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^ m i * > >- --Tzr-wv-'g - 1 1 1 EDITORIAL RAGE The Atlanta Georgian THE HOME PAPER THE ATLANTA GEORGIAN Published Every Afternoon Except Sunday By THE GEORGIAN COMPANY At 20 East Alabama St,. Atlanta, Oa. Entered as second-class matter at postofflce at Atlanta, under act of March 3, 1873 Subscription Price—Delivered by carrier. 10 cents a week By mall, $6.00 a year. Payable In Advance. Parcel Post, Fully Developed, Will Build Up Country Newspapers. And It Will Also Build Up Great Factories and New Enterprises. It Will Do More for the Country Merchants Than for the Mail Order House. (Copyright, 1913.) •<U MO I When the Wife’s Away And You Happen to Live in an Apartment House. We have received from Mr. Ayres, editor of the Fulton Daily Leader, published at Fulton, Ky., the following note: Editor The Georgian: Fulton, Ky. Dear Sir—It occurred to me that possibly you would like to know that there is one country paper that is adopting your suggestion as to the parcel post proposi tion. We are therefore inclosing you herewith a printed circular-letter, together with clipping containing your editorial, which we are sending out to all our mer chants. We are sure that your suggestions to the country editor and small merchant will prove of great value to both if they are followed out. Very truly yours, MOTT AYRES, Editor Fulton Daily Leader. With that letter comes a circular, well planned and intelli gently written, pointing out to the merchants the possibility of utilizing the parcel post in their business. We repeat emphatically that the local editor and the local merchant should derive the greatest possible benefit from the « parcel post. With the parcel post in full working order, delivering books and everything else—except whisky, gin and other poisonous drugs—and delivering parcels at the lowest possible rates, the local merchant and the local editor would become the great dis tributers and salesmen of their neighborhood. To-day the merchant must have in his store everything that he sells. There are many things that his customers want oc casionally, and keeping them makes them shopworn and less desirable. With the parcel post in full operation, the merchant could have his catalogue, his illustrations of goods, his tempting prices. He would know that the customer was reliable and would pay. With a postal card he would order the goods sent to his cus tomer direct. The customer would remit to him and he would pay the bill to the shipper. > 4 In this way the local editor, announcing the goods, carrying the advertisement of the big manufacturers into the homes, would act as preliminary salesman. And the local merchant with the store, dealing personally with the customers, knowing that their credit is good, would be the intermediary through whom they would purchase and to whom they would pay and from whom the manufacturer would collect. What everybody needs in this world is, first, to have people know what he has for sale, and, second, TO BE ABLE TO GET IT TO THOSE THAT WANT IT AT A FAIR PRICE. The parcel post can be for the country editor a great, mag nificent delivery system excelling in economy and effectiveness the delivery of the greatest city merchant. The local editor can be the salesman, carrying the news of the enterprising manufacturer to the reader—WHOM HE ALONE CAN REACH. And the local merchant can be the dis tributer, taking the orders of his customers based on the adver tising in the newspapers and based upon the catalogues and sam ples which he possesses. His business can be multiplied and prices made lower AND THE ENTIRE NATION BENEFITED. It is quite true, as Mr. Ayres points out in the circular which he issues, a fact which we ourselves have pointed out, that the parcel post is not going to give any undue advantage to the mail order house. On the contrary, the parcel post makes it possible through the gigantic machinery of the postofflce FOR THE SMALL MAN TO DO CHEAPLY AND EFFECTIVELY what the great mail order house alone could do with its elaborate sys tem of distribution, freight, et cetera. The great distributer of goods is and should be the local merchant. And the great salesman of the United States should be the country editor, the man who alone reaches the substantial, solid population of the country and of the small towns. The editor who can reach a thousand or five hundred of the dwellers in villages and in the country should be worth more as a salesman, properly used, than any other in the United States. And in proportion to its circulation his newspaper is in finitely the most valuable advertising medium in the United States. This we have said and shall repeat until the big manufac turers, the big national advertisers, realize what it means to them. We do this all the more gladly, emphasizing the value of the country newspaper as an advertising medium, since this organi zation owns no country newspaper and can gain nothing by recognition of the country newspaper’s advertising value ex cept what may be gained by helping a useful class of profes sional workers in the nation—that is to say, the country local editors, w’.o are the national policemen, the only superintend ents that watch for the public welfare in the small places. DOROTHY DIX Writes on Vanity of Men They Are Just as Con ceited as Women, and Far More Susceptible to Flattery, She De clares. Our Practical Envoy to France By JOHN TEMPLE GRAVES. T HE present Ambassador to Prance is not less a social ornament than an eminent ly practical and useful publicist. Myron Herrick is a man of great wealth won by his brain and energies. • He was William Mc Kinley’s friend, and financed the martyr President out of serious monetary trouble Into the pros perity that relieved the last years of his administration. Mr. Her rick has been Governor of Ohio. He would probably have been Senator. But when William Howard Taft offered to send him officially to the politest and most charming social center of the world the genial gentleman and social magnate put aside the wrangle of the political forum and assumed the garb and dignity of an Ambassador to Prance. The American