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1 r 16 D ITEARST’S SUNDAY AMERICAN, ATLANTA, GA, SUNDAY, AUGUST 3, 1913. CLOTHIERS W TO REGULATE In August, Buyers See Santa’s Line Aeroplanes, Autos and Innumerable Dolls Already on Hand for the (Jlad Christmas Season. Illegitimate Returning of Mer chandise by Retailers Grows To Be Really Serious Evil. NEW YORK, Aug. 2.—A /ttrong effort is being made by the National Association of Clothier* to minimize and reg-uiate the cancellation of or ders and Illegitimate returning of merchandise. While, according to William Goldman, president of the as sociation, most retailers do not can cel at all and are seldom guilty of the return evil, the practice has grown so rapidly that It Is not a rare thing to have the cancellations and returns together equal more than 10 per cent of the gross business done. A well- defined plan is being worked ont by an association committee, and Presi dent Goldman Is confident that In the course of a few years one of the most necessary trade reforms will be satisfactorily accomplished. Describ ing the association plan, he said: “The association has had a com mittee analyzing the question of can cellations and returns for some time, and it has been settled definitely that the first point in controlling the evil Is to install a uniform record In all houses showing a retail firm's can- » cellation record for a period of years Some Keep Records. “Rome members of the association have kept private records of the re turns and cancellations of their ac- ; counts in the past, but others have not. After this record Is obtained th* association will establish a system of cancellation reports along the same line as the present system of credit reports. "When association members make application for a report on any re tailer. the association will send to all members Interested in that firm to get his cancellation record. This Mill, of course, be taken from the card system Installed under the association agreement. A condensed record will then be made up. which will show how that particular retailer hand! cancellations generally. This will as sist materially In giving manufac turers information needed when new accounts are taken on. If the man ufacturer finds tnat a retailer Is moderate canceller generally, he will know r that he fh not to process any thing until orders have been revised or confirmed. If. on the other hand, the retailer is found to be an abusive canceller, the manufacturer can re fuse to take on the account. An Important Point. "In short, the handling of the can cellation question by the retailer will be mad* as Important a point in the acceptance or refusal of accounts bv the clothiers as his financial rating This, we believe, will in time make re tailers as jealous of their record on cancellations as they are of their flnanciaj standing. “Cancellations can In may cases be traced to enthusiastic work by sales men, so in addition to reports to - members steps to correct the evil at Its source by uniform instructions to salesmen will be undertaken. The association has authorized the estab lishment of Joint committees of clothiers and representatives of sales men's organizations to confer on the matter. Steps have been taken also to establish joint committees of retail ers and manufacturers through the retail associations that have been formed in several States, and which, it is expected, will soon consolidate into a national retail association. "With these committees and the association record at work, there will be small reason to doubt a solution of the cancellation problem that will be satisfactory to all concerned. The question of returns, whether legiti mate or illegitimate, will be settled in the same general way." Toy aeroplanes and dirigibles which really fly, ladder trucks and fire en gines which run under their own pow er, pay-as-you-enter cars, circus wag ons, gymnast* of marvelous ability, automobiles of all descriptions—these are among the toys which go to make the display room of Montag Bros, a real paradise for children. These hot days It se ems strange to think of Christmas. But Christmas Is corning and someone must prepare for The wholesalers are showing their it Stationery Business Above Last Year’s Gain in Volume Averages More Than Twenty Per Cent—New Tariff of No Effect. NEW YORK. Aug. 2.