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THE ATLANTA GEORGIAN ANT) NEWS.
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More Bargains See Our Two-Page Ad in To-day’s Journal.
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Jewelry in the Sale
$1 Cloisonne Enamel Pins 39c.
*2 Watch Fobs. men or ladies, 50c.
$2 Sterling Silver Waist Rings 98c.
RICH & BROS. CO.
Stamped Goods Sale
25c to 50c Stamped Waists 19o.
50c Pillow Cases, stamped, 39c.
25c to 50c Stamped Dresses 15c.
The Great End-of-the-Month Sale
This End-of-the-Month Sale Means That Merchandise Is Not Permitted
to Grow Old Here. The Clearance Sale Current sweeps out all ex
hausted assortments each month. Nothing allowed to linger. Hence
the stock is always new and fresh.
Sale starts Friday at the opening of the doors; ends Saturday at the tap of the closing
bell. “Prizes” to early comers.
All charge purchases made during this sale will he
transferred to the June statement mailed July 1st.
All Our $2 Shower-Proof Foulards at
3
1
98
c
Silk prices clipped to less than half. "Tis a fair sample of how we slash
prices in the End-of-thc-Month Sale. The saving, moreover, is not on stale,
worn-out silks, but on the staple, spick and span foulards. Every $2 foulard in
stock included; not an inch reserved.
These foulards are all shower-proof. They are 42 inches wide—little is required for a dress. We have
sold them freely at their price of $2 a yard. But color exhaustion and broken lines deplete the price—out they go to-morrow
at 98c. Included are the staple black, browns, navy and Copenhagen blues and greens. Some in solid colors, some with the
floral spaced patterns, some in stripes, some in dots—just a fair assortment of everything that has been “good’’ this season.
Only 98c. .
New Silks at Prices to Bid You Pause
Because these are the smart, new. fashionable silks that women will want throughout the summer,
for traveling, for mountain and seashore and street wear we stress in big type the little prices at which
thev are to sell. Look here:
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39c
For 59c to 85c
Kimono Silks
10 pieces of tine kimono
silk. Some solid colors,
with borders; others in
the floral, Jap or char
acteristic kimono pat
terns. About all colors.
22-tnch.
.$1 Foulards-a-a c
sfic and $1 fou-
lards in about
.15 different patterns. All
are proof against spot
ting?. Full range of col
ors.
(Silks. Main Floor—
Left Annex)
49c
For $1.00 to
$1.25 Silks
Here are soft, shimmery
chiffon taffetas to make
the smartest of street
dresses and suits. Solid
colors, and changeable?
in about every color on
the card save black and
white. 26-inch. Also
handsome messalines in
neat stripes and floral
patterns—the identical
styles that sell readily
everywhere at $1 anil
$1.25. Only 49c.
59c
For Smart
$1.50 Silks
These are the handsome
Tussah crepe de chines
—soft crinkly crepes
now so much in favor.
We -have just eight
pieces left in solid col
or tan. mustard, brown,
Nell rose, Copenhagen,
rose and taupe. Yard
wide. Also at 59c are 24-
inch silk serge suitings
in solid colors and fan
cies and fancy silks In
rather wide variety of
patterns and colors.
95c
For $2.50 to $3.00
Silk Chiffons
Silk voiles and chiffons,
loveliest fabrics of the
foreign looms. Street
and evening shades;
some with deep border
of eharmeuse silk, some
with silk stripes, some
bestrewn with flowers.
The silks such as these
are fashionable the year
around. 44 inches wide:
very little is required
for a dress. $2.50 and
$3 qualities for 95c.
98c
For $1.50 to
$3.00 Silk*
Charming Dolly Madison
silks now on sale In the
best stores at $1.50 a
yard. Neat stripes be
strewn with dainty
sprays or flowers. Blue,
grey, Copenhagen, tan.
Also $3 Cloth of Gold
silk at 98c. Also $2.25
oyster white pongee Mo
tor cloth for suits and
coats. Yard wide. Also
$1.50 light blue silk pop
lin, 40-inch. Also $3
gold and blue silk
changeable serge at 88c.
