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THE ATLANTA GEORGIAN AND NEWS. :^W^^^^WWW«VWWWWWWWWWWVWWyWWW SALE STARTS WEDNESDAY, JULY 23, AT 8:30 A. M.; ENDS SATURDAY, JULY 26, 1 P. M. WWWWWW^YWWWW^WWWWyWWMWWyWtf 1 R ICH’S Economy Basement is a pleasant and profitable place in which to trade. Every minute two big electric fans take out 8,000 cubic feet of air; every minute 8,000 cubic feet of fresh air is coming in. It is always cool and pleasant in Rich’s Economy Basement. DICII’S Economy Basement deals in short lots, broken lines, jobbers’ and manufacturers’ odds and ends—any merchandise that it can acquire underprice. But no trash. Everything in the Economy Basement is sold with a guaran tee of Perfect Satisfaction or Your Money Back. The Pre-Inventory Sale Pulls Down the Prices ml I m ml A Sale of Wanted Wash Fabrics at 8c white dimity stripes—soft and sheer, 27-inch, at 5c. 8c dress ginghams—soft finish stripes, plaids and checks. 7c apron ginghams—in the popular blue or brown checks. 7c Challies—neat Persian and kimono designs. All colors. 10c white goods—Swiss with lacey checks. Cool and inviting. 10c art ticking—neat patterns, mill lengths. 2 to 5 yards. 12y 2 c percales—mill lengths of 1 to 5 yards. Yard wide. 12 1 /j l c curtain Swiss—lace stripes with wide ruffling. 7c domestic—unbleached, good quality, free .from specks. 7c toweling—brown linen crash, firm and absorbent. I2\ c Chambray A wonderfully soft, smooth ry chambray with highly mer- cerized finish. Washable and sun-proof; a chambray that always sells at ]2y>c a yard from the bolt. These are in mill lengths of 3 to 10 yards each. But being solid colors you can easily match up any quantity of yards if needed. All the leading colors. 12 l-2c chambrays for 8c. Come. Men’s an ■ Women’s Sun and Garden Hats Hand woven, double weave, genuine Mexican Sun and Carden JIatsO with wide brim. Our own Importation direct from Mexico. Worth 75c. V- . J 10 Big Bars Laundry Soap 25c Under another name this identical soap is one of the best 5c sellers. The same manufacturer makes it for us under our own name. Same formula, same soap, same full 9-ounce bars. 10 big bars Monday for 25c. 18 C Gingham Bamabv dress ging- ■* 1 hams, mind you, soft, ^ ^ sturdy qualities in rich ^ plaids and checks. Past colors, every inch. Very wide, 32 inches— delightful for house and street dresses and children’s frocks. Three yards for the usual price of two. To Save Counting Stocks We Discount All Prices Bang! Prices have been hammered down. In just eight short shopping days comes August 1st and inventory. Before that time we must get rid of much merchandise. We must clear away all summer stocks, all broken lines, all the short lots we don’t want to invoice. These Pre-Inventory prices will do the work. Profits have been shaved to the vanishing point. The Power of Price-Pressure produces bountiful Bargains. Read: Wonderful Wash Goods Selling IQc Actual 25c, 35c & 50c Newest Wash Goods at Just the fresh, choice, cool wash goods for which you would gladly pay full prices are in this sale at savings of a fourth to a half. Full pieces, crisp pat terns, charming for gracious summer dresses. All grouped at 19c. Choose from 75c Petticoats 6 bars Ivory 25c. 6 bars Fairy 25c. 6 Fels-Naptha 25c. 3 cakes Bon Ami 25c. 6 Octagon Laundrv 25c. 3 cakes Sapolio 25c. Spotless Cleanser 5c. 2 cans Dutch Cleanser 15c. 7 Kirk’s Cabinet 25c. 6 Gold Dust Twins 25c. 40c Full Weight Brooms 25c Made of selected broom corn, full weight, uniform length, 5 string tied, wire-wrapped handle. . * "A 1 0 Big Rolls Toilet Paper 25c Rich’s Economy Basement toilet paper; the quality is a fair five- cent grade. 10 rolls for 25c. for 3 rolls silk tissue toilet paper. Superior quality, warranted 1,000 sheets to a roll. 25c for 3 rolls 15c finest silk tissue toilet paper, 1,500 sheets to roll. Monday only. No pljone orders. \ . V 30c New 50c Organdies 19c A filmy fabric of airy ele gance bestrewn with fairy flowers. Dainty buds peep out from their bed of white; beautiful roses bow gracious ly; a tropical flower bed riots in rainbow colorings. New 50c Crepes at 19c Soft, crinkly crepes—you know how popular they are. They have white ground with corded and plain silk stripes in black and colors. Very new and beautiful. 35c voiles—futurist spaced flowers on white and colored grounds. 25c Plisse crepe—a soft, crinkly crepe in white and solid colors. Also neat stripes and dainty flowers. 35c white linen—pure Irish linen for suits, etc. 35 inches. 