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ITEARST’S SUNDAY AMERICAN, ATLANTA, GA„ SUNDAY, AUGUST 10, 1913.
7 C
I THESflUTH
Sales Manager Redden Tells the
Southern Dealers All About
New Line.
Sunday American Will Map Out
Southern Coast-to-Coast Route
E. L. FERGUSON, OFFICIAL PATHFINDER AND DIAGRAM OF COURSE HE WILL FOLLOW.
The little Maxwell "25'’—the ear
that is declared by the builders to be
the car that fills the long-felt want-
arrived In Atlanta last week.
Dealers from all points in the South
came to see the new car and exam
ine it at close range. Enthusiasm ran
nigh and the Maxwell was launched
upon the Southern market in a wav
that foretells success.
SaJes Manager Redden, of the Max
well Company, was here, and in
speaking of the new Maxwell line
said:
“The manufacturing facilities of the
Maxwell Motor Company, comprising
as they do all the plants of the late
United States Motors and Flanders
Motors Companies, are now greater
than any other individual concern in
the business. This enables us to
manufacture in enormous quantities
and thereby successfully meet com
petition.
“The well-known financial backing
this company enjoys enables us to
inaugurate and successfully carry out
an extensive and aggressive manu
facturing and sales campaign.
Lower Price Scale.
“Our 1914 line, comprising as it does
three good selling models, each listing
at from 15 to 25 per cent below com
peting cars of similar style and pow
er, insures a.big demand for our prod
uct. Our policy of standing squarely
back of our cars and extending our
owners a more liberal treatment and
protection than they have generally
rereived from automobile manufac
turers in the past, and our liberal
policy toward dealers and the friendly
co-operation we extend them, consti
tutes. in our judgment, a policy that
stands almost alone.
“We are applying the laws of good
merchandising to the automobile busi
ness, manufacturing cars the people
want to buy, producing them in such
quantities that we can undersell our
competitors; back them up with a
guarantee as good as a Government
bond, and protect our dealers with a
policy that enables them to protect
their customers. The splendid manu
facturing facilities we enjoy afford us
advantages over almost any other
manufacturer.
Faith in Flanders.
“With such a well-known captain
of the industry as Mr. Flanders to
lead us, with the organization of ex
perts he has placed in the various
manufacturing divisions, our agenls
are assured that they will now get
oars, and get them in quantities, an 3
instead of being confronted with ex
pensive and irritating delays, we are
now practically ready to make deliv
eries, and offer our dealers an oppor
tunity to get more than their share of
the eaily fall business.’*
Cross-Country Tours
Brought Big Results
To Touring Bureau
Several transcontinental tours so
far made by the Touring Information
Bureau of the American Automobile
Association have been more fruitful
in immediate results than- anv similar
trips in the history of motoring.
These routes were not chosen hap
hazard. but choice was made after
careful preliminary investigations,
based upon close familiarity with the
physical and scenic features of each,
with due reeartj for reasonable di
rectness. and the ability of the re
gions traversed to improve their pari
of the route.
Complete nnd exhaustive data was
gathered. This was no light task,
especially when coupled with work
among the prominent men to impress
upon them the necessity for continual
betterment.
Among the important results may
be mentioned the forming of an or
ganization to improve a State high
way across Wisconsin from Milwau
kee to LaCrosse; the prospect of two
distinct and different highways in the
near future between Yellowstone and
Glacier Parks; the building of at
least three good highways across the
Bitter Root mountains between Mon
tana and Idaho, where none exited
before; the abolition of several primi
tive ferries, replacing them with sub
stantial oridges; the certainty of get
ting an improved highway built
across the Cascade mountains in
Washington: the location of a new
and shorter route between Salt Lake
City and Ely. Nev.
