Newspaper Page Text
- AII#- v LA M 01 b >n 1 A V A\n\KVVR_ oc*n *r^r»
-M % n it A ^ * * * ' * ^ •*
EDITORIAL RAGE The Atlanta Georgian THE HOME RARER
THE ATLANTA GEORGIAN
Published Every Afternoon Except Sunday
By THE GEORGIAN COMPANY
At 20 East Alabama St . Atlanta, Ga.
Entered as second-class matter at postofflce at Atlanta, under act of March 3, 1873
Subscription Prtce—Delivered by carrier, 10 rents a week By mail, 15 00 a year
Payable in Advance.
Parcel Post, Fully Developed,
Will Build Up Country
Newspapers.
And It Will Also Build Up Great Factories and New Enterprises.
It Will Do More for the Country Merchants Than for the Mai!
Order House.
(Copyright. 1913 )
We have received from Mr. Ayres, editor of the Fulton
Daily Leader, published at Fulton, Ky., the following note:
Editor The Georgian: Fulton, Ky.
Dear Sir—It occurred to me that possibly you would
like to know that there is one country paper that is
adopting your suggestion as to the parcel pest proposi
tion. We are therefore inclosing you herewith a printed
circular-letter, together with clipping containing your
editorial, which we are sending out to all our mer
chants.
We are sure that your suggestions to the country
editor and small merchant will prove of great value to
both if they are followed out. Very truly yours,
MOTT AYRES,
Editor Fulton Daily Leader.
With that letter comes a circular, well planned and intelli
gently written, pointing out to the merchants the possibility of
utilizing the parcel post in their business.
We repeat emphatically that the local editor and the local
merchant should derive the greatest possible benefit from the
parcel post.
With the parcel post in full working order, delivering books
and everything else—except whisky, gin and other poisonous
drugs—and delivering parcels at the lowest possible rates, the
local merchant and the local editor would become the great dis- I
tributers and salesmen of their neighborhood.
To-day the merchant must have in his store everything that
he sells. There are many things that his customers want oc
casionally, and keeping them makes them shopworn and less
desirable. <
With the parcel post in full operation; the merchant could
have his catalogue, his illustrations of goods, his tempting prices.
He would know that the customer was reliable and would pay.
With a postal card he would order the goods sent to his cus-,
tomer direct. The customer would remit to him and he would
pay the bill to the shipper.
In this way the local editor, announcing the goods, carrying
the advertisement of the big manufacturers into the homes,
would act as preliminary salesman.
And the local merchant with the store, dealing personally
with the customers, knowing that their credit is good, would be
the intermediary through whom they would purchase and to
whom they would pay and from whom the manufacturer would
collect.
What everybody needs in this world is, first, to have people
know what he has for sale, and, second, TO BE ABLE TO GET
IT TO THOSE THAT WANT IT AT A FAIR PRICE.
The parcel post can be for the country editor a great, mag
nificent delivery system excelling in economy and effectiveness
the delivery of the greatest city merchant.
The local editor can be the salesman, carrying the news of
the enterprising manufacturer to the reader—WHOM HE
ALONE CAN REACH. And the local merchant can be the dis
tributer, taking the orders of his customers based on the adver
tising in the newspapers and based upon the catalogues and sam
ples which he possesses. His business can be multiplied and
prices made lower AND THE ENTIRE NATION BENEFITED.
It is quite true, as Mr. Ayres points out in the circular which
he issues, a fact which we ourselves have pointed out, that the
parcel post is not going to give any undue advantage to the mail
order house. On the contrary, the parcel post makes it possible
through the gigantic machinery of the postoffice FOR THE
SMALL MAN TO DO CHEAPLY AND EFFECTIVELY what
the great mail order house alone could do with its elaborate sys
tem of distribution, freight, et cetera.
The great distributer of goods is and should be the local
merchant.
And the great salesman of the United States should be the
country editor, the man who alone reaches
the substantial, solid population of the
country and of the small towns.
The editor who can reach a thousand or five hundred of the
dwellers in villages and in the country should be worth more as
a salesman, properly used, than any other in the United States.
And in proportion to its circulation his newspaper is in
finitely the most valuable advertising medium in the United
States.
