Newspaper Page Text
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WHAT ATLANTA MANUFACTURERS AND JOBBERS ARE DOING
Spirit Which Makes City Famous
Prevails, and Enough Exhibitors
Sign Agreements to Take Space
to Assure Success of Project,
Decision Necessary Tuesday So
That Plans for New Commerce
Building Might Be Changed.
Manufacturers Are Responding.
It was a close shave, everyone ad
mits, but as usual the Atlanta spirit
prevailed, and the “Made In Atlanta ’
exhibit Is assured.
Tuesday's luncheon at the Ansley
was the “clincher.’’ Several years <>f
agitation, a year of actual work,
brought to a climax by a vigorous
campaign of three months, developed
the exhibit project to a point where
about 36 manufacturers had signed
their names to agreements binding
them to take floor space for a period
of three years.
Thus matters stood Tuesday. Mean
while the contractors were at work in
the new Chamber building remodel
ing it. The plans called for offices.
If a change were to be made, a deci
sion was necessary at once.
The case was put squarely up To
the Atlanta manufacturers Tuesday,
and on Tuesday's luncheon was
staked the entire plan? The result of
the appeal was success.
To Have Four Floors.
Four floors will be devoted to th ,j
exhibit. One floor will be given over
to the cotton industry—textiles, oils
and by-products. Furniture made in
Atlanta will take another entire floor.
Building materials probably will take
a floor, kindred lines of manufacture
will be grouped together as far as is
consistent with economical disposal
pf space.
Who will be in charge of the exhibit
Green Shirts Shown
For Winter Wear
Long-Pointed Collars in White and
Self-Striped Effects Continue
in Vogue.
New features are noted among col
lars and shirts shown by leading
manufacturers for fall and winter.
Imported dress shirts, in soft laun
dered effect* with mushroom tucks
and semi-French cuffs are selling
readily. Shirts with a short stiff j
bosom in various color combinations
are also featured.
White self-striped effects in Fren< h
pique with stiff and unstarched
bosoms are also meeting a good de
mand. A soft bosom with cross-
striped plaits, in various color com
binations, is a new fall feature that
has been well received.
Woven madras in colored effects
will be strong.
The demand for silk shirt* is in
creasing and they are becoming more
of a staple than formerly. Gre^n
will be a popular shirt color for the
new season
The long pointed collars in white
and self-striped effects are contin
uing into the next season. •
A departure in them is the ‘wider
two-inch band ins'< ad of the nariow
one now worn. Then* new collars
have a three and a half inch poirt.
The wider band i* claimed to give
I hem more the appearance of a stand
ing collar, besides causing them to
sit better end afford greater com
fort.
DEVELOPED Bf
TURNING TO FRENCH MODELS.
Fall models for men’s lounge suits
show complete ignoring of English
fashions and tend toward the French
for the first time in many years.
Cheviots yield to unfinished worsteds,
and the colorful textures to the plain
er. The popularity of dark greens
and browns in “off" shades is evi
denced by the earlier selections of
tailors, while inconspicuous plaids
and gun club checks are also well
in demand.
FREE
TRIP
To Atlanta is avail
able to the mer
chant who buys an
adequate bill from
the members of the
Merchants’ Asso
ciation.
Write to
HLI. Moore
Secretary.
Rhodes Building,
Atlanta.
J
in the new building at Pryor street
and Auburn avenue has not been de
termined. Neither has it been de
cided when the exhibits will be in
stalled. All this remains to be done.
This much is certain—there will
be telephone service on each fl. >r, an
expert in charge and an intelligent
effort to make the exhibit pay <n
dollar* and cents for every partici
pant
Had the nroject fallen through, it
would have been lamentable, for
Nashville, Chattanooga, Knoxville,
Cincinnati, Kansas City, Hartford,
Conn., St. Louis and other cities have
such exhibits; others are planning
them, and Atlanta would, for the first
time, be forced to admit itself less
progressive than its rivals.
Those Already Pledged.
