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TITE ATLANTA GEORGIAN AND NEWS.
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SALE starts WEDNESDAY, july 23, at 8:3o a. m.; ends Saturday, july 26,1 p. m.
D ICH ’S Economy Basement is a pleasant and profitable
place in which to trade. Every minute two big electric
fans take out 8,000 cubic feet o f air; every minute 8,000 cubic
feet of fresh air is coming in. It is always cool and pleasant
in Rich’s Economy Basement.
DIOH’S Economy Basement deals in short lots, broken g»
lines, jobbers' and manufacturers’ odds and ends—any
merchandise that it can acquire underprice. But no trash.
Everything in the Economy Basement is sold with a guaran
tee of Perfect Satisfaction or Your Money Back. «-
The Pre-Inventory Sale Pulls Down the Prices
A Sale of Wanted Wash Fabrics at
8c white dimity stripes—soft and sheer, 27-inch, at 5c.
8c dress ginghams—soft finish stripes, plaids and checks.
7c apron ginghams—in the popular blue or brown checks.
7c challies—neat Persian and kimono designs. • All colors.
10c white goods—Swiss with laeey checks. Cool and inviting.
10c art ticking—neat patterns, mill lengths. 2 to 5 yards.
12y 2 c percales—mill lengths of 1 to 5 yards. Yard wide.
12VjC curtain Swiss—lace stripes with wide ruffling.
7c domestic—unbleached, good quality, free from specks.
7o toweling—brown linen crash, firm and absorbent.
I2\ c Chambray
8c
18 C Gingham
Barnaby dress ging- -a |
hams, mind you„ soft, J, ^
sturdy qualities in rich “
plaids and checks. Fast colors,
every inch. Very wide, 32 inches—
delightful for house and street
dresses and children's frocks. Three
yards for the usual price of two.
A wonderfully soft, smooth
chambray with highly mer
cerized finish. Washable and
sun-proof; a chambray that always
sells at 121/^c a yard from the bolt.
These are in mill lengths of 3 to 10 yards
each. But being solid colors you can
easily match up any quantity of yards
if needed. All the leading colors. 12 l-2c
chambrays for 8c. Come.
Men’s an*! Women’s Sun and Garden Hats
Hand woven, double weave, genuine Mexicari Sun and Garden HatsOC —
^ with wide brim. Our own importation direct from Mexico. Worth 75c. “
10 Big Bars Laundry Soap 25c
Under another name this identical soap is one of the best 5c sellers.
The same manufacturer makes it for us under our own name. Same
formula, same soap, same- full 9-ounce bars. 10 big bars Monday for 25c.
To Save Counting Stocks
. We Discount All Prices
Bang! Prices have been hammered down.
In just eight short shopping days comes August 1st and inventory.
Before that time we must get rid of much merchandise.
We must clear away all summer stocks, a//broken lines, all the short
lots we don’t want to invoice.
These Pre-Inventory prices will do the work. Profits have been
shaved to the vanishing point. The Power of Price-Pressure produces
bountiful Bargains. Read:
Wonderful Wash Goods Selling IQr
Actual 25c, 35c & 50c Newest Wash Goods at
Just the fresh, choice, cool wash goods for which you would gladly pay full
prices are in this sale at savings of a fourth to a half. Full pieces, crisp pat
terns, charming for gracious summer dresses. All grouped at 19c. Choose
from
New 50c Organdies 19c
A filmy fabric of airy ele
gance bestrewn with fairy
flowers. Dainty buds peep
out from their bed of white;
beautiful roses bow gracious
ly; a tropical flower bed
riots in rainbow colorings.
New 50c Crepes at 19c
Soft, crinkly crepes—you
know how popular they are.
They have white ground
with corded and plain silk
stripes in black and colors.
Very new and beautiful.
5"
1
m
jm
-Jm
6 bars Ivory 25c.
6 Fels-Naptha 25c.
6 Octagon Laundry 25c.
Spotless Cleanser 5c.
7 Kirk’s Cabinet 26c.
6 bars Fairy 25c.
