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IIKARSTX StlNDAY AMERICAN, ATLANTA, OA., SUNDAY. MAY IS, 1913. 5 C I i \ ,, WHAT ATLANTA MANUFACTURERS AND JOBBERS ARE DOING ITS HELPERS Typical Story of James McLean Smith Illustrates Advantages of Buying Here. This is the story of how Atlanta made a convert. Atlanta is making converts daiiy. Southern buyers are learning rapidly how well it pays to do'their buying in Atlanta. James McLean Smith, of Columbus’. Ga., is one of them James McLean Smith, of Colum bus, is a fictitious name, but his case is very real. Mr. Smith is a jobber. Through his intimate knowledge of conditions in his territory, he has been able to build up a satisfactory trade with small in terior towns. His* most profitable lin* 3 is farm wagons. He supplies a good share of the vehicles which bring the crops of his section to market. . Some years ago a traveling man out of Atlanta, when Mr. Smith’s business was young, made a strong effort to get an order. Mr. Smith was courteous but unin terested. "You folks in Atlanta may make a few wagons for the trade in your immediate territory, but you can’t compete with Chicago,” he told the salesman. "I buy all my wagorts in Chicago. They,give pretty good ser vice, my trade is satisfied, and the prices are all right. Sorry, but I can't afford to fool with little wagon rhops down South.” The salesman left. Outwardly he was polite; inwardly he boiled. He met the same story nearly every where. He knew his goods were righi and his prices below Chicago’s. He knew many other advantages he could give the buyer, but it was almost im possible to overcome the deep-rooted idea that nothing of consequence cbuld come out of the South, except cotton. Mr. Smith went along in his usual rut. Rut one season, business in ,the territory contiguous to Chicago rose to a point where it demanded the entire output of the Chicago fac tory. Mr. Smith was “strung along" until near the opening of the season. * Delay Succeeded delay. But he had to get wagons, and quickly. In oesperation he turned to At lanta. He placed a hurry order for a carload To his surprise, he was quoted a price beneath anything Chicago ever had offered him. And as to quality, the wagons made in Atlanta were bached up by the makers’ guarantee. Besides, the shipment was on the side > track in Columbus long before he expected it. He was used to a week’s delay, but Atlanta was in position to give him his car in a night. Further, his freight biU on Chicago shipments had been an unvarying amount, $106. When the Atlanta car lot arrived, he found the freight bill to be $42—$64 saved right there. Mr. Smith is a convert. He buys all his wagons in Atlanta now. He Raves $64 freight on every car lot; his customers are better pleased, and he has developed an intimate rela tionship with the manufacturer which he never could have acquired in deal ing with Chicago. Freight is one of the greatest items in any large business. Freight rates uniformly favor Atlanta. Take wag ons, for instance, Chicago is a great center for the manufacture of wagons. The freight rate on carload lots of wagons from Chicago to Columbus, Ga.. is 58 cents per hundredweight, with a minimum loading of 20,000 pounds—$106 per car. From Atlanta to Columbus the rate Is 21 cents per 100 pounds—$42 per car. Then take the freight on stoves. Louisville, Ky., is one of the great stove-making centers. The rate from Louisville to Fitzgerald, Ga.. on car lot shipments of stoves is 54 cents, with a minimum of 20,000 pounds, while from Atlanta to Fitzgerald it is 25 cents—-a saving of $58 per car. Take furniture. From Grand Rap ids, Mich., to Montgomery, Ala., the rate on car lots of furniture is so much higher than the rate from At lanta to Montgomery that the saving Is $65.80 on every carload. The saving in time is considerable. It is possible for Atlanta to ship to Columbus, Ga.; Fitzgerald, Ga.. and Montgomery. Ala., in one night. From Chicago to Columbus, from Grand Rapids to Montgomery and from Louisville to Fitzgerald, the best time will not be less than five days. To Forget Tragedy Girl Takes Up Claim Kindness of the West and Hard Work and Play Erasing Memory of Great Sorrow. nTONEHAM. COL.. May IT.