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IIEARST'S SUNDAY AMERICAN, ATLANTA. CA„ SUNDAY, MAY 18, 1013.
7 D
So Declares Expert of Gasoline,
and He Says That Substitute
Is Only Solution.
By R. B. WHITMAN.
Manager Stromberg Motor Devices
Company.
The automobilist of to-day is reck
oning his cost of operation far more
closely than was the case in the past,
and this is particularly true with
owners of automobile trucks. Tire
expense is usually reckoned as one
of the chief factors, but the reduc
tion in prices of tires and the in
creasing cost and lowering grade of
gasoline has made the fuel cost the
' most vital one.
The percentage of gasoline in crude
petroleum is small, and the vast in
crease in demand has forced the re
finers to cut down the grade in order
to increase production. Gasoline was
formerly sold as a uniform product,
but to-day it is practically invar
iably the case that it is a blend of a
heavy grade and a light grade, so
proportioned as to bring the hydro
meter test to a reasonable point. With
uniform gasoline, vaporization oc
curs freely until it is complete, but
with a blend the light proportion
passes off readily and leaves the
heavy. Under such conditions the
formation of a mixture in a carbure
tor requires a special treatment, and
old type carburetors that give good
results on uniform gasoline will not
handle the blend.
New Conditions Alter Plans.
The carburetor manufacturers who
are in touch with the gasoline situa
tion have altered their designs in ac
cordance with the new conditions, and
their instruments are so arranged as
to break up the fuel as finely as pos
sible. In addition to this, they have
* found that it is essential to provide
the carburetor with a warm air in
take, for vaporization cannot be com
plete without it.
Inasmuch as economical operation
is dependent solely on the vaporiza
tion of the fuel and the thorough mix
ing of the vapor with air, the abso
lute necessity of adapting the carbu
reting apparatus to the changed con
ditions will be realized. The first step
in securing high mileage per gallon*
and consequently in reducing cost per
mile, is the selection of a carburetor
that is adapted to the fuel conditions,
and it goes without saying that the
carburetor must be equipped with a
warm air intake. A second and al
most equally vital factor is the man
ner in which the car is handled. As
a case in point, a car was brought
to my New York shop a few days
ago. the owner stating positively that
/ he could get no more than six miles
per gallon. His engine was in good
condition, and the carburetor was
operating perfectly. His complaints
continued, however, and we finally
sent the car out for a test with a
one-gallon tank connected to the
carburetor. The car was a heavy
one, but nevertheless this accurate
test showed 14.2 miles to the gallon.
He could not understand it until we
showed him by his own statements
that he was in the habit of running
his engine at good speed when the
car was held up in a traffic block, or
when standing at the curb. With
proper handling of the chr his com
plaints would never have been made,
and his mileage cost very greatly re
duced.
Prices Up, Grades Down.
With the price of gasoline going
up and the grade going down, it is
natural that new fuels should be
developed, and the most promising
of these is Motor Spirit, which is now
offered by the Standard Oil company.
The price of this is several cents
cheaper than commercial gasoline,
and careful tests have shown that
carburetors, of our make at least, can
use it without change in nozzle size
or in air valve adjustment. Its dis
advantage is in its odor, which, how
ever, is no bar to its use by commer
cial vehicles.
No matter what fuel is offered, the
progressive carburetor manufacturer
will produce instruments tljat will
meet the conditions, but the princi
pal difficulty lies in the fact that the
gasoline grade is continually chang
ing. One advantage of this situa
tion, however, is that carburetor de
velopment has been forced to so ad
vanced a point that we are now pro
ducing carburetors that will handle
wide ranges in grade without a
change in adjustment.
In the light of to-day’s knowledge,
the automobile user may put the
question of mileage in the hands of
the carburetor manufacturer, and
if he will follow instructions and sug-
f gestions, his cost of mileage will not
be nearly so excessive as it is the
fashion to consider it. #
Burned Cadillacs
Run About Village
Garage Fire In Pennsylvania Fails
to Stop Noisy "Chug” of
Conveyances.
