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I FfEATtST’S SUNDAY AMERICAN, ATLANTA, OA., SUNDAY, JULY 27. 1013. 7 C Many Big Concerns Meet With Cole to Talk Standardization. Better Quality, Lower Cost. INDIANAPOLIS, July 26.—Much interest has been shown In the meet ing of representative men in the au- tomoblle industry in Indianapolis on July 17, when the new standardised type of automobile was formally launched. These men had been called together at the request of President J. J. Cole, originator and builder of the third and new type of automobile, and represented a total aggregate capitalization of more than $50,000,- 000. The object of the conference, as outlined by President Cole, was to ascertain how best to scientifically handle the problems of volume and overhead, with the object in mind of increasing the quality of the motor car and at the same time reducing its cost to the user. The companies represented were the Timken Detroit Axle Company, North way Motor and Manufacturing Com pany; Mayo Radiator Company, Gem- mer Manufacturing Company, Spicer Manufacturing Company, Detroit Steel Products Company, Hydraulic Pressed Steel Company, Janney- Steinmetz & Co., Firestone Tire and Rubber Company. Warner Instrument Company, Stromberg Motor Devices Company. Collins Curtain Company, Taylor Tire Pump Company and Day- ton Engineering Laboratories Com pany. McKee Explains Object. In. opening the meeting Homer Mc Kee, director of sale** and advertising of the Cole Motor Car Company, who acted as permanent chairman, said, in part: “This conference marks an epoch in the automobile industry. The first work of the automobile builder was to drive the pistons at any cost. We have now arrived at a time, however, when we must take up the conscien tious -study of price reduction. And bear in mind that at the same time we are reducing price we must be consistently Increasing quality. You men represent the best that the auto mobile industry at this moment knows about building component parts of good motor cars. “In the glossary of the automobile industry specialization and quality are interchangeable. You men are specialists— 1 each has selected for himself a problem and has mastered that problem. Each has given 100 per cent of himself to the particular motor car unit for which society is holding him responsible. Each has earned for himself the distinction of being the recognized best la his indi vidual line. It is to you men that the user is looking for the quality .which goes into his car, afid for the preser vation of hi.« bank roll. Standardization Important. “There is nothing before the indus trial world at the present time so re plete with importance as this big idea of standardization. It will be the all- absorbing topic in motor circles dur ing the next decade. It is the all- absorbing topic in motor Circles now. The Cole Motor Car Company, of In dianapolis, with your assistance, has made it So. “Now, before we go any further into this standardization idea, let us get distinctly in mind precisely what we mean. As applied to automobiles, there are two kinds of standardiza tion. The first is mechanical stand ardization and has not only been rec ognized, but employed, by automobile builders for years. Mechanical stand ardization merely means making all parts designed to perform similar functions in similar models precisely the same size and interchangeable. “The car which is not mechanically standardized at the present moment has no chance of success. Practically all cars are mechanically standard ized. There is no distinction in build ing a standardized car from a me chanical standpoint. The situation in this case is a negative one. “You might put it this way. There is extinction if you don’t build a mechanically standardized car—com mercial extinction. It means a re ceivership. Question of Economics. “The thing we are interested in is not mechanical standardization. That phase of the subject is already being taken care of automatically. The new phase, and the one which we are now face to face with, is the subject of economic standardization. “Economic standardization is the science of employing the factors of volume and overhead for the purpose of increasing quality, and decreasing cost. As applied concretely to the motor cap, standardization means building exclusively of nothing but recognized standard units. A stand ard part is any part which has been built so well that it has become the standard whereby all similar parts are measured. “This is the first time in the history of the industry that a single car has been made out of 100 per cent stand ardized parts. This