 3899 there were 198 manufacturing establishment* in the city. In 1904, 294; in 1909, 488; to-day, something like 660, in which almost every con ceivable article necessary to the trade of the South is turned out. In these figures, the appeal of Atlanta to Southern merchants i* made. The appeal probably need not be repeated with too much force, because the Southern trade already has heard it. Of 312,491 merchants within the scope of Atlanta’s legiti mate territory—600 miles—more than 200,000 trade in Atlanta. All this ie the consummation of the romantic story. The story it self tells of discouraging starts, grow- ing out of a necessity for a manu facturing center in the South. At lanta. with Its wonderful railroad facilities, seemed the logical center, mid the humble beginnings were 1 made here "Humble only at first. Atlanta made good, began to fill the South’s wants. Now it has the 660 manufac turing plants, where everything from railroad spikes to silk kimonos, au tomobiles and face powder, wagons and law books, everything, is manu factured. Of 262 distinct lines of manufacture known to the world. 283 are followed in Atlanta. The South ne< d go no further for its purchases. Atlanta, going in for manufactur ing. went in with an energy, and on a scale worth while. No waste was occasioned by establishments too small. To quote the census bureau again: "The great bulk of the manufac turing was carried on in establish ments having a product valued at not lees than $100,000 ” Atlanta is ready to handle any de mand. The Industries of Atlanta listed in the census bulletin as the most productive, are: artificial stone, bread and bakery products, carriages wagons, and materials, men s cloth ing, including shirts, confectionery, copper, tin, and sheet iron products, 1 foundry- and machine shop products, furniture and refrigerators, leather goods, lumber and timber products, marble and stone work, mattresses and spring bpds, paint and varnish, patent medicine and compounds and druggists’ preparation*, printing and publishing. But these are Just a start. A par tial list of articles bearing the stamp "Made in Atlanta" is amazing One such list was compiled by the Cham ber of Commerce in 1909 (since w hich time the number of plant* has grown one half again In size) and bears the following articles: A Partis! List. Abdominal supports, accordion plaiting, acid phosphate, adjustable couches, advertising calendars and novelties, afrl-kola peppe-phate, antl- oxydizer and flux, appleade, apple cider, aprons, artificial limbs, asbes tos roof cement, asphalt paving, au tomatic thin place preventer, auto mobile bodies and tops. Baby-ease, back bands, lodges (metal and ribbon), badge* an l me dals, bags, bags (burlap), bags (cotton), bags (paper flour), bulust- *ra. bank fixtures; banners, barrel heads, bedding, bedroom suits, bed steads (iron), belts, berrybounee, binders (loose leaf), blank books, blow piping, boilers, boiler com pounds, bolsters, bookcases, borders (cement), bottlers’ supplies, boxes (paper and board), box (wooden), box files, bran, brass, plumbers’ fixtures, brass, water fittings, bruss castings bread, breakers (clod or tailing), brick, brick (cement), bronze (srchl-I tectural), brooms, brushes: sho clothes, hat, scrub, machine, window, | horse, dust, brushes (stencil), buckets well), buggies, building block (cement), burial robes), burning brands, buttons. Cabinets (filling), cakes, candies, candy (rack), coating (roof, bridge and ship), Coca-Cola, chocolates, cocktail (cherry), coffins, coffin lin- | ings, coloring (vegetable and artifi cial), columns, comforts, combina tion bookcases and desks, commer cial and bank stationery, concrete building stone (plain and ornamen tal), concrete products, corduge, cor rugated paper, corsets, cots, cots (woven wire), cotton batting, cotton choppers, cotton planters, cotton tics, cotton seed oil mill plants, cotton seed products, costumers (mission), touches, couchesC steel), cans (bak ing powder), cans (coffee), cans (fruit), cans (grocers ), cans (Jacket), cons (syrup), cans (vegetable), car bolic add. earbonators, carbonic acid gas, carriages, cars (freighi, logging, mining, cane, hand), caskets, catsup, cepicnt products. cement (roof), chairs, chairs (dining), chairs (re ception), chairs (Homan), chamber suites, checks (metal), cheese (hogs head), chiffoniers. China closets, cid ers, cigarettes, cigars, coal tar, coats (barber), country ware, clothing, crackers, cushions (church), cushions (window-seat). Davenports (sofa beds), desks (la dies’ writing), desks (roller top), desks (fiat top), desks (standing), disinfectants, dissolved bone, door frames, double* huller shakers, drays, dressers, drillings, drummers' sam ple* trunks, duck (cotton), dump carts, dust collectors, dust collecting systems dyeing. Elevator enclosures, engines, en- gruving, excelsior, exhaust fans. Feed mixing machine, fertilizers, j fertilizer elevators, fertiliser mate rials, fertilizer mixing machinery, fibrous packings, fire brick, fire brick shapes, flro escapes, fish hooks, fix tures (office), fixtures (mosquito bar), flavoring extracts, floors (hardwood), flour, flower pots, flue linings, frames (hat), fruit juices, furnaces, furni ture. Galvanized iron ware, garters, gin saw filing machines, ginger ale, ginger ale flavor, ginger ale syrup, grape juice, grapemist, grate backs, grates, grile»s, grill work, grits, gu*no distributors, gummed stickers. Handkerchiefs, harness and sad- I "Economy. "This word, the underlying prin- < iple of all profitable business, ex plains why Southern merchants and jobbers should buy from Atlanta j manufacturers.” J. K. Orr, manufacturer of shoes, | thus expresses his views of why At- I lanta should attaiu pre-eminence as j a manufacturing center. "The Southern merchant who or ders from Atlanta economizes in time, and in money,” says Mr. Orr. "He saves time In sending his order to tlie manufacturer, for his letter will reach its destination quicker if addressed to Atlanta than if address- dies. hafrows, hats (straw and felt), heating systems, hop ale, horse col lars (canvaas), horse collars (cotton), horse collars (leather), horse covers, hose reels, hose wagons, hosiery (ladies’), hosiery’ (men’s), household goods, hulls (cotton need). Ice, ice cream and sherberts. in terior decorations. Interior finish. Jack Frost, jewels, jewelry, Jute (picked). # Kettles (sugar), kimonos (China and Jap silk). Koca Nola. Labels, ladies’ underwear, lager brew, law books, lenses (optical), level (builders’), level (farm), lime-: ade, lithographing, loose leaves, lounges. Machinery (bottling), machinery (cotton ginning), machines (special), magazine stands (missions), mag nets, mandrels, mantels (wood), mat tresses, mattresses (excelsior), mat tresses (cotton), mattresses (excelsior and cotton), mattresses (felt), mat tresses (hair), meal, meal (cotton Heed), medicines, mill work mirrors (cheval), mosquito bars, mouldings, mouth wash, mule millinery, mus tache dye, mustard. Nails (wire), neckwear, newels. Office specialties, oil (cotton seed), oil (creosote), oil mill machinery, orangette, overalls. Pads (pot), pads (couch), palls, pails (candy), paint (roof and bridge), paint (roofing), pajamas, pants, paper boxes, parasols, parlor suites, passenger coaches, paving tile (cement), peachnip, pencils, pepper sauce, pews (church), photographic mounts, pickles, pillows, pillows (cot ton), pillows (sofa), pinning clamps, pipe (sewer), pitch (roofing and pav ing), plaster (wood fibre wall), plas ter work, plaster work (interior fin ish), plate ice. plows (cast), plows (chilled), plows (steel), plow shapes, plow stocks, pneumatic system gin neries, porch furniture (missions), poster muslin, press cloth (camel’s hair), pressed brick, printing, pul leys. Hacks (hat), railing (balcony*, railings (bank and office), rails (T rails), rails (light steel), ranges, reels, regalias, road carts, rockers, rollers (printers’), roofing (corru gated iron), roofing (felt), roofing (gravel), root beer, rope, rope (cot ton), royal steam washer, runaboirs. Sample cases, sanitary bands, Sara toga