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10 D TTEAKST’S SUNDAY AMERICAN, ATLANTA, GA„ SUNDAY, AUGUST 3, 1913. HOSTS OF CONVENTION ARE CITY'S PROGRESSIVES ‘QUIETLY EFFECTIVE,’ MOTTO OF WORKERS H T MOORE, secretary of • the “M. & M.” Associa tion, traffic man, and all- around worker. To Make Atlanta Supreme as Market and to Advertise Its Advantages to the World Is Task Which Body Undertakes—Has Twb Al lied Organizations to Combine Best Efforts. Host to the preat convention of Southern merchants which will he called to order Tuesday morninp is the Atlanta Merchants and Manufacturers' Association. “Quietly effective” might appropriately he the motto over the doors of its offices in the Rhodes Muilding. Three are, perhaps, many residents of Atlanta, in the ordinary walks of life, who would have trouble in telling what the Merchants’ and Manufac turers' Association is, or what it does. BIT— Pick out, at random, any mer chant in southeastern territory, even the keeper of the “general store” near the Florida Ever glades or the Carolina moun tains. Ask him what the Mer chants' and Manufacturers’ As sociation of Atlanta is—and he will tell you promptly. The object of the association is to advertise Atlanta to the world as a market. Not content with this work, which thf y do thoroughly and well, its mem. hers strive all the while to make At lanta a better market. The success of advertising depends to a very large extent upon the merit of the thing ad vertised. In a dozen very efficient and vigorous wave the Jobbers, whole saler!! and manufacturers In this or ganization strive to keep Atlanta, as a market, even a little ahead of Its well- advertised excellence. Thsir Chain of Logic. Debating ways and means of im proving Atlanta as a market, the as tute Atlantans some years ago began to reason In a wav that seem.® to be pioneer In the business world—per haps because of its simplicity. Here Is the chain of logic: 1. The pre-eminence of any city as a market depends upon the buying power of the stirrounding territory 2. The buying power of the territory depends largely upon the efficiency of Its merchants. Conclusion: Let us increase the efficiency of the merchants In Atlanta’s territory. Thus was the Southern Merchants’ Convention horn. Next week will he held the third annual gathering of the kind. Retailers from all over the South Atlanta Jobbers and manufacturers would profit, would they not? And Atlanta prospers in direct ratio as this ideal is approached. The conventions work to the ad vantage of Atlanta in others ways. They build up friendships between dealers and Jobbers, and they intro duce buyers to Atlanta’s great re sources is no other method could. Thin Is all by way of advertising land stop the tiny leaks, which, un checked, drain the life out of any buftineMH. But he never has developed a good system of buying stock. Prom Florida comes a hardware man whose accounting system con sists of one dog-eared book. He is the shrewdest buyer in his State. He seems to have an uncanny divination of what people will want, and in Just what quantity. He turns his money over faster than anyone in his baili wick. But the 40 tiny wastes around his store prevent him from making | the profits he should. Clearing House of Ideas. Bring these men together at the Merchant!?’ Convention and let them advise each other—that Is the princi ple of the thing. if every merchant in Atlanta’s ter ritory were capable as Marshal! Field, and so closely Interlocked in its pur poses as to be inseparable, is* the At lanta Freight Bureau This bureau. In fact, antedates the Manufacturers’ Association It was organized In 1902. Its duties are to keep rates lined up with all competing markets. It han- 1 dies overcharge claims for Its mem bers. All thing- told, it no doubt has done as much for the business of the city as any other one body. For instance, in 1905 it secured a horizontal cut of 10 per cent in rates to and from all points north of the Potomac and west of the Ohio and Mississippi Rivers. A conference of a full month direct ly preceded this voluntary concession on the part of the railroads. The con ference was not exactly a “love feast.” Nor was It particularly easy to bring the railroads to the point where they were ready to compromise. But tha victory saved Atlanta $250,000 a year, it is estimated. The battles and glories of the Freight Bureau