is the first time that the best specialists in the world have been enlisted in the construction of such a car. “The name of the first 100 per cent standardized car is Cole. The names of the organizations which have the distinction of contributing units to this epoch-making car are written on the Cole roll of honor.” Southern Dealers Will Inspec TIURISI HELPS New Model Maxwell Sensation At Demonstration on Thursday Automobile dealers from all ovet the South wlll.be In Atlanta Thurs day to see a demonstration of the new Maxwell $726 car—the sensation of the 1914 season. Since the announcement was made that this car would soon be put on the market, Interest has been wide spread, and hundreds of Inquiries have been received by Charles H. Booth, district manager. The Maxwell experts have been at work for a considerable length of ttm« perfecting this car, which Is designed to 1111 a want which has existed for a long time—a car between the Ford and one costing $1,000. With this new product. It Is de clared by the officials that the end has been accomplished, and prepara tions are being made for the big de mand which has already been cre ated. "We think we have at last put out a car for which the public has been longing ever since the automobile be came a reality," said Mr. Booth yes terday in discussing the new Max well. “It has everything which any other high-grade car has, and it sells at a price which puts It within the reach of the great mass of American people who want the best. “This new model has 26-horsepow er, four cylinders, three speeds for ward and one reverse, with left-hand drive and center control. It is built for five passengers, with 103-lnch wheel-base, and the price of $726 gets the car, fully equipped. "The car has created even a big ger sensation than we expected, and It Is because of the Interest manifest ed that the demonstration next Thursday has been arranged. Dealers from all over the South have indicat ed they will be present, and to ac commodate others who are unable to be present we will send a car to Charlotte, Jacksonville, Birmingham and Memphis. "In the cross-country runs made by this model the results have been real ly remarkable, and Its performance Is Charles H. Booth, popular Southern district manager of Maxwell line. one of which the makers of a $5,000 car might well ba proud.” It is said that the first 10,000 of these car.3 will be made at a loss be cause of the heavy investment for equipment necessary to turn them out in quantities large enough to fneet the demand which present indications show exists. TOLD B1 DEALER DIE PEUGEOT CEE Big Taxicab Sale By White Company CLEVELAND, OHIO, July 26.—The biggest taxicab sale in years was an nounced by the White Company, of Cleveland, Saturday, when a telegram was received from San Francisco re porting the signing of contracts for . the purchase of 63 White taxicabs by the Taxicab Company of California. The purchase was the result of service rendered by a fleet of nineteen White taxicabs for twenty month?, during which they were subjected to the hardest kind of w’ork in' a city that is unrivaled in the severity of taxicab operation. With the added equipment the Tax- . icab Company of California will have a completely standardized installation 82 White taxicabs. In addition to cabs, the company placed an for five White 6-cylinder. 60- Wr, 7-passenger touring car^. According to J. W. Goldsmith, Jr., local dealer for the Hudson automo bile, buyers spend an unnecessary amount of time in technical discus sions and needless mechanical in vestigations. A man who has tht “mechanical bug” loves to dig Into the details of motor and chassis; but to the average buyer the motor car rep resents results rather than technical details, and he is glad to forget the engine, carburetor and electric sys tem, if, indeed, he knows anything at all about them. The horse driver need not necessarily be a veterinary surgeon in order to enjoy a drive. No more need the automobile owner be a mechanical engineer before he can avail himself of all the pleasures and benefits of the modern motor car. Sound Company Important. Mr. Goldsmith suggests to automo bile buyers the right way to buy a motor car. His experience is that the buyer should investigate the builders of the car rather than the car itself— this, of course, within sane and rea sonable limits. To buy a car made by a company that is financially sound, permanently in the business, whose business is on a prosperous and paying basis, is of vast importance. Because only such a company can be expected to follow its cars from year to year with the absolutely