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HEARST'S SUNDAY AMERICAN, ATLANTA. CA„ SUNDAY, DECEMBER 14. 10W.
13 C
Ford May Add Story to Building
•!* • r *!*•*> •;«#•> •!* • v •!••*!•
Manager Abbott Enjoys Success
Should Manufacturers Guarantee
Service?—One Is Ready to
Enter Contract.
Sales in This Section Have Put
Popular Motor Car at Top.
Plan for Extension.
So great hus been the success of
the Ford Motor Company in this sec
tion that a fourth move will prob-
Men who have watched the evo
lution of motor trucks have long
since suspected that ultimately man
ufacturers would more and more gen
erally come to sell service rather than
trucks. There are many reasons why
such a program has points of merit
in it, especially for the owner whose
business house with a transportation
problem to solve but enough uncer-
• tainty as to the practicability of mo
tor trucks to lend doubt to his mind
as to making a hat purchase of the
utility.
Amanufacturer who is ready to
step into the gap and actually per
form the service with his truck is
meeting^ the doubting prospect half
way, savs The New York Journal of
Commence.
“Of course, such a program means the
involvement of a large investment, but
as a banking proposition, the difference
between financing the manufacturer to
extend credit to the purchaser or to per
form the customer’s work, and financ
ing the purchaser to buy without credit,
is not great.
“In fact, since the manufacturer’s in
vestment is based on the manufacturing
cost of the truck, while that of the
buyer is based o nthe market price, the
financing favors the side of the manu
facturer. At least, such a general pol
icy has been looked for for some time
and now the Federal Truck Company
has come forward with exactly such a
plan.
“Service” Is Discussed.
“At a recent meeting of the Newark
Foundrymen’s Association, C. K. Thom
as, manager of the Federa ICompany in
fbe metropolitan district, delivered an
address on the subject of “service’’ and
took the view r that service guarantees
are so unsatisfactory that the buyer
should be wary of that element in a
salesman’s arguments. He further took
the position that the assemb'ed truck
has great advantages over the truck
made entirely in one plant.
“This question of service is the
boogy-boo of the truck business.” he
said. “It seems no two people can
agree as to what constitutes service.
The manufacturers of motor trucks have
agreed upon a guarantee against de
fective workmanship and material—to
replace any parts by being defective
within the time of the guarantee—but
manufacturers and dealers. In order to
keep peace between themselves and cus
tomers. have replaced innumerable parts
that were not defective.
“Survival of the Fittest.”
“A manufacturer or a dealer selling a
truck should be willing to make an
agreement to operate the truck and
maintain it, supplying the driver, gas
oline, lubrication, repair, overhaul, up
keep, tires, garage and clean the truck
at a fixed rate per day or per week.
“The successful truck concerns will
Fesolve down to the survival of the fit
test and the selling of trucks will be
merely Incidental to the business. The
successful operation of the truck ami
attaining the highest efficiency is the
real issue.
’“The principal reason that so many
manufacturers of motor trucks have not
been successful is that they have been
burdened with too much overhead ex
pense b ytrylng to manufacture all of
he component parts.
“The modern successful truck is what
is known as assembled from standard
. parts. This places the purchaser in an
independent position regarding repairs,
as he has three sources of obtaining the
same—the dealer, the manufacturers of
the truck and the manufacturer of the
parts.”
• >
Horseshoe Iron
Would Make Total
Of 30,000 Trucks
Automobile Manufacturer Presents
Figures to Show Present
Waste of Material.
“More than 30,000 trucks, each of
which can be guaranteed to do twice
as much work as a horse, and at
one-half the maintenance and opera
tion expense, can be built from rhe
iron annually wasted in making
horseshoes.”
The above is the statement of John
N. Willys, president of the Willys-
Overland Company, and manufactur
er of the Willys-Utility three-quar-
ter-ton truck. The Toledo manufac
turer quotes figures to prove his new
and rather startling observation of
the inefficiency of present-day mer
' chandise transportation.
