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MOTOR TRUCK
EASY WINNER
OVER HORSE
Middle Western Firm Does 77 Per
Cent More Business and Saves
33 Per Cent in Operation.
A striking illustration of th© im
portance of medium capacity motor
trucks In the delivery' field Is given in
a letter recently received by the
Willys-Overland Company’ of Toledo,
from a department store firm in one
of the largest cities in the Middle
West. According to the statement of
the superintendent of delivery’ for
this firm, there has been a 77 per
cent Increase in business, with a 33
per cent saving In operation and
maintenance cost in two months’ ser
vice of a Willys-Utility three-quarter
ton truck, over the three-horse and
wagon outfits which It replaced.
The letter states that In eight
weeks the truck has delivered 9.24 6
packages per month, as against 5,328
packages delivered by’ the horse
drawn wagons, and at the same time
the cost of delivery per package has
dropped from 3 1-2 cents to 2 3-10
cents. For the purpose of compari
son. th© department store officials
have placed a value of one dollar
each on the packages delivered, a net
profit of 10 per cent on each pack
age.
According to this compilation, a to
tal of $391.80 per month has been
added to the net income of the store
and a wiving of $110.95 per month, or
$1,331.40 per year, has been effected
In operation and upkeep costs of the
delivery system. This amount is es
pecially Interesting, inasmuch as it
represents nearly 95 per cent of the
original cost of the truck.
Biggest Year Ahead
For Autocar Trade,
DeclaresMr.Redden
Sales Manager of Maxwell Thinks
Indications Point to Tremendous
Success in Selling.
An Illuminating report of the gen
eral conditions throughout the coun
try, in so far as the automobile busi
ness Is concerned, is given in an In
terview with C. F. Redden, sales man
ager of the Maxwell Motor Company,
who has just returned from an eight
weeks' trip around the country, vis
iting all of the distributing branches
of the Maxwell company and travel
ing some 25,000 miles. Mr. Redden
reports having talked to some 1,500
dealers, and he Is enthusiastic over
the outlook for 1914.
"We have been holding a series of
dealers’ meetings at the various Im
portant cities throughout the country
from Alabama to Denver, and from
Boston to Dallas," said Mr. Redden,
"art which time we have outlined to
the dealers our 1914 proposition, and
have had cars on the ground to show
them, and the confidence they have
shown In the company and our prod
uct is Indicated by the fact that we
have signed contracts at these meet
ings for a total of over 37.000 cars,
and orders are still coming in in
every mail.
“In my judgment, the outlook for
the big manufacturer is now brighter
than It has ever been before, because
the dealer as well as the Individual
buyer has been taught by bitter ex
perience the advantages of doing
business with the big manufacturer
who enjoys extensive manufacturing
facilities and ample financial re
sources. It Is now quite generally
understood that manufacturing in
large quantities means better cars for
less money; also that the manufac
turer who is able to produce in
quantities will gradually establish a
pace which the smaller manufacturer
can not follow."
Fire Wagon Field
Attracts Peerless
Cleveland Motorizes Department
With Fleet of Machines —Order
for $25,000 of Apparatus.
The rapid motorization of fire de
partments has led to an insistent de
mand for the adaptation of the prod
uct of the makers of high-grade mo
tor cars and trucks to fire depart
ment use. In order to develop an
other corner of the market and sup
ply fire and police departments with
the highest type of proven and test
ed motor apparatus, the Peerless Mo
tor Car Company has entered that
The first large delivery of the new
fire apparatus built by the company
has been made recently to the city
of Cleveland, and is now In service.
Sometime ago Cleveland took the
first step toward motorizing its fire
department by placing in service a
flving squadron wagon, carrying hose
and chemical tank equipment. This
machine was a Peerleas six-cylinder
chassis, fitted with a combination
hose and chemical wagon body. Its
service proved entirely successful,
and In addition to ordering duplicates
of the car, Cleveland placed a block
order for $25,000 worth of Peerless
apparatus. This order called for high
pressure hose wagon. 3,000 feet ca
pacity; hook and ladder truck, two
Hying squad wagons and a combina
tion hose and chemical wagon.
Cartercar Wins Out
With Perfect Score
A Cartercar driven by Fred Pente
tost, of the Washington Cartercar
Company, finished the recent Post-
Intelligencer tour at Seattle with a
perfect score. This score was all the
more unusual because the car had
been given hard road usage up to the
starting of the tour, and the entry
was not made until a day or two be
fore the start, so that there was no
time for overhauling the car.