—The whole sale stationery business is heavier than last year, the gain averaging more than 20 per cent. The new tar iff will have practical^- no effect, as foreign goods, especially pencils, can not undersell the domestic product. Imported stationery Is moving fairly well, and some slight advances arc noted in bone goods. There have been no price changes in staple goods, however, and exist ing prices are firmer than in several years City ordering i» heavy, espe cially in school supplies for August and September delivery. The holiday trade is also-opening well, and West ern buyers have ordered freely in the .local market. holiday lines, and the retailers who will be In Atlanta for the great mer chants’ convention will make their se- Ioptions for the happfteet season of the year. Some historian remarked, once upon a time, that modern printing ma chinery wfl* the simreme product of man’s Ingenuity This may be true but man’s Ingenuity was not exhaust ed when the linotype, the rotary press and the stereotyping devices were perfected. Almost os much has been devoted to the grateful task of mak ing life happier for the youngsters. Very Real Auio». Take toy automobiles—here is one In which the youngster sits, propelling It with his feet. It In equipped with real lamps, a real horn which honks most effectively, steering wheel, an engine hood, and every other device to give verisimilitude. There are toy autos, too, which run with springs, perfected In every detail, and equipped even with a diminutive liveried chauffeur. For the boys of mechanical turn of mind the latest thing la the “Dyna- moblle." A few turns of a little crank and with a most realistic droning, a model of a big electric motor speeds up. It can be belted to miniature flour mills, trip hammers or pumps, and, in fact, usually Is equipped with these things. Another toy shows two monoplanes circling about a pylon, passing and repassing each other, and performing other spectacular evolutions in the air. There are dirigible balloons, too, which make remarkable flights. Miniatures of circus menageries cages are filled with very ferocious looking rors and the like. wild beasts, and as the cages run along the floor the animals move about In lifelike fashion. A ''pay-as-you-enter" trolley car about eight inches long has real doors which open and close with a lever, and a cash register which rings as the doors swing shut. Automaton Play* Pool. (’an you imagine an automaton playing pool? Just such a toy has been made, and It is likely to amuse adults as much as their children. A doll stands at one end of a pool table, his left hand “bridged,” his right wielding t ho butt of a tiny cue. Wound up, the doll begins to shoot pool balls the size of peas which drop into num bered pockets at the far end of the little pool table, and which are re turned by clever machinery, so that the pool player always has a supply of balls before him. Then there are cats chasing strings, clog dancers, acrobats and dolls— dolls (if every kind; rag dolls, sawdust dolls, china dolls, indestructible dolls, Japanese dolls, dolls grotesque, dolls beautiful, dolls which talk, dolls which go to sleep, dressed dolls and un dressed dolls—there are more kinds than this, but let this list suffice. Many are the beautiful things for the grown ups, as well. The traveler seems to get an unusual amount of attention this season. For him there are "Cubist" toilet sets, which fold into unbelievably small space—even the toothbrush folds, though this may sound like a Joke. Silk hats to wear on the Journey are sold In tiny pockets—the hats crush Into a flat wad the size of a man's palm. Pullman slippers, too, fold in to small leather pocket.>For those— presumably a very few—who are In terested there are poker sets small enough to slip into any satchel. Auc tion bridge sets come in the same style. Another novelty for men is matched dgaYette case and match safe in sil ver. For the ladies there are cut glass in new designs, brass goods, fancy sta tionery In elaborate boxes, and a big line of novelties in toilet goods, mlr- Custom of Inviting Buyers Is Growing Return to Old Methods of Mer chandizing Seems Under Way After Long Interlude. Formerly it wa® the universal rule for the merchant to visit the market. Periodical fairs attracted the Jobber, the wholesaler and the retailer. In some countries each trade has its spe cial fair; In some, all kinds of handi work and craftsmanship, from the product of the loom to the product of the foundry, were assembled quarter ly, semi-annually or annually, and to these the dealers resorted in great numbers. In many European and in some of the Asiatic countries great fairs are still maintained and the old system of bringing the producer and the dealer together is maintained. In most countries, however, and es pecially in those of Western Europe and North America, the traveling salesman superseded the fair some years ago, and in these for a long period the Jobbing and wholesale busi ness was conducted on the commer cial traveler system almost exclusive ly. But a change is under May, and now It would seem as if there might be before long a general return to the fair system. Exhibitions of trade products for purpose* of bringing the manufactur er and the merchant together have been 'held with groat frequency of late. Almost every branch of indus try has now Its periodical exposition, and from being mere shows for the benefit of the public at large, these are rapidly becoming convenient sales agencies. It is not necessary to dwell upon the automobile shows, in which the sales run up to Immense figures, or office equipment shows, or shoe and leather shows, or exhibitions of the thousand and one things that enter