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THE ATLANTA GEORGIAN AND NEWS.
WYWWWWWWWWWWWWWWW SALE STARTS WEDNESDAY, JULY 23, AT 8:30 A. M.; ENDS SATURDAY, JULY 26, 1 P. M.
O ICH ’S Economy Basement is a pleasant and profitable
place in which to trade. Every minute two big electric
fans take out 8,000 cubic feet o f air; every minute 8,000 cubic
feet of fresh air is coming in. It is always cool and pleasant
in Rich’s Economy Basement.
ICH’S Economy Basement deals in short lots, broken
** lines, jobbers’ and manufacturers’ odds and ends—any
merchandise that it can acquire underprice. But no trash.
Everything in the Economy Basement is sold with a guaran
tee of Perfect Satisfaction or Your Money Back.
The Pre-Inventory Sale Pulls Down the Prices
A Sale of Wanted Wash Fabrics at
8c white dimity stripes—soft and sheer, 27-inch, at 5c.
8c dress ginghams—soft finish stripes, plaids and checks.
7c apron ginghams—in the popular blue or brown checks.
7c challies—neat Persian and kimono designs. All colors.
10c white goods—Swiss with lacey checks. Cool and inviting.
10c art ticking—neat patterns, mill lengths. 2 to 5 yards.
121/2C percales—mill lengths of 1 to 5 yards. Yard wide.
12i/ 2 c onrtain Swiss—lace stripes with wide ruffling.
7c domestic—unbleached, good qnality, free from specks.
7c toweling—brown linen crash, firm and absorbent.
12 2
lc
Chambray
8c
A wonderfully soft, smooth
chambray with highly mer
cerized finish. Washable and
sun-proof; a chambray that always
sells at I2V2C a yard from the holt.
These are in mill lengths of 3 to 10 yards
each. But being solid colors you can
easily match up any quantity of yards
if needed. All the leading colors. 12 l-2c
chambrays for 8c. Come.
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18 C Gingham
Bamabv dress ging- C% |
hams, mind you, soft, I ^ £
sturdy qualities in rich "
plaids and checks. Fast colors,
every inch. Very wide, 32 inches—
delightful for house and street
dresses and children’s frocks. Three
yards for the usual price of two.
To Save Counting Stocks
We Discount All Prices
Bang! Prices have been hammered down.
In just eight short shopping days comes August 1st and inventory.
Before that time we must get rid of much merchandise.
We must clear away all summer stocks, all broken lines, all the short
lots we don’t want to invoice.
These Pre-Inventory prices will do the work. Profits have been
shaved to the vanishing point. The Power of Price-Pressure produces
bountiful Bargains. Read:
Wonderful Wash Goods Selling JQc
Actual 25c, 35c & 50c Newest Wash Goods at
Just the fresh, choice, cool wash goods for which you would gladly pay full
prices are in this sale at savings of a fourth to a half. Full pieces, crisp pat
terns, charming for gracious summer dresses. All grouped at 19c. Choose
from
25c, 35c to 50c Laces at
Can it really be so ? Come and see. You know
the value of shadow, macrame, Nottingham and
ratine laces, don’t you? You have priced these
pretty patterns elsewhere; you know what they are worth.
We have a big lot of them here to-morrow in cream and
white, in widths from 5 to 10 inches. Not a yard worth less
than 25c; many of them worth 35c; some worth to 50c and
even more. Choice just 10c.
Girls’ 25c Sox 10c 75c Petticoats
Men’s an 1 Women’s Sun and Garden Hats
Hand woven, double weave, genuine Mexican Sun and Garden HatsO
with wide brim. Our own importation direct from Mexico. Worth 75c. ^
— ... .. -.— ■ 1 —■ ■" ~
| 10 Big Bars Laundry Soap 25c
Under another name this identical soap is one of the best 5c sellers.
The same manufacturer makes it for us under our own name. Same
Sjj formula, same soap, same full 9-ounce bars. 10 big bars Monday for 25c.
-=5 6 bars Ivorv 25c. 6 bars Fairy 26c.