necessary service required to keep any piece T>f machinery in its best operative condi tion. Again, the cars of a company that has gone out of business lose tremen dously in intrinsic value. A car that might sell as a used car, after a year’s use, at $1,000, might very easily de preciate to $400 or $500 if the com pany that manufactured the car had ceased to be actively in business. This, as will at once be seen, would entaiWa loss of $500 or more on the owner of the car. A little investiga tion on his part before he bought his car would have saved him this severe loss. What’s in a Name. Therefore, says the Hudson dealer, look for the car that is widely known as being the product of a financially and commercially strong manufactur ing organization. Refuse even to ,-onsider a “wild cat” car. It may look shiny and attractive, but the company back of it is more important to the buyer than a few brushfuls of var nish; the value of your car two years hence means more to you than some insignificant technical detail. Wylie West Returns With Leo R. Jackson, Football Field Star Wylie West, Atlanta manager of the Firestone Tire and Rubber Company, has Just returned from a trip to the factory office at Akron, Ohio. He brought back with him Leo R. Jackson, who will be his ofHce manager. Mr. Jackson sprung into the limelight several years ago because of his prowess in athletics at Buchtel College. Jack- son played fullback on the football team and the way he used to hit the line is known by every lover of football in the Middle States. The fair State of Ohio never graduated a better or a more popular player than Jackson. This “hitting the line hard’’ became a habit with Jackson, and he used the same tactics aftefr he went to work for ne Firestone Company at Akron. Mr. West has had his eye on Jackson for some time, but he could not con vince his home office to let him go until now. As Mr. West said, “Our Atlanta branch is one of Firestone’s leading ter ritories, and w-e want live wires only on our pay roll here. That is why I went after Jackson good and hard, and I’m glad he is here. ’ RUNS ON PATENT MEDICINE. A. A. Wheeler, of Mitchell, S. Dak- found himself rIx miles from home in a Studebaker “25” with an empty gas oline tank. He ran to the next house on gas from his. motor primer and got a bottle of patent medicine, which carried him two miles to a supply of kerosene, on which he completed the trip into town. Entry blanks for the Brighton Beach automobile meet, w r hich is to be con ducted by the Motor Dealers' Con test Association of New York, Inc., on Saturday afternoon, August 9, have been issued, and immediately Ralph K. Mulford and Ralph de Palma, and numerous other well-known drivers pledged their entries. Mulford will be sean at the wheel of the Peugeot car with which Jules Goux won the recent Indianapolis Speedway 500-mile race, and he will also pilot a Mason in the smaller events. DePalma will drive a Mer cer. The other drivers who have not yet signed entry blanks, but whose en tries are assured, are Mortimer Rob erts, Paul Thibault, Armour Ferguson, Charles Tate, Dave Lewis, Joe Ho ran, Frank Larkin, Bill Chandler, Ray Howard, Gene Homen, A. L. Hop kins, N W. Metzler and C. W. Wqjfe. There are seven events scheduled, and the total amount of prizes of fered is $.1,800. The feature event is a special match race covering a dis tance of 25 miles, for which a prize of $600 is offered. It will be a Class F. event, no restrictions being placed on size of cars entered. In addition to this event, in which DePalma and Mulford have practi cally consented to compete, there is also a 25-mile Class D free-for-all event, for which a cash prize of $500 is offered: $300 to the winner, $150 for second, and $50 for third. The Class E, free-for-all handicap of 10 miles, which last year proved to be one of the most popular events on the Brighton track, will be repeated at the forthcoming meet. There will be a Class E non-stock event of 5 miles for cars under 600 cubic inches piston displacement. There are three Class C non-stock events, two of them being for 10 miles and the other for 5 miles, for cars be tween 161 and 450 cubic inches piston displacement. The total prizes for these Class C events amounts to $375. The meet will be a popular-priced af fair, and automobiles will be admit ted to the grounds free. Entry blanks can be secured from George Robert son. No. 1789 Broadway, New York City. Transcontinental Travelers Look ing to Goodrich Co. for Way Out of Direction Troubles. An interesting announcement comes from Akron, Ohio, to the effect that the B. F. Goodrich Company Is now erecting