into modern wants and needs. Here la a mutter in whic h a great change of methods in merchandising Is being wrought rapidly and yet si lently. Trade is returning, in a way, to methods that were supposed to have been outgrown 100 years ago. Phosphate Output Two Billion Tons Florida Produces 81 Per Cent of United States' Supply of Valu able Fertilizer Ingredient. Cartersville Leads In Mining of Ocher Georgia Output Largest in United States for 1912, With Pennsyl vania a Poor Second. The production of ocher In the United States in 1912. according to the United States Geological Survey, was 15,269 short tons, valued at $149,- 289, compared with 11,703 short tons, valued at $109,465, in 1911, a\i in crease of 3.566 short tons in quan tity and of $39,824 in value. The output from Georgia Mas larg est, 10.107 short tons, \alued at $101.- 790; Pennsylvania was second, with a production of 3,300 short tons, val ued at $28,950. Practically all the output of Geor gia comes from mines near Carters ville, Bartow County. SHIRRED RIBBONS USED. Ribbon trimmings that show through the outer material of lace or net on both waist and skirts are losing none of their vogue, though one sees such effects everywhere. Shirred ribbons are used as well as Phosphate rock, which is the prin cipal source of one of the three fer tilizing elements necessary for plant growth, was marketed in the United States last year to the extent of 2.- 973,332 long tins, valued at $11,675,- 774. This mhs a slight decrease in both quantity and value compared with the figures for the preceding year, but the amount of pho*^>hate rock mined was greater than in 1911, excepting in South Carolina. In Flor ida the increase was 3 per cent, in Tennessee it was over 12 per cent, and in the Western phosphate field it was over 10 per cent. Stocks of phosphate rock on hand also increased in the two main pro ducing Southern States. Florida and Tennessee. On the whole the Indus- I try in the main Southern phosphate field was active. The production of phosphate rock in Florida was 81 per cent of the en tire output of the United States. The output of this State, which at the present time leads in the phosphate industry, was with one exception, that of 1911. the greatest in the history of the State. The quantity marketed for the year was 2.406,899 long tons, val ued at $9.461,297—a slight decline both in tonnage and value compared with 1911. Rag Carpets Worthy Place in Any Home Quaint Old Floor Coverings Ought Not Be Neglected in This Day of Antiques. In due time, It is said, Mrs. Wood- row Wilaon is to be presented with a rag carpet woven by two women of Winston-Salem, N. C, They are work ing on the fabric now and it is ex pected they will have it ready by the time the President’s family gets back to Washington. Report goes even farther and says that th* rag carpet Is to he accompanied by hand-made druggets and portieres. EveryM'hero people are returning to the four-poster. The old-fashioned rocker is In great demand. Whatnots find a ready sale. Secretaries and drop-leaf tables of the most approved antique patterns go to collectors as fast as they can be turned out by the factories. Samplers are picked up so quickly that unless a purchaser is right there when one comes In it can not be had at. any price. As to high boys and lowboys and footstools, to use. a business article phrase, the mar ket is animated, if not excited. Rut the rag carpet is neglected. This, perhaps, is partly because there are no antique, that is to say, solid ma hogany or veneered rag carpets. In homes where antiques in furniture have been preserved as heirlooms, where the grandfather’s clock ticks on the landing, where glass globes cover wax flowers on the mantel, where the corner cupboard is a treasury of old china, where there are priceless ma hoganies, silver services and ivories, the floors are likely to be covered with modern carpets and rugs. It would seem that the women of Winston-Salem, of Wyoming County, and of all other places in the land where the art survives should be grant ed a Federal subsidy, if necessary, in order to induce them to replenish the homes of America with rag carpets. They are not as elegant as the Ori ental rug. of course, but neither is the patch quilt as elegant as the satin coverlet, and yet one rag carpet or one patch quilt will do more toward giving a home-like air to a house than all the Oriental rugs and satin coverlets in the world. On second thought, it might be a splendid thing if some millionaire philanthropist should found and endow a national rag carpet school where the girls of the period could learn the art at first hand from women who acquired it in the bees of long ago. VELVET BRACELETS WORN. The narrow neckband of velvet ribbon with or without its slides and ornaments of rhinestones or dia monds is often accompanied by vel vet bracelets tied about the wrist in a careless t v ,w on the outside of the I arm. The same arrangement Is often worn over a lace sleeve. A late fad I In line with the liking for upstanding