Ambassador has consecrated himself with fine en ergy upon the soundest methods of financing the American farm er. He is practically the author and the chief advocate of the re cent far-reaching agitation of farm credits This practical Ambassador en tered Into an extensive research as to the comparative high cost of living in our own and foreign countries. He had the aid of four Ambassadors and a long list of scholars and authorities, and his forthcoming volume will be of in valuable Interest. Its central conclusion reaches the one point of economy—to give the American farmer a fair chance to develop our vast re sources, which are now appar ently in embryo. Mr. Herrick's motive is altruistic and unselfish. Ho needs neither money nor po sition. His sole Idea is in the most practical way to “back up” the farmer—not to preach at him the sounding shibboleth “Back to the Land!” but to help him get money at a low rate of interest and a surety of eafety in the way of extended time. He is the foe to “the mortgage on the farm.” Tne American farmer pays a higher rate of interest for his money than any other class of investor in the country, some times as high as 12 per cent, while the European farmer se cures loans on the same basis as the biggest railroad or corpora tion. In the United States the aver age yield per acre is less than in any other country, being 14 bush els. to 20 bushels in Prance, 29 in England. 33 In the Netherlands, and Germany produces 46 per acre. » To cure this frightfully unbal anced condition has been the mis sion and the persistent labor of our Ambassador to France. It is a great work, and much has been done. James Watt and His Engine By REV. THOMAS B. GREGORY. O NE hundred and forty- four years ago, July 26, 1769, James Watt secured the patent for his Steam Engine. Old Oliver Cromwell used to say that “a man Is never so wise as when he goes without knowing where he is going.” When Watt was on his way for his famous patent he certainly did not know where he was going, or what it was he was going after. Only a dim, vague conception had he of the tremendous agent he was about setting to work. No man living at the time grasped the full significance of the Scotch man’s invention. To this day but few men out of the millions upon millions on earth realize what steam has accomplished. One hundred and forty-four years aft er its discovery and application not one man in a thousand has an The New Remedy s By JAMES J. MONTAGUE. •* ".Unitor Shanks for a year” so the neics item said, "Bp compound rheumaticks teas tied to his bed. But he got himself stung by a squad of trained bees. Which banished forever the hateful disease W HEN my aged Uncle Henry read this tense and terse dispatch, The long extinguished lamp of hope was lit beneath his thatch. “If bees,” said he, “cures rheumatis, there can’t be any doubt That the stings of other critters will allay the pangs o’ gout.” So Uncle spent an evening in a spotted adder’s den And never had a touch of gout—or anything—again. The item, sent from shore to shore, ranged over alien lands Until It reached a Zulu chief on Afric’s burning strands. “I’ll try it for the mumps,” said he. and down beside the Niger. His face irradiating hope, he waked a sleeping tiger; The tiger rose Hnd bit him. and the noble Zulu chief. From the malady that vexed him, obtained permanent relief. Abel Brown, the deep sea sailor, found the brief dispatch one day In a sailor’s boardiug parlor down at Magdalena Bay. “I will cure my corns,” he muttered; and that evening after dark Abel Brown experimented with an ocean-going shark. That the cure is quite effective seems to be extremely plain, For since then our deep sea hero hasn’t had an ache or pain. intelligent comprehension of what it hac done for the human race, materially, intellectually and morally. Watt’s invention annihilated time and space, or at least prac tically eliminated them from the account. Mountains, forests, des erts. oceans were no longer to separate men from each other. Distance was to be no more a barrier between the different na tion? and the various parts of the same nation. The crooked was to be made straight, the rough plain, and all flesh was to be brought together, to see, and benefit by, and rejoice in, the same great things. The acquaintance of Man with Man. of Nation with Nation—the exchange of ideas, customs and sentiments—was to break down the ancient hates and make peo ple love one another. The Steam Engine has done more for the Evangelization of the World, for the promotion of human Brotherhood, and for the general fostering of peace on earth and good will to all the preachers, moralists and philoso phers put together. Judged by its results, the Steam Engine is the most sacred thing that is known to us. No talis man, however holy it may be es teemed, however it may be bowed down to and revered, is half so holy as Is the wonderful piece o£ machinery that Watt patented on the 26th day of July, 1769. It has been the greatest doer of . thing? ever known—and the things that it has done are the things that could never have been done without it. In the light of Its achievements the Steam En gine is the most important piece of work that ever was conceived in the brain of man. The inven tions and discoveries that have come after It are but assistive; in no sense are they worthy of being compared with it. All things considered, the greatest benefactor of the human race, the earth over and the ages through, is the Scotchman James Watt, the inventor of the Steam EngiO*. R ECENTLY the papers con tained the sad intelligence of the serious wounding of a young man whose throat was cut by his three-story collar. The account of this deplorable accident says that the man is what is known as “a swell dresser,” and that in particular he has a neck built upon such liberal and giraffe like lines that he can wear a collar of such altitude that it is the de spairing envy of all the other young men of his acquaintance. A few mornings ago, resplendent in all his shining expanse of white linen, in attempting to get off a street car his foot slipped, and he re ceived a bad fall, as a result of which