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Tf D . ms Altars Sunday American, atlanta, »ia.. Sunday. December 14. 191s. Man’s Hat Store is the place to buy a Man’s Hat Large and complex organizations have their advantages, but not to the careful buyer. INTELLIGENT SPECIALI ZATION—not. huge organization -provides the best VALUES, and permits a personal, inter ested service not otherwise pos rfbla. As we opened last, Friday— we now extend this invitation to come to TEST THIS service. W E hope you will read this page advertisement through. It is FULL of News of a Splendid New Men's Hat Store —an institution selling only high-grade Men’s Hats not dupli cated in Atlanta—a store for Men made possible by the South’s intelligent appreciation of genuine effort in right selling of Men’s Hats. We commend a careful perusal. And when you have read the ad. come by and let’s show you our Hats. This is the Basis of All of the Ad vertising We Do Page Newspaper advertising is profitable only where the facts about a buainr:# are sufficient to justify sucb emphasis. The function #f advertising is to inform—to state facts about business. But even good adver tising cannot be used profitably to bolster up weak facts. We want to perform the service of lmformation to the public of Atlanta as adequately as we try to perform our func tions of buying and selling. Hence we devote a page to our opening announcement and the facts about what would be called a “small shop. Things like the discovery of Radium are given more space then the launching of a huge Battleship. Well considered Advertising follows the same rnle. ---our very sincere compliments, and ANNOUNCE the NEW MEN’S HAT STORE WE OPENED HERE IN ATLANTA on Peachtree Street, near Edgewood Avenne last Friday. This advertisement has a well defined purpose. That purpose is to say “HOW-DO- YOU-DO ! 9 * THE DISMUKES HA I S 1'ORE is one you all will want to know— it, is one that really is worth while knowing—hence this large advertisement to introduce our selves. We present to the men of Atlanta and vicinity ja Hat Store which we believe you will view with a satisfaction equal to our own. This new store is in the nature of an actual reward—a. reward to us for our faith in the Great and Growing South, as a market for Men’s First-Class Headgear—a re ward to Atlanta for its genuine progressiveness, its hustle and its up-to-date people. We have always believed in the South as a field for our kind of Hats. Our Hat Store in Nashville has been a tremendous success for many years. Nashville believed in us—and this new Atlanta store is the result. So, we now present for your consideration a Men’s Hat Store whereat you may purchase a First-Class Man’s Hat at a reasonable price—a hat containing the Dis- mukes Label—a label that stands for absolute certainty—it is worth a great deal and we charge nothing extra for it. We believe this is Atlanta’s very finest Men’s Hat Store. We want you to come now to see it—we want you to test its service—and to pass judgment upon it. Like all Business Successes, it must be a Mutual Success—yours and ours. We say—with much friendly emphasis—“WE’RE ANXIOUS TO BECOME ACQUAINTED.” A Word or So About the Hats You May Buy at This Store— Here you will find Hats witb a guarantee of style cor rectness. M en s Hats witb tbe inde finable difference that means Distinction. Smart dressers will wear our Hats, for tbay are distinctly proper. Tbe prices are $3,—$4,—$5. Here you will also find sucb bigb grade and well k nown Hats as— AiiiiD tmws AND CTOANY A AT/ F°R AEN 4-1 Pc TXC h i »♦ 6 e/h / Stetsons, Knapp-F elts, and the famous $3 Humes Hat Plan to get yours at Tbe t /