3 cakes Bon Ami 25c.
3 cakes Sapolio 25c.
2 cans Dutch Cleanser 15c.
6 Gold Dust Twins 25c.
40c Full Weight Brooms 25c
Made of selected broom corn, full weight, uniform length, 5 string
tied, wire-wrapped handle.
k
1 0 Big Rolls Toilet Paper 25c
Rich’s Economy" Basement toilet paper; the quality is a fair -five-
cent grade. 10 rolls for 25c.
75c Petticoats
25c, 35c to 50c Laces at
Can it really be so? Come and see. You know
thq value of shadow, macrame, Nottingham and
ratine laces, don’t you? You have priced these
pretty patterns elsewhere; you know what they are worth.
We have a big lot of them here to-morrow in cream and
white, in widths from 5 to 10 inches. Not a yard worth less
than 25c; many of them worth 35c; some worth to 50c and
even more. Choice just 10c.
Girls’ 25c Sox 10c
A big lot of children’s socks, and
some girls’ stockings, secured from
an importer.
Solid, colors and fancies; some
with the popular shepherd plaid
cheek tops. It’s a mistake to miss
these at 10c.
25c Stockings 5c
Fine lxl ribbed imported stock
ings in all sizes for children. Rein
forced heels and toes. Double knee.
Red, pink, blue, white.
for two (2) pairs infants’
25c white socks. Sizes to 9.
Highly mercerized, firm
itticoats
pleated
for 3 rolls silk tissue toilet
25c
warranted 1,000 sheets to a roll.
for 3 rolls 15c finest silk
tissue toilet paper, 1,500
sheets to roll. Monday only. No phone
orders.
30c
V..
35c voiles—futurist spaced flowers on white and colored grounds.
25c Plisse crepe—a soft, crinkly crepe in white and solid colors.
Also neat stripes and dainty flowers.
35c white linen—pure Irish linen for suits, etc. 35 inches.
25c colored linens—right weight and texture for suits, etc.
35c Shantung silk—solid colors in plain or striped.
25c Bulgarian taffeta—a cotton foulard with dark flowers.
25c ratines—pretty shades of pink, grey, lavender.
35c white Swisses—daintily embroidered in self dots.
25c
Women 9 s Pure OC
Silk Stockings
Women’s 50c all silk stockings
with lavender lisle tops. Not boot
silk, but all silk. Reinforced heels
and toes. Black only.
1 Q for wom en’s full fashioned
1 uC lisle stockings in white and
black boot silk stockings with lisle
feet and tops. Black and tan.
black sateen petticoats
with accordion
ruffle.
Petticoats 25c
Clean, clear looking seersucker
gingham petticoats, fast colors.
/h 4 qq for $2.50 silk messa-
•ipl.i/O line petticoats; solid
colors, black and changeables,
■ ; ^
$1 Long Kimonos
»7q Soft challie kimonos
/ OC for summer. Long styles,
generously cut. Pretty styles,
neatly trimmed. All sizes.
Night Gowns 49c
Two styles. One high neck
and long sleeves of cambric', the
other of nainsook with round
neck and wing sleeves in simple
slip-over styles.
Women’s 39c to 50c Union Suits 25c
Women’s gauze ribbed knit union suits, in regular and out sizes. Neckless
and sleeveless; lace and tape trimmed. Sizes 4 to 9.
.J
A 95c
Clean-Up
112 pairs ladies’ black and tan
slippers. Small sizes. Values up to $5,
now 95c.
125 pairs colored evening slippers,
broken sizes, $3.50 to $5 values, 95c.
115 pairs children’s black and white
strap slippers. Sizes 8 to 13. $1.75 and $2
values, now 95c.
25c Table Oilcloth
v_
195 pairs white
canvas Pumps,
with flat bow, me
dium weight soles
and leather heels
$3 values
262 pairs of this
season’s patent
leather ties and
strap pumps. Any
size in the lot.
