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ATLANTA, OA., SUNDAY. MAY 11. 191:1. IIKARST'S SUNDAY AMERICAN, T SEEN 811. COLE I Future Auto Production Figures' Will More Than Double, Says ! President of Indiana Concern, INDIANAPOLIS. IND., May 10.— The future production figures for the Cole will double, a *150,000 addition to the present plant on East Wash ington Street will be built and the organization nenerallv enlarged as the result of plans outlined by Presi- uent J. J. Cole, of the Cole Motor Car company, following his tour through the southwest, the Pacific coast and the Canadian northwest Declaring that the automobile In dustry has only scraped the surface of'posuibilities in the country west of the Mississippi and that the future for the motor car In that section of the country is only in its infancy, Mr Cole declares that he is going to make his organization large enough to meet the demand that will be made upon his factory for cars. Many Sales In Southwest. Mr. Cole is wonderfully enthusiastic over the future. He declares that his cars are selling in the southwest with no salesmanship to push the product, but that the dealers are tak ing all the automobiles that his fac tory can give them. He says that the prospects are so bright on the Pacific coast and in the Canadian northwest that action for the en larging of his plant and more cars is the Cole Motor Car company’s way of answering demands. Herbert L. Bass is the architect that Mr. Cole engaged to get a four- etcry building to be completed Octo ber 1. ‘‘It certainly was one wonderful trip," Mr. Cole declares. “I thought when I started I would get a chance to have some pleasure but I was kept real busy. I met and talked auto mobiles with agents and owners. I wanted to get the real facts. I want ed to go to the seat of automobiledom —the automobile user himself. What Owners Demand. “In summing up my talks with automobile owners I arrived at the conclusion that the Cole Motor Car company's policy of building a stan dardized car properly balanced as to weight, with sufficient horsepower to carry that weight and an axle to sustain it was right. I found the owners talking economy of tires and motor car operation. Weight has much to do with this. The Cole policy will not change in its method of motor car construction, but greater stress will be laid on the standardized car. that is, a car with the highest grade of standard parts and built along the lines of close adherence to weight and horsepower co-ordina tion. “I feel sure that if the Cole Motor Car company to-day could see 2,500 more Cole automobiles in sight it would be easy to move them. I want to say that last season we built 1,- 500 automobiles. This season we have struck out for the 3,000 mark, double production figures, and it has been twdce as easy, yes, three times as easy, to market the larger number." Breaks in Steering Knuckles Are Rare l 4e’s . D roud of His “ D aige”! n s i n n * i Hutomobillst recently drove through a Nebraska tornado, ana the above is what happened to his car Outside of dented fenders, scratched body ar^d torn upholstering, the machine was uninjured. The autoist likewise escaped to tell the tale. A Paige automobile owner In Omaha writes of his. experience in the recent Omaha cyclone. “I was driving home at a rapid rate to avoid what appeared to me to be a heavy rain or snow storm chat was rapidly gathering. The sky was getting black in nearly ail directions, the wind had gradually in creased to quite a gale, and people al 1 around seemed to be preparing for a good blow. "I had about eight more blocks to go when everything seemed to be at a standstill, the trees ceased their swaying and rustling, every thing seemed dead. I felt as if I had been placed in a land where life had been taken away. My first sense of feeling came when from a distance I heard a low, rumbling sound, which increased in volume at a terrific rate. It came to me in a flash what It was—a cyclone. My father on the Kansas prairies had pictured to me Just such a scene. "My first inclination was to jump from the machine and run. Why the idea flashed into my mind I did not know. I was driven insane with fear. I was reaching for the emergency brake when the cyclone struck. Everything was black, the car seemed to float through the air, it revolved, twisted and then I was thrown from the car and lay unconscious. ‘‘When I came to, I found that I had been taken home by some friends who had passed through the cyclone and had been as fortunate as I in not being seriously hurt. "I was very much interested to know what had become of the auto. Upon inquiring, I was informed by the agent that the car was in very good condition, outside of dented fenders, scratched body and torn up holstering. It could hardly seem possible that the auto would be in such good shape after what it passed through. The next trip through the air I take, I trust it will be in an aeroplane, and not in an automobile.” Important Lesson of City Vehicles Municipalities Buy High Power Trucks and Citizens Follow Suit With Purchases. Accidents of This Nature Are Caused by Chrys- talization. Accidents due to the steering knuckle giving way under stress are not so fre quent as they were in the early days, due in most part to the use of better steels and manufacturing processes. However, they occur, and. usually on big cars carrying several passengers and going at a good rate of speed. The re sult is damaging not only to the auto mobile and the occupants, but to the industry. It is well known that in the majority of cases at present, the weakness of the knuckle develops through the use of the car. and is not present when the part is originally turned out. The continual shocks and vibration to which the part is subjected, with the stresses alternat ing in their direction, result in crystalli zation of the metal and its consequent weakness. Such