The following Arm* had signed for
space up to Saturday, the nature of
the business being suggested where
the name is not self-explanatory:
Southern Engraving Company.
Frederick Disinfectant Company.
K. Orr Shoe Company.
E. Van Winkle Company (motor
trucks).
Atlanta Gas Light Company.
Southern Upholstering Company.
Atlanta Stove Works.
Southern Spring Red Company.
Burnett, Bell & Klapper (furniture).
Gholstin - Cunningham Company
(bed springs).
All-Star Manufacturing Company
(neckties).
Byrd Printing Company.
Norris, Inc. (erndies).
Willingham-Tift Lumber Company.
Tripod Paint Company.
J. P. Stevens Engraving Company.
Atlanta Paper Company.
Atlanta Blank Book Manufacturing
Company.
White Provision Company.
Dowman-Dozier (metal workers).
Foote & Davies (office furnishings).
Golden Eagle Buggy Company.
Metzger Mattress Company.
Whittier Mills (textiles).
Marcus Loeb & Co. (overalls).
Nunnally & McCrae (overalls).
Phoenix Planing Mills.
Parian Paint Company.
Atlanta Show Case Company.
Greer Manufacturing Company
(Jewelry).
F. J. Cooledge (building materials).
M. D. St H. L. Smith (awnings).
Reed Oil Company.
Atlanta Metal Bed Company.
Atlanta Auto Top and Trimming
Company.
Moncrief Fhirnnce Company
Coca-Cola Company.
Walter Ballard Optical Company.
Hagan & Dodd Co. (soft drinks).
Atlanta Art Glass Company.
A. E. Hill Manufacturing Com
pany (razor blade strops).
In addition to the fc above, the South
ern Cotton Seed Crushers’ Associa
tion. the cotton oil mills, the textile
and other cotton interests have an
entire floor, where they will exhibit
the cotton plant and all of Us various
uses.
Dealers Feel Something Should
Be Done to Stop Incessant
Drain on Their Profits.
There Is strong feeling in dry goods
circles that something should be done
to curb the increasing demands of
buyers for samples. In most quarters
there ia a strong opinion expressed
that the giving of samples is a neces
sary evil up to a certain point, but
there is also a strong opinion that this
point has long since been passed.
Few manufacturers and wholesalers
take the trouble to find out Just what
samples cost them. In only a few
cases are definite records kept and the
cost of the samples figured.
A New York silk Arm gets out about
250 styles a. season and the buyers
got fair-sized samples of each style
they bought. This is really necessary,
but it is trade custom, the house fol
lows the general path.
A big woolen firm in New York
which does business with the cutting-
up trades and larger retailers is one
of the best informed on the subject
of sample expense.
“On our books," the head of the
firm said, "there ape about 2,500 ac
counts. Of these about 1,800 are man
ufacturers of clothing. To each man
ufacturer we give five or ten sample
books. The cloth In each book is val
ued at about 20 cents, and the ex
pense* of getting them up brings the
cost to about 50 rents. This means
that each manufacturing account
costs us about $3.75 a season for sam
ples. With two seasons a year and
1,800 manufacturers’ accounts it is
easy to see what sa^nnles mean to
us without trying to figure the cost
of samples for the retail accounts.”
in another quarter of the woolen
goods trade it was said that the sam
ples given out mounted up to a tidy
sum in the course of a year, but that
the expense had not been so great of
late because several houses had
agreed to make clothiers pay for most
of the samples they got.
“One of the worst features of the
sample business In this industry.” this
egent said, “is the way some members
of the clothing trade use them. Many
of them have no scruples at all about
taking our samples to a competitor
and asking him at how much less
than, our price he can get the goods
made up by his mill. This is a little
off the subject, perhaps, but it illus
trates one of the worst phases of the
woolen industry."
Among the cotton goods houses the
evil is seen in its worst form so far
as quantity is concerned, but the
cheaper qualities of these goods tends
to lessen the aggregate loss as com
pared with wool and silk goods. Lace
and embroidery firms also pay tribute
to the sample god at the rate of sev
eral hundreds to several thousands of
dollars a year.