chips, sash, doors and blinds, sauce (tobasco), sauce (Worcester shire*), sauer kraut, sausage, saws (circular), saw bits, saw collars, saw recutting machinery, saw tools, school furniture, scrapes (plow), seals, se cret order jewels, seed cleaners, set tees, sheeting, sheet metal work, sheet iron work, ship-stuff, shirts, shod dies, shoes (infants’), shoes (ladles’), shoes (men’s), show cases, show cards, sideboards, siding (imitation brick), sizing, skirts (ladies’ and misses’), smokestacks, soaps, sola water extracts and syrups, spectacle ed to some Northern or Eastern city. He saves time in delivery, for with Atlanta’s railroad facilities, the chances are his shipment will move over only one line, Instead of being interchanged. He saves money. His freight bill will be less, and In all probability, he will be surprised at finding Atlanta prices below those at points which he mistakenly has thought excelled Atlanta as manufac turing centers. "Economy is the prime considera tion. But there is another thing to be «#nsidered w hich carries more weight than usually accorded it. That is, the close relationships which the Southern (jealer can cultivate with the manufacturer if he trades in Atlanta. "The manufacturer, instead of be ing an impersonal, far-off factor, about as responsive as one of his own machines, can become a real friend if he is close enough to home. “The dealer who buys from Atlanta manufacturers will find the maker of goods studying his needs, responding to the peculiar demands of his cus tomers-, befriending him in times of stress if lie is worthy, and in general co-operating in a way impossible to the Eastern or Northern factory owner, who is entirely out of touch with Southern customers and South ern conditions" Loyalty to South Should be Reason To Stock up Here A. M. Robinson Tells of the Things Which in His Opinion Favor the “Gate City.” frames, aplkes (railroad), speens (medicine), springbeds, spring mat tresses (wire), stamp ink and pads, stamps (rubber), stands (letter press), stationery, steel, steel hoops, steel bars, steel bands, steel rounds, steel squares, steel wire, steel dies, steel tanks, stencil brushes and paints, stencils, stock powders, store fixtures, stoves, stove wire. stre.it car signs, structured steel work, suits (ladles' and misses’), suit cases, sul phuric acid, sun bonnets, surreys, sus penders, sweat pads. Tables, tables (center), tables (desk), tabourettes, tanks (galvan ized Iron), tar concrete, tarpaulins, tarred felts, tents, terra cotta, tile, tinware, tinware (Japanned house hold), tinware (pieced), tinware stamped), trucks (heavy), trunks, tubs (galvanized), tweezers, twine. Umbrellas, undertakers' supplies, underwear (athletic), underwear (gentlemens'), universal separators. Ventilating systems, vinegar (ap ple), vinegar (distilled), viva. Wagons, walking canes, walks (ce ment), wardrobes, wardrobe box couches, washing powders, wash- stands, water tanks (cypress), weatherboard siding, wheels (Iron car), wheels (steel car), wheel wright’s tools, wicker works, wick ets. window frames, window guards, wiping rags, wire, wire backets, wood wool, woolen rags, writing tables. Yarn (white cotton), yarn (col ored!, yarns (novelty).. ' Mr. Southern Merchant, If you don’t see here what you want, ash for It. Because, you know, this is labeled “a partial list.” And It doss not include the tremendous oppor tunities offered Southern merchants by Atlanta jobbers. Atlanta is the foremost distribut ing point of the South, for products manufactured In other sections. Its position here is made possible by the unique railroad advantages. Four teen lines, radiating from the city as spokes from the hub of a wheel, penetrate every section of the South. The valleys, longitudinal with the Allegheny Mountains, plunge toward Atlanta, and offer a natural road way. As if by fate, railroads lead to Atlanta naturally. The heavens con spired, it would sepm, toward At lanta's greatness as a railroad and shipping center. And man has helped with advantageous freight rates. The low freight