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9 C HEARST’S SUNDAY AMERICAN. ATLANTA, GA„ SUNDAY, NOVEMBER TO, 1013. A car so much out of the ordinary; so beautiful; and with such obvuous advantages, for both pleasant and unpleasant weather, that the supply will unques tionably fall short of the insistent demand. If you are interested you had better see your Studebaker dealer at once. The Studebaker “SIX” Sedan $2250 A five-passenger closed car on the superb Studebaker “SIX” chassis—supplying a degree of dignity and elegance unpre cedented at the price. Studebaker Detroit ATLANTA BRANCH Peachtree and arris *g Car $1050 Ho ad nr* $1200 "Sir* Sedan - , Model **25" Touring Car Model M J5” Touring Car Sia-Passenger "SIX" Model “J5” Coupe "SIX" Touring “SIA- Landau-Roodst* $2250 $985 $1290 $1550 SttM $1950 $1575 $1950 *- ' ! ■* •* .*>■» tf ' Mi ' ^ Mileage and Safety Epuip your car aow with these Original Effectrr* Non-Skid Tirw- the boet tire made. THE REPUBLIC RUBBER CO., 237 Peachtree, Atlanta, Ga. G. A. Sohl, Manager. Demonstrations Are Coming Back in Style CHINES[ LIST Well-Known Studebaker Official Discusses Trend 10 TAKE STOCK TIRE IF General Sales Manager To Be the Guest of Charles H. Booth, Big Business Reported. { ■ Redden, general .sales mana ger of the ^Maxwell Motor Company, will arrive In Atlanta Monday to be the guest of Charles H. Booth, South ern district manager of the Maxwell. Mr. Redden has been so much 1m- j pressed with the exceptional show ing made by the Southern Maxwell dealers under Mr. Booth that he has decided to make a visit to Atlanta and the South and personally meet with and talk to the concern's men. In Atlanta Monday will be dealers from several Southern States, and a meeting- will be held at which Mr. Redden will tell the salesmen of the improvements made in the Maxwell factory facilities and give to them a general Idea of the sales policies of the company. Big Demand South. In explanation of the situation, Manager Booth said: “There has been such an over whelming demand for our line since the announcement of the 1914 models That my time has been largely taken up ordering cars out of the factory and trying to divert shipments from other channels to supply the demand in the South. “The job has not been an easy one, for, although the factories have been working to capacity, it has been an impossibility to turn cars out right and fast enough for the ever-increas ing demand throughout the country. Will Meet Men. “Now the whole mammoth Maxwell plants and factories are in full swing and are able to keep up with orders, so I have asked Mr. Redden to come South and meet my men face to face, telling them how well we can now take charge of their needs and filling them with his own enthusiasm. • The dealers who will talk with Mr. Redden will gain exceptionally good knowledge of the automobile situa tion in this country, and also obtain many on sales value. He is a man of rare insight, wide knowledge and broad experience.” From Atlanta Mr. Redden will ac company Mr. Booth on a. trip to Jack sonville and thence to Charlotte. TO DUPLICATE TRACK. Anxious to regain the laurels snatched from her brow by Goux, Boll lot, Dawson and others, Ger many Is contemplating the erection or a race course similar to that of the Indianapolis motor speedway; Ht least that is what a letter received at the Indianapolis track from Adam Opel, a prominent automobile manu facturer of Ruesslesheim, seems to Indicate. FEW PEDESTRIANS LEFT. The steadily Increasing proportion of motorlirts In Cf llfomSa’a populates) Is shown in recent statistics complied from the State's registration figures Some counties shpw one automobii* for every JO or 35 of population There are 187 makes of cars in service of which nearly 12 per cent are Studs bakers This car is a refinement of the six-cylinder model which Studebaker lias built in such numbers the past season. Noteworthy improvements are left drive, center control, a separate- unit starting, lighting and ignition system, streamline body and auxiliary tonneau seats, fold ing into a recess in the back of the front seat when not in use. Its body has been enlarged to full seven-passenger capacity. It lists for $1,575, f. o. b. Detroit. Capital of Premier Easy Way Provided Increased $500,000 To Replace Wires New Delivery Car Has Self-Startei Commercial Vehicles for First Time To Be Equipped With Electrical Device—Here Soon. Confidential information has been