—Be- . au?:' her fiance, Harold Regeater, « as: killed two years ago three days before the date set for their marriage, tv hen the taxicab in which they were : idiftg collided with a street car In Xevt York and she is unable to forget his tragic death. Miss Belle Sander son, L'4 and pretty, has taken up a claim near here and started life anew. She has a dog, a gun, her violin and her books for company. These and hard work are helping her to erase from memory the dark chapter in her life. • The people of the West arc good and kind and unselfish, so different from those in it big city,” she said. and I am glad that I came here. I am working hard on my place and expect to prove up on it in a short time. There is a great deal to be done, and I find the days ail too shor., • Sometimts I go out with Shep and we get a rabbit or two, and when winter comes ori and 1 cannoi get out tn hunt my violin and books keep me from being lonesome.” Miss Sanderson is of the blond • f type and exceedingly attractive. She ’ takes a prominent part in the week!.: literary society meetings, is a mem ber of the church and a valuable fid to the pasto who visits Slonehaoi oijly once a month. ‘Sherman Aided Atlanta • When He Burned the City’ “Adversity Inspired Famous Spirit Which Made Metropolis,” Saj^s W. M. Burke. “Sherman did Atlanta a favor wh°n he laid it in ashes fifty- years ago,” says W. M. Burke, secretary and manager of the H. H. Whitcomb & Burke Company, wholesale grocery brokers. “I don't know that I ever heard it expressed in that way, but 1 really believe it to be true. The burning of Atlanta, in my opinion, gave*rise to the ‘Atlanta spirit,’ which is the cause of all the city’s greatness. “Birmingham has great natural re sources—coal and iron. Louisville has the Ohio River; New Orleans has the gulf arid the river; Savannah, Norfolk and Charleston Jiave the ocean. But not one of “them has made the progress or displayed the spunk’ which has put Atlanta in the front rank. “These other cities point to their natural resources, and are content— Just as a salesman might remark. The boss is my brother-in-law. I should worry.’ The salesman who has no brother-in-law in the firm knows that he mu^t earn his two hundred a month, or be fired. At lanta has no harbor and no river, but is up here in a range of mountains. Therefore the early Atlantans, with their town in ashes and with no especial favors to expect from nature, realized that the town could hold its job. so to speak, only by hust ling. by doing its work better than its competitors. That has made the town a city. “Why. not to throw rocks at Bir mingham, but jus*t to point out facts, the wholesale grocers of Atlanta sell in Anniston, at Birmingham's very door. Why? Just because they give service. “It is an unwritten rule in every Atlanta wholesale house that the sun must not go down on unfilled orders. That rule obtains in no other South ern distributing center that I know, and Atlanta will sell better goods at as cheap a price. “The entire tone of business here is different. Drop into the wholesale grocery house in most Southern cit ies and you’ll see the boss in his shirt sleeves in a dirty little office. That’s nothing against him, but it doesn't impress the buyer. “In Atlanta be will be ushered into a handsome office and will be met with a cordiality which makes him feel he is somebody. That does much, along with good, snappy service, to clinohTils trade for Atlanta. “The result is that there are four wholesale grocers in Atlanta who, combined, do $6,000,000 business year ly. I doubt if another city anywhere near Atlanta’s s'lze can point to any such record. “Our own business is to sell to these wholesalers. We have to carry a stock which will enable us to fill immediately an order for a ton of lard, for instance, without leaving the warehouse bare. “We stand between the. manufac turer and the wholesaler. The very nature of our business shows the Im portance of the city. It could not be carried on in any small place. And there are two or hiore other firms In the city doing the same business on a similar scale. “Atlanta undoubtedly Is the New York of the South. The city Is earn ing a reputation which brings new business all the while. For