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DECEMBER 7, 1913 KET RID OF THE FREAKS—the experiments, the ■unfit—there is your market. But to the up-to-date ■farmers of the East, West and South you can not sell ■any but the latest model, made by a responsible con- ■cem—nor to the business men living outside the caba- Irot zones of the big cities. B) SO in designing this car we set as our standard a car ■not only of the highest utility, efficiency and economy, ■but of style and beauty as well. Because this car must ■appeal to those who know—business men and success ion! farmers—who have pride plus—and are entitled ■to it. iEX HUNDRED AND FIFTY DOLLARS is a lot of ■money to a lot of people—and we designed this car to ■meet the needs and demands of a lot of people. pE TO MAKE A LOT of them, to make them at all, Int the price. pSE PEOPLE HAVE A RIGHT TO EXPECT, in the I car they buy, something of which they may be proud, as well as one that will perform the service. pT WAS NO EASY TASK. In fact, it was—it had proven to be—an impossible task to other makers, other designers. pT CONSIDER FOR A MOMENT. It’s child play to | design and make a $5000 car. Mechanically the latter (presents no problems at all—for the engineer can use an y material and as many pounds as he pleases to achieve his results—the buyer of such a car will not <mly pay the price but pay the “freight” also—the tire and other maintenance bills. YUS CHILD’S PLAY as compared with the task set our engineers and metallurgists—to design a touring ear of ample capacity to take five full-grown adults anywhere, over any roads, in comfort; STRONG it will withstand the usage and neglect such a car receives at the hands of the average owner who drives—but hasn’t time or inclination to care for it— himself; LIGHT that the tire bills and the maintenance cost will, like the purchase price, be within the reach of that “lot” of people who insist an automobile should be an economy, not an extravagance; AND FINALLY, of external design to conform to the cur rent mode of “streamline body,” and finished and up holstered so that the wife and daughters will be just as proud of the appearance as the owner is of its per formance. THERE WAS A TASK to test the skill and the experience and knowledge of the best corps of engineers, and the learning of the best metallurgists known to this in dustry. AND THIS $750 MAXWELL IS THE RESULT. HAS IT OCCURRED TO YOU that in the entire history of this industry this is the first time that feat has been accomplished ? Well, it is. AND WE CONTEND it is still impossible to any other concern—any other organization. WE WERE PECULIARLY SITUATED — ideally equipped to do it. Had no old models to get rid of—- none with which this would compete. We had the plants, the capital, the talent and—the experience. You can’t beat that combination. NOW, READ THIS—it’s what you are most vitally inter ested in—deliveries. WE ARE MAKING 50 CARS PER DA Y of this model. That isn’t a circumstance, of course. Demand is for five times as many even at this season. Spring demand—• we don’t dare contemplate. OUR PLANTS ARE BIG ENOUGH to make 300 per day —and that is what we are preparing for. But special machinery can’t be made overnight nor produced by necromancy. So we can’t hope to reach a production of more than 200 per day before February at earliest. SO YOUR MOVE IS—to see the car at once—your nearest dealer. Have a thorough demonstration. Talk to your acquaintance who has been fortunate enough to get one. He’ll say more than our modesty permits—more than you’d credit from an over-enthusiastic maker. THEN DON’T DELAY—get your order in. Pay a deposit to guarantee delivery and to assure it at a time when others will be offering premiums. Then you’ll be able to rest easy in the knowledge that you’ve secured the greatest automobile value ever known. The “25-4” Roadster A nitty, classy, speedy two-passenger car that will go anywhere any car will go—and faster. Same chassis specifications as the touring car. (Send for the Book.) Price $725, full equipped. Town Car )$£v_ [me in ted my Vi r *OI T, M ICHICAN NOTE There's a good deal of territory still open. And other territory where we have closed but are not satisfied with the representation. So, in any event, write direct and tell us your qualifica tions, and why you think you are entitled to handle the greatest seller of them all or write to C. H. BOOTH, 141 Madison Avenue, Atlanta, Ga. Capacity, 6 persons—2 in driver’s seat—-4 in rear. Landaulette type, ideal for an hundred kinds of service. Light, flexible and serviceable be yond any other at the up-keep cost. Same chassis specifications as the touring car. (Send for the Book.) Price $950, fully equipped. 7