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Extravagant Asserti WHO WAS the “biggest” general in the world! Napoleon, he conquered Europe—and he was five-feet-three! WHO ANAS the “biggest” statesman in the world! Bis marck, he built the German Empire—and he was six- feet-four! SO YOU SEE MERE SIZE DOESN’T determine who nor what is biggest- It is achievement that confers that title “biggest.” WE MAINTAIN that the biggest automobile in the world is the one that does the biggest things—and does bigger things than a bigger car can do at the same cost. AND THAT CONFERS THE TITLE on the Maxwell COST OF UPKEEP increases as the square of the Weis’ ’ fil the tire makers tell us. confirm the statement. And Standard Oil divide CUT THE WEIGHT IN TWO and you divide the upki cost by four! Get that—it’s the kernel. BUT WE’RE A NATION of aristocrats—no matter h we protest we’re democratic, we are aristocrats. Evi American deems himself of the Royal line. Web pride, plus—more per capita than any other people the world- “25,” w'hich sells for $750, and which, though of ample capacity for carrying five full grown adults anywhere any car will go, yet weighs only 1,650 pounds. TIHS CAR CANNOT BE CALLED either small or large— in inches- It is neither a Napoleon nor a Bismarck in physical proportions—but is a combination of both in efficiency and—in competition. IT IS THE MOST FORMIDABLE rival other cars have ever encountered. ITS CONQUESTS have embraced the territory formerly held by both the very cheap, and the overly-large, un- derly-efficient cars, selling for $1,000 and more. IT CONQUERS because it meets the needs and the ideas of the majority of informed buyers. It appeals at the same time to the logic of oommon sense and the sense of the beautiful. ITS BEAUTY is shown in looks and in performance— handsome is as handsome does—and handsome as is. THE BUYER WHO must take a peep into the purse before buying, here finds a car within his reach and made to his heart’s desire. ON THE OTHER HAND, the buyer who is easily able to pay the first cost, but whose experience has taught him to look still more closely into maintenance cost after ward, finds in this 1,650-pound, five-passenger car the one he lias been looking for—because it will do all any 2,600-pound car will do—and more—and at half the up keep cost-—or less. AND SO IT HAPPENS that your American demands m than mere utility in the car he buys—he wants style well as size. A FEW YEARS AGO a lot of misguided persons hat brilliant idea. They maintained that the “farm' car” had not yet been built. WHEN ASKED TO SPECIFY, they said the fanner’s should look like a farm wagon or a dump cart—or so: other familiar vehicle. THEY MADE A FEW of those ridiculous, hi wheeled, air-cooled “putt-putters,” and gleefully vited the farmer to come and see. SO FARMERS DIDN’T COME—they were too busy inspe ing the latest improvements in real automobiles, the high-wheeler soon went out of business. THAT PROMPTED US one day to make a little investij tion and to compile a few statistics—and what do ? think!— WE FOUND that, contrary to the prevalent supposition the best markets for second-hand cars were not ^ the blase call the “backwoods and the prairies. )ST Broadway and 42nd, New York; and Michigan Avem north of 30th and south of Congress, Chicae"! “ALL THE RUBES LIVE ON MANHATTAN,’’ « said a famous showman. That was more than ha- t —the other 49 per cent are portioned out to Glnr and other large centers. There live th< " r “' a * Johnny-speeders and the remittance boys. un: far air cei ret RDS no: bu ap ful to EVE! me mr iVE at I0S1 ea: as IAT pi- otl JST de MAXWELL DEALERS (I!»CORPORA t * d Some makers demand exclusive representation. Still others insist on your taka 0Ti ® jjj in order to get one salable model. We don't do either, Don’t need to. We cent ‘1 strong arm ’' methods, nor will we ask you to drop another make of car you ve J° er ^ for, We welcome competition. You can stand this car on the floor beside any ota price—and the Maxwell will get the lion's share, -■ MAXWELL AUTOMOBILES ARE SOLD IN ATLANTA BY THE fT-yn -Kith tk« orf ATT f cm arffmg from $1000 up to $1400 —Veal'll find ttsa ■ a * big" or in inches as weO as “ r nn- nwTadikncy. Note up-to-date stream-line body fajy. kft VamH steer, otsltri control and other feature* erf the liimfr ST |riced era. (SEND FDR THE BOOK.)