instance, there are towns 80 and 90 miles from Jacksonville where the buyers think they must come to Atlanta to get their supplies. Service—that's the answer.” NEW PLANT SHOWS CITY’S ADVMI E I E FRAME MONEY LAW Factory Meets With Success From Start, and Attributes It to Pre-eminence of Atlanta. Severn traveling men on the road; resident agents in Boston, Washing ton, Philadelphia, Richmond, Kansas City and Norfolk; its present ware house already overcrowded and its manufacturing plant overrun with ofder.M —and only two months old. This is the history of the Amber Chemical Company, Atlanta's newest manufacturing industry. It is related here as an excellent illustration of the advantages * Atlanta enjoys as a manufacturing and distributing cen ter, and of bow quickly these favora ble conditions are converted into tan gible results. The Amber Chemical Company is manufacturing a varnish which can be applied by unskilled hands with cheesecloth and wliich creates on au tomobiles. doors, floors, furniture— any painted or varnished surface— the original finish, waterproof, heat proof and dustproof. A. B. Newlands. of Los Angeles, Cal, invented the formula. When he had tested his product thoroughly he set out to get it financed. His first idea was to establish him self in Philadelphia. On his way to the Quaker City he stopped off in At lanta and was pleased with the re ception accorded him. So when the Philadelphians seemed to him to be endeavoring to get the best of the deal, on the usual lines of everything for the capitalist and nothing for the inventor, he retraced his route to At lanta and found the financial backing he wanted. The Amber Chemical Company was organlEed, with S. A. Pegram as man ager. Mr. Newlands took up his res idence here and the factory began turning out its varnish, christened “Tacco.” From the start it has been a suc cess Mr. Pegram relates w’lth sat isfaction how the business has grown, how many thousands of dollars in sales have been made and how’ “re peat orders” came rolling in. Naturally, he attributes this first to the product, but he gives full credit to Atlanta. “We discussed the advantages of every manufacturing and jobbing center in the country.” says Mr. Pe gram, “and we decided that the rail road facilities, the freight rates and all other vital considerations made Atlanta the place for our business. Our judgment is being supported by splendid results, which would not have come as quickly in any o.her city, we feel sure.” Atlanta Itself has taken kindly to the product and city sales have done much- to convince others of the mer its of Tacco. Content Themselves With Urging Congress to Take Action as Early as Possible. Bankers of the nation will do all in their power to assist Congress in enacting currency and banking re form legislation, but they will not at tempt to suggest what form the leg islation-shall take. This is the attitude of the Amer ican Bankers’ Association, as devel- opend at the meeting of the Exe cutive XTouncil at Briarcliff. N. Y. Joseph A. McCord of the Third Na tional Bank and John K. Ottley of the Fourth National Bank, Atlanta, attended the sessions of the Execu tive Council. They agree thoroughly with the Association’s idea that the adminis tration should be allowed to tackle the big subject in any way it sees fit, without the interference, real of seeming, of the banking world. They believe, though, that Congress should have the benefit of the best advice available, and they believe the bank ers of the nation will stand ready to co-operate in this way. The only action the Council took on the matter was to call the at tention of Congress through resolu tions, to the imperative need of an early remedy. , “Under our system, the little mer chant leans on the little bank; the little bank leans on the bank in cit- ise the size of Atlanta; while the At lanta bank leans on the New' York bakn. The New York bank must stand alone. Under normal condi tions, this Is all right, and everything is lovely. In 'abnormal periods, it does not answer our needs. The so lution must be governmental reliet for the New York bank.” Thus Mr. Ottley sums up the sit - uatton. It developed at the session that ac tive work is being done by commit tees