25c colored linens—right weight and texture for suits, etc. 35c Shantung silk—solid colors in plain or striped. 25c Bulgarian taffeta—a cotton foulard with dark flowers. 25c ratines—pretty shades of pink, grey, lavender. 35c white Swisses—daintily embroidered in self dots. © 25c, 35c to 50c Laces Can it really be so? Come and see. You know the value of shadow, macrame, Nottingham and ratine laces, don’t you? 'You have priced these pretty patterns elsewhere; you know what they are worth. We liave a. big lot of them here to-morrow in cream and white, in widths from 5 to 10 inches. Not a yard worth less than 25c; many of them worth 35c; some worth to 50c and even niore. Choice just 10c. Girls’ 25c Sox 10c A big lot of children’s socks, and some girls’ stockings, secured from an importer. Solid colors and fancies; some with the popular shepherd plaid check tops. It’s a mistake to miss these at 10c. 25c Stockings 5c Fine lxl ribbed imported stock ings in all sizes for children. Rein forced heels and toes. Double knee. Red, pink, blue, white. for two (2) pairs infants’ 25c white socks. Sizes to 9. Highly mercerized, firm ttieoats pleated black sateen petticoats 49c with accordion ruffle. Clean, clear looking seersucker gingham petticoats, fast colors. silk messa- solid for $2.50 $1.98 line petticoats; colors, black and changeables. 25c 35c Women y s Pure Silk Stockings Women’s 50c all silk stockings with lavender lisle tops. Not boot silk, but all silk. Reinforced heels and toes. Black only. for women’s full fashioned lisle stockings in white and black boot silk stockings with lisle feet and tops. Black and tan. 19c $1 Long Kimonos t-t q Soft challie kimonos / OC for summer. Long styles, generously cut. neatly trimmed. Pretty styles, All sizes. Night Gowns 49c Two styles. One high neck and long sleeves of cambric; the other of nainsook with round neck and wing sleeves in simple slip-over styles. J V. J A 95c Clean-Up 25c Table Oilcloth 112 pairs ladies’ black and tan slippers. Small sizes. Values up to $5, now 95c. 125 pairs colored evening slippers, broken sizes, $3.50 to $5 values, 95c. 115 pairs children’s black and white strap slippers. Sizes 8 to 13. $1.75 and $2 values, now 95c. v._ 195 pairs white canvas Pumps, 1 with flat bow, me dium weight soles and leather heels, $3 values 262 pairs of this season’s patent leather ties and strap pumps. Any size in the lot. $3.50 to $5 values .95 15c Table oilcloth is made of a firm, heavy muslin, covered with oil, turpentine and um ber. This is one of the best qualities, firm and flexible, with a sound, heavy body. All colors in fancy designs. 45 inches wide. Millinery Sale j for choice of any untrimmed shape in stock; priced earlier in the season at $1, $1.50, $2, up to $2.95. Large and medium shapes, in black and colors. for 50c sailors—a p p r o v e d shapes in the smart rough straws. Round or square crowns with straight brims. Black, white and colors. 49c 19c Fine 15c Longcloth Mill lengths, but perfect goods. Moreover these lengths | of 5 to 10 } r ards are put in san- I III* itary dust-proof packages. There is no marking of any kind on the Longcloth—not an inch of waste. The Long- cloth is of fine soft spun cotton with a de lightful chamois finish. Yard wide. Worth 15c a yard; any length you wish from 5 to 10 yards, at 10c a yard. r for women’s 25c pants—knit pants, open mesh weave. Knee length, open style. Sizes 4, 5 and 6. 17c 25c Notion Specials Be Button Molds. 1c doz. Be Belt Pin Books, 100 count, 3c. 10c I>adle.s* Sew On Elastics, 5c. Be Featherstitched Braid, white or colors, 3c; 6 yards to bolt. Be Bias Seam Tape. 3c; 6 yards to bolt. 100 yards Spool Sewing Silk. 3c. 3 yards Darning Cotton, 1c. Paper of Steel Pins, 1c. Be best machine Cotton Thread, 3o. Clearing $4 and $5 Corsets at $1.49 Having given up the Mme. Irene Corsets, the upstairs corset department sends what remains of the $4 and $5 line to the basement for disposal. In cluded, also, are a few Bon Ton Corsets. All goods models, made of imported eoutils and batistes. For merly $4 and $5, now at $1.49. for $1.50 and $2 Corsets—good styles in batiste and coutil. Broken lines, but all 98c 79c 49c for $1 Corsets- medium busts. -all the late summer models. Complete line of sizes. Long hips, low and v._ for $1 Corsets—short styles from former seasons. Splendid for swimming, and comfortable house wear. .J Men’s $1 Shirts 69c Made of good quali ty soft English percale —fast colors and tub- proof. Coat styles, at tached cuffs. White and colored grounds, neat designs. for men’s un- 2t3C derwear— Bal- briggan, soft, smooth quality. Ankle