$3.50 to $5 values
$1
.15
15c
Table oilcloth is made of'a
firm, heavy muslin, covered
with oil, turpentine and um
ber. This is one of the best
qualities, firm and flexible, with a sound,
heavy body". All colors in fancy designs.
45 inches wide.
Millinery Sale
j
for choice of any untrimmed
shape in stock; priced earlier
in the season at $1, $1.50. $2, up to
$2.95. Large and medium shapes, in
black and colors.
for 50c sailors—a p p r o v e d
shapes in the smart rough
straws. Round or square crowns with
straight brims. Black, white and
colors.
49c
19c
Fine 15c Longcloth
Mill lengths, but perfect
goods. Moreover these lengths 1 ||
of 5 to 10 yards are put in san- I %
itary dust-proof packages.
There is no marking of any kind on the
Longcloth—not an inch of waste. The Long-
cloth is of fine soft spun cotton with a de
lightful chamois finish. Yard wide. Worth
15c a yard; any length you wish from 5 to
10 yards, at 10c a yard.
r
for women’s 25c pants—knit
pants, open mesh weave. Knee
length, open style. Sizes 4, 5 and 6.
17c
25c
.for four (4) vests—Women's
fine Jersey ribbed knit vests.
Neckless and sleeveless. A fair 10c
grade; 4 for 25c.
Notion Specials
5c Button Molds, 1c doz.
5c Belt Pin Books. 100 count. 3c.
10c Ladies’ Sew On Elastics, 5c.
5c Featherstitched Braid, white or colors,
yards to bolt.
5c Bias Seam Tape. 3c; 6 yards to bolt.
100 yards Spool Sewing Silk, 3c.
3 yards Darning Cotton, 1o.
Paper of Steel Pins, 1c.
5c best machine Cotton Thread. 3c.
3c; 6
Clearing $4 and $5
Corsets at $1.49
Having given* up the Mme. Irene Corsets, the
upstairs corset department sends what remains of
the $4 and $5 line to the basement for disposal. In
cluded, also, are a few Bon Ton Corsets. All goods
models, made of imported coutils and batistes. For
merly $4 and $5, now at $1.49.
for $1.50 and $2 Corsets—good styles in
batiste and coutil. Broken lines, but all
98c
79c
49c
for $1 Corsets-
medium busts.
-all the late summer models.
Complete line of sizes.
Long hips, low and
for $1 Corsets—short styles from former seasons. Splendid for
swimming, and comfortable house wear.
§ Men’s $1 Shirts 69c
^ Made of good quali-
ty soft English percale
—fast colors and tub-
proof. Coat styles, at
tached cuffs. White and
colored grounds, neat
designs.
qj- for men’s un-
^oc derwear—Bal-
brigg & n, soft, smooth
*5 quality. Ankle length
5g drawers; quarter sleeve
S shirts.
£ Cfl f° r 75c Bain
'S OUC S ook under-
■=5 wear—knee length
ag drawers jsleeve shirts. Fne quality plain nainsook
g nn for men's 50c union suits—Open mesh;
g J9C white or ecru; quarter sleeves; knee
~m length drawers.
S QQ f° r men’s 50c shirts—soft percale, coat
DjC style, attached cuffs. Neat light pat-
terns.
7C- for $1 union suits—athletic style, nain-
w < sook checks. Elastic seam at hack.
Pearl buttons. All sizes.
qC for $1.25 night shirts—fine quality
nainsook, plain or • frog trimmed.
55 Great value. All sizes.
-g AVj Union Suits $1—button down the
V/113S leg. No opening in back. Most con-
^5 venient and comfortable. Doubtless you have
s-en them advertised.
Boys’ 25c Waists 19c
Unusually good value.even at 25c; mothers
will be glad to get them at 19c.
Solid colors and fancies in percales, cham
brays and ginghams. Well made, pearl but
ton trimmed, 4 to 14.