Mr. Willys points out that half of
the 25.000,000 horses and mules in the
United States to-day could be dis
pensed with by the use of motor
trucks. Each of these 12,500,000 ani
mals requires six sets of shoes per
year, each thus using 50 pounds o*
iron, which could be utilized In the
manufacture of motor trucks annual-
; ]y. .
Firestone Factory
Will Be Enlarged
Two additional wings to the Fire-
sione tire factory, which will permit
a 40 per cent increase in the outp’u,
are rapidly nearing completion, anu
probably will be ready for occupatv-v
early in the spring. Because of the
rare with which the present building
was planned by H. S. Firestone, pres
cient of the company, the additions
fit into the scheme’of things, and
when completed will seem to have
always been part of the factory.
ZUPPKE SURE OF JOB.
URBAN A, ILL., Dec. 13.—Robert
c jjuppke, Illinois football coach, has
two more years of a three-year con
tract to serve, and the proposed con
ference legislation is not regarded se-
* riouslv by students. At any rate, it is
figured that Zuppke will be permit-
' ted to carry out his contract.
Til SET
HELL FOLK
Results of Big Newspaper Ad
Bring General Sales Manager
to Sign Contracts.
ably be made to handle the firm’s
ever-increasing business. Mrs. Ber
tha M. Swift, owner of the Ford build
ing on the southeast side of Peach
tree, between Baker and Ivy streets,
has been In consultation with Build
ing Inspector Ed R. Hays in regard
to the addition of one story to her
two-story building, in consequence of
a demand of the concern for more
floor space.
To R. S. Abbott, manager, goes
most of the credit - for Ford success
in and around Atlanta. Mr. Abbott
is an “Atlanta product,” but he has
been schooled in the automobile busi
ness “away from here.” Several years
ago he worked his way up to the
place of assistant manager of the
Chicago branch. He returned to At
lanta as assistant manager here, and
soon afterward was made manager.
R. S. ABBOTT, Manager.
So great has been the pulling power j
of the big double-truck Maxwell ad
vertisement in last Sunday’s news
papers that the Atlanta branch has
had to have Sales Manager Redden
tome down from Detroit to aid in
(losing up dealers’ territories in the
South.
Manager Rooth has been swam]*?d
with letters and wires as a result of
this big ad. It was impossible for
him to attend to every request all at
one time, so he got the permission of
the factory to let Redden come South
and meet the dealers collectively in
several different centers.
On Monday a meeting will be held
in Birmingham, and together Booth
and Redden will allot the territory to
dealers in that territory. Tuesday will
find them .in Nashville, and on Wed
nesday they will be in Atlanta to
serve the Georgia dealers. Jackson
ville will be reached Thursday, and
Charlotte Friday.
In speaking of conditions. Redden
said: “Our tremendous advertising
campaign Is bringing in applicatinos
from agents in the South faster than
we can meet the requests individually,
consequently, in order to give dealers
a chance to get full details and Infor
mation and* to test out our various
models, we are holding these impor
tant meetings.”
“I do not think there has ever been
such an overwhelming desire for au
tomobile territory as we are expe-
riecing at the present moment. It is
really wonderful how the big news
papers of the country can bring to
the attention of the people the merit
of a motor car that really does have
real worth. We used nothing but
newspapers on this announcement,
and the results have left nothing to
be desired.
"Our factories are working at full
speed now. and this unprecedented
demand will be met with the utmost
ease. In our opinion, which is based
on present indications, the little ‘25’
is going to be the biggest seller in
America.”
Reliability Tour
Ready To Be Run;
Long Island Route
Motor Dealers’ Contest Association
to Hold 500-Mile Reliability
December 3, 4 and 5.
NEW YORK, Nov. 22.—After many
weeks of hard work formulating new
stock car rules to govern its first road
contest, the Motor Dealers’ Contest As
sociation of New York is ready to go
ahead with the promotion of its reliabil
ity run, which is to be held on De
cember 3. 4 and 5
The contest is to be known as the
“5<H>-Mile New York Reliability Run.’’