A story, which fortunately Is fully
verified, conies from Williamsport,
Pa., of the performance of two Cadil
lac’cars which, under ordinary cir
cumstances', would be hailed as un
believable.
Recently a combination barn and
garage burned in Willlamspopt. There
were a half dozen motor cars and
several horses in the structure. The
horses were burned and so were the
cars But after the fire had been ex
tinguished and the ruins cooled off,
several men entered the barn to as
certain the damage.
The bodies had been burned off the
cars, the wheel spokes charred, etc.
One of the men threw on the switch
of one of the Cadillacs and was great
ly surprised when the motor started
to purr, having started on compres
sion.
The motors of the other cars were
tested. None of them would start on
the switch but the other Cadillacs did
4 start with one turn of the crank, while
the other cars could not be moved
Although the steering mechanism of
both Cadillacs had been damaged,
both cars were run out of the struc
ture on their own power and taken to
another garage to be repaired.
Ray Harroun Says Burman Can’t Drive 500 Miles Without Relief
+•4* 4**4* 4**4* 4* *4* 4*#4* • »r 4*®4* +••!* *1* • 4* •!* • v 4**4* 4**4*
Extensive Preparations Are Made to Entertain Indianapolis Guests
Bob Burman, speed king, in high-power Keeton racer which will carry him through International Sweepstakes May 30.
Burman has attained 110 Aides an hour in practice, and declares he is ready for t|ie eraek of the pistol.
LIST PRICE IS
BIST, ISSEBT5
LOCAL DEALER
J. W. Goldsmith, Jr,, of Hudson
Agency, Points Out Disad
vantage in Discount System.
Daredevil Racer Determined to
Stick Through Contest Without
Help—Has No Assistant.
INDIANAPOLIS. IND.. May 17.—
Bob Burman is the latest addition to
the colony of drivers who are gath
ering at the Indianapolis Motor
Speedway in preparation for the third
annual 500-mile International Sweep
stake Race which will be staged May
30. Burman is accompanied by Tony
Janet, the young Italian who will act
as his mechanic.
Burman is determined that he will
drive the entire 500 miles without re
lief, so has nominated no regular re
lief driver. He has already started
his Speedway training and expects to
put in at least six* hours a day on
the big brick oval tuning up his
Keeton car. Upon his arrival in In
dianapolis Burman declared that he
had never entered a race feeling as
supremely confident as he does at
present.
“Impossible,” Says Harroun.
Ray Harroun, the speed merchant,
who won the 1911 contest, does not
believe Burman can go the 500 miles
without a rest or relief.
“You see,” said Harroun. “the sound
of the motor grows to be a steady hurn
after miles have passed and the driv
er cannot hear trouble when it de
velops. The result of recent ra>s
proves this. Last year Ralph De Pal
ma had the race won a few laps from
the finish. All standing at the track
side knew that De Palma's mot^r
was going bad through lack of oil
and water and other reasons, vet
De Palma kept right on lap after
lap when he had plenty of lead to
spare and might have stopped to re
plenish and rest. It is quite proba
ble that the senses of De Palma were
numbed by his hard drive and he lost
a fortune when It was right within
his grasp.
“I contend that Burman should not
attempt such a feat. Doubtless he
is fitting out a car that will be com-,
fortable for such a long jaunt and
he may be able to make the trip all
O. K., but I believe that the chances
of any man will be better providing
he rests for a spell at some time in
the race. I was off ninety-two miles
myself and that rest did me a lot
of good.”
What Burman Says.
“I am not boasting.” Burman said,
“and I am taking into consideration
every possible mishap that may spoil
my chance of winning, but I do not
hesitate to say that the maij who
beats me will have to go some. Since
early last January I have been work
ing on my car with the chief engineer
of the Keeton factory. I know it part
by part, and I have given it enough
of a workout over the worst roads
in Michigan to know exactly what
It will do. I expect to drive as I nev
er drove before, and I am iir perfect
physical condition. Taken all in all,
I believe I have good reason for the
iffr DON'T make your car '!////,
W pay for your tire w.
experiments. Increase
your car’s efficiency, and
f/, reduce the upkeep ex- v//,
p pcnse by equipping with ||
Firestone
" NON-SKID TIRES ^
Car owners of experience
have proved the car-protect
ing resiliency, the mileage
and security value of the
Firestone tough, pliable tread.