The Cartercar was driven uphill
and on level ground at an average
speed, the car being able to do this
because of gearless transmission. Tho
usual speed of the Cartercar in ne
gotiating the hills attracted much at
tention.
The Cartercar is a comparatively
new car in the Northwest, but is
making a splendid reputation. This
Is the first contest of any kind that
It u—* — —•>tered in that territory.
FORD FORCE POSES FOR PICTURE
P I '
The accompanying picture shows the factory and office force of the Ford Motor Company
gathered at the plant in Detroit, to the number of about 12,000. Inasmuch as it required half an
hour to get the employees together, the loss of time and money was tremendous, and the picture
has been called the most expensive ever made.
Taxicabs in Chicago
Are Soon to Use Coal
Fifth Gas Producers Ordered, and
Livery Company Declares De
vice Will Do the Work.
The Owen 11. Fay Livery Company,
which operate numerous taxicabs in
Chicago, announce that they have
ordered 60 Coleman Gas Producers
for their cabs, and that after January
1 these cabs will use coal for fuel
Instead of gasoline.
Speaking of this radical change.
Owen H. Fay said that the high cost
and low grade of gasoline being fur
nished might seriously Interfere with
profits and that his company viewed
with alarm the approach of winter,
when inevitable delays occurred In
getting engines started after they
have been standing In the cold. •
"We have tried kerosene," contin
ued Mr. Fay, "but have found It un
satisfactory, as its use has caused
heavy carbon deposits on the cylin
der heads and gummed up the plugs.
The further difficulty of priming
with gasoline also caused delay, a
thing above all others which we have
to avoid In the taxicab business. On
a recent trip to New York I saw a
bench test of the Coleman Gas Pro
ducer and became so enthusiastic over
It that I have given an order for 50
of my cabs to be equipped with this
device.
s,»
Six Passenger)
Electric Starter ' ~ 'WFi’r\^ i
ci.«ruLi S i. n
$1550 War^--—s%w
“Look Around To Your Heart’s Content—
You’ll Surely Come Back”
Your Studebaker dealer is not only willing, but glad, to have you “look around”,
after you have seen the Studebaker “SIX”.
He means what he says. He feels perfectly safe.
There is nothing in the market that can win you away.
It is not easy for him, or for us, to tell the simple truth about the car without seem
ing to indulge in braggadocio.
Because the simple truth is bound to sound disparaging to competing cars.
The Question of Price lower price—and gain noth- Practically every other Six with
Let’s assume that you do ing in the higher. which you will compare it
“look around”. Check Two for the Studebaker. * s an assembled Six.
The first thing you discover Tk_ Question of Beautv ' Ve meal ? t^‘S ’ Sixes wluc ?*
is that the Studebaker “SIX” n ,_ *" Question ot Beauty larger, no more beauti-
hin a price division all by Th^ t h 'th! drably more" ‘
You’ve’ got to begin several °“ This almost ends the hunt right
your r h d ui Oll fo r r com- Ne -" j* 11 W a dis * points to the other
parable with iu tmguished-looking Six at any three ve chccked {or th(J
Check One for the Studebaker. There are none more beautiful —
tv r» *’ cc- none more graceful. The Question of Fitness
e Ques on io tze go won’t be won away on Studebaker will build . more
You are astonished to discover that score. Sixes than anyone else in the
that the lesser price of the world this season.
Studebaker i. »« -plained Check T*r« far the Studebaker.
by a lesser size. The Question of Workmanship makers combined.
The Studebaker “SIX” is a Bear in mind that you are sup- That accounts largely for the
normal six—which means a posed to be hunting for some- price.
six of the most generous pro- thing that will justify you in It accounts also for that ac
portions. not buying a Studebaker. curacy without which a Six
A seven-passenger six, in other And immediately you encounter is a dangerous experiment.
words, (if used to its utter- an insurmountable objection It accounts for mechanical
most) with perfect freedom of to buying any other car. niceties and full jeweled work-
movement front and back. The Studebaker “SIX” is a manship which amaze you at
So you lose nothing here in the manufactured Six. the Studebaker figure.