the Goodrich road markers on two of the official transcontinental routes, one via the Santa Fe trail and the other through Denver, Sait Lake City and Reno to San Fran cisco. The transcontinental road marking will be completed in time for the summer tours of 1914, and this will mean that motorists will find the fa miliar and welcome markers at every turn of the road from Boston and New' York to San Francisco and Los Angeles. A number of trucks and erecting crews are already undertaking the Job, and they will be kept hustling on this work, which will add so much to the comfort and pleasure of tour ing by eliminating chances of strik ing the wrong road. Since the idea was first conceived by the Goodrich Company of aiding its millions of tire friends by erect ing attractive and substantial guide- posts, it has surveyed roads in evt. y State in the Union, connecting the larger cities, and they are now com piling authentic guidebooks with maps and complete data. Those al ready prepared have proved a boon to motorists. Thousands upon thousands of dol lars have been spent in this service to the motoring public, in securing the best possible talent in designing and buying the most legible and at tractive guidebooks, and in erecting them on public highways so that he who rides may read and know where he is and where the road is leading. E. C, Tlbbitts, advertising manager of the company, stated that although the erection of guideposts on the of ficial transcontinental routes marks the realization of one of the objects of the Goodrich Touring Bureau, yet the department will always be main tained until their national road data is absolutely complete and for the purpose of maintaining other work already accomplished in excellent con dition. “It is our intention,” said Mr. Tlb- bitts, “to provide at all times the latest information as to the best means of getting from some place to somewhere.” H.C.WhitneyLeaves For New Orleans; Covers Many States H. C. Whitney, for several years I general Southern representative of the American locomotive Company, and more recently connected with the Atlanta branch of the Locomobile Company, has accepted the position of Southern district manager for the Lozier Motor Company. Mr Whitney Is well known in the South, w'here he has the reputation of having secured more dealers in a shorter space of time than any sales man who has covered that territory. He is best remembered for his famous 70,000-mile auto trip through the Southern States w r hen he opened up 21 new agencies and did over $1,000,- 000 in business. As district manager for the Lozier Cpmpany, Mr. Whitney will make his headquarters at New Orleans. He will have general supervision of ter ritory extending from Virginia to Oklahoma, including besides these two States North and South Carolina. Tennessee, Georgia, Alabama, Florida, Mississippi, Louisiana, Texas and Ar kansas. Working under Mr. Whitney will be H. A. Shomo, formerly of the Loco mobile Company, and J. C. Wheeler. Both men have devoted their efforts in the ixast two years to the sale of motor cars in the South, and their work undoubtedly will result in open ing up much new territory for the Lo zier, Company. Western Man Finally Accepts Of fer From $37,000,000 Con cern—What He Says. I E WITH SOLDIERS Legislative Action Sought to Pre vent Accidents When Big Auto Races Are Run. Good Roads Wanted In Rugged Sections Of North Georgia ELLIJAY, GA., July 26.—Mountain folks in this section are awaiting with great interest the proposed opening of more highways connect ing North Georgia, East Tennessyo and Western North* Carolina. The belief prevails that the establishment of more good roads through the mountains of this immediate section would lead to numerous summer Re sort enterprises, and that the section would be opened up wonderfully. Gilmer, Fannin and Pickens Coun ties spread out o"\ r the most rugg..d tracts of the Blue Ridge Mountains. These counties have rich available resources and their snarse population is co cr nizant of the benefits to be de rived from a better means of com munication with the outside world. It is proposed that the three shall combine and build highways that Tennessee and North Carolina have so long neglected. Aside from scepery, the Blue Ridge Mountains are rich in minerals, i l water power and commercial timber. The more general use of the motor car, it is believed here, will stimulate an interest in the hill section of Georgia that will bring the most rapid development possible. Owner Still Drives A 1909 Model Ford SAVANNAH, GA.. July 26.