in 19 States to interest he farming community in the improve ment of agricultural conditions and in establishing closer and more friendly relations between the farm ers and the banking interests. At the autumn meeting of the associa tion half a day is to be devoted to the reports and discussions on the subject of agricultural progress and development. Numerous committee reports sub mitted indicated the prosperous state of the association. It now' has a membership of 13,677, an addition of 1.481 since May 1, 1912. The work In protecting members from losses by burglary and other means has been very effective. WOODRUFF MACHINERY MFG. CO, Factory, WINDER, GA. Office and Salesrooms, 70 South Forsyth St., Atlanta GRAIN SEPARATORS GASOLINE ENGINES FRUIT JARS, ETC. AT LOWEST PRICES TO RETAIL MERCHANTS Our traveling men are now showing, among other good things, -.8 beat makes of Fruit Jars. Jell' Glasses. Fruit Jar Rubbers, etc r very attractive prices to the trade W e sper.a .ze #r. E z. ^ea. at very attractive p and Queen Fruit Jars. Wholesale Showrooms 57 North Pryor Street DOBBS & WEY CO. r— T HUT WIDELY Fruit Exchange Looks for Crop of 1,750 Cars—Two Authori ties Expect 2,500 Cars. South Slack Cooperage Center; Georgia Is a Leading Producer Authorities vary widely on their estimate of the Georgian peach crop. The Fruit Growers’ Exchange places the crop at 1,750 cars. The Fruit Growers’ Express estimates 2,500 car6. J. D. Hendrickson, regarded as one of the best informed men In the trade, after a trip through the State coincides with the 2,500, accord ing to an interview he gave out af ter his return to Philadelphia. * Manager Marks, of the Exchange, sent inquiries to all Georgia growers immediately following the April freeze. About, 50 per cent, replied. From these reports he estimates that the crop will be 1,750 cars or better, and will consist chiefly of Georgia Belles and Highley Belles. GroNvers merely reported the output of their own orchards and in Very few in stances that of the station, hence reports have been too scattering to give more than a general Idea of con ditions. The Exchange management be lieves, that the bulk of the crop will be sold in New York and there will be no need of going into new mar kets. It had been planned to seek new markets in the New England States, but this plan has been aban doned. PHILADELPHIA. May 17.--J. D. Hendrickson has just returned from a trip through the Georgia peach sec tion. He says: “From my observation, notwith standing reports given out by Mr. Marks of the Georgia Fruit Exchange I am not willing to believe that it will not exceed 2,500 cars. All grow ers of importance have sprayed their frurt. The weather has been fine and fruit haj$ been making good growth. The Lee Pope.orchards have been sprayed twice since the bloom and from my judgment the yield will be twice*as many cars, at least, ns it has been credited with by some of the estimators. “All our varieties, excepting Elber- tas. show' a good crop, and these are shy in most orchards, although some young orchards of Elbertas are prom ising a good yield. Upo£ the whole they will be the shortest variety. “Peaches Imye grown very fa^t during the -last ffoy. weffis, but the growth will He checked during the hardening of the pit, at which time there is usually a drop., which in Georgia is called the May drop. This drop, rum indications now will rfpt be .heavy; * in fact, you cEvn almost locate all the imperfect peaches that are going to fall.” WASHINGTON, May 17.— Slack cooperage stock production, an Indus try in which the South Is pre-emi nent. is the subject of a comprehen sive bulletin by the Census Bureau. Georgia ranks ninth in the list of States as a producer of headings, with 3,981,000 sets. Among South ern States, It is excelled by Arkan sas and Virginia. The production of slack cooperage stock reported in 1911 by 1,182 mills amounted to 1,328,968,000 staves, 106- 407,000 sets of heading, and 353,215,- 000 hoops, as compared with 1,460,- 878,000 staves. 