Atlanta Georgian. (Atlanta, Ga.) 1912-1939, December 14, 1913, Image 10
HEARST’S SUNDAY AMERICAN, ATLANTA 0A„
SUNDAY, DECEMBER 14, 1913.
A Man’s flat Store is the
place to buy a Man’s Hat.
Larpe and complex organization*
have their advantages, but not to
the careful buyer.
INTELLIGENT SPECIALI
ZATION—not huge organization
—provides the best VALUES,
and permits a personal, inter
ested service not otherwise pos
sible.
As we will open Monday—To
morrow—we now extend this in
vitation to come to TEST THIS
service.
Come MONDAY!
^^E hope you will read
this page advertisement
through. It is FULL of News of
a Splendid New Men’s Hat Store
—an institution selling only
high-grade Men’s Hats not dupli
cated in Atlanta—a store for
Men made possible by the
South’s intelligent appreciation
of genuine effort in right selling
of Men’s Hats.
We commend a careful perusal.
And when you have read the
ad, come by and let’s show you
our Hats. , ,..
Pre^rerat euatcY
Tkis is the Basis
of All of the Ad
vertising We Do
Page Newspaper advertising
1* profitable only where the facts
about a business are sufficient to
justify sucb emphasis.
The function ef advertising is
to inform—to state facts about
business. But even good adver
tising cannot be used profitably
to bolster up weak facts.
^Ve want to perform the
service of information to the
public of Atlanta as adequately
as we try to perform our func
tions of buying and selling.
Hence we devote a page to
our opening announcement and
the facts about what would be
called a "small shop.*
Things like the discovery of
R.admm are given more space
than the launching of a huge
Battleship. ^Vell considered
Advertising follow* the same
rule.
—our very sincere compliments, and ANNOUNCE the NEW MEN’S
HAT STORE WE WILL OPEN HERE IN ATLANTA on Peachtree Street, near Edgewood
Avenue TO-MORROW—MONDAY.
This advertisement has a well defined purpose. That purpose is to
say “HOW-DO-YOU-DO!”
THE DISMUKES HAT STORE is one you all will want to know—
it.isone that really is worthwhile knowing—hence this large advertisement to introduce our
selves.
We present to the men of Atlanta and vicinity a Hat Store which we
believe you will view with a satisfaction equal to our own.
This new store is in the nature of an actual reward— a reward to us for
our faith in the Great and Growing South, as a market for Men’s First-Class Headgear—a re
ward to Atlanta for its genuine progressiveness, its hustle and its up-to-date people. We have
always believed in the South as a field for our kind of Hats. Our Hat Store in Nashville has been
a tremendous success for many years. Nashville believed in us—and this new Atlanta store is
the result.
So, we now present for your consideration a Mens Hat Store whereat
you may purchase a First-Class Man’s Hat at a reasonable price—a hat containing the Dis-
tnukes Label—a label that stands for absolute certainty—it is worth a great deal and we
charge nothing extra for it.
We believe this is Atlanta’s very finest Men’s Hat Store. We want
you to come now to see it—we want you to test its service—and to pass^udgment upon it. Like
all Business Successes, it must be a Mutual Success—yours and ours. We say—with much
friendlv emphasis—“WE’RE ANXIOUS TO BECOME ACQUAINTED.”
aii® mnms
AND CWANY
ft AT/ TO AIN
Pe txchS'fee ft.
A Word or So
About the Hats
You May Buy at
This Store—
Here you will find Hats
witb a guarantee of style cor
rectness.
Men ■ Hats witb tbe inde
finable "difference tbat means
Distinction. Smart drsssera
will wear our Hats, for tbay
are distinctly proper.
Tbe prices are $3,—$4,—$5.
Here you will also find sucb
bigb grade and well known
Hats as—
Stetsons.
Knapp-Felts.
and, the famous
$3 Humes Hat
Plan to get yours at Tbe
Miller Dismukea Store.