Picture Frames
An Appropriate Set
ting for Beauty or
Brains or Both
Metal picture frames from
cabinet size down. Round,
oval, square and oblong
styles, variously in gold-plat
ed, polished hr^ss, silver-
plated, oxidized and old
brass finished. Divided into
two lots for quick selling.
1 r\ formerly 25c to
1UC 50c.
no formerlv 75c, $l and
OuC $1.25.
(Main Floor—Center Aisle.)
Half=Price Sale
of All Toys
All the toys left over from the
holiday selling, together with ac
cumulated odd lots, are grouped
at End-of-the-Month prices:
All velocipedes, all tricycles,
all wagons, rubber balls, train
sundries, mechanical boats, all
hobby horses, all doll go-carts,
all trains, mechanical autos, pic
ture machines, stoves, drums,
etc.
50c to 65c
Dolls at
Fine kid body dolls with bisque
heads. Fitted with shoes and
stockings.
25c to 39c
Dolls at
19c
c
10c
Full jointed bisque and kid
dolls, completed with slip, shoes
and stockings. Closing eyes.
39c
$1 & $1.50
Character Dolls
Splendidly made character
dofls with bisque body, wooden
joints, hand-painted faces. Com
plete with slip.
Every Doll in Stock
from $3 to $7 at Half Price
69c character baby dolls, 39c.
$n baby dolls, large size, $2.98.
ECONOMY BASEMENT
Challenge Sale
The greater i»rt of the stock
reduced for this saiie. Prices
drop to half and more. Wanted
and worthy merchandise—every
bit of it. It is a Challenge Sale
whe-yflln. j.he Economy Jiasemem
proves prices that it.'is the
most economical plane in which
to trade- Sale ends Saturday.
learaway of Fashionable Laces
Former Prices $1, $1.50 & $2 00, now only _
Chantilly—Macrame—Lierre—Shadow and Venise
Laces in bands and edges to match.
The very names tell you these are the most fashionable
laces of the season. You must see them to judge their
full beauty.
The Chantilly laces are all black; the other laces are
white, ecru and real tints.
The Macrame and Venise laces are 4 to 7 inches wide;
the other laces are 4 to 15 inches.
75c to $1.25 Embroideries 39c
$1.25 white voile flouncing, embroidered in the OQ
daring Bulgarian colors. 45 inches wide *5c/C
75c and $1 lingerie flouncings in eyelet and shad- QQ
ow embroidery, 27 inches- at \.«3J/C
75c and $1 all-over embroideries in dainty eyelet OQ
patterns and hold, striking designs. 27-inch, at. .
25c Matched Sets of Embroideries 10c
Dainty matched sets of Swiss and Nainsook ernbroid
eries, not a yard worth less than 15c, most, of it worth 25c..
Choice 10c.
$15 to $18.50 Embroidered Robes $8.95
White lingerie robes embroidered in colors. Consist of 45-iuch flouncings with
bands to match. All are from regular stock—the styles that have been best this
season. No returns accepted; choose carefully.
Linen & Lingerie Robes Reduced 1-3
All our white batiste and voile robes and all our white and colored linens
now' one-third less than the usual prices. Variously embroidered in eyelet, shad
ow and French work.
Were $15 to $60; now $10 to $40. (Laces-Main Floor—Right)
Sale of Notions and Dressmakers’ Helps
5c Braids lc
25c Braids 10c
Scalloping braids ,6
yards to bolt. AH
white or white with
colored edge,
supporters, 4 on card.
Mercerized lingerie
braids'in white, pink
or blue. 6 yards to
piece for lc.
Three 5c Slip-out collar
cards for 10c.
Three 5c Warren's collar foundations, White or
black net or chiffon, for 10c.
26c Nickel skirt markers and hem gauge combined,
Ladies’ seamless sanitary napkins, 3 for 10c.
5c, lisle Corset laces, 3 for 10c.
5c brass safety pins, atl sizes, assorted on card, 3
cards for 10c.
20c Hair Pins 9c
English hair pins, cabinet
-size; 200 black hair pins
to cabinet.