This we have said and shall repeat until the big manufac
turers, the big national advertisers, realize what it means to
them.
We do this all the more gladly, emphasizing the value of the
country newspaper as an advertising medium, since this organi
zation owns no country newspaper and can gain nothing by
recognition of the country newspaper’s advertising value ex
cept what may be gained by helping a useful class of profes
sional workers in the nation—that is to say, the country local
editors, who are the national policemen, the onl^ superintend
ents that watch for the public welfare in the small places.
When the Wife’s Away
And You Happen to Live in an Apartment House.
DOROTHY DIX
Writes on
Vanity of Men
They Are Just as Con- !
V,
ceited as Women, and 1
Far More Susceptible
to Flattery, She De-
dares. '
irfl iffw
Our Practical Envoy to France
By JOHN TEMPLE GRAVES.
T HE present Ambassador to
France is not less a social
ornament than an eminent
ly practical and useful publicist.
Myron Herrick is a man of
great wealth won by his brain and
energies. He was William Mc
Kinley’s friend, and financed the
martyr President out of serious
monetary trouble into the pros
perity that relieved the las*t years
of his administration. Mr. Her
rick has been Governor of Ohio.
He would probably have been
Senator. But when William
Howard Taft offered to send him
officially to the politest and most
charming social center of the
world the genial gentleman and
social magnate put aside the
wrangle of the political forum and
assumed the garb and dignity of
an Ambassador to France.
The American Ambassador has
consecrated himself with fine en
ergy upon the soundest methods
of financing the American farm
er. He is practically the author
and the chief advocate of the re
cent far-reaching agitation of
farm credits
This practical Ambassador en
tered into an extensive research
as to the comparative high cost of
living in our own and foreign
countries. He had the aid of four
Ambassadors and a long list of
scholars and authorities, and his
forthcoming volume will be of in
valuable interest.
Its central conclusion reaches
the one point of economy—to give
the American farmer a fair
chance to develop our vast re
sources, which are now appar
ently In embryo. Mr. Herrick's
motive is altruistic and unselfish.
He needs neither money nor po
sition. His sole idea is in the
most practical way to “back up"
the farmer—not to preach at him
the sounding shibboleth “Back to
the Land!" but to help him get
money at a low rate of interest
and a surety safety in the way
of extended time. He is the foe to
“the mortgage on the farm.”
Tne American farmer pays a
higher rate of interest for his
money than any other class of
investor In the country, some
times as high as 12 per cent,
while the European farmer se
cures loans on the same basis as
the biggest railroad or corpora
tion.
In the United States the aver
age yield per acre is less than in
any other country, being 14 bush
els. to 20 bushels in France, 29 in
England. 33 in the Netherlands,
and Germany produces 46 per
acre.
To cure this frightfully unbal
anced condition has been the mis
sion and the persistent labor of
our Ambassador to France. It is
a great work, and much has been
done.
James Watt and His Engine
By REV. THOMAS B. GREGORY.
O N'B hundred and forty-
four years ago, July 26,
1769, James Watt secured
the patent for his Steam Engine.
Old Oliver Cromwell used to
say that “a man i9 never so wise
as when he goes without knowing
where he is going.”
When Watt was on his way for
his famous patent he certainly did
not know where he was going, or
what it was he was going after.
Only a dim, vague conception had
he of the tremendous agent he
was about setting to work. No
man living at the time grasped
the full significance of the Scotch
man’s invention. To this day but
few men out of the millions upon
millions on earth realize what
stearti has accomplished. One
hundred and forty-four years aft
er its discovery and application
not one man in a thousand has an
.:. The New Remedy .:.
By JAMES J. MONTAGUE.
"Mayor Shanks for a year,” so the netes item said,
"By compound rheumatieks teas tied to his tied.
Hut he got himself stung by a squad of trained bees.
Which banished forever the hateful disease.”
W HKN my aged Uncle Henry read this tense and terse dispatch.
The long extinguished lamp of hope was lit beneath his thatch.
“If bees,” said he. “cures rheumatlz. there can't be any doubt
That the stiugs of other critters will allay the pangs o’ gout.”