crystallization can not be prevented either in the design of the part or its material. “The cities of this country are do ing a great ‘missionary’ work for the manufacturers of the motor truck,” said G. W. Bennett, vice-president of the Gramm Motor Truck company, of Lima, Ohio, in a recent discussion of motor transportation. “By setting the good example of purchasing mot • or trucks for their various depart ments^ the cities are convincing busi ness "men that the commercial ve hicle is the solution of a great many transportation problems. And the queer part of this proceeding is that many of these same business men convince themselves of the desirabil ity of trucks, through their services on various city commissions. A mer chant who has long regarded the trucks as a costly experiment and something to keep away from, has his eyes opened after a short service on a city committee such as a parks and boulevards board. “Such a merchant takes up his municipal duties, perhaps with a strong prejudice against commercial vehicles. But he finds that his fel low committeemen have been inves tigating the matter and he Is over ruled when it comes to a vote on the proposition of buying motor trucks for city work. And then it requires but a very short time to show him that the trucks work a vast economy over horse-and-wagon outfits. He sees the city work being done much more rapidly, efficiently and econom ically than ever before and is con verted, often in spite of himself. Nat urally, when his own business be gins to present difficult problems In transportation, he turns to the truck. He has seen what 1t accomplishes and the truck salesman’s task with that particular man is an easy one. ATTENTION!! We Received Saturday a Large Shipment of STANDARD MAKES In Factory Seconds 30x3, $7.43 30x32, $10.92 OTHER SIZES IN PROPORTION Send us your size and kind of rim, and we will quote prices, makes, etc. We Also Received Advance (Guaranteed) Tires IN THE FOLLOWING SIZES 30x3^, $13.68 33x4, $18.80 32x31 $14.87 35x4, $20.00 We carry a big stock of A-No. I, guaranteed for 3,500 miles Firsts, at big discount. We carry the largest stock of tires in the South and can fur nish you with most anything you wish. GOOD TIRES CHEAP automobile TIRE CO. The World's Greatest Tire Jobbers 234 Peachtree Phone Ivy 4580 ATLANTA, GA. English Engineers To Be Entertained British Societies Will be Guests of Honor at Indianapolis 500- Miie Race. ADVISES BENNETT jVice President of Garford Co. Points Out Importance of Garages in Car Care. The garage is a mighty big feature of successful truck operation, in the opinion of G. W. Bennett, vice presi dent of the Garford Company, Elyria, Ohio, manufacturers of Garford com mercial and pleasure cars. As an in stance of the Importance of proper garage and operating facilities, Mr. Bennett points out the firm of James Butler, Inc., wholesale and retail gro cers of New’ York City, who for sev eral years have operated a large fleet of Garford trucks in their delivery business. The Butler garage, located on West Sixty-eighth in New York, is re garded as one of the model garages of the country, having ample room for the few’ horse and wagon outfits and facilities for housing and caring for the large number of trucks, and the concern still owns. The building is 100 by 100 feet, with five stories and basement, built of brick. About one-sixth of the space is given over, to the horses and wagons, the re mainder being utilized for the sto - a'*” and care of the trucks. Two heavy-duty elevators, capable of handling the largest truck, make th- fifth floor as readily accessible as the first floor or the basement. The w’hole Butler garage is as care fully and economically operated as the largest machine shops in tin country and thus the company is as sured of the maximum of service from its vehicles. Each truck and wagon is carefully inspected at stated inter vals and repairs or replacements a re made at the first sign of trouble. Every truck receives a thorough ove: - hauling at least once a year and is thus alw’ays in the best condition 10 give rapid and efficient service. “The Butler Company has long be*.i regarded as one of the most success ful of motor truck operators in the United States, and thi9 modern and model garage equipment is one of the main reasons.” said Mr. Bennett in discussing delivery problems. “The best truck or the best machine in the world would soon be ruined withom proper care and the one way in whicn to get the best possible return on the investment is to provide this care.” INDIANAPOLIS, May 10.—Follow ing the 500-mile race at the Speed way Memorial Day, the Indiana branch of the Society of American Engineers w’ill be hosts on May 31 to the members of the British auto mobile societies, the Institute of Au to Engineers and the Society of Motor Manufacturers and Trades. The lo cal committee Is planning a one day’s entertainment for the day after the race that the visitors w’ill long re member. Because of the many opportunities for the visitors to see motor car plants, none will be visited in In dianapolis, but, while here, two ac cessory plants will be inspected, that of the Wheeler-Schebler Carburetor company and the Pres-t-O-Lite com pany. Both these plants are widely knowrn as being ideal Institutions, w’here ef ficiency is at the maximum and w’here working conditions are per fect. The Britishers will no doubt be surprised at the difference In the factory conditions in America from that in England. These plants will be visited in the morning. Luncheon will be served at the Canoe club after which an auto mobile ride will be taken around the city. Dinner will be had at a country place. Quick Sale Record Claimed by Levey On Overland Deal San Francisco Dealer Shows Car and Takes $985 Check In Five Minutes. TOLEDO, OHIO, May 10.