Last, but not least, comes the big
department store. Inquiry at several
of them in New York brought out the
assertion that samples cost them from
$30,000 to $60,000 a year. Only 15 to
20 per cent of the people who take
these samples from the stores really
buy anything afterward, and the re
sultant loss necessarily is heavy.
KNITTING YARNS SLOWER
BECAUSE STRIKE IS ON
NEW YORK. Aug. 23.—Buying of
knitting yarns has slowed up. due to
the knit goods strike in New York and
Brooklyn, but prices show no change.
Just how the strike will affect the
market Is a matter of conjecture, al
though most dealers admit that prices
will drop if it is continued. »
Spinners were unwilling to raise
quotations on worsted yams mate
rially, as It would result in advancing
the prices for worsted goods and so
kill the prosj>eotWe demand for them.
Cotton yarns were quiet, the small
demand for them being attributed to
the spinners’ high prices. Weaving
yarns were selling at lower figures
than for several weeks, but only
small orders were placed. Buyers,
influenced by favorable cotton crop
reports, were holding out for still
lower prices.
There were no changes lit Southern
frame-spun knitting yarns, but there
was less activity noted in the coarser
counts of single combed yarns.
August Dullness of Years Ago Is
Overcome by Teaching Public
What to Buy Then.
"Summer isn’t the terror to us that
it used to be,” remarked a white-
haired veteran of the department
store* of Atlanta—a man who is an
Interesting talker and a consistent
advertiser, but who keeps his own
name and his own personality per
sistently in the background.
"There was a time,” he went on in
reminiscence, “when we might almost
as well have closed up the store dur
ing July and August. That was years
ago.
“In the summer all the well-to-do
customers went out of Atlanta, and
old not return until fall. Fall was a
mad scramble for customers and
stores alike.
“The less wealthy, who stayed in
town, did little shopping. Everyone
thought It was too hot. No one ever
paid any attention to buying in mid
summer. The stores were unattrac
tive. Usually the proprietor was va
cationing—if that’s a good word—
himself.
“I do not know who had the in
spiration first in Atlanta. But a
change came about. The wisest mer
chant, whoever he was. decided there
were people in town with money to
spend, even in the summer time.
"He schemed out the way to get it.
which is follow’ed almost universally
by Atlanta stores nowaday*.
“To make the story' short, he of
fered bargains so attractive that
shoppers simply had to come to town
for the August sales. The custom
has grown until to-day the things
which have no seas «n of necessity
have been exploited so skillfully that
the public believes summer is the sea
son for them.
“That may sound obscure, but I do
not intend it to be.
“Take furniture, for instance. There
is no more reason w r hy one should
buy furniture in January than in Au
gust. Nor is there any reason why
one should buy furniture in August in
preference to January.
“But the summer furniture sale has
become so much a fixture in the lead
ing stores that people wait for it. It
is good business for all concerned.
The merchant is striving toward the
ideal condition, which would be sales
and collections of an unvarying
amount every month in the year-
unattainable. but none the less an
ideal state of affairs.
“The customer, likewise, is win
ning. She effects economies by mid -
summer buying of furniture and blan
kets. and distributes her expenditures
more evenly over the year.”
Textile Furs Being
Featured for Fall
Wide Variety of Pile Fabrics Shown
in Cloaks for the 1913-14
Season.
Many new effects in pile fabrics are
being featured for the fall and win
ter seasons. Matelasse plushes in
brocaded effects and high colors, to be
used for cloakings and millinery, as
well as other brocaded effects, are
prominent features in present trad
ing.
There is also a tendency to moires,
in Scotch plaids and checks, for
dresses, cloaks and trimmings. A
wide variety of Oriental and Bulgari
an effects in plushes and velvets are
also show'n for vestings, collars and
cuffs.
A new item is the jasper effect,
which has a rich woolen .appearance
and is featured for cloakings.
The fabric is of an indefinite striped
appearance, and Is show'n in black
and white and blue and brown mix
tures.