New 50c Organdies 19c
A filmy fabric of airy ele
gance bestrewn with fairy
flowers. Dainty buds peep
out from their bed of white;
beautiful roses bow gracious
ly; a tropical flower bed
riots in rainbow colorings.
m-
New 50c Crepes at 19c
Soft, crinkly crepes—you
know how popular they are.
They have white ground
with corded and plain silk
stripes in black and colors.
Very new and beautiful.
%
6 Fels-Naptha 25c.
6 Octagon Laundry' 25c.
Spotless Cleanser 5c.
7 Kirk’s Cabinet 25c.
3 cakes Bon Ami 25c.
3 cakes Sapolio 25c.
2 cans Dutch Cleanser 15c.
6 Gold Dust Twins 25c.
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i
£
V.
40c Full Weight Brooms 25c
Made of selected broom com, full weight, uniform length, 5 string
tied, wire-wrapped handle.
1 0 Big Rolls Toilet Paper 25c
Rich’s Economy Basement toilet paper; the quality is a fair five-
cent grade. 10 rolls for 25c.
msrMi
j
-s 25c
for 3 rolls silk tissue toilet
paper. Superior quality,
warranted 1,000 sheets to a roll.
for 3 rolls 15c finest silk
tissue toilet paper, 1,500
sheets to roll. Monday only. No phone
orders.
30c
35c voiles—futurist spaced flowers on white and colored grounds.
25c Plisse crepe—a soft, crinkly crepe in white and solid colors.
Also neat stripes and dainty flowers.
35c white linen—pure Irish linen for suits, etc. 35 inches.
25c colored linens—right weight and texture for suits, etc.
35c Shantung silk—solid colors in plain or striped.
25c Bulgarian taffeta—a cotton foulard with dark flowers.
25c ratines—pretty shades of pink, grey, lavender.
35c white Swisses—daintilv embroidered in self dots.
A big lot of children’s socks, and
some girls’ stockings, secured from
an importer.
Solid colors and fancies; some
with the popular shepherd plaid
check tops. It’s a mistake to miss
these at 10c.
25c Stockings 5c
Fine lxl ribbed imported stock
ings in all sizes for children. Rein
forced heels and toes. Double knee.
Red, pink, blue, white.
OC f° r P a i rs infant 8 ’
ZiDC 25c white socks. Sizes to 9.
Women’s Pure Of-
Silk Stockings
Women’s 50c all silk stockings
with lavender lisle tops. Not hoot
silk, but all silk. Reinforced heels
and toes. Black only.
for women’s full fashioned
lisle stoekings in white and
black boot silk stockings with lisle
feet and tops. Black and tan.
Highly mercerized, firm J
black sateen petticoats
with accordion pleated
ruffle.
Petticoats 25c
Clean, clear looking seersucker
gingham petticoats, fast colors.
1 OQ f° r $2.50 silk messa-
«P X it/O line petticoats; solid
colors, black and changeables.
$1 Long Kimonos S;
Soft ehallie kimonos
I OC for summer. Long styles,
19c
generously cut.
neatly trimmed.
Pretty styles,
All sizes.
Night Gowns 49c
Two styles. One high neck
and long sleeves of cambric; the
other of nainsook with round
neck and wing sleeves in simple
slip-over styles.
L -J>
5S
1
195 pairs white
canvas Pumps,
with flat how, me
dium weight soles
and leather heels,
$3 values
A 95c
Clean-Up
112 pairs ladies’ black and tan
slippers. Small sizes. Values up to $5,
now 95c.
125 pairs .colored evening slippers,
broken sizes, $3.50 to $5 values, 95c.
115 pairs children’s black and white
strap slippers. Sizes 8 to 13. $1.75 and $2
values, now 95c.
262 pairs of this
season’s patent
leather ties and
strap pumps. Any
size in the lot.
$3.50 to $5 values
25c Table Q ilcloth
Table oilcloth is made of a
firm, heavy muslin, covered
with oil, turpentine and um
ber. This is one of the best
qualities, firm and flexible, with a sound,
heavy body. All colors in fancy designs.