Buy It Because It’s a Studebaker
Z Z/f s ’! W’K T sa y to y° u w^at y° ur dealer will say to you— zt» nd Rflf
••V.’■ Wf “Look around to your heart’s content, you’re bound N I t g B
M I to come back”. <D E H g g
IbK / w You’ll buy this Six because it’s a Studebaker “SIX”. ■
AX A You’ll buy it because its superiority will be forced upon XL \J
you by comparison.
SBBS Studebaker "25” $1290 Studebaker "35”
STUDEBAKER, Detroit, Mich.
ATLANTA BRANCH:
Nos. 245-47-49-51 Peachtree Street Phone, Ivy 1694
HEARST’S SunuAi aaixjkivain, aiuaivia, <»a
Keep Truck Moving
Advises Willys
Keep your motor truck moving If
you are seeking efficiency In your
transportation methods. This is the
advice given by the Willys-Overland
Company, Toledo, makers of the Wil
lys-Utlllty three-quarter-ton truck
Salesmen and dealers are instructed
to make this their first communica
tion to a prospective purchaser of the
vehicle. It Is the one big fundamen
tal principle on which their sales
"sermons" are founded. If they act
according to orders, Wtllys-Utlllty
truck salesmen and dealers give the
business man this Instruction before
they begin to tell him of the merits of
the vehicle.
The stand of the Willys-Overland
Company In this regard Is backed by
the hundreds of investigations made
of the motor truck question. Fig
ures compiled from the operation of
trucks in scores of lines of business
and thousands of Individual cases
prove that no truck Is economical If
It is not kept steadily at work. A
large percentage of standing time In
the day’s work makes for efficiency on
the part of the vehicle.
Gallon of Gasoline
Takes Car 15 Miles
Dr. Leo C. Denning Rolls Into Broad
way From Pasadena Cal.—Good
Average Trip.
New York welcomed a new trans
continental motorist last week when
Dr. Lee C. Denning, of Pasadena.
Cal., drove his Model 69 Overland
down Broadway and finished a tour
of 10,238 miles. Dr. Denning In his
trip set a new record for long-dis- i
tance fuel economy, having averaged
15.38 miles, over every variety of
road that the United States offers, to
a gallon of gasoline.
Hr left his home in Pasadena, Cal.,
on May 31, taking the Midland trail
to Salt City, and then the Over
land trail through Cheyenne and
Omaha, and reaching Cleveland, a ‘
distance of 3,000 miles from his start
ing place, in 22 days. He visited at
his former home, in Oil City. Pa., for I
a month; then toured through the I
Adirondacks into Canada and througn i
aH the New England States to New
York.
BAUS REJOINS STUDEBAKER.
Richard E. Baus, a former Stude- j
baker manufacturing agent, who has I
been more recently in charge of the I
MaxweU plant at Dayton, Ohio, has
rejoined the Studebaker staff as an
assistant to Production Manager Max
Wollering.
aiAPAi, .’ir.riE.iifir.fi zi, inis.
Atlantan on Thrilling Trip
-r»4- 4-*+ -!••+
To Peak Top in Automobile
W. VV. Beeson Pilots Knights Templar to Dizzy
Heights in Studebaker —His Own Story.
WW. BEESON, new manager |;
of the Atlanta branch of I
the Studebaker Automobile
■’ompany. was one of the two Stude
baker officials who mounted Pikes
Peak In a "Six" touring model, an i
achievement that has created a lot
of talk In automobile circles The! 1
upward climb to the timber line
found C. W. Hulbert, of Denver, at
the wheel, and at thia point he was
relieved by Mr Beeson, who mount
ed the peak with a delegation of vis
iting Knight Templars.
Let Mr. Beeson describe the thrill
ing trip which the party made:
” ‘We will pause here a moment, la
dles and gentlemen, to allow von to I
contemplate the sight of a lifetime— ’
an automobile making the ascent of
the Peak.’
"Thus sj>oke the ’spieler' on the cog
railroad that scales Pikes Peak to a
delegation of touring Knight Tem
plars and their wives.
Five Passengers Carried.
“The car, a long, rakish Studeba
ker 'Six' of touring model, and car
rying live men, already had passed
tho timber line that marks an eleva
tion so 11,700 feet, and was engaged
In a battle with the bare granite
mountainside, which tn many places
Is as steep as the roof of a house.
Its course was an alternate series of
rushes, punctuated with pauses when
the crew piled out and rolled big rocks
out of the way or filled gullies in the
trail which had been adandoned more
than ten years ago on the comple
tion of the railroad.