Imitation Persian lamb is also pop
ular among the more expensive fab
rics, being made to retail at about
$7.50 for 50-inch widths.
Southern Hosiery
Buyers in Market
Winter Goods Reported Scarce and
Stringency May Become Acute
by Fall.
NEW YORK Aug. 23.—Southern
hosiery buyers are visiting the local
market. Although mill agents report
cheap goods sold up, some provision
is evidently being made for the new
comers. The Southern jobbers have
waited this year until the indica
tions of the cotton crop were fairly
certain before operating. They are
not taking 84-needle bundle goods, as
they predict lower prices on those
lines. There are said to be fewer
orders for extracts booked this year
than formerly.
This is not affecting the valume of
sales, as extracts are made up only
to order, and customary buyers of
those lines are simply seeking a dif
ferent finish. Winter goods are al
ready reported scarce, and, as the du
plicating period has not yet begun,
the stringency will probably be acute
before the end of the fall.
CORNED BEEF
Soaring Prices of Meats Bringing
South American Product to
the United States
Cotton Goods Buying
Seems to Lack Snap
Limited Number of Desirable Spring
Dress Fabrics Taken by Pur
chasers in East.
NEW YORK, Aug. 23.—While cer
tain cotton good sellers are satisfied
with conditions, nearly everywhere Is
the complaint that the market is
without any snap save for a limited
number of desirable spring dress fab
rics.
A number of buyers are reported
to h^ve gone home without purchas
ing, while others took only sample
pieces. Such wide lines were shown
that in some cases, buyers got th*
| impression that these was plenty of
I goods back of them. This was not
the case, but the buyers were fright
ened off.
Staples are not in demand as they
I should be at this time, and special-
| ties are holding the lead. Fancies in
ratines, crepes and voiles have shown
little tendency to lose their popular
ity.
According to The Textile Manufac
turers’ Journal, several larger selling
agencies have opened their spring
lines of dress ginghams, zephyrs,
seersuckers, madras, krinkle.%. chev
iots and shirtings.
MEN WANT AMERICAN
STYLES IN THEIR CLOTHES
NEW YORK. Aug. 23.—During the
past few weeks several English cloth
ing manufacturers have had repre
sentatives in the local market with
their garment samples. While some
interest was displayed, it was mostly
for obtaining information.
The sales made were principally on
overcoats, and were intended only to
add a few imported garments to the
lines regularly offered. The English
salesmen learned that the majority of
retailers in the larger cities of the
United States prefer American styles.
A local manufacturer said that for
eign competitors will have to realize
this still more and make their cloth-
| ing which they intend selling here
! more on American lines, or else there
! will be little business developed in
j this country.
He also said that foreign ready-to-
wear garments would not have to be
seriously reckoned with by local mer
chants for some time to come.
Meat is going up, and up, with no
end in sight.
This has led to a curious state of
affairs. Corned beef, peculiarly a
product of the United States, now Is
being imported from South America
in great quantities, and Libby, Mc
Neill St Libby, the Chicago packers,
advise their representatives in Atlan
ta, H. H. Whitcomb & Burke Com
pany, that nothing but the South
American product now is to be had.
The quality Is declared to be ex
cellent. The steers of the Argentine
prairies ore fully equal in quality A
those of our own Western ranges, and
the only difference the consumer" can
detect is that instead of saying “U.
S. Inspected and Passed.” the labels
bear the stamps, “Inspected under the
Food and Drug Act of June 30, 1906"
—in other words, the customs service
now does the inspecting instead of
the Bureau of Animal Industry.
Never before, so far as anyone re
members, has It been profitable to
import tinned meats. This could tajte i
place only under exceptional condi
tions such as the present, when
corned beef in 14-pound containers is
quoted to retailers at $37 per dozen or
thereabouts, while two years ago it
was quoted at about $21.
Libby, McNeill & Libby were among
the first to foresee the inevitable
shortage of American meats and to
establish a packing house on the oth
er side of the equator. They now
are reaping the benefit.