rate on coal and Iron, little more tran {1 a ton on each commodity, gives Atlanta a tremend ous advantage over other cities as a manufacturing center. The raw prod ucts are at hand. Atlanta's blessings are the South's. The city is the South's pride, an<^ the Southern merchant’s best friend. Ho need go no further. Why trade in Atlanta? Hardheaded business men of the South have a right to the question. All things else being equal, why trade In Atlanta rather than any where else? Because there is an element of sen timent and sectional pride in the proposition thqt Atlanta offers, de clares A. M. Robinson, olothlng man ufacturer of Atlanta The pride should And exemplification In patron age of Atlanta houses by Southern merchants. This is why, he said. "Atlanta is yours; you helped to make her what she is. And then, there's not a loyal Southern heart to day that does not love and point with pride to her. Like magic her vast manufacturing plants continue to spring up from month to month, from year to year, until to-day she tosses from her own machinery nearly everything required by the trade of the South, Southeast, and West, , At lanta has a greater number of fac tories making deverslfied lines than any city south of New York. “A wealthy New York manufactur er remarked of Atlanta a fiw days ago: “Put her down as the .wonder of thp ages, “Atlanta hurls from her machinery to-day to shrewd buyers her finished products from Maine to California, from Vermont to Cuba. No longer need you Incur the expense of an Eastern trip. We have whatever you want at your door as good and as cheap as anywhere on earth. Think • of the saving in freight! The little things of life count big. You can buy in small quantities and often, avoid ing overstocking and depreciation. So near are we that in a mojpent we can chat pleasantly over a 'phone, and in a few moments your goods are packed and rushed to you. My ob servation is, and I’ve watched It closely: that man who knows the value of merchandise and with whom nothing counts but valqe. is more and more learning to love and to appre ciate Atlanta manufacturers and job bers. CD I TIT 1 I ADC DTP at lowest prices to rKUl I JAKo, Lit. retail merchants h1 thing*,’ bi*r», E Z Seal DOBBS & WEY CO. Our traveling men are now showing, among other good thing*, the best makes of Fruit Jars, Jelly Glasses, Fruit Jar Rubb*— - - at very attractive prices to the trade. We specialize on and Queen Fruit Jars. Wholesale Showrooms 57 North Pryor Street AFreeTrip to Atlanta is available to the merchant who buys an ade quate bill from the members of the Merchants’ Association. Write to H. T. MOORE, Secretary Rhodes Building Atlanta SHIRTS, PANTS, OVERALLS Bearing This Brand Cannot be excelled. We make them in our own fac tories. We are also distributors of Dry Got ids, No tions, Men’s Furnishings—all unsurpassed lines. A. M. ROBINSON CO. Atlanta. ATLANTA MADE A Varnish Applied with a Cloth. Makes Old Furniture Look Like New. Our Demonstrator will call to see you. She has something to show you for your benefit. Varnish Your Auto Varnish Your Office Varnish Your Furniture Varnish Everything WATER-PROOF DUST-PROOF HEAT-PROOF No Brush Marks. Dries in five hours. Anyone can use Tacco. Put on the same as furniture polish. THE AMBER CHEMICAL CO., Office, 603-4 Forsyth Bldg. Phone, Ivy 3131. Laboratories, 91 Piedmont Avenue. For Sale by Alexander Seewald Co. and King Hardware Co. ATLANTA, GEORGIA WHERE LOCATION COUNTS Somewhere the other day we saw this bit of wisdom: “A boil doesn’t have to be very big if it’s well located.” We thought this a very good way, in a negative sense, to show the value of location. Now, we haven’t the biggest shoe factory in the world, but we have a thoroughly efficient factory in the best location for serving the merchants of the South. Its use will mean for you-- Quick Shipments, Low Freights, the best advertised line in the South. Postal brings catalog or sales man without obligation. J. K. ORR SHOE COMPANY RED SEAL SHOE FACTORY ATLANTA, GEORGIA Mail Orders on Way Same Day 4 T £