Other features were the avoiding
of discomforts and dangers of the in
tervening desert region; establishing
a new and shorter route between
Denver and Salt Lake City, and then
formation of a vigorous organ'zation
for its permanent improvement; the
discovery of a route through Nevada
which offers splendid desert travel;
and not of least importance, the stim
ulation of healthy rivalry between va
rious routes, which will finally se
cure the building of at lea«t four
standard transcontinental trunk high,
ways.
can not readily get In touch with the
cities.
The all-Southern plan contemplates
the establishment of hand-in-hand
road building effort all over the South
and Southwest at one time.
Awaken Road Improvement Interest.
It will immediately awaken inter
est In road Improvement from At
lanta to California. It will vitally
interest the farmers of all sections,
the bankers, the real estate owners,
the manufacturers and the automobile
owners and dealers.
Local organizations will be formed,
generally on the country basis, and
then embodied in one general asso
ciation to be known as the All-South-
em Trans-Continental Good Roads
Association.
The board of managers will be
made up from the local organiza
tions.
It Is not proposed to build high-
cost roads, but to improve local con
ditions by inexpensive methods, chief-
est of which is the use of the long
drag. Thousands of miles of roads
have demonstrated this as a particu
larly efficient means at a ridiculously
low cost, both in securing first results
and in maintaining bettered condi
tions. It is not the primary purpose
to construct a through-line highway
of stone or its like, but to use the
natural soil conditions in a simple nnd
inexpensive manner that has been
“proved.”
The All-Southern Route.
The general line of the route will be
from Atlanta through Birmingham,
Montgomery, Mobile, New Orleans,
Beaumont, Houston and Galveston,
Austin. Waco, Dallas. Fort Worth, El
Paso, Doming, Douglas, Tucson, Phoe
nix. Yuma and then connect with the
California State road system for San
Diego and points north.
At the eastern end this will con
nect the All-Southern Trans-Conti
nental route with the established Dix
ie trail and Seminole trail, and their
feeders in the Southern Atlantic
coastal States.
The route will be gone over at least
twice by Mr. Ferguson's organization.
There will be an interval between the
first and second trips of about one
month to permit checking of results.
This interval will also show wherein
local organizations are weak or tho
loute in need of other corrections.
From these surveys accurate mans
complete to the fullest detail will be
prepared. These will be published in
each paper and later arranged in con
venient book form, with explanatory
data.
After the All-Southern Trans-Con
tinental Route has been surveyed and
mapped, it is pronosed to hold inter
state and through tours. The inter
state divisions will be largely local,
and for such distances as may be
iater determined upon. The through
tour is planned for those Northern
tourists who each year inquire as La
the possibility of motoring to the Pa
cific coast after the Northern routes
have been closed by the weather, and
for such factors as usually entei
these events.
TIRE SERVICE DEPARTMENT
FOR STRANDED TRAVELERS
The Johnson-Gewlnner Company,
the well known accessory dealers,
have entered the tire business with
a splendid service arrangement for
their tire customers. Owners who
purchase tires from this firm are pro
tected day and night, every day in
the year against tire troubles on the
road.
In case of a puncture or blowout,
three service cars and two motor
cycles are kept in readiness to come
to the rescue. Thirty minutes en
ables them to reach the farthest
points.
The company’s advertisement an
nouncing this service policy appeared
Friday morning and attracted a
great deal of attention.
Automobile manufacturers have im
proved th- ir cars to a point where
road troui y Mimn«t a thing of the
past. T t -h h • r, are still an un«
certn’niy ■ ' r ** .‘••^urce of consider
able troui \ • nd annoyance.
All sizes in stock. See us before you equip again.
The Republic Rubber Co.
237 Peachtree Street
Good Roads Campaign To Be Waged
Over Whole Distance.
Small Rubber Tires
For Teething Babes
G. A. Sohl, manp.Kpr of the local
branch of the Republic Rubber Com
pany, Is distributing a novel souvenir
among the automobile owners of At
lanta. It Is a miniature Staggard
Tread Republic tire. The tire Is about
five inches in diameter and can be
worn as a watch fob or makes a
very serviceable paperweight.