neck ruffles is to finish the velvet neckband with a butterfly bow of tulle at the back of the neck that shows becomingly at either side. Says Factories Should Keep Close to Experienced Clerks on Designs. Miss M. Dee, manager of a shoe stor^ in Washington, D. C., has some startling things to say about the trade, as viewed from a woman’s angle. The interview has attracted wide attention. Among other things, she says: "The success or failure of a shoe depends entirely upon the manufac turer and the clerk, a common inter est which should draw them together; but they are as far apart as the poles. "Many of our merchants do not care to have their clerks come in contact with the manufacturer, or their rep resentatives. Why should this be? "An experienced shoe clerk makes a study of the human foot; the man ufacturer, a study of a block of wood which he calls a last; the result the clerk has the knowledge of real experience, w'hich would be a great help to the maker of footwear could he communicate his knowledge; but the latter prefers his block of wood, "There are sensitive parts to the human foot in constant torture, that but the slightest change in the forma tion of a shoe would relieve and give perfect comfort to the wearer; but how can these changes be'made? The block of wood gives no evidence of these sensitive parts, the manufac turer is ignorant of them, and the one who does know is never consult ed. "There is not a shoe made with more style or beauty than a Blucher. When the manufacturer made a short vamp, he came close to making it fit a foot; but the customer, while she admires the style. Informs the clerk she has had her large toe joint (the part of the foot which pilots us through life) ‘ruined by a Blucher shoe.’ Many manufacturers seem ut terly ignorant of the position of the large toe Joint, or are wilfully de termined to have the heavy, thick point of the Blucher strike the most tender spot of the joint, and they strike it as true as a good marksman hits the bull’s eye." MercantilePrecepts Full of Wisdom E. P. Lewis, one of the right-hand men In the McClure organization, Mas compiled a booklet called "Mercantile Precepts,” which is well worth the study of any retailer. Himself thor oughly experienced in mercantile lines, Mr. Lewis has condensed in pithy paragraphs the most valuable advice to small storekeeper*. Ex cerpts below give a better idea of the book than a yard of description: "Almost every merchant carries more stock than is necessary. When ever a retail merchant decides to let the wholesale house he hi* stockroom and use his store as a display stand, he will find it easier to sell more goods, he will turn his money over oftener and will always have a nice, clean stock of goods.” • • • "The store that is using male help exclusively, In my opinion, makes a mistake. Salesladies serve to draw trade to a store and usually are quicker to wait on customers than men. This is especially true in notion departments.” • • • "If a customer has been coming to your store regularly and you feel a personal interest in him, always make It a point to keep him well Informed on new goods that you have received. Frequently after he has bought all that he Intended, you can sell some thing else by suggesting such things as you think he would likely need." • • • "There Is no stronger drawing card to a store than 5, 10 and 25 cents counters. If you wish to draw trade to your store, dress up a few counters, carrying as many different items of merchandise as possible in as small quantities as possible, and place sign card marked in plain figures: ‘Choice of any article on this counter for 10c.‘ " • • • "In storing glassware, when barrel lots are broken the contents should be put in bin^. The bins should be 36 inches deep by 24 inches in width. Tumblers should be stacked on end, with bottom up. After first tier, card board should be used, placing between each tier; in this way tumblers can be stacked to top of bin. There is no chance for them to damage, fall out or break.” • • • "Goblets should be nested, changing ends so as to tie four to bundle and Mack. Use cardboard as on other small glassware.” • • • “Tinware should never be stripped of paper until placed on counter for sale, as it will damage In stockrooms quicker than any other merchandise; and, when soiled and rusted, it is not fit to place on sale. Bins may be used for this class of goods, but Larger bins than heretofore described are neces sary.” Three Impure Shipments Found in Thirteen Years by Govern ment Pure Food Chemists. PALACE HOTEL 36 Madison Avenue Oppoeite Terminal Station ~~~~~ Phone Main 994. P. W. Breitenbucher, Prop. REASONABLE RATES BY DAY OR WEEK M.KUTZ COMPANY Announce their first Fall Showing of Fall Millinery to the Trade Beginning Monday, August 4th And Continuously Thereafter THE STOCK IS FULL AND COMPLETE NOW Work Room opens August 8th to accommodate visiting Milliners. Corner Pryor and Mitchell Streets ATLANTA SHEPHERD CHECKS POPULAR. The most worn skirt of the season for general use is the shepherd’s check in black and white, quite small Mocks being reckoned smartest. urn with a black or blue cloth coat, built in loose cutaway lines, these ^Id and silver ones, and contrasting S a trig an* becnmiVrig"'WaTsU ' stance 1°' ‘N I l>f , co,lon ™«p. or fh? washable Iranlnm rd d ‘ ribbon of , silks made on loose simple lines with eranium red is worn around the turned hack collars and frills finish- ing the front eomplet there will be a higher one of old green tied at the these get-up#, which are as practical as they are stylish. . Merchants Welcome WALL SIAR^ Jr ^ Vi AT THE AIL STAR MFC. CO. 66-68-70 West Mitchell Street MANUFACTURERS OF= Neckwear, Suspenders, Garters and Belts WASHINGTON. Aug. 2.