97,037.000 sets of head ing. and 295,712,000 hoops reported by 1,298 establishments in 1910. These figures represent a decrease of 9 p^r cent. In production of staves and In creases of 9.7 per cent, and 19.4 per cent., respectively, in production of heading and of hoops. Has Many Uaas. Slack cooperage, includes the mate rials essential to the manufacture of barrels for all purposes other than for containers of liquids. Semitlght cooperage stock used for making ves sels required for butter, lard, paste, paint and mincemeat, and also pack ages called w’oodenware. such as can dy and tobacco pails, buckets, tubs, firkins, and churns, are included, to gether with barrels generally consid ered slack cooperage, containing such solid and powdery substances as dried fish, leaf tobactfo, evident, lime, pow der, paints, hardware, chemicals, flour, meal, sugar, crackers, starch, resin, salts, cranberries, and vegeta bles. Red gum Is pre-eminently the lead ing stave wood and has bold first place In production since 1907. Red gum staves are shipped far and wide and are put to a greater number of uses than those made from any other wood. In the South this timber is practically the only wood used for molasses and sugar barrels. Production by States. # This table gives the 1911 heading and hoop production, In Southern States: Headings Hoops, (sets) United State* .'106,407,000 LOST MARRIAGE LICENSE RECOVERED BY TORNADO OMAHA, NEB., May 17.—The re- rent tornado hunted up and brought back the marriage certificate issued to George E. Ritchie and Anna M. Smith of Kansas City, November 16, 1907. when they were united In mar riage in this city by the Rev. Charles W. Savldge. Where the certificate has been hiding during the past five years no one knows. Shortly after the marriage Mr. and Mrs. Ritchie told Mr. Savldge that they had lost their certificate and re quested a duplicate, this was sent, and nothing more was thought of the matter until this week, when Mrs. W. N. Dorward called on the Rev. Mr. Savldge and handed him the original certificate. A day or so after the tornado she found the document in the back yard, mixed in with a lot of debris blown thefe by the wind. . Country Clearing House Helps City An evidence of the progressive spirit which has made Atlanta great and one of the many seemingly small factors which all go to enable Jobbers and manufacturers here to give the best possible service, is the system used by the Atlanta Clearing House In collecting country checks. The plan originated in Boston and was quickly seized by Atlanta. Since that time Kansas City and Nashville** after seeing the advantages of the Atlanta way. have adopted the sys tem and, within a short time. St. Louis is expected to fall in line. The plan Is simplicity itself. Iii fact, It la a wonder that every large city In the United States does not adopt It. The checks on country banks in three contiguous States ar® cleared the same as city checks. Alabama Arkansas Florida . . Georgia Kentucky Louisiana Mississippi North Carolina South Carolina Tennessee .... Texas Virginia 3,623,000 15,352,000 3,487.000 3,981,000 2.963,000 2,733,000 580,000 3,353,000 29.000 1.544,000 78,000 6,784,000 353.215,000 96,000 30,219,000 610,000 332,000 20,600,000 9.021,000 80,000 70,000 19,771,000 150,000 115,000 South’s New Enterprises Employing Much Capital The Arkansas and Memphis Rail way Bridge and Terminal Company plans a freight and teaming yard at Memphis and a bridge across the Mississippi River^fthe yard to cover about 20 acres. Plans for ultimate development provide for two freight houses, each 800 feet long; platforms for machinery; 20 tracks, aggregating more than four miles; paved drive ways and subways. The bridge will carry two railroad tracks and a road way. with provision for future electric railway tracks. The estimated cost of development of the yards is $1,200,000, two-thirds to be expended this year. The estimated rest of the bridge and approaches is $600,000. George B. McCormack and Ersklne Ramsey, of Birmingham, and asso ciates will construct a by-product coke oven plant, daily capacity 1,000 tons, at an estimated cost of $1,500,- 000. , The Atlantic Compress Company, Atlanta, Ga., will build a cotton com press at Savannah] Ga.. the main building to be of frame construction with fire walls*, sheds 800 feet long and 200 feet wide, storage for 10,000 bales of cotton. The present com press machinery of 2,000 tons capacity