length drawers; quarter sleeve shirts. r /~| for 75c nain- bUC sook under- w ear—knee length drawers ;sleeve shirts. Fne quality plain nainsook rtQ for men's 50c union suits—Open mesh; Ot7C white or ecru; quarter sleeves; knee length drawers. oq for men’s 50c shirts—soft percale, coat *5t/C s tyle, attached cuffs. Neat light pat terns. yC for $1 union suits—athletic style, nain- * sook checks. Elastic seam at back. Pearl buttons. All sizes. QC-. for $1.25 night shirts—fine quality UOK, nainsook, plain or frog trimmed. Great value. All sizes. /Vi Union Suits $1—button down the wlllS leg. No opening in back. Most con venient and comfortable. Doubtless you have seen them advertised. Boys’ 25c Waists 19c Unusually good value even at 25c; mothers will be glad to get them at 19c. Solid colors and fancies in percales, cham- brays and ginghams. Well made, pearl but ton trimmed, 4 to 14. oe for boys’ union suits—open mesh style, knee length drawers, quarter sleeve shirt, 4 to 12. OQ. for 50c night shirts—made of good quality cambric, neckless style. Sizes 5 to 14 years. 1 — for boys’ 25c Underwear—Mesh shirts 1 / C and pants. Knee length pants; \\ sleeve shirts. Sizes 5 to 14 years. /jo for boys’ pajamas— soft percale, light DUC colors, sizes 5 to 16. Womer s Silk Shirts $ 1 A very smart mannish shirt that fits perfect ly. Made of high grade Japonica silk. Coat style, three-quarter sleeves, turn-back soft cuffs. Flat sailor collar. Trimmed with red buttons. Pongee only. New 75c Shirt Waists 39c Made of fine quality white lawn. All-over embroidery front. High neck, long sleeves. Smart styles. Only 39c. for 75c mannish skirts—made of tA.(T* soft soisettes. White grounds with * ^ neat colored stripes. Coat style, attached cuffs, round, flat collar, pearl button trimmings. $1 House Dresses 49c No, this is not a misprint—49c is to-morrow’s price for $1 house dresses. The dresses are excellently made of a fast black percale relieved at neck, front and cuffs with shepherd plaid cheek bands. A very neat style for summer wear. Round neck, three-quarter sleeves. $1.25 and $1.50 House Dresses Stray as far from the porch as you like in these—they are such neat styles. All new, a spe- SOv cial purchase just made. Soft percales, pretty ginghams, sturdy chambrays. Solid colors and fancies, charmingly trimmed in bands, pearl buttons, scalloping. Light and medium colors. Old English Enamel Ware Made on iron body—99 5-10 per cent pure. Will not chip or peel. Every piece perfect, hand picked. All guaranteed—a new piece for any that goes wrong. Sold on the basis of QUALITY. Complete lines at 10c, 19c, 25c, 39c and 49c. Some examples: 6-1 noh Deep pudding pans, soap dish 10 1-4x3 3-4 In. 10c. drain, 10c J 25c Curtain Madras 12 ; ^c Though this 18-inch curtain madras takes well abroad, it didn’t take here. The importer’s loss. Made of a very fine soft quality madras in fresh, attractive patterns. Arabian, white and cream. Charming for sash curtains and odd win dows. Positively worth 25c, for 12 1-2o. (“rt a pair for 75c scrim cur- UI7C tains. Tucked corners, finished with lace edge. 2 1-2 yards long. 5-quart Berlin kettle with cover, 39c. g Petticoats 25c % 2g ■C. me I £ A | m' I Women’s 39c to 50c Union Suits 25c 1 ■ __ __ r ■ m—i.i m ,m wmmmmmmmm. M | Women’s gauze ribbed knit union suits, in regular and out sizes. Neckless Jp and sleeveless; lace and tape trimmed. Sizes 4 to 9. for four (4) vests—Women's fine Jersey ribbed knit vests. Neckless and sleeveless. A fair 10c grade; 4 for 25c. : "N os Dutch bowl nest, all three sizes, nested as shown, 49o. Straight cups, 1-2 quart, 10c. Deep blue pans, size 8 5-8x2 7-8 In. 19c. for 25c curtain scrims; firm, uniform mesh. Mer cerized, 40 inches wide. White or cream. 19c r 6-ft. Window Shades Only 19c Made of firm opaque shade cloth in the desired shades. Mounted on good spring roller, 6 feet wide, 6 feet 3 inches long. A specially good value at 19c. 6-quart size, lias no cover Garden or Lawn Rakes, 10c. 19c Grass or Hedge Clippers, 10c. Large size Steel Ice Picks, 10c. 19c Kitchen Saw, 10c. 39c Butcher and Bread Knives, 25c. Large Paint Brushes. 10c. ' Large or small Garden Trowels, 10c. Paring and Fruit Knives, 10c. Large size Screw Drivers, 10c. Large Size Grass Cycles, 10c. Patent Chain Door Fastener, lOo. Large size Scrub Brushes, 10c. Large size Hammers, 10c. Large size Hatchets. 10c. 25c Combination Wped and Hoe Diggers, 10c. RICH & BROS. CO. ECONOMY BASEMENT, 52 56 WHITEHALL ST,«WAWMWMMWMMSALE STARTS WEDNESDAY, JULY 23; ENDS SATURDAY, JULY 26. * ;gers, tuc. £ mmmmm