On the first day the route wjll be over
Long Island roads, the second day will
lead into Westchester and Connecticut
and the third day the route will be to
Poughkeepsie and return.
Each night of the run the cars will
be garaged fn New York.
The new rules, which were drawn up
by David ’ Beecroft. George Robertson
and Emanuel Lascaris, have been ap
proved by the contest board of the
American Automobile Association, and
so well are they constructed that in all
probability similar rules will be adopted
to govern stock car events of the fu
ture.
Tetzlaff in Fight
For Life in Flood
Teddy Teztlaff, the speed driver, is
! having some thrilling experiences in
| Arizona with his big ”120” Fiat. He
| telegraphed last week from Globe as
, follows:
"Arrived here from Nogales aftor
a hard trip. There was much snow
and rain, and the road9 were in
treacherous condition. I nearly lost
my life and the big Flat in a flood
In the Gila River. Saved by Indians.
“T arrived here with Los Angelas
air in my Savage tires after some >f
the worst going I ever encountered. ’
Tetzlaff reached Phoenix the latter
part of the week.
Miss Pickford Is s
Now an Artist
IS VERY LATEST
Miss Mary Pickford, the best known
moving picture actress in the country,
and who just finished a long starring
se;tson in New York on the stage in
“A Good Little Devil,” Is now a mo
torist. Last week Mias Pickford re
ceived a Borland electric.
Miss Pickford is to be actively en
gaged in some important moving pic
ture work, and she found that an
electric was essential in going from
her apartments to the “studios.” But
she already has become such a motor
enthusiast that she “tours” the pret
tiest drives when not at her work.
PARIS, Dec. 13.—When mlladi who
resides in Paris goes out to shop or
pay the afternoon tea call nowadays
she no longer forsakes her cozy bou
doir for the prosaic limousine and
merely passes from her daintily ap
pointed private apartment to hfcf still
more daintily appointed “motor bou
doir,” and if perchance any of the
intimate little touches of her toilet
are incomplete she finds there all the
necessary and mysterious implements
with which to make invulnerable each
minute point of her social armament.
The tendency among fashionable
French gentlewomen to-day in order
ing town cars seems to be to demand
that they shall duplicate in minia
ture their own boudoirs, which
amounts to saying that they shall he
the very “dernier mot” In luxury and
convenience.
In designing t heso remarkable
French cars, which have but l^telj
made their appearance, the ingenuity
of the designer is taxed to the ut- I
most
Outwardly thej f differ byt little
sine, but inwardly the change is won-
from the ordinary high-priced limou-
derful.
sta g g a Rd
TREAD TIRES
WfPuMrc S*«900r« &-t2
REDUCED
IN PRICE
A consistent reduction in the prices of the
Republic now places this tire of the highest
quality
Within the Reach
of Every Motorist
INVESTIGATE TO-DAY
THE REPUBLIC RUBBER CO.
237 Peachtree, ATLANTA
Haven’t You Often Noticed
The Popularity of Overland?
You've seen them everywhere—on the
city streets, on the country roads, in quiet
neighborhoods and at fashionable places,
The Overland design has become so fa
miliar that you recognize it at a glance.
Did You Ever Consider the Reason?
)T OF COIN FOR JEFF.
DOX. Dec. 13.—Jeff Smith,
-an middleweight who got
10 for defeating Bernard, the
middleweight, saided yester-
r Australia, where he 1b sign-
three fights.
XMAS RATES
Reduced over N., C. & St.
L. R.y. and W. & A. R. R.
Apply any Agent.
It didn't just happen that all these peo
ple bought Overlands,
They found out for themselves that the
Overland represents the very highest pos
sible automobile value at the very lowest
possible cost,
Why Don’t You Find It Out?
Overland Southern Auto Company
232 Peachtree Street. Atlanta, Ga.
mwwism
■ <da iljt . x , <
HUDSON Six-40
$1750
Detroit.)