the sharp edges of his collar penetrated his neck, inflicting two gashes that required the services of a doctor. A Man and His Ties. This incident scores one against man for self-sacrificing vanity, for no woman has yet been choked to death by her collar, though many a short-necked woman has found out what that verse in the Bible means that says, "He, being in torment, lifted up his eyes.” The truth is that men have talked so much about women’s van ity that we have come to think that the fair sex monopolizes this weakness. Far from it. Men are just as conceited about their looks as women are. Of course, they haven't as good an opportunity to show it, because unkind fate has narrowed them down to a Spartan simplicity in the way of personal adornment, hut what they have they make the most of. No debutante, fussing over her first party frock, was ever so par ticular as a man about his neck ties. He doesn’t hesitate to con sign half a dozen white ones to the scrap basket if he musses them in tying, or fails to get the proper set to the how, while no amount of family affection would induce him to wear a homemade one. There are places he couldn’t be dragged to by wild horses unless he had on an evening suit, nor could you sell him a hat whose crown was an in finitesimal degree lower or higher than every other man’s hat, even if you threw in a chromo with it. Observe the pains he takes to show his fancy socks, and note that the crease in his trousers is never off his mind for a single instant. In the “theater, in the car, in the parlor, the moment he gets seated he begins hitching at his trousers to preserve that razor edge, and it is worse than useless to attempt to engage his attention until it has been tenderly settled in place. Belief Never Wavers. Now it is just as awful and heart breaking a thing for a tailor-made frock to hag at the knees as it is for trousers, but you never see a woman in public spending her time pulling at a seam in her skirt. But the most amusing and child like exhibition of vanity of which men are ever guilty is when one is told that he looks like some famous man, and goes around for ever after, in a ridiculous pos^ trying to emphasize the resemblance. Think of the commonplace young men we have al! known who cul- By DOROTHY DIX. tivated a distraught air and a pale and melancholy countenance because some indiscreet person had detected a fancied resem blance between them and Booth. Recall the pompous gentlemen whose principal object in life seems to be to cultivate a pair of whiskers and tell you how they were taken for Chauncey Depew, or the excessively English-Ameri- can who develops an ingrowing British accent, and spends his days and nights imagining he looks like King George. This is a phase of vanity that is exclusively mascu line. A woman’s vanity never reaches the pitch of understudying celebrities. Men are much vainer than wom en about their personal charms. A man's belief in his powers of fas cination never wavers. He never grows too old, nor too fat, nor too bald to arrogate to himself admira tion that a woman In her palmiest days would hardly dare to claim. The elderly millionaire, though he be the homeliest of his sex, can see no reason why he shouldn’t fire the fancy and come up to the ideal of budding sixteen. In his own oyes he is, now and forever, the embodi ment of all the manly charms and graces, and he can never be per suaded that any woman wouldn’t have the Jlme of her life sitting around looking at him and listen ing to him. » A woman, on the other hand, Is taught from her cradle that she may only hope to inspire love while she is young and attractive, and when her glass tells her that this is no longer the case, she looks with distrust on the man who asks her to marry him. Of course, there have been cases where rich old women have mar ried mere boys, but their insane jealousy of their young hu3bauds proved that the women knew that the men married them for their money. Men Easily Flattered. The rich old man, however, who marries a young girl Is troubled by no such doubts. His bride may yawn in his face, and shrink from his touch, but he never sus pects that she had any other object In view than pure, unadulterated affection in marrying him. A man shows his superior vanity to woman in the way he talks about lumself. He thinks nothing of spending an entire evening in a monologue about himself, his busi ness, his amusements, what he said to so and so, and what they said to him, etc., etc.—but no woman would dare to try to talk to a man for 30 minutes about her dressmaker, and her affairs. She knows that at the end of five minutes he would get up and beat it away from her presence. Men are much more susceptible to flattery than women are. A woman looks a gift compliment in the mouth, but a man will swallow any kind of a jolly-r-hook, bait and sinker. This is what makes men the prey of the adventuress, and amenable to the tactful wife w r ho knows how to judiciously spread the salve. Through their vanity are men worked, and we could better spare a better quality. If men were not vain—but, thank goodness, they are! Handling the Dog Question in a Humane Manner. The City Sanitary Department has done well to do away with its old custom of killing, either by shooting or fracturing their heads with a hammer, all dogs brought to the city pound, regardless of the physical condition of the dogs. Hereafter, all dogs worth while will be held for forty-eight hours, during which time citizens desiring them may have them for $1.25 per head, if they are not called for and released by their owners in the meantime, of course. All diseased or permanently disabled dogs will be asphyxiated. Among the dogs brought to the pound are many really val- uable animals, and it frequently might happen that citizens would be only too glad to purchase them. If they are sound and all right, there is no reason whatever why this desire should not be gratified. Incidentally, the stated change in the sanitary regulations was brought about by the Atlanta branch of the Sooiety for the Prevention of Cruelty to Animals. It was a sensible and humane move, and is to be commended. l '