So Uncle spent an evening in a spotted adder’s den
And never had a touch of gout—or itnything—again.
The item, sent from shore to shore, ranged over alien lands
Until it reached a Zulu chief on Afric’s burning strands.
“I’ll try It for the mumps,” said he. and down beside the Niger
His face irradiating hope, he waked a sleeping tiger;
The tiger rose and hit him, and the noble Zulu chief.
From the malady that vexed him, obtained i>ermnuent relief.
Abel Brown, the deep sea sailor, found the brief dispatch one day
In a sailor’s boarding parlor down at Magdalena Bay.
“I will cure my corns,” he muttered: and that evening after dark
Abel Brown experimented with an ocean-going shark.
That the cure is quite effective seems to lie extremely plain.
For since then our deep sea hero hasn’t had an ache or pain.
intelligent comprehension of what
it hao done for the human race,
materially, intellectually and
morally.
Watt's invention annihilated
time and space, or at least prac
tically eliminated them from the
account. Mountains, forests, des
erts. oceans were no longer to
separate men from each other.
Distance was to be no more a
barrier between the different na
tions and the various pafts of the
same nation. The crooked was
to be made straight, the rough
plain, and all flesh was to be
brought together, to see. and
benefit by, and rejoice in. the
same great things
The acquaintance of Man with
Man. of Nation with Nation—the
exchange of ideas, customs and
sentiments—was to break down
the ancient hates and make peo
ple love one another.
The Steam Engine has done
more for the Evangelization of
the World, for the promotion of
human Brotherhood, and for the
general fostering of peace on
earth and good will to all the
preachers, moralists and philoso
phers put together.
Judged by Its results, the Steam
Engine Is the most sacred thing
that is known to us. No talis
man. however holy it may be es
teemed. however It may be bowed
down to and revered, is half so
holy as Is the wonderful piece of
machinery that Watt patented on
the 26th day of July. 1769.
It has been the greatest doer of
things ever known—and the
things that it has done are the
things that could never have been
done without It. In the light of
Its achievements the Steam En
gine Is the most important piece
of work that ever was conceived
In the brain of man. The Inven
tions and discoveries that have
come after tt are but assistive;
In no sense are they worthy of
being compared with it. All
things considered, the greatest
benefactor of the human race,
the earth over and the ages
through. Is the Scotchman James
Watt, the inventor of the Steam
Enxia*.
R ECENTLY the papers con
tained the sad Intelligence
of the serious wounding of
a young man whose throat was cut
by his three-story collar.
The account of this deplorable
accident says that the man Is what
is known as “a swell dresser,” and
that in particular he has a neck
built upon such liberal and giraffe-
like lines that he can weat a collar
of such altitude that it is the de
spairing envy of all the other young
men of his acquaintance. A few
mornings ago, resplendent in all
his shining expanse of white linen,
in attempting to get off a street
car his foot slipped, and he re
ceived a bad fall, as a result of
which the sharp edges of his collar
penetrated his neck, inflicting two
gashes that required the services
of a doctor.
| A Man and His Ties.
This incident scores one against
man for self-sacrificing vanity, for
no woman has yet been choked to
death by her collar, though many a
short-necked woman has found out
what that verse in the Bible means
that says, “He, being In torment,
lifted up his eyes "
The truth is that men have
talked so much about women’s van
ity that we have come to think
that the fair sex monopolizes this
weakness. Far from it. Men are
just as conceited about their looks
as women are. Of course, they
haven't as good an opportunity to
show it, because unkind fate has
narrowed them down to a Spartan
simplicity in the way of personal
adornment, but what they have
they make the most of.
No debutante, fussing over her
first party frock, was ever so par
ticular as a man about his neck
ties. He doesn’t hesitate to con
sign half a dozen white ones to
the scrap basket if he musses them
In tying, or fails to get the proper
set to the bow, while no amount of
family affection would induce him
to wear a homemade one. There
are places he couldn't be dragged
to by wild horses unless he had on
an evening suit, nor could you sell
him a hat whose crown was an in
finitesimal degree lower or higher
than every other man’s hat, even
if you threw in a chromo with it.