furnished Studebaker dealers of the impending advent of a new delivery car. embodying for the first time in a gasoline motor used commercially the principles of electric starting and electric lighting. Work on these new cars has a«- ready been begun, and deliveries an* promised in a few weeks. Indianapolis Concern Has Grown Un til It Occupies Two City Blocks. ‘Little Six’ Popular. The capital of the Premier Motor Manufacturing Company of Indian apolis has been increased $500,000 to take care of a rapidly growing busi ness. This concern was organized ten years ago on a comparatively small scale, and its output ha^; grown to such an extent that the plant now covers two city blocks. The Premier was one of a few con cerns which several years ago real ized the necessity of the six-cylindef car. The “Little Six” therefore has the advantage of the longest time in manufacture. H. O. Smith, president of the concern, predicts an unusually heavy demand for this car. MISS RICE WITH BUICK. Miss Ethel Rice, of Flint, Mich., has joined the local office force of the Buick Motor Company. Mitchell’s Owners Not Required to Have Intricate Knowledge of Mechanics. In order to make certain that the owner of a Mitchell car need have no j intricate knowledge of mechanics or electrical practice to replace wires used in the ignition system, should it be necessary after fording a creek to remove drops'of water or otherwise eliminate short-circuiting troubles, the Mitchell-Lewis Motor Company has mounted the magneto on the left side of the engine in a very accessible place. This magneto is driven through a flexible universal joint from the dis tribution gear box. A fiber distribu tion tube Is utilized, and all the sec ondary vires are marked at born ends. The firing order of the cylinders is conspicuously indicated on a little i place mounted on the distribution tube. This guides the owner in replacing the wires and rnake9 it almost impos sible for him to have trouble with them. QUEER LETTERS All-W eather Treads Double-Thick Treads Immensely Enduring Grips Flat-Top Wide-Base Sharp-Cut Very Deep Like a Smooth Tread on Dry Roads—A Resistless Grip on Wet Roads Buy Nothing Else This Winter You men who investigate will this winter buy nothing but All-Weather treads. Here is all the advantage, all the economy of thepiain-tread tire. And here is the last word in efficient anti skids. It is the greatest of Good year inventions. The tread is double-thick. The rubber is extra tough — toughened by a secret process. The blocks are deep and enduring. They last for thousands of miles. The tread is flat. The projec tions are broad and regular. Thus we avoid vibration and give you the smooth-tread effect. The blocks have sharp edges, facing the skidding direction. And those edges stay sharp. Their grip on wet roads is tenacious. The blocks widen out so they meet at the base. Thus the strains are dis tributed just as with plain-tread tires. It was separate projections, centering the strain at one point in the fabric, which made anti-skids short-lived. Come, see and compare them man who does this will ever buy the old-type anti-skids. There is no comparison, in efficiency, in economy, in all- around, long-time service. You can see this at a glance. Yet most anti-skids cost more than these because of smaller output. No-Rim-Cut Tires With All-Weather Treads The Most Popular Tires Ever Made All-Weather treads now come, if wanted, on Goodyear No-Rim-Cut tires. They outsell our smooth treads with users. And these great tires are now, by long odds, the largest-selling tires in the world. No-Rim-Cut tires first won top place because they cannot rim-cut. They have saved motor car owners many millions of dollars by this one great economy. They are also the only tires which are final-cured on air bags, under actual road conditions. This is done at an extra cost of $1,500 daily. It is done to save the countless blow-outs due to wrinkled fabric. They are the only tires in which hundreds of large rubber rivets are created to prevent tread separation. Rim-cutting is made impossible. Blow - outs and loose treads are minimized in ways that no rival employs. Because of this fact, no other tire compares in sales with Goodyears. Now comes this All-Weather tread. A tread which safety demands on all wheels at all seasons. An anti-skid tread which has no competi tion with men who know the facts. So there are now four econ omies— four enormous advan