10c Elastic 5c
Cotton elastic in all widths.
White or black. Always
10c; for 5c.
10
9c
and colors
for 15c silk seam binding;
9-yard pieces. Black, white
15c
for ladies’ 25c “SEW
ON” hose supporters.
q for 15c ladies' sanitary
(5C belts
r\ for ladies' sanitary dress
&ijC prot ectors.
3c
lc
lc
for 5c handy pin sheets.
Jet heads, white or black,
for darning cotton (soiled),
plain or mercerized,
for 6c mercerized crochet
cotton, black or navy blue.
18c
39c
17c
for West’s 25c electric
curlers. 5 on card.
for one dozen ladies’ seam
less sanitary napkins.
for 25c ladies' adjustable
sanitary girdle:
6c
pink or blue.
for 10c mercerised lingerie
tape. 10-yard pieces; white.
A “ Once-in-a - While’ ’ Opportunity to Save Greatly
On Your New Suit, Waist, Coat, Skirt or Dress
Despite the low prices, nearly every garment is spick, span new. Don’t forget that! The buyer is
back from New York—these new garments represent makers’ surplus stocks and overplus lots,
s like getting back almost half your purchase price on each transaction:
$5 to $8.50 Dresses
Clearaway of Ratine Suits
All the ratine suits including special purealies and
regular stock now to go at reduced prices. Cutaway and
Blouse styles, plain or faneily tailored in white, tan, gray,
blue, rose. All
$35 suits $25. $19.75 suits-at $14.75.
$25 to $29.50 suits at $19.75.
Royal Society Co.’s Finished Art Pieces
$7.50 to $10 Finished Art Pieces t
Finished pillow tops, centerpieces, scarfs, ha- *r
by. pillows and many odds and ends. Made
of fine lawns, linens and other materials.
Beautifully hand-embroidered.
$12 to $17 Finished Art Pieces
Among these are some of the handsomest
pieces the Royal Society Company pro
duce. There are white and colored 16-inch
centerpieces, colored library table pieces,
scarfs, etc. (Art Needlework, Main Floor, Center Aisle.)
2.98
5.98
OQ_ for 50c white ivory
“•'t' combs; all 1 coarse teeth
nr coarse and flue combinations.
19c
19c
3c
for 25c and Stic .hard
rubber combs.
for 5c and 10c bristle nail
brushes with wood backs.
1 Q_ for 25e manicure outfits.
* ‘'V' including file, pincers,
emery boards and manicure
> sticks.
for 25c to 50 e wood
hack buffers with de
tachable ehamois covers.
Op for 15c Nadinola talcum
Ow powder.
JO- for 50c Madame Isbell’s
face pnwfler, all colors.
tJOft for 50e Madame Isltell’s
Turkish bath oil.
1 7ft for 25c "Spiro” powder.
* * ^ Prevents odor from per
spiration.
12c
for 25c Sanitol Tooth
Powder or Paste
19c
for 25c Wright’s or
Shinou silver cleanser.
C _ for 10c and 15e Celluloid
baby Rattlers. White, pink
or blue.
Cp for 25c Celluloid back
tooth brushes, our own im
portation, but not up to standurd.
Will give service for a month or
so, after which bristles begin to
come out.
1 Cp for 25c Rich’s Rosetta
^ s-rv- face powder.
OQ-, for 65c Rich’s violet
toilet water.
1 Oft for 25c Pi vers’ import-
* “V* pd talcum powder.
1 /Aft for 25c Celluloid mani-
* cure cases with cellu
loid handled buffers. Case also
contains ivory sticks and nail
enamel.
No Moths Will Stay Where
yon place a small chunk of this lump-packing cam
phor. In large tin boxes:
10c size 5c.. 20c size 10c.
A Wash Goods Clean-Up
"I A. for 26c Ginghams—Fine quality imported zephyr
*■ ginghams, 32 inches wide.
1 Oc * or c Dimities—Dainty dimities and flaxons. in
^ Vneat floral and figured patterns.
nfC _ for 50c Shirtings—These
j 0 h n Anderson
country over at 50r
ale the
zephyr shirtings,
famous David &
which retail the
Something like 250 in all, in about a dozen
different styles. White piques with colored
Rtripes. all-linen dresses.
