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PS ANOELtS
ATLANTA
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MO0IL,
WEW”09t£A
HOUSTON
every tire user should know.
Goodyear No-Rim-Cut tires used to cost
one-fifth more than other standard tires.
And yet they gained the topmost place in
Tiredom.
Three things caused this extra price.
In the base of each tire we vulcanize six
flat bands of 126 braided wires. It is thus
that we make a hookless tire—a tire that
can’t be rim-cut.
Then every No-Rim-Cut gets the “On-
Air Cure.” It is final-vulcanized on air
bags. This is done to save blow-outs. It
adds to our tire cost $1,500 per day.
Then we use in each tread base a patent
“rivet” fabric. We paid $50,000 for this
feature to prevent tread separation.
Not one of these costly features is
used in any other make of tire.
Now No Extra Pr ce
of these
Not a
Now these same tires, with all
features, cost you no extra price,
standard tire of any
type costs you any
less.
And these are the
reasons:
Our overhead cost,
in days of small out
put, ran as high as
thirty per cent.
It is now less than
six per cent. Our
multiplied output, in
this one way, has cut
our tire cost twenty-
four per cent.
We have built new
factories with mod
ern equipment, with
every new invention
in labor-saving ma
chinery.
THE GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO
This Company has no connsctlon whatever with any other rubber concern which uses the Goodyear name.
Goodyear
No-Rim-Cut Tires
With or Without
Non-Skid Treads
We have clung to small capitalization.
On this account we can and do keep our
profits under 8*4 per cent.
All these savings, as fast as we made
them, went to users of our tires.
Note What Our Price
Includes
Rival makers must in some way meet
the Goodyear price. But please consider
what our price includes.
A tire that never rim-cuts.
A tire built to save blow-outs, in a way
so costly that no one else employs it.
A tire built in our patent way to pre
vent tread separation. And built in ev
ery other way for longest mileage, re
gardless of the cost.
That’s Why They Outsell
Hundreds of thousands now use these
tires. They far outsell any other. Yet
the demand from
users is now grow
ing faster than ever
before in our his
tory.
That’s for the rea
sons told you.
Rim-Cutting alone,
with old-type tires,
ruins 31.8 per cent—
almost one tire in
three. Blow-outs
and loose treads,
which our methods
combat, are im
mensely costly items.
You should get
these savings—get
them all — when
you pay the Good
year price.
Our dealers are
everywhere.
TTEARST’S SUNDAY AMERICAN, ATLANTA, OA„ SUNDAY, AUGUST 10, 1913.
unday American Will Map Out
Southern Coast-to-Coast Route
L. FERGUSON, OFFICIAL PATHFINDER AND DIAGRAM OF COURSE HE WILL FOLLOW.
TIRE SERVICE DEPARTMENT
FOR STRANDED TRAVELERS
can not readily get In touch with the
cities.
The aH-Southem plan contemplates
the eatabllehment of hond-ln-hand
road building; effort all over the South
and Southwest at one time.
Awaken Road Improvement Intereet.
It will Immediately awaken Inter
est In road Improvement from At
lanta to California. It will vitally
Interest the farmers of all sections,
the bankers, the real estate owners,
the manufacturers and the automobile
owners and dealers.
Local oreanlsatlons will be formed,
generally on the country basis, and
then embodied In one general asso
ciation to be known as the All-South-
The Johnson-Gewlnner Company,
the well known accessory dealers,
have entered the tire business with
a splendid service arrangement for
their tire customers. Owners who
purchase tires from this firm are pro
tected day and night, every day In
the year against tire troubles on the
road.
In case of a puncture or blowout,
three service cars and two motor
cycles are kept In readiness to come
to the rescue. Thirty minutes en
ables them to roach the farthest
points.
The company’s advertisement an
nouncing this service policy appeared
Friday morning and attracted a
great deal of attention.
Automobile manufacturers have Im
proved th. Ir cars to a point where
road troip « mmo«» a thing of the
past. T i s hoc ■ r, are still an un-
rerm nt.v ■ > -i . uu rce of consider
able troiii md annoyance.
em Trans-Continental Good Roads
Association.
The board of managers will be
made up from the local organiza
tions.
It Is not proposed to build high-
cost roads, but to improve local con
ditions by inexpensive methods, chlef-
est of which Is the use of the long
drag. Thousands of, miles of roads
have demonstrated this as a particu
larly efficient means at a ridiculously
low cost, both in securing first results
and In maintaining bettered condi
tions. It is not the primary purpose
to construct a through-line highway
of stone or its like, but to use the
natural soil conditions In a simple and
Inexpensive manner that has been
“proved.’’
The All-Southern Route.
The general line of the route will be
from Atlanta through Birmingham,
Montgomery, Mobile, New Orleans,
Beaumont, Houston and Galveston.
Austin, Waco, Dallas, Fort Worth, El
Paso, Deming, Douglas, Tucson, Phoe
nix. Yuma and then connect with the
California State road system for San
Diego and points north.
At the eastern end this will con
nect the All-Southern Trane-Conti
nental route with the established Dix
ie trail and Seminole trail, and their
feeders In the Southern Atlantic
coastal States.
The route will bo gone over at least
twice by Mr, Ferguson’s organization.
There will be an interval between the
first and second trips of about one
month to hermit checking of results.
This interval will also show wherein
local organizations are weak or the
toute in need of other corrections.