-F'ollowlng the receipt of several Inquiries as to im eth * r a large part of the ollve °I1 Imports i nto the United States Jg adulterated with cotton seed oil the ^ A * riCU,,l ' rp h - made ft ,nVestl * a 'i°n Into the state Of the Olive oil admitted. The Government's Interest In the subject is. twofold ■ first . people from irettiA nrs i' !° P rot ect the oil; second iS profelt I ?i‘ erated ° ,,vp Of Olive oil In the l‘n»ie th . re P ut ®tlon producers in c£|||S£ta'“ah °“ Ve oil other ollve-jrrowint ' A rlzo ha and 1900 the department a£Z° n i . Sln « Hous port laboratories^^ lts , va - samples from *> 14a aIaJ 1,a ® exa mlned olive oil. ,149 ^Portations of *™o%TthrVjo f \Z? refuspd «*ry and 1909. vh-n 1 adulerated, round to he adiiltA 6 .*!? lpm cnt was time there h« U!t been ed nc S ‘ n h ? that Wh,Ch haa *' v *n evidence *of P *tton seed oil adulteration In 1910, seven shipments of olive oil were refused admission because adulterated with peanut oil, and since that time there have been no cases discovered of either cotton seod oil or peanut oil adulteration. The addition of cotton seed oil to olive oil, the Government specialists report, is very easily detected. Indi cations. therefore, are that all olive oil admitted to the country and branded as olive oil has been pure olive oil and has contained no cotton seed or pea nut oil. Occasionally the Government discovers shipments of sardines in which the olive oil contains some cot ton seed oil. The experts point out that It would be illogical for the importer to bring into this country olive oil adulterated with cotton seed oil, and pay a duty of 50 cents a gallon on the cotton seed oil that is contained in the mixture. Similarly, nut oils are admitted under the tariff act, and the specialists say that it would be absurd for an im porter to bring from Holland olive oil adulterated with peanut oil, and pay a duty of 50 cents a gallon on the mix ture, when he could bring them over separately and avoid paying any duty on the nut oil. Georgia Shale Sixth In List of States Material Used for Manufacture of Pigments and Filler* for Oilcloth and Linoleums 1 Slate and shale are used to a con siderable extent In the manufacture of pigments and as fillers In fhe manufacture of oilcloth and Unoleums, the total quantity used for this pur pose in 1912, according to the United States Geological Survey, being 20.964 short tons, valued at $121,492, This was an increase of 4,454 tons In quantity and of $16,031 In value over the output of 1911. The 191$ output of slate and shale used for paints and for fillers came from Pennsylvania, New York. New Jer sey, Indiana, California and Georgia —named In the order of their pro duction, Pennsylvania producing over 84 per cent of the total output In the United States. The shales which are used In the paint trade are classed as black, yel low and red shales. V0LLMER MANUFACTURING COMPANY Moore Bonding ATLANTA, GEORGIA MAKERS OF FINE JEWELRY Special Designs in Platinum Engravers Diamond Setters Watchmakers Specialists in Jewelry Repairing PROSPECTS Are bright for a good crop and a lively Fall business. Are you ready to get your share? Maybe we can help you. Here’s how: During the Southern Merchants 5 Convention, August 4th to 15th, we will close Three Hundred Cases of floor goods at a big slice off their real value. These are all clean, new goods which we own in small lots. Some in odd sizes, of unused samples, and Out of the lot you kinds you can use at a large and small, a few lots some factory seconds. are bound to find several big saving. THE SAF EST WAY TO GET EXTRA PROFIT IS IN THE BUYING. In our regular lines we have a half-million-dol- lar stock ready for your call. A Glance Ahead We will have on display a full line of RED SEAL styles for next Spring. These are the handsomest—both in design and workmanship—that we have ever produced, and we are naturally proud of them. Even if you’re not ready to place your Spring order at this time, an inspection of these samples will be a help ful “look ahead” into the ever changing style situation. Put these three dates on your Convention schedule—a visit to our Clearance Sale, a look at next season’s RED SEAL Models, and last, but not least, a trip through the RED SEAL Shoe Factory. J. K. ORR SHOE COMPANY / RED SEAL FACTORY ATLANTA HI t\ /