—It is going to take a special resolution by the Georgia Legislature to get the Savannah troops of the Georgia Na tional Guard out to guard the auto mobile course this fall when the Grand Prize and Vanderbilt Cup races are run. Plans are already on foot to have such a resolution passed. The three Representatives from Chatham Coun ty, together with President J. Ran dolph Anderson, of the Senate, are in favor of it, and there appears to be little doubt about the needed measure speedily becoming operative. The races are to be run Thanks giving week, November 24 and 27. The military law passed last year does not permit the Governor to order troops out except in cases of insurrection, and even in instances of that kind he must first declare martial law. It been found both desirable and n*%*ssary to have the soldiers guard the cours^. and the resolution proposes to give the troops permission to voluntarily perform this service. The resolution, which has already been prepared for presentation, says that the County Commissioners of Chatham County have ordered certain roads closed in said county during the automobile races, and the Sheriff of the county has requested the assist ance of the military organizations stationed in the county to protect life and property during the races, and it prays that Governor Slaton be au thorized by the General Assembly to grant permission for the organiza tions composing the National Guard of Georgia, stationed in Chatham County, to volunteer their services to the Sheriff to render the said assist ance, the service thus rendered to be without expense to the State. No Puncture In 13.000 Miles. Thirteen thousand miles service from .the front tires and 8,000 from the rear set is the tire mileage secured by Hec- or Grothe, of Montreal, on bis Frank lin Six “38’’ touring car. The remark able part of the record is that Mr. Grothe did not have a single puncture on the road from this set of tires. SPRINTS THROUGH MUD. From Savonburg. Kans., to Decatur, Ill., in two days, 600 miles, was the record of a Studebaker “35,” which brought W. H. Roberts and family from the former city to Monroe, Mich. The Announcement comes from Detroit that C. F. Redden has finally accepted the sales management of the Maxwell Motor Company, the $37,000,000 con cern of which Walter E. Flanders is president apd general manager. It has been known in trade circles that Mr. Redden has been hesitating for some time about accepting the title, though he did assume the load some two weeks ago. In speaking of the matter, Mr. Red den says: i’I hesitated for two reasons main ly. First, I was net so carried away by the flattering offer as to underes timate for a moment the tremendous responsibilities that go w r ith such a title. To have marketed $30,000,000 worth of automobiles in a year will be a record to look back at a year from now—if I make good. But suppose a fellow fell down. No one would then consider the task or admit any exten uating circumstances. ’Failure' would bf the verdict* and he would be a fool who, knowing the task, would at tempt it without the most careful consideration. “I told Mr. Flanders I would under take the Job forthwith—but I asked time to consider assuming the big ti tle. He seemed pleased and told me to ‘go to it.’ And I did. My first move w r as to spend several days at headquarters, where I got more inti mately acquainted with Mr. Flanders’ big plans and policies that I had need of as district manager.” In selecting Redden for the Job, Mr. Flanders has simply followed his well-known policy of advancing his own men instead of importing ma terial from the outside. “When you have seen a man grow from the bottom, you know him,” said Mr. Flanders. “You know his possi bilities—and you know very nearly his limitations. The latter, of course, can only be accurately determined by the crucible te«st. Redden will make good. I am certain of that. I have seen him grow.'* Asked why he had selected a New York man for the Job in preference to a Westerner, Mr. Flanders said: “Redden is not a New Yorker. He hails from Michigan—where the au tomobiles all come from. I would be the last to select a provincial—and none are so provincial as your born Gothamite—for a Job that calls for a knowledge of every part of thU big country and its people. Redden knows his New York like a book—that com pletes his education for the job of sales manager.” J. F, Toole Returns As Branch Manager The many friends of John F. Toole, former Atlanta branch manager of the F. B. Stearns Company, manufacturers of Stearns-Knight motor cars, are con gratulating their fellow-townsman on his return to Atlanta in his old ca pacity as branch manager. Mr. Toole