H. S. Firestone's book, “What’s
What In Tires'* tells how and why.
THE FIRESTONE
TIRE & RUBBER CO.
“America's Largest Exclusive Tire
and Rim Makers’’
253-255 Peachtree Street. Atlanta
Home Office and Factory: Akron, 0.
Branches In all large cities
optimistic starfd I have taken. I expect
to go through without relief.’”
Last winter, when interest in the
coming 500-mile race first manifest
ed itself the racing fans began to
wonder what Burman would do. His
reputation for speed Is second to
none, but Burman’s luck on the In
dianapolis Motor Speedway has not
been of the best. Last year he had
a blowout of both the rear tires of
his car at the same time, whici
caused the car to turn turtle and
compelled Burman to quit the rac-.\
It was not known whether he would
enter this year, and If he did. what
car he would pilot.
Burman was in California and gave
out no statements regarding his
plans. Finally, when the automobile
show opened in New York, Burmnn
packed his grip and made a bee line
for the East. After several days at
the show, he-decided that he would
like to drive a Keeton car and imme
diately entered into negotiations with
Forrest M. Keeton. He stipulated,
however, that if he was to become a
Keeton pilot, he must be given the
privilege of entering the Keeton fac
tory and superintending the construc
tion of his car. This permission way
granted, and work on the speed cre
ation began in a very short time.
Several to Attempt Feat.
Although several of the drivers wh >
will participate in the 500-mile race
this year will endeavor to go through
the entire grind without the help uf
a relief driver, Burman was the first
to signfy his intention of doing sn.
Believing that to accomplish this fev:
it would be necessary for him to be
in the best physical condition possible,
he began systematic training und-r
the direction of a professional coach.
His work along this line has be*n
very similar to that done by a pugi
list or a college football player. He
has observed regular hours based >r
the "early to bed and’early to rise”
schedule. He has been careful as :o
diet and every morning, no maf:er
how cold, has taken long runs. Dur
ing the day he has spent some tine
in a gymnasium punching the bag,
throwing the medicine ball, w-ork.ng
on the parallel bars, wrestling anrl
boxing. As‘ a result he is as hard as
nails, his wind is long and his nerves
are as steady as steel. His car is
already fairly well limbered up and it
Is expected that he will be able to
get real speed out of It even during
his early days of practice.
SALES MANAGER BENSON
ON PACIFIC COAST TRIP
Sales Manager Benson. of the Stu-
debaker Corporation, is spending the
month of May in a trip to the Pacific
Coast and the Northwest, during
which he is inspecting an organiza
tion built up under his immediate di
rection of men, hundreds of whom he
has never met.
MAXWELL MODEL
CAPACITY TAXED
C. A. Forster, New Commercial
Manager, Tells of “Storm”
Which “25” Precipitated.
C. A. Forster, Commercial Mana
ger in charge of sales of the new
Maxiyell Motor Company, is having
his baptism of fire—and he says he
likes It. Having come into the au
tomobile business from a more tion-
servative line, Mr. Forster is having
his first experience with a dealer’s
stampede—a phenomenon for which
there is no parallel in other lines of
business. The stampede is the di
rect and the logical outcome of the
announcement last week of the new'
Maxwell Model “25,” at a price pre
viously unheard of for a car of this
power and passenger capacity.
“I have been accustomed to selling
—to pushing the product,” says Mr.
Forster, “and to have a horde of deal
ers swoop down on one and try to
take It away is a novel experience.
“The new ‘25’ is a success from a
selling as well a§,ja. mechanical stand
point—that’s certain now. Our only
problem Is to allot the possible out
put of 25,000 cars for the first year,
equitably, and to keep the dealers
satisfied.
“We will be delivering demonstra
tors of this model within a week,
and while we cannot hope to supply
the full demand, we do hope to keep
dealers in good humor by delivering
a goodly proportion of the cars or
dered.