OC for boys’ union suits—open mesh
8 tyi 6) k n ee length drawers, quarter
sleeve shirt, 4 to 12.
qq for 50c night shirts—made of good
OUC qnality cambric, neckless style. Sizes
5 to 14 years.
for boys’ 25c Underwear—Mesh shirts
1 /C and pants. Knee length pants; % sleeve
shirts. Sizes 5 to 14 years. (
oq for boys’ pajamas— soft percale, light
DI/C colors, sizes 5 to 16.
Womer s Silk Shirts $ 1
A very smart mannish shirt that fits perfect
ly. Made of high grade Japonica silk. Coat
style, three-quarter sleeves, turn-back soft
cuffs. Flat sailor collar. Trimmed with red
buttons. Pongee only.
New 75c Shirt Waists 39c
Made of fine quality white lSwn. All-over
embroidery front. High neck, long sleeves.
Smart styles. Only 39c.
for 75c mannish skirts—made of
soft soisettes. White grounds with
^ neat colored stripes. Coat style,
attached cuffs, round, flat collar, pearl button
trimmings
$1 House Dresses 49c
No, this is not a misprint—49c is to-morrow’s
price for $1 house dresses.
The/tresses are excellently made of a fast black percale
relieved at neck, front and cuffs with shepherd plaid check
bands. A verV neat style for summer wear. Round neck,
three-quarter sleeves.
$1.25 and $1.50 House Dresses
Stray as far from the porch as you like in ftft-
these—they are such neat styles. All new, a spe vOv
cial purchase just made. Soft percales, pretty ginghams,
sturdy chambrays. Solid colors and fancies, charmingly
trinnned in hands, pearl buttons, scalloping. Light and
medium colors.
Old English Enamel Ware
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Made on iron body
piece perfect, hand picked.
the basis of QUALITY.
-99 5-10 per cent pure. Will uot chip or peel. Evert'
All guaranteed—a new piece for any that goes wrong. Sold on
Complete lines at 10c, 19c, 25c, 39c and 49c. Some examples:
Deep pudding pans,
10 1-4x3 3-4 in. 10c.
5-lnch
soap dish
drain, 10c
25c Curtain Madras 12^c
Though this 18-inch curtain madras takes well abroad, it
didn’t take here. The importer’s loss.
Made of a very fine soft quality madras in fresh, attractive patterns.
Arabian, white -and cream. Charming for sash curtains and odd win
dows. Positively worth 25c, for 12 1-2c.
for 25c curtain scrims; | a pair for 75c scrim cur
5-quart
Berlin kettle
cover, 39c.
with
Dutch bowl nest, all three
sizes, nested as shown, 49c.
Straight
cups, 1-2
quart, 10c.
Deep blue pans, size
8 5-8x2 7-8 in. 19c.
firm, uniform mesh. Mer
cerized. 40 inches wide. White or
cream.
tains. Tucked corners,
finished with lace edge. 2 1-2 yards
long.
^ 6-ft. Window Shades Only 19c
Made of firm opaque shade cloth in the desired shades.
Mounted on good spring roller, 6 feet wide, 6 feet 3 inches
* long. A specially good value at 19c.
6-quart
size,
has no
cover
Garden or Lawn Rakes, 10c.
19c Grass or Hedge Clippers, 10c.
Large size Steel Ice Picks, 10c.
19c Kitchen Saw, 10c.
39c Butcher and Bread Knives, 25c.
Large Paint Brushes. 10c.
Large or small Garden Trowels, 10c.
Paring and Fruit Knives, 10c.
Large size Screw Drivers, 10c.
Large Size Grass Cycles, 10c.
Patent Chain Door Fastener, 10c.
Large size Scrub Brushes, lOo.
Large size Hammers, 10c.
Large size Hatchets, 10c.
25c Combination Weed and Hoe Diggers, 10c.
^ s-en them advertised. trimmings. \ / ^uc i omoinaiioii weed and noe Diggers, iuc. ^
RICH & BROS. CO. ECONOMY BASEMENT, 52 56 WHITEHALL ST.flMMWMWWAWM^SALE STARTS WEDNESDAY, JULY 23; ENDS SATURDA^, JULY 26. ftW * *