Mr. Sohl recommends the little tire
very highly as a teething ring for
babies, claiming that his two little
ROAD UNDER CONSTRUCTION.
The touring department of the Au
tomobile Club of America reports a
road under construction from Mill-
wood, N. T.. through Chappaqua, con
necting with King street for Port-
chester.
The road is to be macadamized ant
when completed will afford a direct
connection from lower Long Island
Sound points to the Harlem Valley
and along the Hudson River.
Long Island motorists will also ben
efit greatly by the new road, since
connection can be made from Long
Island by the Rye-$*—iclif£ ferry.
Hearst's Sunday American will in
augurate on Monday, August 18, a
monster campaign to find a new all-
Southern, open - the - yea r -around
transcontinental highway from the
Atlantic to the Pacific Coast. The
proposed route will extend from At
lanta through Birmingham, Montgom
ery New Orleans, Houston, Dallas and
Los Angeles to San Francisco, the
scene in 1915 of the great Panama-
Pacific International Exposition, and
leading Southern newspapers will co
operate. , „ , .
The official “campaigner for the
monster project will be E. L. Fergu
son one of the most widely known
automobile drivers and "pathfinders
in the United States. Mr. Ferguson
arrived in Atlanta Saturday and prac
tically has completed all arrangements
for tho start.
He will leave Atlanta in a big tour
ing car which he has used in simi
lar trips, on a smaller scale of
course, and will go direct to Bir
mingham. the first “official” stop. To
demonstrate that the South and
Southwest offer the most attractive
transcontinental coast-to-coast high-
way for any and all tourists in the j
country, Mr. Ferguson will take his
wife and two small children with him.
In connection with the coast-to- j
coast tour a “booster” campaign for 1
good roads will be made all the way ,
from Atlanta to San Francisco. Al
ready a movement Is on foot in sec
tions of Alabama to have the citizens I
get out and devote one day to build
ing roads.
Will Preach Good Roads.
Mr Ferguson declared Saturday he
would put forth every effort all along
the route, by speechmaking and oth
erwise, to crystallize a sentiment fof
good roads, thereby making the great
contemplated transcontinental coast-
to-coast highway a reality long be
fore the Panama-Pacific Exposition
opens in 1915.
The proposed All-Southern route is
designed to meet the demands of
tourists from all parts of the North,
East and South for all the time. It
is estimated that something like 5,-
000 automobile tourists alone will
take advantage of the route during
the exposition year.
The newspapers besides Hearst’s
Sunday American which are conduct
ing the campaign are The Bir
mingham News, The Montgomery
Advertiser, The Dallas Times-Her-
ald. The Houston Daily Post and The
New Orleans Item.
Each of these newspapers will send
along special men with Mr. Ferguson
to points agreed upon in a systemat
ic plan, to tell the whole story ol
the monster tour from coast to coast
All-Southern Route Best.
Mr. Ferguson was the first man to
difeover, by actual try-out, that an
all-Southern route to the Pacific Coast
is not only feasible, but compares
more than favorably with the North
ern routes. In the lift of Mr. Fergu
son’s activities applicable to this plan
are:
Author of the first report ever made
on bridges, culverts, roads and soil
conditions across the continent by the
Northern routes.
Executive official of every large tour
and pathfinding held in this country
This embraces nearly 90.000 miles* of
road in all but three States in this
country and Canada.
Manager of the first trans-continen
tal delivery of merchandise by motor
truck—getting nine-ton road weight
across 4,000 miles.
Transportation and Immigration
are the great problems of the day—
they go hand in hand, and the South,
to reach its maximum growth, must
quickly assert greater interest. Trans
portation ami immigration for ten or
more years have followed the trail
permit year-round travel.
Unless another route is laid out—
unless widespread publicity is given—
all the 1915 traffic must take this
established Northern route—through
New York, through Chicago and Den
ver.