“The demand for the new Maxwell
‘35.’ details of which are as yet only
known to dealers, is almost equal to
that for the ‘25.’ This ‘35’ model
will, I expect, precipitate another
stampede when we announce it pub
licly, as we will do as soon as de
monstrating cars are in the hands
of our dealers in the more import
ant centers.”
Fine Tribute Paid
to Car by H, McKee
Homer McKee, director of sales
and advertising of the Cole AMotor
Car Company, is keen in apprecia
tion of the forces which have been
co-ordinated in the production of the
automobile, and he pays the Tollow-
Ing tribute t<> the motor car in a
booklet which the Cole Company has
issued to its friends:
"Among the various things to
which tlie earth is heir, there is a
great Brain which dreams and a
great Hand which DOES. And the
great Brain works with the great
Hand, not for you nor for me, but
for MAN. The great Brain and the
great Hand made space and time,
and designed these to be the eternal
enemies of man.
“Then the great Brain and the
great Hand agreed that man should
never yield to his enemies. Time and
Space, but should fight on and on
until some mighty weapon of anni
hilation should be discovered.
‘'Thus it came about that the
strength of the oak. the speed of the
winds, the soft, pad-footed stealth of
the panther, the tirelessness of the
seasons and the beauty of vines that
cling were gathered together by the
great Brain and the groat Hand and
put into a single thing which should
be the all-powerful servant of man.
And they called the thing—the Mo
tor Car.”
ALC0 HAULS FREIGHT
ACROSS PENNSYLVANIA
The first delivery of merchandise
made across the State of Pennsylva
nia by a motor truck started on
March 17, when a three-and-a-half-
ton Alco wagon se't out from the fac
tory of its owners in Philadelphia
with a consignment of freight for
Pittsburg.
Headed by a prairie schooner, the
truck attracted thousands in the
streets of Philadelphia. It departed
at 9 o'clock in the morning, being
sent on its way by G. H. Dantert, offi
cial starter at the Fairmont Park
motor races.
The schooner that acted as escort
was the original means of transpor-
ation used by John Lucas & Co. in
1849, when motor trucks were un
dreamed of. At the city limits tne
schooner and the truck part.*d com
pany, the latter to pursue Its way
westward for 300 miles.
“In considering the purchase of an
automobile," said J. W. Goldsmith,
Jr., a leading automobile dealer, “the
average buyer is apt to overlook
some of the most important details
simply because they do not stick out
right on the surface. "For instance,
most men who are offered a discount,
a ‘cut price.’ or a long* trading price
on an old car are apt to congratu
late themselves that they are getting
a ‘bargain.’
"But are they?
“A car that has a price of $2,000
but which is offered at a discount of
i5 per cent. Is as a matter of fact
only a $1,700 cor. And the buyer
is getting exactly what he pays for.
He is away off when he figures that
he is getting a $2,000 car for $1,700
for he is doing nothing of the kind.
Prices are purposely set high on some
cars so that the dealer may offer
an apparent discount.
Buyers Lose Most.
"The person who Is most Injured
by the ‘cut price’ is not the dealer;
it is the man who buys the car. Of
course dealers will not explain this.
If they are In the cut price business
it’s a case of clean up quick and get
out, and the less said about It the
better. Then the buyer is left with
a. dishonored car on his hands; a car
no garage or repair man wants to
see in his shop; a car that is like
the mule, ‘without pride of ancestry
or hope of posterity.’
“Another point, and one that hinges
very closely on this cut price error,
Is that of annual depreciation cost of
a car. In figuring cost of upkeep of
a car not many men take Into con
sideration the selling price of their
old car. The time comes to every
motor-car buyer when he wants an
other car. Improvements are made,
or he graduates into the more ad
vanced class, or some other reason
impels him to want to sell his old
car and get a better.
Cut Price Fallacy.
“Here is where the ‘cut price’ car
reveals its extravagance. In the
case of the $2,000 car we have men
tioned as being bought for $1,700. the
depreciation must be figured from
$1,700 and not from $2,000. And as
the car was originally overpriced peo
ple naturally lose faith in It and it
brings, as a used car, terribly disap
pointing figures. Such a car can of
ten be bought for less than half of
its original price.