—There have been many discussions of record sale: of automobiles, salesmen from all over tin* country citing hi2*»r.ce3 of how, in a remarkably short time, they have convinced prospective pur chasers of the merits of the cars they represented. While some really high speed action has been developed in the convincing process, Walter S. Levey, a salesman in the San Fran cisco headquarters of J. W. Leavitt & Co., Pacific Coast Overland dis tributors, seems to have carried ofT all honors. Mr. Levey sold an Overlanj car not long ago In just five minutes from the time the customer entered the salesroom. He tells of his experi ence in a letter to the Willys-Ove .*• land Company, of Toledo. “My record-making prospect en tered the salesroom at exactly 10 o’clock one morning,” writes Mr. Levey. “I know what time it was for I was standing in the middle of the salesroom looking at the dial of niy watch. After a word of greeting. Mr. Prospect and I turned to a Model 69 T, standing nearby, and the gentle man asked if this was the $985 car he had seen advertised. I told him it was and began to enumerate some of the many features of the 1913 Overland. He asked but one other question: ‘How long will it take to have my monogram painted on each of the rear doors?’ Then he walkel to a desk, sat down and wrote a check for the full price of the car. As he stepped out of the door to the sidewalk I looked at my watch again. It was exactly five minutes after 10 o’clock. The whole transaction had been consummated in five minutes. ’ New Record Forms For Upkeep Costs Goodrich Company Furnishing Card Device Free for Automobile Owners—How It Works. Of the hundreds of Motor Trucks in use there is hardly an owner who isn’t interested in keeping an accur ate daily record of the upkeep cost of his trucks. For the want of something better many owners have devised records of their own more or less complete in form. A most accurate and complete form for keeping dally records of motor truck upkeep costs is printed and distributed free to motor -truck owners and persons interested in mo tor truck upkeep costs by the B. F. Goodrich Company, Akron, Ohio. The Goodrich record system consists of two complete but very simple forms. One is a card for the driver’s record showing trips made, mileage, the rec ord of tires, load pounds carried, the j oil, gasoline or electricity consumed per mile each day. The larger form for the office flies is a monthly report made up each day from the driver’s daily report card. Dollai ^/SS//SS///SS///////SS/S/////////S/S//SS/S/////SSSSS*/S. |/ The Firestone Tire & f Rubber Co. # f ‘‘America's Largest Exclusive Tire and film Makers" | 253-255 Peachtree St., Atlanta Home Office and Factory: AKRON, Ohio Branches in all large cities. €12 i | I I msSBgsrnmmsrnssssssss^ h l Oakland THE CAR WITH A CONSCIENCE" Detail and Comfort In the matter of detail, comfort and con venience, the Oakland is modern, for there has been incorporated the best of the scien tific progress made to date in automobile construction. The Oakland is equipped with an efficient electric lighting system and a positive self starter. Gasoline tank is carried at the rear, making it very convenient for filling. There is a gasoline gauge on the tank. There is an oil sight feed on the dash. The starter valve is on the dash. Everything is in a convenient position for use. OAKLAND MOTOR COMPANY Direct Factory Branch, Atlanta, Ga. Sales Room, 26 James Street. Phone Ivy 2102 Sub Branches, Nashville, Birmingham, New Orleans i FirYTTTnTTTT' I I I 5 ! Do You Want Smashing Arguments Why You Should Use Goodrich Tires? The fact that practically half the 1913 output of new automobiles Is equipped by the makers with Good rich Tires strengthens your own decision with the judgment of auto mobile manufacturers. They know what tire is best, and they select Goodrich Tires for the service and riding advantage they give—a car manufacturer’s prefer ence based as it is in many instances on 16 years uninterrupted profitable use of Goodrich Tires. Goodrich Tires have stood up to their work in fuir and foul weather, winter and summer, on country roads and city pavements, on tours and in endurance contests. Year by year the sales of Goodrich Tires have increased. Year by year the reputation of Goodrich Tires with car l^anufac- turers and tire users has’ grown stronger. Today Goodrich Tires are by a large majority the most popular with the motoring public. Last year we could not make enough Goodrich Tires to meet the demand for them. This year we have vastly greater facilities for pro ducing more Goodrich Tires, and this without cheapening their con struction or hurrying their manufac ture. The production of Goodrich Tires has never been increased at the cost of quality. It is because of the fact that all Goodrich Tires are of only one kind and quality that this continuous growth in popularity, sales, and sat isfaction can be recorded. The Goodrich principle of unit molding—-unchanged since we made the original American Clincher Tire —is one of the reasons for the long, uniform wear, and consistently satis factory service of Goodrich Tires. The extra layer of pure rubber on the sides, where the wear and strain is heaviest, prevents blowouts and insures freedom from rim troubles. The thick, tough Goodrich tread, being of the tire and not simply put on it, naturally does not strip or peel from the body. Your dealer will supply yon with whatever style of Goodrich Tire is best for your needs. We will send you free our set of folders, telling you how to get the most and best tire service, and how to avoid the common tire injuries. The B. F. Goodrich Co. Atlanta Branch 25 HOUSTON STREET. Factories: Akron, Ohio Branch House, anil Service Stations In All Principal Cilia. Denier. Everywhere Write for Goodrich Route Rook, covering the auto tour you se lect. These books nre sent free on request. There is nothing in Goodrich Advertising that isn’t in Goodrich Tires 1» hon. •parti « -T * :> m