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THEY SAID—what did they say? What mattered
what they said? They were competitors much
perturbed—so what could they say? What must
they say—being competitors—much perturbed?
4,000 DEALERS will handle Maxwell Motor
Care for the season of 1914. Season dated
from August first—deliveries at new prices
now being made.
THAT’S OUR ANSWER to all they said. That
tells the story. What is It they say about "he
who laughs last?"
MAXWELL CARS WILL DOMINATE the
trade for 1914 In the three big classes which
command the greatest popularity.
THE FULL SIGNIFICANCE of the line "4,000
dealers," may not have occurred to you. It
means, in a word, that we not only have the
cars the connoisseurs desire, but that we are
now ready to manufacture them in numbers
sufficient to supply the insistent demand.
YOUR DEALER SEEMS TO HAVE a kind of
sixth ssnsa when it comes to picking the win
ner in the selling field from season to season.
HE KNOWS: He has Ms finger on the pulse of
the buyer, his eyes on the makers all the time.
And he seldom guesses wrong. The successful
dealer never—that’s why he succeeds.
THIS IS A FAST-MOVING, quick-forgetting
business. Watching it is like looking thru a
kaleidoscope. It is ever changing.
THE DEALER KNOWS—and you can’t go
wrong by following his lead for, you see, he
is looking for the same things you are seek
ing—only from a different angle.
HE WANTS CARS that sell themselves. You
never knew a dealer to go gunning for trouble,
did you? Or looking for hard workj
NOT HE. HE FOLLOWS THE TREND of
fashion in design, the progress of the science
of metallurgy and manufacture. And when
he sees a concern leading fat these, he goes hot
foot after that line of cars.
WE HAVE CONCENTRATED our tremend
ous factory facilities; re-arranged and re
equipped the plants for economical produc
tion at automobiles fat large quantities.
AND EACH MODEL WILL dominate its
class—because a better car—better material,
better workmanship and better finish for the
•ante or leas money.
DO YOU WONDER dealers are clamoring
for the Maxwell line for 1914? They would
belie their reputation for astuteness if they
didn’t.
WHY, LAST WEEK we shipped the first 50
cars of the Maxwell “25" model to 50 point*
in the United States, and invited all dealers
to come and sfee and try out this wonderful car.
THEY CAME, they saw and the new "25"
Maxwell conquered. It was great to see
their enthusiasm when the car, carrying five
dealers aggregating 1010 pounds, sped up
"Abbey Hill”—the stiffcst grade on Manhat
tan and a double-S turn—on high gear as if
k were on the level.
OVER AND OVER AGAIN they put the car
to the test—climbing the hill at all speeds
down to 8 miles per hour on high gear—just
• ‘puffin* all the time. ^
BUT WE ARE DlbRESSINO —so enthu
siastic about that wonderful "25” we forgot
our text for the moment. Let’s discuss the
entire line—for there isn’t a dead one in it
—no model that is a load on the others. Each
la supreme in its class.
TAKE THE "50-6” for example—now thor
oughly tried and proven. 1913 output all
•old. Deliveries of 1914 model—left-hand
drive with right side drive optional—begins
August 15 th.
1914 PRICE is $1975.
THERE’S A LINE that will create conster
nation in the trade. They all expected it
would be $2,400—in fact we said so. That
was the price we had deckled on, but—
PERHAPS, YOU’VE NOTICED then* a
wicked war on for supremacy in this class of
car. We concluded that, so long as other
makers had started it we would give them a
real six at a real price and see how far they
can go. Watch it—it will be interesting-—
and the buyer will be the beneficiary.
IT WILL BE UP TO makers of $3,500—$4,000,
yea, and $5,000 sixes to demonstrate wherein
they give the difference in value.
AND WHAT ABOUT the manufacturer who
stuck to fours for one season too long? Hav
ing himself failed to progress he would stop all
progress. He would sweep back the sea with
his tiny whisk broom I He protests that
folk will still pay $2,000 for fours—and
convinces no one but himself.
IN SEVEN PASSENGER CARS the six is now
supreme. It is not coming; it is here.
THEN THE MAXWELL "35"—This is, we
firmly believe, the greatest car ever made in
the so-called intermediate price class—a big
five passenger car for that great class of buyer
who wants all there is of comfort and power,
at a price he can afford.
1914 PRICE IS $1085 without and $1225 with
electric starter and lights. Equal this if you
can—in a car of anywhere near the quality.
BLOC-CAST MOTOR—fourth year unchanged.
A motor such as you can’t surpass in a $2000
car. And all other features equally excellent.
This car will lead—distance all others in it*
class, which is to say anything under $1500.
AND FINALLY THE "25"—the car the trade
has been talking about, looking for, waiting
for.
IT IS HERB—WE ARE DELIVERING—and
while ws may not hope to supply all who want
them, we will be able to appease 30,000 buyers
during the next twelve months.
YOUR ENTHUSIASM will know no bounds
when you see and ride in this “25."
THIS IS A REAL AUTOMOBILE—foil 25
horsepower, bloc cast motor; 103" wheei bate;
same tire tires all around, 30 x 3^; full five
passenger body; 3 speed selective transmis
sion; cone clutch; worm and sector steering
gear; left-hand drive; center control; magneto
—oil the features of a high priced car.
AND AT A PRICE no other maker has ever
before been able to produce such a car—
$750 plus the freight.
THE RESULT OF MORE concentrated exper
ience, engineering and metallurgical knowl
edge, manufacturing skin and financial resour
ces than any other, this car justifies our efforts
and fulfils our fondest hopes.
IT WAS DESIGNED to meet the ideas and the
needs of tens of thousands of discriminating
buyers—not beginners but experienced motor
ists—who must consult the purse and yet who
detest and decline to wear a uniform and are
willing to pay a little more for a car that is
a lot better.
WE WILL BUILD 30,000 of this mode!; 12,
000 of the "35" and 2,000 to 3.000 of the
Maxwell 50-6 in the next twelve months.
THAT’S SECOND LARGEST fax the world—
and still we are not satisfied. Watch the
Maxwells.
Maxwell Motor Company
Incorporated
Detroit, U. S. ^4.
1914 Maxwell *5<WS'—$1975
The sweetest Vumdng thing on wheels. Six-cylinder motor, blue rent, 30 h. p. 130* wheel base;
eloctrlcrtarteraod lights; Brace Ott body; 5-7 passengers; riles fipeering scats; 36*x4}^* tires all ’round.
Luxuriously finished, long, easy riding springs and full equipment, including ventilating windshield,
top and Jiffy curtains—evenan electric cigsu lighter. Left or right side drive optional.
1914 Maxwell *35-4'— $1085—$1225
Powerful, affiant, sweat running; bfowcast 4-cylinder moton 111 # wheel base; 33'ri' tires all ’round.
Left hand drive, oeotcr control Electric starter and lights, at $1225. Three-quarter elliptic springs.
Bnsss Ott body. venrthrflng windshield sad tal sqnlpmwt. tnctodtng Jiffy curtains.
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1914 Maxwell *25-4'—$750
The year*! sensation. Four-cylinder, bloc cast; 25 h. p. motor; magneto; weight 1600 pounds; 103*
wheel base; 30"x3K* tires all 'round; 3 speed selective transmission; full five-passenger body designed
by Bruce Ott; complete equipment, faxcluding tire holders, ventilating windshield; top, Jiffy curtains.
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