While it is believed that corned
beef never before has been imported
direct from South America, last year
the same packers, after shipping large
quantities of the product to Europe,
reimported it at a profit because of a
sudden bulge in prices in the United
States.
Vienna sausage and potted ham.
the Whitcomb company advises, have
advanced 5 per cent in the past ten
days, and pork sausage, pure, has ad
vanced 28 per cent in three weeks.
Temporarily, the live stock market
is depressed by the heavy shipments
from the West, East and South, due
fo the great damage to the corn crop
in the West and to the hay crop in
the East. The shipments from the
South were attracted by the high
prices buyers paid when they made a
“raid” on Southern cattle a month or
so ago, which attracted the attention
of the United States Government.
The Government warned the farm
ers of Georgia and Florida to keep
their cattle, not deplete their herds,
and to fatten them for market at
home instead of selling them lean for
fattening in the West and North.
Women’s Footwear
Seen in Many Colors;
Leather and Cloth Combinations j
Shown—Men's Shoes Made
Along English Lasts.
Imported models on which fall and
winter styles for women’s evening
slippers are based are leather and
cloth color combinations, among
which red. green, gray, white and
champagne are to be featured in strap
and colonial effects.
There is a tendency to drop cut
Steel buckles, and those of jet will
be much used. Another popular buckle
wiil be of oxidized silver, in colonial
design, with a satin filler to match th-3
panel.
Panel effects are featured in the
smartest slippers. A model w'ell
thought of is of patent leather, has a
modified duck bill, too, and a jet
buckle filled with satin matching the
narrow panel extending from the
buckle to the side seam. The heel is
full Louis-Cuban. Featured suede
slippers are of t upe, also with color
combinations.
Women’s street shoes shown have
the long French vamp and square
throat combined with cloth top color
combinations. They are made with
a plain toe, are fitted with the full
Louis-Cuban heel and are of the but
ton variety.
Men’s shoes for fall and winter are
made along the straight, laced, Eng
lish last, and the color tendency is to
ward dark tan and gunmetal. Low,
flat heels are shown almost exclu
sively. The blucher style is taboo.
ENGLISH MAKERS INVENT
CAP WHICH KEEPS SHAPE
A problem that has engaged Eng
lish cap manufacturers for some time
has been how to produce a cloth cap
that will keep its shape after it has
been in use for some time. An en
terprising firm of manufacturers now
claims that they have solved the
problem and that the shape of their
caps is not affected by rain. The
idea introduced consists of placing
a flat plate of straw' plait in the cap
between the lining and the cloth
crown.
This makes the top of the cap sit
flat, and as the straw' Is not affected
by wet it Is staid the cap can be
w’orn for a much longer period than
the ordinary kind.
DEMAND FOR RAMIES TO
IMPROVE IN THE SPRING
The fall linen season is shaping up
W’ell. The demand for ratines has
hurt ramie linens, but it is pointed
out that the former soil more easily
and do not hold their shape as well
as ramie suitings, and that a better
demand for ramies is looked for next
spring. Light blues, pinks and browns
will lead the color demand for ramie
goodsw
Ingenious Woman Contrived Fa
miliar Article to Lessen Amount
of Washing in Home.
The detachable collar now worn by
men the world round w’as the in
vention of a thrifty housewife 83
years ago. It sprang from sheer ne
cessity, and yet it was so simple an
article of wearing apparel that Its
first maker never looked upon Ik*:-
production as an Invention, and it s
doubtful if the other early manufac
turers thought of patenting the idea
During the succeeding years, in
which the manufacture of collars and
their allied products has become a
great industry in and around Troy,
N. Y., the incident of the Invention
of the collar had almost been lost un
til recently brought to light by the
unearthing of a family tradition.
It is now certain that Mrs. Hannah
Lord Montague was the maker of the
first detachable linen collar. Mr. Mon
tague w’as engaged in the manufac
ture of fine shoes for women. He was
a large man, very particular in mat
ters of dress, and in those days before
the invention of the sewing machine
and before great public laundries
w’ere established, the making, w’ashing
and ironing of the shirts formed quite
an item in the work of the house
hold.
