Newspaper Page Text
PThis World Is One G reat Eye
Os All Things We See THE OUT- I
SIDE. ' I
The Brain Gets Its First Impression ■
from THE EYE, and Through the Eye I
Forms Its First Opinion. i
Therefore KEEP UP APPEAR- I
ANCES. To Look Well Is to Imp ress 11 In
Favorably, and Take One of the Short ra
Cuts to Success.
CopyrttM. 1913. by Ulf Stir Cornmny Great Britain RUhts ReaerreS.
MgESsgl E live in a world of strug
gle. Competition is dy
s fl ing OU t t°P’ wbere
the big men rule *
B ut a t the bottom we
have the little man. The
employe struggles for his opportunity.
Competition down below is still almost
as keen and deadly as it was in the
marshes and jungles a hundred thou
sand years ago.
If you can’t compete you can’t suc
ceed.
And you can’t STAND STILL.
Everybody is going either forward or
backward, although he may not know it
». m «
More than one thing must be kept in
mind by the young man who means to
be at the top when the dust of combat
settles.
Industry, sobriety, self-control, meth
odical habits, energy, persistency all
these and other qualities we have dis
cussed with our readers. To-day we talk
to the young men, and to the older men
as well, and to the women and girls who
unfortunately must earn a living, about
THE IMPdRTANCE OF OUTSIDE
APPEARANCE.
It is not the outside that makes the
man.
But it IS the outside that influences
the first opinion of him who SEES that
man.
The great teacher of the brain is the
human eye. And we have all been
trained though hundreds of thousands
of years to believe what the eye tells us.
We turn away from that which offends
'he eye; we are drawn toward that which
pleases the eye.
». «t n
When a man approaches you YOU
LOOK at him. When you approach an
other man, to get employment, to ask
higher pay, to sell goods, to ask for
credit, he LOOKS at you. And what his
eye tells him as he LOOKS very often
settles your fate. Therefore, while de
veloping your mind, studying, thinking,
building up character on the inside, be
careful that you KEEP UP APPEAR
ANCES to earn and deserve good opin
ion on THE OUTSIDE.
* •* R
To catch a monkey you must know
how monkeys are caught. You might
spend fifty years in the forest with the
monkeys chattering above your head
and never catch one, if you did not un
derstand monkey nature.
To catch success you must KNOW | "
HOW SUCCESS IS CAUGHT.
And to day we devote this page to
impressing upon your mind the fact ||
that the first essential of success is ill
NEAT APPEARANCE.
The man who can give you what H
you want has succeeded, and he is a 8
worker.
That means that he is BUSY.
He may not h ? ve time to hear you S
tell about yourself. He may not have fe
time to read the letter of recom
mendation from his friend that you
bring. But he has time TO LOOK AT
YOL, and in ninety cases out of a hun
dred that first LOOK makes or mars
you in his estimation.
To read a letter takes a few seconds.
To hear an application a few more sec
onds. But the eye is as quick as light.
It travels 180,000 miles in one second,
and the eye tells its story to the brain be
hind the eye before you have handed
your letter of introduction across the
desk or uttered your first word.
Let the hand that holds out the letter
be a clean hand, showing that you re
spect your body and the man to whom
you speak.
And let the linen near the hand be
clean, and let the rest of your appear
ance be in keeping with clean hands and
clean linen.
Be neat, clean, trim and ship shape,
from the hat on your head to the shoes
on your feet.
You may consider yourself an unrec
ognized genius and above details of
dress and personal neatness.
Prove that later on if you can.
Meanwhile remember that many a
man not a genius has secured a good
job and got a good start because he uses
his money for a respectable suit of
clothes, decent hat, shoes, collar, necktie
and shirt, and took the trouble the night
before he applied for his job to
straighten out the trousers, fold them
carefully put them under the mattress
when he went to bed at night and have
them impressively creased in the morn
ing when he calls on his future boss.
« *. *
There are other things in appearances
besides the clothing that you wear. The
finest suit of clothes on a scarecrow
looks miserable. The best clothing worn
by a man unshaven, untidy, nervous and
weak-eyed will not impress the eye. For
the eye at one glance SEES ALL. There
must be a man of character and earnest
ness inside the neat, well chosen cloth
ing. You must stand erect, look AT the
man to whom you talk, and show by the
appearance of a thoroughly rested, well
cared-for body that you are offering the
services of a first class human machine,
not a neglected, tired out remnant.
sand City £ift Section of Kearst’s Sunday American Atlanta. October 5, too.
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Remember, young man, there is a
great difference between GOOD AP- ]
PEARANCE and flashy appearance.
The first thing in the world to-day is
EARNESTNESS, and earnestness is al
ways quiet.
Avoid everything that is noisy in
speech, in manner, in dress.
W hat you w ear should be scrupulous
ly clean, neat, well made, simple. The
body is merely a pedestal that holds up
the face and the thinking brain that
shines through the eyes.
Inasmuch as it is the brain, the face
that a man hires, let that be the con
spicuous thing, not a red necktie or a
silly diamond, or preposterous pointed
shoes, or fancy clothing, betraying a
frivolous mind.
Be careful of appearances, beginning
with dress, which is one key to character J
and carrying that carefulness into the
other departments.
Keep away from “friends” that lack \
earnestness and character. Keep away
from them, not only in business hours
but in the other hours.
Remember, appearance is i n your '
hand writing, in all the work that you
do, and all of your living.
Neatness, care, precision in exterior
things, and then all the energy that vou
can store up for inside work.
* « »t
You must know that nature herself
has worked through the ages, and still
works, by appealing to the eye and using
exterior appearances as a most powerful
influence.
If a man tells you that “looks don’t
count, appearance is nothing,” ask him
to get up early enough to see the rising
sun, and the beauty of the sky and of
the earth, as the light spreads up through
the red golden clouds, and across the
grand, beautiful earth.
The world is made beautiful in ap
pearance, because eternal wisdom
knows that beauty is an inspiration.
Beauty, outside appearances, com
bined with goodness, explain the won
derful progress of the human race
shown in marriagf, and. consequently,
better generations of men.
The woman chose for her husband
from the beginning the man whose ap-
i ■ ■
1 7 JI ■ - ■
. A' •
W: t*
pearance showed power to protect her
children, and kindness to make her
happy.
The man chose for his wife the woman
whose appearance, combined beauty
with goodness and purity.
Always OUTSIDE APPEARANCES
with the beginning of courtship. That
which was beautiful, powerful, was
chosen. That which was weak, ugly,
displeasing, was left behind, and so
with the guidance of appearances the
human race has progressed.
The women have changed in two hun-
dred and fifty thousand years from tra
ditional she apes, with huge jaw’s, long
arms—creatures all covered with hair—
to the highly improved product that you
see around you.
Man has changed from the Troglo
dyte, who cracked his neighbor’s thigh
bone and ate the marrow, and used his g
neighbor’s skull for a drinking cup, to j
the almost civilized person represented
by each one of us. ft*
Remember, that to look well, be at I
vour best, IS TO GIVE YOURSELF A '
CHANCE. IJ
I A