takes the position vacated by Mr. Bissell, who for the past year has been branch manager. Mr. Bis sell now has charge of all the Stearns Company's wholesale business in the territory controlled by the Atlanta branch. In his new position, Mr. Bis sell will have a larger field for his ac tivities and by devoting his time to building up the wholesale business of his company will undoubtedly create a much larger demand for Steams cars throughout the South. Mr. Toole was a resident of this city for many years and had charge of the Stearns branch for a long while, and has an exceptionally wide acquaintance not only among the automobile trade, ^ut among the purchase™ of h gh-gfa.le mo tor cars Mr. Toole and Mr. Bissell will work in conjunction, the former handling all the business of the Atlanta branch and the latter devoting himself to the outside work. Back to Farm' Trend Caused by Machine; Thousands Quit City *1 believe that the motor car, per haps more than any other one thing, is responsible for the 'back to the farm’ movement,” said Harry R. Rad ford, vice president and general man ager of the Cartercar Company, Pon tiac, Mich., in a talk to »ome of his salesmen from small country towns. “People to-day are going back to the farm by the hundreds of thou sands, not merely because of the splendid opportunities that have beeu developed during the past few years, but largely because of the great change for the better in farm life conditions. Instead of the solitude and Wilderness we have been taught to thing of, the country now seems very inviting, and especially if the person can own a motor car it is the ideal life. “And so I say that the motor car has done more than anything else to better living conditions on the farm, and has thus been largely responsible for the great movement back to the soil. And people are not going back because they want to farm, but be cause they think it will be more pleasant living, more healthful for their families. “The motor car is of more real benefit to the country man than to his city brother. The motor car has entirely revolutionized the life of the countryman. It has made his life pleasant to the utmost, where ^before it was monotonous and dreary.” sirs AAA. Republic Tires Go 778 Miles on Same Air—Message to Chicago Mayor From President. Th. Boy Scouts of America a few days ago carried a message from President .Wilson to Mayor Harrison, formally opening the American Olym pic games at Chicago. By 200-yard sprints the boys car ried the little leather pouch contain ing the message 778 miles, and re peatedly it was necessary to check the messengers so as not to get ahead of the schedule. The reputation of Republic tires in the matter of staying qualities led to the selection of Staggard Treads in equipping the Staver-Chlcago Daily News car which accompanied the Boy Scouts on this relay run. The four tires went through the grueling test without a mishap and at the finish contained the same air 1 with which they were inflated at the start of the Journey. The Staver car, which, by the way. was the only one to make the entire trip, was driven over uncertain roads, through mud and w’ater and under terrific heat conditions. Several times this car was used to pull others out of the mud and through all .of this the Republic tires stood up without a sin gle mishap. That Is, There Are 2,200,000 Miles of Highways With 1,100 r 000 Machines on Them. With 1,100,000 Automobiles In oaa and 2,200,000 miles of good roads, it is to be noted that in the United States there is a motor-driven vehi cle for every two miles of highway. “Many public men have not realized the change this class of vehicles ha* wrought In commercial as well su* social conditions,” comments Robert P. Hooper, former president of the American Automobile Association, and recently re-elected for the sev enth time as the head of the Penn sylvania Motor Federation. “Their minds do not seem to readV- ly absorb the fact that the city 94 mites away is as accessible for busi ness purposes with a motor vehicle as Is the railroad station 9 4-10 miles distant with a team and wagon. (Nine and four-tenths miles is the distance of the average American farm from its nearest shipping point, according to statistics gathered by the United States Office of Public Roads.) “It is a fair proposition that a large percentage of automobiles are util ized in part or wholly for commer cial purposes. There are and can be no county or township lines in traffic over roads. “The resident In any agricultural community does his selling and buy ing in the city or village most acces sible, whether in his own or in an