Mrs. Montague was resourceful, and
in endeavoring to lighten her hous -
hold duties she ’..it upon the idea of
a detached collar, which could be
fastened to a neckband of her hus
band’s shirt and washed and ironed
Separately. Before this time, when
the collar was soiled, the whole shirt
had to be washed, but by this device
two or three collars might be used to
one shirt. Acting upon the idea
which had come to her, Mrs. Mon
tague went to the patch bag, selected
a strip of white linen, which she cut
and shaped to fit the neckband of her
husband’s shirt, sewed it, turned it
inside out, and attached a narrow
string of braid at either end to tie
about the neck. This was the origi
nal string collar.
A sister of Mrs. Montague washed
and ironed the collars. It was an
easy step to adapt them to women'?
w’ear.
Thus through the resourcefulness of
a woman the mod'"* detachable col
lar was evolved.
DIXIE PICKLE AND PRESERVING CO.
Manufacturers of
Pure Apple and Distilled Vinegar, Catsup, Pickles, Mustard, Pepper
Sauce, Sauer Kraut, Jelly, Etc.
CANNED GOODS
364 to 378 Marietta Street, Atlanta, Ga.
Write for our latest Catalogue. The leading merchant are adding
the 5c and 10c departments. Why not one for your town?
McCLURE 10c CO., 47-49 S. Broad St.
Give Your “DIMES” a Chance
ENGLISH TRADE GROWS.
The July statement of English
Board of Trade show's increases of
$17.4^.500 in imports and $25,880.-
000 in exports. Imports of foodstuffs
increased $8,875,000, and raw material
about $5,000,000.
V0LLMER MANUFACTURING COMPANY
Moore Building
ATLANTA, GEORGIA
MAKERS OF FINE JEWELRY
Special Designs in Platinum
Engravers Diamond Setters Watchmakers
Specialists in Jewelry Repairing
Have You Bought Your
SCHOOL SUPPLIES?
Schools will be opening again in
September--be sure you are ready
for them.
Send for our new 500-page Cata
log illustrating the most complete
line of School Supplies in the
South.
We Sell to Dealers Only
MONTAG BROTHERS
Manufacturers—Importers-- Jobbers
ATLANTA
“True Friendship's Laws Are by This Rule Expressed-
Welcome the Coming, Speed the Parting, Guest."
The good word that’s passing up and down the line to-day, anent the conven
tion, is “All’s welL"
We believe everybody had a good time. We tried to make it so, and without
laying any unduly flattering unction to ourselves we feel that we have had a pair
of mighty pleasant weeks.
The prospects for the coming season are brightening every sixty seconds.
The smile is cnasing away glum doubt. The step that yesterday was fearsome
and cautious is to-day strong and steady. The mists are rolling up and away and
the good old sun makes genial shining for us all.
Look about you and see what’s happening. Get ready for the reaping. And
while you do it, have this thought In your mind, you Men who Merchandise:
We Southern folks are bound together in peculiarly close business relations.
Our section is our empire! We can make it. We can shake itl
If we who WHOLESALE and you who RETAIL will pull together, push to
gether, work together, trade together, we will PROSPER together.
Good sentiment, but better business!
ATLANTA is the logical Base of Supplies for you Southern merchants. She’s
your best bet when it comes to the goods you need. She’s your surest ally in the
upbuild of your own particular section, because her vision is broad and her inter
est is not selfishly local—it’s all-Southem.
Come to see us just as often as you can. The right hand of fellowship will
greet you every time. We want you to know us and to like us and to feel sure of
us and to make us your MARKET.
ATLANTA will measure up with the best in America and make a proud show
ing. WE ARE SEEING TO THAT EVERY DAY. Gome here to buy, and we will
prove it to you.
MERCHANTS AND MANUFACTURERS ASSOCIATION
ATLANTA