45 inches wide.
Millinery Sale
j
for choice of any untrimmed
shape in stock; priced earlier
in the season at $1, $1.50, $2, up to
$2.95. Large and medium shapes, in
black and colors.
for 50c sailors—a p p r o v e d
shapes in the smart rough
straws. Round or square crowns with
straight brims. Black, white and
colors.
49c
19c
Fine 15c Longcloth
10c
.J
Women’s 39c to 50c Union Suits 25c
Women’s gauze ribbed knit union suits, in regular and out sizes. Neekless
and sleeveless; lace and tape trimmed. Sizes 4 to 9.
„ _ for women’ll 25c pants—knit f° r f° ur (4) vests—Women’s
17c
r
for women ’k 25c pants—knit
pants, open mesh weave. Knee
length, open style. Sizes 4, 5 and 6.
25c fine Jersey ribbed
Neekless and sleeveless,
grade; 4 for 25c.
knit vests.
A fair 10c
Mill lengths, but perfect
goods. Moreover these lengths
of 5 to 10 yards are put in san
itary dust-proof packages.
There is no marking of any kind on the
Longcloth—not an inch of waste. The Long-
cloth is of fine soft spun cotton with a de
lightful chamois finish. Yard wide. Worth
15c a yard; any length you wish from 5 to
10 yards, at 10c a yard.
Notion Specials
5c Button Molds, 1c doz.
5c Belt Pin Books, 100 count, 3c.
10c Ladies’ Sew On Elastics, 5c.
5c Featherstitched Braid, white or colors, 3c; 6
yards to bolt.
5c Bias Seam Tape, 3c; 6 yards to bolt. *
100 yards Spool Sewing Silk, 3c.
3 yards Darning Cotton, 1o.
Paper of Steel Pins, 1c.
5c beat machine Cotton Thread. 3c,
ill
V.
Clearing $4 and $5
Corsets at $1.49
Having given up the Mme. Irene Corsets, the
upstairs corset, department sends what remains of
the $4 and $5 line to the basement for disposal. In
cluded, also, are a few Bon Ton Corsets. All goods
models, made of imported coutils and batistes. For
merly $4 and $5, now at $1.49.
for $1.50 and $2 Corsets—good styles in
batiste and coutil. Broken lines, but all
for $1 Corsets—all the late summer models. Long hips, low and
medium busts. Complete line of sizes.
for $1 Corsets—short styles from former seasons. Splendid for
swimming, and comfortable house wear.
&L\
98c
.j
Men’s $1 Shirts 69c Boys’ 25c Waists 19c
i
V
Made of good quali
ty soft English percale
—fast colors and tub- mmh w .1
proof. Coat styles, at-
tached cuffs. White and
colored grounds, neat
designs.
ryf for men’s un-
<£«3C derwear—Bal-
briggan, soft, smooth
quality. Ankle length
drawers; quarter sleeve
shirts.
for 75c nain-
D UC sook under-
v. ear—knee length
drawers ;sleeve shirts. Fne quality plain nainsook
QO for men’s 50c union suits—Open mesh;
white or ecru; quarter sleeves; knee
length drawers.
<jq for men’s 50c shirts—soft percale, coat
OdC style, attached cuffs. Neat light pat
terns.
ye for $1 union suits—athletic style, nain-
t UC soo k checks. Elastic seam at back.
Pearl buttons. All sizes.
q for $1.25 night shirts—fine quality
UDC na in S ook, plain or frog trimmed.
Great value. All sizes.
/"vj Union Suits $1—button down the
"leg. No opening in hack. Most con
venient and comfortable. Doubtless you have
seen them advertised.
Unusually good value even at 25c; mothers
will be glad to get them at 19c.