Pretty white voiles and lingeries, some enriched with a
touch of color, most of them all white. Daintily trimmed In
lares anti embroideries.
$3.85
$8.50 to $12.50 Dresses
$5.85
$9.85
Choose from dainty crepe dresses bestrewn
with colored flowers, “composed’* one-piece
dresses, pretty ratines In solid colors, pure
linens In natural, blue and white, and captivating lingerie
dresses In white voile and lingerie. Charming styles, severely
and elaborately trimmed. Also “composed* * one-piece linens
dresses, the skirt of white linene, the “coat’* of brown, blue,
red, pink, etc.
$15 to $23.50 Ratine Dresses
Smart styles in the fashionable Bedford
cords and ratines. Some are severely tai
lored for simple street wear; others are
rather “dressy” with lace and embroidered trimmings. 1 .end
ing colors, black and white.
$15 to $18.75 Wool Dresses
“Plums” here for the woman who needs a
, wool dress for present or future street wear.
Smartly developed serge and Bedford dresses
In fashionable one-piece models. Black, navy blue, gray,
tan. brown.
$25 to $29.50 Summer Dresses
A small lot, from a maker, plus the odds
and ends from stock. Variously in ratine
and linen, very stylish; cleverly tailored
and trimmed.
$19.75
$6.50 Norfolk Jackets
Misses' and women’s Norfolk coats for cool
morning, outing and traveling wear. De
veloped of a superior quality bright red
English flannel in the characteristic Norfolk style,
few blues. All sizes up to 36.
New $15 Ratine Suits
Ratine requires clever tailoring, and these
suits show it In every graceful line. Simple
styles, so smart for dally street wear.
White, pink or gray.
$3.85
Also a
$7.85
$25 to $35 Wool Suits at
$12.85
Whosoever needs a suit for traveling,
Reashore, mountain or present street
wear can have choice here of some
thing like one hundred in the season’s approved styles.
A beautiful Bedford Cord is beautifully tailored in a
dashing cutaway style, handsomely silk lined throughout.
Tans, blues or grays. Actual value $35, for $12.85.
A host of white Bedford Cords with black or colored
hairline stripes are shown in various styles. Usual prices $25
and $30, for $12.85.
Ratines, serges, Bedford Cords and suitings make up the
rest of the assortment. Chiefly in the solid color black or
navy blues. Former prices $23.50 to $29.75, Now at $12.85.
HomeSewers Couldn’t Hope To
Duplicate These Dresses
For Much More Money
3 00 fresh, attractive
dresses are grouped for the
End-of-the-Month Sale at
prices that force attention.
Every one of the 300 dresses
is spick, span new. The materials
are fast color, tub-proof percales,
ginghams, linens, ehambravs and
piques. Every smart style is rep
resented—including Norfolk and
two-piece dresses. Solid colors,
stripes, plaids and checks. Some
trimmed in bands, some embroid
ered, some trimmed with laces.
Belts, buttons, braids are also fea
tures. Any little girl from 2 to 14
years can surely be fitted.
100 Dresses, Formerly QQ
$1 and $1.25, to sell at OOC
100 Dresses, Formerly djl .18
$1.50 to $2, to sell at *
100 Dresses, Formerly dj I .98
$2.50 to $3.50, now at
(Dresses, Second Fleor)
Little Prices that Rule Solely
Because of the End-of-Month Sale
45-inch lingerie batiste, full yarn,
mercerized. A clean-up of our entire
stock; martv good colors. Regular price
50c yard.
Ten pieces plain color sheer linens, and
36-inch linen shillings, neat stripe designs,
etc. Former prices were 50c, 65c and 7oe
yard (Main Floor—Left Aisle)
YARD
to trade.. Sale ends Saturday. ^ s | pink or blue. rouinry m yarn. r.oor—i_ c ?i
m. rich & bros. co. mmm-m Whitehall st. mtmmtmffmmimmm- RICH * bros. co. mmfmmgm