From these surveys accurate mans
complete to the fullest detail will be
prepared. These will be published In
each paper and later arranged In con
venient book form, with explanatory
data.
After the All-Southern Trans-Con-
iinenta! Route has been surveyed and
mapped, It is pronoaed to hold inter
state and through tours. The Inter
state divisions will be largely local,
and for such distances as may be
later determined upon. The througlt
tour Is planned for those Northern
tourists who each year Inquire as to
the possibility of motoring to the Pa
cific coast after the Northern routes
have been closed by the weather, and
for such factors as usually entei
these events.
All sizes In stock. See us before you equip again.
The Republic Rubber Co.
237 Peachtree Street
Tire Prices Down
How We Did It Without Skimping
On the Costliest Tire That’s Built
Atlanta Branch, 223 Peachtree Street
Phones Bell Ivy 915-16; Atlanta 797
d Roads Campaign To Be Waged
Over Whole Distance.
a Sunday American will in-
on Monday, August 18, a
campaign to And a new all -
open - the - yea r -around
inental highway from the
to the Pacific Coast. The
route will extend from At-
3 ugh Birmingham, Montgom-
Orleans, Houston, Dallas and
eles to San Francisco, the
1915 of the great Panama-
ntornatlonal Exposition, and
outhern newspapers will co-
Ticial “campaigner” for the
project will be E. L. Fcrgu-
of the most widely known
le drivers and “pathfinders’
nited States. Mr. Ferguson
i Atlanta Saturday and prac-
s completed all arrangements
tart.
I leave Atlanta in a big tour-
which he has used in sirni-
on a smaller scale, of
ind will go direct to Bir-
, the first “official” stop. To
ate that the South and
=t offer the most attractive
inental coast-to-coast high-
any and all tourists in the
Mr. Ferguson will take his
two small children with him.
nection with the coast-to-
lr a “booster” campaign for
da will be made all the way
anta to San Francisco. Al-
movement is on foot in sec-
Alabama to have the citizens
ind devote one day to build-
5.
II Preach Good Road*.
rguson declared Saturday he
t forth ev- ry effort all along
■. by speechmaking and oth-
o crystallize a sentiment for
els, thereby making the great
ated transcontinental coast
highway a reality long be-
Panama-Pacific Exposition
1915.
oposed All-Southern route is
to meet the demands of
from all parts of the North,
I South for all the time. It
ited that something like 5,-
nobile tourists alone will
antage of the route during
sition year.
ewspapers besides Hearst’s
American which are conduct-
campaign are The Bir-
News, The Montgomery
»r, r [ he Dallas Times-Her- ,
Houston Daily Post and The i
?ans Item.
f these newspapers will send j
»cial men with Mr. Ferguson
agreed upon in a systemat-
to tell the whole story of ;
ter tour from coast to coaat I
-Southern Route Best,
rguson was the first man to
by actual try-out, that an
ern route to the Pacific Coast
inly feasible, but compares
n favorably wita the North
ern routes. In the lift of Mr. Fergu
son's activities applicable to this plan
are:
Author of the first report ever made
on bridges, culverts, roads and soil
conditions across the continent by the
Northern routes.
Executive official of every large tour
and pathfinding held in this country.
This embraces nearly 90.000 miles* of
road in all but three States in this
country and Canada.
Manager of the first trans-continen
tal delivery of merchandise by motor*
truck—getting nine-ton road weight
across 4,000 miles'.
Transportation and immigration
are the great problems of the day—
they go hand in hand, and the South,
to reach its maximum growth, must
quickly assert greater Interest. Trans
portation and immigration for ten or
more years have followed the trail of j
the automobile. During the life of the I
motor car America has enjoyed its i
greatest road-building career.
The First Ocean-to-Ocean Tour.
It is conservatively estimated that
permit year-round travel.
Unless another route is laid out—
unless widespread publicity is given—
all the 1915 traffic must take this
established Northern route—through
New York, through Chicago and Den
ver.
Trans-continental routing and road
building are dependent upon State
action and interstate interest. Outside
the Atlantic coastal region, most of
the Southern States are absolutely ig
nored when motoring is considered or
more than 5,000 Eastern tourists will ! discussed. Every touring bureau in
motor to the Pacific Coast exposition , the land is forced to advise its in-
in 1915. Last year one tourist met 79 j quirer.s against any attempts west of
cars between Omaha and Reno. Those Atlanta in the South,
travelers all moved along Northern i Every Southern city is daily paying
roads of travel, because the Northern j for the poor roads in this State, not
line is boosted and mapped. They a I! i merely because motor touring is im-
desire a Southern route, which would practicable, but because the farmers
The season of 1913 has been unprecedented in
the demand for
GOODRICH
TIRES
UNIT
MOLDED
Even the largest rubber factory in the world
could not turn them out in sufficient quanti
ties to give every Goodrich friend the equip
ment he wanted.
Now
an enormously increased production has been made
possible by new machinery, new buildings and hun
dreds of additional employees.
To-day
we are in position to give the real old-fashioned
Goodrich Service in heaping measure.
Your dealer can fill your orders promptly
Goodrich Tires—Best in the Long Run
/ Extra Mileage
An extra full-thick
the studs.
2. Greater Freedot
I’l.vn
"T
under
<- • Greater Freedom from SJttddlnr
The original effective non-skid tire that holds
the road when others are skidding and slewing.
RCPUBIJC ** 9«A*r>TREAD PAT 3fPT lS-«-»*K)a