tages—to win you to No-Rim- Cut tires. You will join the legions who buy these tires when you once find them out. THE GOODYEAR TIRE & RUBBER COMPANY. AKRON, OHIO I hi* < om pa ii) has no connect lou whatever with nny other rubber concern which uses the Goodyear name. Toronto, Canada London, England Mexico City, Mexico Brtochn and Agencici in 103 Principal Cities Dealers Everywhere Write Us on Anything You Want in Rubber Atlanta Branch: 223 Peachtree Street Phone Beh, ivy 915; Standard 797 FOR SALE BV ALL D E A L E R S—STOC K E D BY Auto Oil & Gasoline Company. Dixie Garage Company, Day Night Service Company. Dobbs Tire Repair Company. Folsom Garage, Johnson-Gewinner Company. Sanders Speer Vulc. Compny. Southern Dorris Company. Southern Company. Foiso Rubbe Regal President Tells of How Correspondents Try to Get Something for Nothing. Out of Own Country, However, Celestial Is Heavy Purchaser, Says Official, "To rind points of similarity be tween an Irishman and a Chinaman would appear a hopeless undertaking,” said E. G. Bennet, vice president of General Motors Export Co., who has charge of the Oakland foreign busi ness, “yet as far as the automobile exporter is concerned, Ireland and China come under the same classifi cation. "Their common ground lies in the fact that both the Irishman and the Chinaman in his home country is a non-purchaser of motor cars. An au tomobile driven by a Chinaman in the cities of China is an unusual sight, yet away from hia home surroundings the Chinaman is a heavy purchaser. The same is true of the Irish people. Cars Sent to Japan. “China, one of the largest coun tries in the world, is a poor export country. We ship more Oaklands to Java than we do to the whole of China, and this holds true with other manufacturers. "It does not follow* that we do not ship Oaklands to China, for we do, but they are practically all bought by foreigners, the Oakland being popular with the English, French and German people, who reside in China. “But the Chinese business mau who dwells in the Malay States or the Dutch East Indies is a ready pur chaser, taking practically all of the cars shipped to these countries.” Going Soon to Russia. Mr. Bennet’s headquarters ar© in New York City, and he recently vis ited the home office in Pontiac, ac companied by H. M. Salisbury, comp troller. Mr. Bennet will leave in a few weeks for Russia, to superintend tho placing of agencies throughout that country. He will go direct to St. Petersburg, and thence to Vladi vostok. ”1914 Oaklands are in good demand for export.” says Mr. Bennet. “While I was at the factory a rush order for Model 36 touring cars came in from Brisbane, Australia. The dealer was allowed only one car on the order and this was shipped overland by way of Vancouver, instead of the w*ator way through the Suez, in order to save a few days’ time.” Local Manager of Goodrich Com pany Says Lower Cost Won’t Affect Quality. “Once in a while our eaies depart ment gets a sudden shock and a good laugh over a peculiar letter from a prospective buyer,” said Fred W. Haines, president cf the Regal Motor Car Company, the other day. “Last week we received a check and an order for one of our touring cars from a man out West. The joke lay in the check, which was for $11.25. It seems that we had recently run an advertisement in his local paper and an error had been made in setting the type. The price should have read $1125, but the misplacement of the period made it read $11.25. “A short time ago a party in Texas sent us $40 and requested that a car be forwarded immediately. He was willing to pay up the balance in monthly payments, but neglected to state just how many years he would require to do so. "Then there was another man from down there somewhere who ordered a car. This man wanted to become our agent for his county and. though lie had no money, he assured us that he could sell some Regal cars by having one with which to demonstrate. "Another peculiar order came in l from Western Canada. It was from a man in a locality where we were running a series of advertisements describing our under slung construc tion and referring to It as an extra feature of Regal cars. Although no money accompanied this order, the writer warned us not to forget the extra, feature—underslung construc tion—but to send it along sure.” New ‘W-M” Non-Skid Shown by G. A. Sohl; No Price Increase Republic Product Sure To Be Popu lar, Says Local Representative. Tire Larger and