are not all in the past. Pending before the Supreme Court of the United States is a case which, if the Freight Bureau wins, will mean thousands of dollars of business for Atlanta grain dealers—by removing the discrimination which now favors Nashville. Argued in April, early decision is expected In the case before the Inter state Commerce Commission wherein the Freight Bureau seeks readjust ment of class and commodity rates East and West to Atlanta. In effect Atlanta demands rates no higher than Birmingham's from the West, and rates no higher than Tennessee's from the East. Unreasonableness and dis crimination are charged. The Credit Men. There is a third organization, in dissolubly linked with the two already described. It Is the Credit Men’s As sociation. Among other things the Credit Men’s Association was instru mental In securing the passage of the bulk sales bill, which prevents over night “flitting” of insolvent merchants without notice to creditors The credit men, too, are believed to have been more help than any oth er organization in getting the bill passed which abolished bucket shops in Georgia—and anyone who was in Georgia a few years ago knows what an evil they had grown to be. Just now the credit men are foster ing the fraudulent check bill before the present Georgia Legislature Organized in 1906, with J. K. Orr president and Harry T. Moore, secre tary, these officers have been in har ness for the Merchants and Manu facturers’ Association ever since. The Freight Bureau dates back to 1902. W. Pile Fabrics Lead In Women's Coats Garments Are Fifty-four Inches Long. Variegated Collars Seen on Coat Suits. Lons coats, made from pile fabrics. In cutaway design, are to predomi nate in the styles for women this win ter, according to the advance showing made by Rldley-Wllliamson-Wyatt Company. Some of the coats are 54 inches long, and they range in price up to $25, retail. The pony coat takes the lead again, holding the popularity It enjoyed last season. The staple col ors, blue, black, brown, tan, and purple, are easily the most popular, though some novel shades are shown. In general, it may be said that the linings contrast vividly with the outer material. The pile fabrics embrace velvet, istrakhan, caracule, boucle, and bear skin." Corduroy and serg-s also are used. Herring bone patterns in black and white are noticeable in the assortments In coat suits the spectator notices at once the variegated collars, some thing on the Bulgarian order. Serges and fancy mixtures are made up in long cutaway coats and rather nar row skirts. The coats range in length from 38 to 45 inches. Some of the fabrics also are in brocaded effects. These are the latest things from Broadway. They came a few days ago by express and there is nothing newer. Platinum Brought Here From Russia Atlanta Firm Uses Large Supply of Metal More Precious Than Gold. NEEDLE NOTES The perfervid orator who speaks in rounded periods of Atlanta searching the world for material for its factories Is not “going too strong.” To give Just one instance, there is the Vollmer Manufacturing Company, which uses* thousands of dollars’ worth of platinum yearly, the supply of this metal, more precious than gold, com ing from Russia. Platinum Jewelry, of late, has b$en growing in favor until, in high-class goods, it exceeds gold in favor. The Vollmer company makes a specialty of individual designs In platinum—la- vallleres, rings and brooches. / Loosely woven ramie linens are much used Just now as a background for designs carried out in soft cottons. Outlining. French knot*, some so'id work and a few eyelets are thrown into relief by rows of evenly spaced darning. Italian cut work still holds its own, particularly for candle shades. The dainty lazy daisy embroidery is proving a very popular decoration f jr dressing sacques and boudoir caps. A sacque observed not long ago sloped from the pointed elbow drapery to a point in front as well as to a point »i back. The ca e had a full gathered back with a front flap turned back and embroidered. A rosette coquet- tishly. terminated the flap at each side. Little cobwebby, lacy things, some of filet, others of Teneriffe, are much affected Just now for the dressing ta ble under tiny china ornaments. Cottonseed Prices Due to Come Down 1 Movement of New Crop Will Bring Change, Is Belief of At lanta Dealers. Present high prices for cotton seed