other county, or even in an adjoining State; and as accessibility is often a question of roads, he frequently finds fifteen miles over good roads more easily negotiated than five miles over an unimproved road. “Certain roads in every community (amounting, according to the best authorities. to about 15 per cent of the whole road mileage) are the main roads over which passes upward of 80 per cent of the local travel. When a single county in a given section im proves its main roads, a vast traffic is at once diverted to those roads—this multiplied traffic requiring systematic and unusually costly maintenance. The local community is benefited, of course; but so are the adjoining counties and neighboring States. “Meeklenberg County, North Caro lina, is an excellent illustration of this feature of the economics of road improvement. Some years ago this progressive county issued bonds and built an excellent system of macadam roads. The initial advantage was at once apparent. Farmers increased their acreage of crops, production bs- came much greater, marketing cost less and real estate values were en hanced from 25 to 100 per cent. “Then came new traffic conditions, and the through travel of a whole section of the State was diverted over the good roads of Meeklenberg Coun ty. The travel between the North and the South assumed larger proportions, and it went by way of Meeklenberg County because of its good roads.” 20242 M0 ria.ix261-2 e “j* ,Y- | W* n ijiiiilF 'Mini* DETROIT. MICH., July 26.—A lgrge advertising agency recently sent out a card to several thousand motor * car owners asking their opinion on various standard parts and accessories. Among the cards returned was one which read as follows: “I am not in sympathy with any of the heavy large cars as their upkeep is too greaJ for the average class. I have driven a Ford car since 1909. Model T. I can follow any of them with one- half the expense. It’s good enough for me.” AUTOMOBILE OWNERS—ATTENTION! No more worry about punctures. PUNCTURE SEAL solves the tire trouble. The formula for PUNCTURE SEAL was discovered by one of the South's leading chemists, will not injure rubber and is the only preparation known to this chemist that is being used for a tire remedy that will not freeze or expand. PUNCTURE SEAL injected into your tubes will seal any puncture up to a twenty - penny nail, will preserve and lengthen the life of your tubes and lessen blow-outs by eliminating rim cuts. It will not stick the tubes to the casing will not gum, become hard or evaporate, is not affected by heat or cold weather, does not interfere with removal of tubes or with vulcanizing. PUNCTURE SEAL prevents punctures and preserves tubes, is not a filler and only adds nine to fifteen pounds to the weight of a car. PUNCTURE SEAL pays for itself many times a season by preventing punctures and rim cuts. We charge less for PUNCTURE SEAL than any of our imitators. Don’t experiment, but use PUNCTURE SEAL. Good territory open to agents who writ# us at once. We are in the business to stay, and we will stick to the trade. SAVE TEMPER, TROUBLE, TUBES AND TIRES BY USING PUNCTURE SEAL. Motorcycles $2.50 Automobiles, 30x3, 34x4.. . . $7.00 per car Other sizes in proportion. Perfect car control . , , „ .., , and /reedom from skids an i yjjfl I { You will enjoy driving your car, you will drive with safety, perfect control and absolute free.- dom from skids, if you equip your car this season with 'Diamond 9 M kneaa plain trm<f tinder Atlanta, Ga., July 17, 1913. Puncture Seal Co., Atlanta, Ga. Gentlemen: I have examined your preparation for the stoppage of punctures in rubber, “PU NCTU R E SEAL” and have found that it contains no substance injurious to rubber. It has a decided advantage in that it may be used in the coldest weather without freezing. Yours very truly, (Signed) x EDGAR EVERHART, Chemist. give you— ^ / Extra Aft 1/a ft An extra full-thickn the itudt. 2. Greater Fretdom from SMdtnr The original effective non-akid tire that hold* •he road when other* are skidding and dewing. PUNCTURE SEAL CO., 407 Edgewood Avenue, Atlanta, Ga. All sizes in stock. See us before you equip again. The Republic Rubber 237 Peachtree Street. S Hg f W J* -*■ (Squeegee) Tires This is a real non-skid tire—the ’original “Won’t Slip, Won’t Slide, Won’t —k Grips and Holds. ” And without extra cost you get the More Mileage Vitalized Rubber, Perfect 3-Point Rim Contact, also No- Pinch Safety Flap for inner tube protection. {s*™wt) S Tr? a i So this time buy Diamond Vitalized Rub- f ,r AutmtMu, ber Tires with the famous Safety Wtj’iLl'' Tread—you can &t them to fit *- your rims from Co.