Heavier. New Auto Literature. A new viewpoint in automobile lit erature is afforded by the Stude baker Proof Book, just issued, which describes in detail the mechanical pro cesses through which raw* material passes in Its trip to completion in a Studebaker car. At the psychological moment, when the tire user is feeling the need of equipping Ms car with safety tread tires, and when the Goodrich “Safety First” slogan is becoming almost a household word, the B. F. Goodrich Company announces a reduction fn tire prices to the user. “This action Is characteristic of the Goodrich Company’s policy of giving the greatest possible service and maintaining Its leadership,” said H. A. Price, local manager of the Goodrich Company. “It is our policy to deserve and hold the confidence of our customers by always sharing with them the benefits derived from improved methods of manufacture and changed conditions in the rubber and other markets.' “At this time a lowering in the cost of tires means a lot to the user. It means a genuine help to him in re ducing the expense of operating his car. “The price reduction te considera ble, and every man who has to buy tires is going to appreciate it. A price reduction on Goodrich tires is important because It involves no sac rifice of intrinsic value. Every tire user know r s that in every Goodrich tire there is 44 years of experience in rubber manufacture—and all the rep utation and responsibility such a rec ord means. “The fact that the lower prices af fect Goodrich Safety Tread tires shows that this is no half-way meas ure. And it means that the motorist can get the tire, with ‘the tread that makes the brake effective' Just when it will do him the most good.” Last spring the Goodrich Company led the tire makers of the world in reducing prices to the consumer as It did last year. The reduction in prices at this time comes ns a pleasant sur prise to the motorists of the country. Sells to Studebakers Only. Ahighly-developed stage of speciali zation Is afforded by the large sales room, service station and repair shop of the Cobum Motor Car Company, of Norfalk, Va., which will not even sell gasoline and oil to tho owner of a car that does not bear the Stude baker brand. A REMARKABLE CAR. G. K. Fullager, of New York, afteT driving the same automobile five years and 6-0,000 miles, says that the motor will start on compression, three times out of four, within a rea sonable tim« iofter stopping. The car has never required new bearings and the transmission gears show no wear. "The Maxwell Motor Company (Inc.) Invites Correspondence with Experienced Salesmen Splendid Opportunity for Live Men whose Records Will Bear Investigation and who are Ambitions to Advance WE ARE RAPIDLY INCREASING our production, which means increased distribution. WE CAN USE MEN of the right caliber, not only at head, quarters but in the various districts—in every State, in fact. ALSO: WE WILL BE GLAD TO HEAR from men experi enced in quantity production and of suitable qualifications for Department Heads, Inspectors, Tool-makers, Fore men, etc. WRITE giving all the facts in first letter—what you have done, what your ambitions are, and what salary you expect. WRITE DIRECT to Walter E. Flanders, President, and your communication will be treated as confidential. MAXWELL MOTOR COMPANY, INC. Detroit, Michigan. "FOURS Landau Roadster G. A. 8ohl, of the Republic Rub ber Company, is busy showing the new “W-M” non-skid tire made b> his company. The "W-M" is somewhat lighter in construction than the regular Repub lic, but is made of the same quality rubber and fabric. It is designed for light cars, and appeals to owners who are anxious for a longer live 1 tire. In speaking of the new Republic product, Mr. Sohl said: “This non-skid tire has made quite a hit so far, and is sure to become very popular when fully introduced. It is the only non-s id tire sold at the same price as plain treads, and comparison snows that it Is larger arid heavier than any on the market. With Republic reputation back of it. the “W-M” will surely prove a good investment, especially to owners of light cars.” $50,000,000 BUSINESS WILLYS-OVERLAND RECORD The Willys-Overland Company manufactured and sold 40.000 cars during the 1913 season, this amount representing a gross business of more than $50,000,000. This was the best record of any member of the Automobile Chamber of Commerce, and gives the concern first choice in space *t the New York