Ohserve the pains he takes to
show his fancy socks, and note that
the crease in his trousers is never
off his mind for a single instant
In the theater, in the car, in the
parlor, the moment he gets seated
he begins hitching at his trousers
to preserve that razor edge, and it
Is worse than useless to attempt to
engage his attention until it has
been tenderly settled in place.
Belief Never Wavers.
Now it is just as awful and heart
breaking a thing for a tailor-made
frock to bag at the knees as it is
for trousers, but you never see a
woman in public spending her time
pulling at a seam in her skirt.
But the most amusing and child
like exhibition of vanity of which
men are ever guilty is when one is
told that he looks like some famous
man, and goes around for ever
after, in a ridiculous pose, trying
to emphasize the resemblance.
Think of the commonplace young
men we have all known who cul-
By DOROTHY DIX.
tivated a distraught air and a
pale and melancholy countenance
because some indiscreet person
had detected a fancied resem
blance between them and Booth.
Recall the pompous gentlemen
whose principal object in life
seems to be to cultivate a pair
of whiskers and tell you how they
were taken for Chauncey Depew,
or the excessively English-Ameri-
can who develops an Ingrowing
British accent, and spends his days
and nights imagining he looks like
King George. This is a phase of
vanity that is exclusively mascu
line. A woman's vanity never
reaches the pitch of understudying
celebrities. —
Men are much vainer than wom
en about their personal charms. A
man’s belief in his powers of fas
cination never wavers. He never
grows too old, nor too fat, nor too
bald to arrogate to himself admira
tion that a woman in her palmiest
days would hardly dare to claim.
The elderly millionaire, though he
be the homeliest of his sex, can see
no reason why he shouldn’t fire the
fancy and come up to the ideal of
budding sixteen. In his own eyes
he is, now and forever, the embodi
ment of all the manly charms anu
graces, and he can never be per
suaded that any woman wouldn't
have the time of her life sitting
around looking at him and listen
ing to him.
A woman, on the other hand, Is
taught from her cradle that she
may only hope to inspire love
while she Is young and attractive,
and when her glass tells her that
this is no longer the case, she
looks with distrust on the man
who asks her to marry him. Of
course, there have been cases
where rich old women have mar
ried mere boys, but their insane
jealousy of their young husbands
proved that the women knew
that the men married them for
their money.
Men Easily Flattered.
N The rich old man, however, who
marries a young girl is troubled
by no such doubts. His bride may
yawn in his face, and shrink
from his touch, but he never sus
pects that she had any other object
in view than pure, unadulterated
affection in marrying him.
A man shows his superior vanity
to woman in the way he talks
about himself. He thinks nothing
of spending an entire evening in a
monologue about himseif, his busi
ness, his amusements, what he
said to so and so, and what they
said to him, etc., etc.—but no
woman would dare to try to talk
to a man for 30 minutes about
her dressmaker, and her affairs.
She knows that at the end of five
minutes he would get up and beat
It away from her presence.
Men are much more susceptible
to flattery than women are. A
woman looks a gift compliment in
the mouth, but a man will swallow
any kind of a jolly—hook, bait and
sinker. This is what makes men
the prey of the adventuress, and
amenable to the tactful wife who
knows how to judiciously spread
the salve. Through their vanity
are men worked, and we could
better spare a better quality.
If men were not vain—but, thank
goodness, they are!
Handling the Dog Question in
a Humane Manner.
The City Sanitary Department has done well to do away
with its old custom of killing, either by shooting or fracturing
their heads with a hammer, all dogs brought to the city pound,
regardless of the physical condition of the dogs.
Hereafter, all dogs worth while will be held for forty-eight
hours, during which time citizens desiring them may have them
for $1.25 per head, if they are not called for and released by their
owners in the meantime, of course. All diseased or permanently
disabled dogs will be asphyxiated.
Among the dogs brought to the pound are many really val
uable animals, and it frequently might happen that citizens
would be only too glad to purchase them. If they are sound
and all right, there is no reason whatever why this desire should
not be gratified.
Incidentally, the stated change in the sanitary regulations
was brought about by the Atlanta branch of the Sooiety for the
Prevention of Cruelty to Animals. It was a sensible and humane
move, and is to be commended.
i
r
- ff>