products can not continue long, in the opinion of Taylor Brothers, broJu ers and commission merchants ft* these commodities. “Spot oil. epot hulls and spot meal are very high at present,” says Mr. Taylor. “When the new crop begins to move, moreover, which, in our opinion, will be In about 30 days, there is bound to be a decline. “We had an excellent season, de spite the small crop, and expect even heater business this season; in fact, we are thinking of opening a branch house in another city.” A. Parker is its chairman, while H. T. Moore is traffic manager. E. L. Adams is president of the credit men and Harry T. Moore is secretary. The credit men date back to 1905. Mr. Moore, it may be inferred correctly, is busy. The full lists of the directorates of the three organizations follow: Merchants and Manufacturers’ As sociation, J. K. Orr, chairman; A. C. McHan, vice chairman; H. B. Wey, treasurer; H. T. Moore, secretary; di rectors. L. E. Floyd, I. A. Hirschberg. C. W. McClure, A. C. McHan. Garnet McMillan, J. K. Orr, R. W. Peeples. Willis E. Ragan, Meyer Regenstein, E. L. Rhodes, W. O. Stamps, H. B. W*y. Credit Men’s Association. E. L. Adams, president; C. L. Elyea, vice president; S. F. Boykin, vice presi dent; E. L. Rhodes, treasurer; H. T. Moore, secretary; directors, L. E. Floyd, S. F. Freitag. J. W. Harlan, Bolling H. Jones, C. V. Logan, Ralph Rosenbaum. Atlanta Freight Bureau, chairman, W. A. Parker; vice chairman, C. H. Keeley; treasurer, J. R. Mobley; traf fic manager, H. T. Moore; directors, S. C. Dinkins, Gordon P. Kiser, Louis Gholstin. Clyde L. King, E. C. Cal laway. J. L. Duncan, E. M. Hudson, Bolling H. Jones, E. R. DuBose, J. R. Mobley, C. H. Kelley, W. H. Camp, E. L. Rhode®, W. A. Parker, R. Rosen baum, I. A. Hirshberg, Charles I. El- veft.. H. B. Wey, Wylie F. West, O. R. Strauss, S. A. Wardlaw. WELCOME Southern Merchants Visit our wholesale house, corner Broad and Hunter streets, during your stay here. We have specials by the carloads for you. Let us help you select a 5c and 10c bill of goods for a department in your general store, and watch the results you get from these. You could not carry a present home that would be more highly appreciated as to be able to tell your town upon your return that you had arranged to give them ti 5c and 10c department. Then let us give you our plan for opening this while here. Make our store your headquarters. Have your mail sent in care of us. McCLURE TEN CENT CO. 47-49 South Broad Street < i To-morrow is the opening day. Everything is shipshape for the visiting Merchants and every body’s happy. Thousands of keen eyes are going to be on Atlanta the next two weeks. She’s going to be inspected from every point of vantage — her stores, her factories, her industries. More than that: The quality of her hospitality is going to be scrutinized. The sincerity of her glad-handing is going to be put to the test It is up to every Merchant, every Manufac turer, every Citizen of Atlanta to make our guests believe more strongly than ever before in the Atlanta Spirit. And you Merchants who are going to make Atlanta your Mecca during the next two weeks, come right in and make yourselves at home. We are unfeignedly glad to greet you and we hope that you will have the time of your lives. Don’t fail to ask questions and to see what you want to see. Let “Show Me” be your slo gan. Take things just as easily or just as stren uously as your constitution dictates. Make a mental note before you strike the town of the things that you are most interested in. Then when you get ready, you’ll know just where to go and what to do. Be sure to reserve plenty of time for the recreational features of the Convention. Baseball, Barbecue, Theater Parties, Reception and Drives are some of them. Don’t skip these-* -they’re going to be jolly. Do just as much business as you like. Atlanta loves to combine work and play, and you’ll find plenty of willing listeners if you want to Talk Shop. It’s quite possible that you could make your trip a Free Proposition if you talked shop sufficiently. Talk to Secretary Harry T. Moore about this point. But whatever you do, be very sure that this is going to be a great affair and that all Atlanta is glad to have you come and share in its privileges and its pleasures. All Aboard! MERCHANTS M MANUFACTURERS ASSOCIATION ( Southern Merchants Convention, Atlanta, August 4th to 15th V r*