Trans-continental routing and road-
the automobile. During the life of the ' building are dependent upon State
motor car America has enjoyed its i action and interstate intertst. Outside
greatest road-building career. i the Atlantic coastal region, most of
The First Ocean-to-Ocean Tour. I the Southern States are absolutely ig-
It is conservatively estimated that 1 nored when motoring is considered or
more than 5,000 Eastern tourists will j discussed. Ev ery touring bureau in
motor to the Pacific Coast exposition ( the land is forced to advise its in-
in 1915. Last year one tourist met 79 j quirers against any attempts west of
ears between Omaha and Reno. These j Atlanta in the South,
travelers all moved along Northern j Every Southern city is dally paying
roads of travel, because the Northern ' for the poor roads in this State, not
line is boosted and mapped. They all i merely because motor touring la im-
desire a Southern route, which would practicable, but because the farmers
The season of 1913 has been unprecedented in
the demand for
GOODRICH
unit yin po
MOLDED 1 iI\HO
Even the largest rubber factory in the world
could not turn them out in sufficient quanti
ties to give every Goodrich friend the equip
ment he wanted.
an enormously increased production has been made
possible by new machinery, new buildings and hun
dreds of additional employees.
To-day
we are in position to give the real old-fashioned
Goodrich Service in heaping measure.
Your dealer can fill your orders promptly
Goodrich Tires—Best in the Long Ran
Tire Prices Down
How We Did It Without Skimping
On the Costliest Tire That’s Built
Here are a few amazing facts which
every tire user should know.
Goodyear No-Rim-Cut tires used to cost
one-fifth more than other standard tires.
And yet they gained the topmost place in
Tiredom.
Three things caused this extra price.
In the base of each tire we vulcanize six
flat bands of 126 braided wires. It is thus
that we make a hookless tire—a tire that
can’t be rim-cut.
Then every No-Rim-Cut gets the “On-
Air Cure.” It is final vulcanized on air
bags. This is done to save blow-outs. It
adds to our tire cost $1,500 per day.
Then we use in each tread base a patent
“rivet” fabric. We paid $50,000 for this
feature to prevent tread separation.
Not one of these costly features is
used in any other make of tire.
Now No Extra Pr ce
Now these same tires, with all of these
features, cost you no extra price. Not a
standard tire of any
type costs you any
less.
And these are the
reasons:
Our overhead cost,
in days of small out
put, ran as high as
thirty per cent.
It is now less than
six per cent. Our
multiplied output, in
this one way, has cut
our tire cost twenty-
four per cent.
We have built new
factories with mod
ern equipment, with
every new invention
in labor-saving ma
chinery.
We have clung to small capitalization.
On this account we can and do keep our
profits under 8t/2 per cent.
All these savings, as fast as we made
them, went to users of our tires.
Note What Our Price
Includes
Rival makers must in some way meet
the Goodyear price. But please consider
what our price includes.
A tire that never rim-cuts.
A tire built to save blow-outs, in a way
so costly that no one else employs it.
A tire built in our patent way to pre
vent tread separation. And built in ev
ery other way for longest mileage, re
gardless of the cost.
That’s Why They Outsell
Hundreds of thousands now use these
tires. They far outsell any other. Yet
(jOGD YEAR
No-Rim-Cut Tires
With or Without
Non-Skid Treads
the demand from
users is now grow
ing faster than ever
before in our his
tory.
That’s for the rea
sons told you.
Rim-Cutting alone,
with old-type tires,
ruins 31.8 per cent—
almost one tire in
three. Blow-outs
and loose treads,
which our methods
combat, are im
mensely costly items.
You should get
these savings—get
them all — when
you pay the Good
year price.
Our dealers are
everywhere.
THE GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO
This Company has no connection whatever with any other rubber concern which ueea the Goodyear name.
Atlanta Branch, 223 Peachtree Street
Phones Bell Ivy 915-16; Atlanta 797
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