"On a car that has been sold at
full list price, and kept in good shape
by careful dealer's service the selling
price as a used car is frequently a-s
high as the cut-price car’s original
cost.
“A little thought will show that the
yearly average of depreciation ex
pense is the only true figure to use
as a guide.
“In our case,” said Mr. Goldsmith,
“we have none of these difficulties
because Hudson cars are never sold
at anything but list prices. And it
is also well-known that the era of
the six-cylinder car has really Just
begun, so that as far as we are con
cerned our owners can safely look
forward to an excellent selling price
for their used ‘Sixes’ for some years
to come.”
WHITE GASOLINE MOTOR TRUCKS & DELIVERIES
Simple EnAinc• Accessible * Economical
1 v JLsJl for JUgrttojistrm(io/»
The White Company w "
120-22-MartoUn. St.
WHITE
GASOLINE
MOTOR
CARS
OKJ louring Car
‘‘40” Touring Car' two sizes
ca«t — • V ^ -• 4- ,
r. * i
C s
6O” Tourin^Car•>six cylinder.
*>, The White^j^TCompany * ▼j
120-22 Mai icUo,S«.
CADILLAC
STEINHAUER & WIGHT
228-230 Psachtrse St. Ivy 2233
Nearly everybody in Atlanta reads
The Sunday American. YOUR ad
vertisement in the next issue will sell
goods. Try it!
CHASE
Model J, 2-ton, $2,200
Model H, Stake Body, 1-ton, $1,300
TRUCKS
FIVE MODELS—$500 to $2,200. ANY STYLE BODY
Recent Atlanta
Pnrchasers:
Foote & Davies
C. J. Hamper.
Phillips & Crew
Nunnally & Co.
Wight-Davis Co.
C. H. Meckle Co.
W. A. Taylor & Co.
$500
FOR THE MODEL M, 500-POUND CAPACITY. EXPRESS BODY; PANEL TOP, $600.
COMPLICITY of design and the two-cycle, air-cooled engine have made CHASE TRUCKS
^ famous for economy of operation. Satisfaction guaranteed by seven years of eontinued
service.
DISTRIBUTORS:
Stevens-Duryea, Chevrolets and Little Motor Cars
JOHNSON MOTOR CAR CO.
455 Peachtree Street Phone Ivy 1969
STROMBERG
«
Every user of a Stromberg Car
bureter is entitled to Stromberg
Service, and we see to it that he
gets it. The Johnson-Gewinner
Co., 1 24 Peachtree St., Atlanta,
maintains a Stromberg Service
Station and We know that the
man in charge of it knows his
business, because we trained him
in it. He makes no charge for
adjusting your Stromberg Car
bureter, and his expert knowl
edge is at your service to give
you maximum speed, mileage
and general satisfaction.
Stromberg Motor
Devices Company
!
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Oakland
“THE CAR WITH A CONSCIENCE”
Greyhound Six-Sixty
T HIS modal represents two years of development—
two years of strenuous tests. We are sure of
this car—as sure of it as any model we have
made for years. The first six-cylinder car traveled
thousands asd thousands of miles—east, west, north
and south—over every sort of rpad. We told the driver
to abuse the car—to punish it severely. We wanted to
find out the real stamina it contained. And the car
proved itself equal to all these strenuoas tests. We
are more than satisfied with the performance.
Artistically, the car is a beauty. The body is of a
graceful design, roomy, and is aure to meet the
approval of the careful buyer. Being equipped with
an electric lighting and ignition system, and a self
starter, it contains every necessity for the fullest
enjoyment of motoring. The ten-inch upholstering
makes the car luxurious for extended touring. Permit
us to demonstrate this model to you—any time—any
where.
OAKLAND MOTOR COMPANY
Direct Factory Branch, Atlanta, Ga.
Sales Room. 26 James Street. Phone Ivy 2102
Sub Branches, Nashville, Birmingham, New Orleans
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