Solid colors and fancies in percales, cham
brays and ginghams. Well made, pearl but
ton trimmed, 4 to 14.
for boys’ union suits—open mesh
style, knee length dratvers, quarter
sleeve shirt, 4 to 12.
for 50c night shirts—made of good
OUC quality cambric, neekless style. Sizes
5 to 14 years.
for boys’ 25c Underwear—Mesh shirts
and pants. Knee length pants; V4 sleeve
shirts. Sizes 5 to 14 years.
for boys’ pajamas— soft percale, light
colors, sizes 5 to 16.
25c
17c
69c
House Dresses 49c
No, this is not a misprint—49c is to-morrow’s
price for $1 house dresses.
The dresses are excellently made of a fast black percale
relieved at neck, front and cuffs with shepherd plaid check
hands. A very neat style for summer wear. Round neck,
three-quarter sleeves.
$1.25 and $1.50 House Dresses
Stray as far from the porch as you like in
these—they are such neat styles. All new, a spe
cial purchase just made. Soft percales, pretty ginghams,
sturdy chambrays. Solid colors and fancies, charmingly
trimmed in bands, pearl buttons, scalloping. Light and
medium colors.
98c
Old English Enamel Ware
Made on iron body—99 5-10 per cent pure. Will not chip or peel.
piece perfect, hand picked. All guaranteed—a new piece for any that goes wrong,
the basis of QUALITY. Complete lines at 10c, 19c, 25c, 39c and 49c. Some examples:
Deep pudding pans,
10 1-4x3 3-4 in. 10c.
5-inch
soap dish
drain, 10c
J
5-quart
Womer s Silk Shirts $ 1
A very smart mannish shirt that fits perfect
ly. Made of high grade Japonica silk. Coat
style, three-quarter sleeves, turn-back soft
cuffs. Flat sailor collar. Trimmed with red
buttons. Pongee only.
New 75c Shirt Waists 39c
Made of fine quality white lawn. All-over
embroidery front. High neck, long sleeves.
Smart styles. Only 39c.
a #-v for 75c mannish skirts—made of
f* soft soisettes. White grounds with
* ^ neat colored stripes. Coat style,
attached cuffs, round, flat collar, pearl button
trimmings. /
Berlin kettle
cover, 39c.
with
Dutch bowl nest, all three
sizes, nested as shown, 49c.
25c Curtain Madras 12 ,/2 c
Though this 18-inch curtain madras takes well abroad, it
didn’t take here. The importer’s loss.
Made of a very fine soft quality madras in fresh, attractive patterns.
Arabian, white and cream. Charming for sash curtains and odd win
dows. Positively worth 25c, for 12 1-2c.
for 25c curtain scrims; pQ a pair for 75c scrim cur-
firm, uniform mesh. Mer- j OZ7C tains. Tucked corners,
cerized, 40 inches wide. White or j finished with lace edge. 2 1-2 yards
cream. lohfe.
Straight
cups, 1-2
quart, 10c.
Deep blue pans, size
8 5-8x2 7-8 in. 19c.
19c
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6-ft. Window Shades Only 19c
"A
Made of firm opaque shade cloth in the desired shades.
Mounted on good spring roller, 6 feet wide, 6 feet 3 inches
long. A specially good value at 19c.
J
Capitol
kettles,
seam-
' less.
6-quart
size.
has no
cover
49c.
Garden or Lawn Rakes, 10c.
19c Grass or Hedge Clippers, 10c.
Large size Steel lee Picks, 10c.
19c Kitchen Saw, 10c.
39c Butcher and Bread Knives, 25c.
Large Paint Brushes, 10c.
Large or small Qarden Trowels, 10c.
Paring and Fruit Knives, 10c.
Large size Screw Drivers, 10c.
Large Size Grass Cycles, 10c.
Patent Chain Door Fastener, lOo.
Large size Scrub Brushes, 10c.
Large size Hammers. 10c.
Large size Hatchets, 10c.
25c Combination Weed and Hoe Diggers, 10c.
VI „
Every
Sold on
WWMWMtNNiNNL' RICH & BROS. CO. ECONOMY BASEMENT, 52 56 WHITEHALL STAW^AWAWWMW^SALE STARTS WEDNESDAY, JULY 23; ENDS SATURDAY^ JULY 26.