will be removed to the new structure; estimated cost. $70,000. The Kelley Company, Birmingham. Ala., plans to construct a $250,000 electric power plant for a proposed 17-mile railway. The Universal Ice Company, Sa vannah. Ga., was incorporated with capital stock of $100,000 to manufac ture ice; it will establish a plant of j) tons daily capacity. The Lucas B. Moore Stave Cornpa ny, of New* Orleans, La., and New York, will erect a stave plant at Mo bile. Ala., of 75,000 staves daily ca pacity. The Oneonta Oil and Fertiizer Com pany, of Oneonta. Ala., was organized with capital stock of $50,000. It has purchased a site and will erect a building for a cotton seed oil mill and fertilizer factory. White City Park Now Open MADE IN ATLANTA VARNISH APPLIED WITH A CLOTH Let our demonstrator show you. No hard work to apply. Only use a cloth. Runs to a free surface. A VARNISH, not a POLISH. Varnish, Not Polish Varnish With a Cloth Income Tax Strikes Foreign Investors Bill So Worded as to Force Them to Pay Toll Both Here and to Own Nations. Critics of the income tax now' take up a new point. According to Lon don’s belief, the statute is so worded that foreign holders of American se curities will have to pay the tax. unless they hold exempted oonds. As they must pay an income tax on the same revenue in their own country, they will be doubly taxed. 1 England already does this in the case of foreigners who hold console, which is one of the reasons advanced for their decline in recent years. The practice, however, always has been regarded as of doubtful propriety. Any such provision in the income tax bill will' prevent to a large ex tent foreign investment in American development enterprises, it is believ ed. | TRADE. MARK ■ mo BRAND AFreeTrip .1 Varnish With a Cloth Varnish, Not Polish WATER-PROOF DUST-PROOF HEAT-PROOF No brush marks. Dries in five hours. TACCO will make your furniture look like NEW. Don’t have to rub off. THE AMBER CHEMICAL CO. Office: 603-4 Forsyth Building. Phone 3131 Ivy Laboratories: 91 Piedmont Avenue. For sale by Alexander-Seewald Company and King Hardware Company. THE RIGHT THING AT THE RIGHT TIME Ever notice how often, after getting the worst of some friendly argument, you afterward think of the brightest kind of retort when it’s too late to do any good? It has happened to all of us hundreds of times. Now, some shoe merchants let the same thing happen to their busi ness. They don’t get the new, snappy styles till the keenness of the demand has worn off. Or maybe they put them in stock and then fail to keep them properly sized up during the season, which is almost as costly. The RED SEAL Shoe Fac tory right here in Georgia is prov ing a big help to thousands of the best merchants in the South in keeping their stock attractive and efficient throughout the selling season. It stands for QUICK SHIP MENTS and LOW FREIGHTS. Its use will mean for you a bigger, better shoe business on a smaller stock without any accumu lation of dead styles. Isn’t it worth your consideration? \ Postal brings catalog or sales man. Mail orders on way same day. J. K. ORR SHOE COMPANY Red Seal Shoe Factory Atlanta, Ga. to Atlanta is available to the merchant who buys an ade quate bill from the members of the Merchants’ Association. Write to H. T. MOORE Secretary Rhodes Building Atlanta J As the hot summer sun pours down its merciless rays on tired, weary and worn i humanity, the mind turns to vacation days. Where can I go for rest, recreation and pleasure, where the expense will not be greater than I can afford? ^ A half million persons read Hearst's Sunday American and Atlanta Georgian every day. A summer resort, hotel or hoarding house catering to this trade overlooks a great opportunity for big business when they fail to place an advertisement in these great newspapers. You can reach the .very ones you want through these papers at a nominal cost, un der the headings, “Summer Resorts,” “Hotels,” “Summer Boarding” and “Suburban Boa rding.” The following rates will be charged for advertising under the above headings: One insertion, 10 cents a line; three insertions, 6 cents a line; seven insertions, 5 cents a line; thirty insertions, 4V 2 cents a line; ninety insertions, 4 cents a line.