"Swirls of cloud occasionally hid
the car from the view of the excited
watchers. Intermittent dashes or rain
blotted It from sight again and again ,
Willys Utility Truck
ft I L
200% More Efficient—3o% Less Cost
’T’HE Willys-Utility Truck is intended for those who
want more business, bigger business and better busi
ness.
You can get along without a Willys truck if you are con
tent with a limited radius of trade, which means a limited
amount of business. But unless you increase your business
area you cannot increase your profits.
$1325
f. o. b. Atlanta
Look around you. Practically every live Investigate.
merchant in this city is using trucks. It This truck is built in the largest excln-
will pay YOU to investigate our propositon. give truck factory in the world. It is de-
We have MORE to offer for LESS than any signed and produced under the direct su-
other manufacturer in the industry. pervision of trained and practical truck ex
The Willys-Utility Truck can make five perts.
to ten calls while a horse vehicle makes one. This truck has a powerful thirty-five
It will do 200 per cent to 300 per cent more horsepower motor, which is controlled by
work and it will make the cost of your in- our patented governor. It is impossible for
dividual deliveries the lowest in the history the truck to be driven over eighteen miles
of your business. an hour. It has a heavy reinforced pressed
The Willys-Utility Truck is the lowest steel frame; both the front and rear axles
priced truck of its size and capacity built. are unusually rugged; it has a selective
It costs 30 per cent less than any other sim- transmission —three forward and one re
ilar truck in the world. GET THAT—3O PER verse; it has 34x4% pneumatic tires on the
CENT LESS THAN ANY OTHER TRUCK front, and 36x3i/2 solid tires on the rear. The
OF EQUAL POWER AND ABILITY. distribution of weight is correctly solved.
With the cost less and the utility 200 If you haul things you can use one or
per cent to 300 per cent greater it seems more of these Wyllys-Utility Trucks to ad-
like good business judgment to, AT LEAST vantage.
Let our representative call on you. A phone call will briny him immediately. And he'll have sone inter
rstiiip concrete illustrations and examples of hour a Willys-Utility Truck can broaden yow business at a re
duced cost.
Overland Southern Automobile Company
232 Peachtree Street, Atlanta
But always, when the air cleared, the
car came into view, nearer its areal at
the summit. The last 1,000 feet of
the climb the rain changed to snow,
which added further difficulty to a
task often pronounced impossible.
Height of 1,4000 Feet,
“The cog train dashed for th© sum
mit, and Its passengers waded through
the snow to the top of the old trail
and gazed down toward the invisible
world, more than 14,000 feet below,
listening intently. Their wait was
short. From almost beneath their
feet came the hum of a powerful mo
tor, doing the bidding of its driver,
who was calling on it for all It had.
In a cioud of snow flying from all four
wheels, and bounding over the great
rocks which everywhere serried the
trail, the car fairly leaped tho steep
gradient at the top and, with a cheer
ing crew, pulled up on the little pla
teau beside the Government Observ
atory’.
‘The Knight Templars and their la
dles echoed the cheer and snapped
their cameras. The climb was his
tory. The coast downward was made
with perfect ease.
Third Car to Top.
“The Studebaker is the third car to
make the ascent. It having been pre
ceded by a little runabout of the
push mobile type and by a light rac
ing car, the crew of which made good
use of an ingenious arrangement of
blocks and tackles. Nothing of this
sort marked the first ascent of tho
peak by a fully equipped touring car,
nor had there been any special prep
aration whatever for the climb. The
day Itself was most unfavorable, due
to the weather.
“Throughout the Rocky Mountain
region the exploit now furnishes the
most fertile subject of conversation
in motoring circles.”
Limousines demand sturdy,
t skid-proof tires
j/V ,|| I The extra weight and top-heaemeM of the i.traye
iA JI I endowd car pat an unutual ttrain on urea. The tending
|M 1 || I to skid u more pronounced than in any ocher type of CM.
1 r M I This year. •QGip your eadoted car with ths original
1 H 1 II I eeerdvs non-skid ure. You can fed safer on wet, Wippary
• L 21 I pavements, and you on rest assured that the extra tNrkrses
d j 9 the Stagjard Tread will yield you extra mAeagn and
li S 4<xa bsm ure trevbies Full stock of all
REPUBLIC JBbjF
*i a c*a"p triad asnaiji nil; Mnwfc
The Republic Rubber Co.
237 Peachtree Street, Atlanta, Georgia
7C