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iwniwMMi
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The New Light Six-40
Is Here
The Most Talked-About Car of the Year
Now comes the new HUD _
SON Six-40 — the car which
marks a new era in Sixes. It is
the greatest innovation in all
HUDSON history. Come at
once and see it.
The Six That You’ve
Waited For
Here is a Six. with 123-inch wheel
base, which weighs under 3,000 pounds.
That’s very much lighter than equal-
powered Fours. -
Here is a Six, with small bore and
Jong stroke, which consumes less fuel
than any same-class Four.
And here is a Six of the most dis
tinguished type which sells much below
any comparable Four.
Think of that! The Six has long held
every other advantage, and now it
excels in economy.
The Six is the wanted car. Nobody
really doubts that. Practically all high-
grade American makers now build Sixes
alone, or Sixes for best.
But the price, weight and operative cost have barred
the Six to thousands. Now the HUDSON Six-40 takes
down those bars.
Here is the lightest car of its size and power. It has
the lowest operative cost. The price is below any Four
of its class. And that car is a Six.
This is Howard E. Coffin's latest achievement. The
same Mr. Coffin who, years ago, brought down the cost
of Fours.
Thirty Attractive
Features
New streamline body.
Seats from 4 to 7 passengers. Two dis
appearing tonneau seats.
Hand-bufled eather upholstery.
"One-Man” Pantasote top. Quick-
adjustable side curtains enveloped in
the top.
Gasoline tank in cowl dash. All instru
ments and gauges within reach of
driver.
Extra tirvs carried ahead of the front
door.
Integral windshield, rain-Arision, venti
lating.
Delco patented system of electric start
ing and lighting. 11-inch parabolic
headlights with special dimming at
tachment. Electric tail light, dash
light and portable inspection light.
Concealed hinges. Concealed speed
ometer gear. Speedometer sunk in
cowl apron.
Wheelbase, 123 inches.
Weight, 2.930 pounds.
Tires, 34 x 4. Demountable rims with
one extra rim.
Left side drive.
Electric horn. License carriers. Tire
holders. All tool* complete.
Entrance to front seat from either side.
The Handsomest Car of the Year
This new car has the same stream
line body as the latest HUDSON Six-54.
And all must agree that these two cars
are the handsomest cars of the year.
They follow the latest European
practice—no angles at the dash. All the
accepted world standards are brought
out in this car. The finish, the equip-
This is the Cabriolet—a new type of roadster—
completely enclosed for winter, Price $1950.
ment and upholstery accord with the
latest ideals. Up to six months ago
there was no car at any price which
offered so many attractions.
Yet the price is $1,750 f.o.b. Detroit.
11 will open your eyes to see what a car can be sold at that
modest price.
Come, Ride in It
Come and find out what luxury of motion one gets in this
ideal Six. Note the smoothness, the flexibility, the quick
acceleration, the total lack of vibration. Note how slow
you can go, how quickly pick up, and what grades you
can climb without changing from high gear. You will
never again be happy with a Four.
See also the New HUDSON Six-54
The new Six-54 is a seven-passenger
car with 135-inch wheel base. The tires
are 36 x 4%.
The design and equipment differ but
slightly from the HUDSON Six-40 de
scribed above. And the world’s best
opinion agrees that this body type
marks the coming ideal car.
The HUDSON Six-54 last season
became the most popular Six in Amer
ica. It proved that the utmost in a Six
could be sold at a modest price.
This season’s Six-54, with its stream
line body, gives a new ideal of a dis
tinguished car. Yet the price has been
brought down to $2,250, f. o. b. Detroit.
The HUDSON Six-40 is for men who
want modest size and power. The Six-
54 is for men who want big cars, power
ful and roomy.
One offers -he lowest price ever made
on i nigh-grade Six. The other offers
at a modest price all that costly cars can
give.
Please come and compare them. See
which you prefer. In all respects.both rep
resent the highest HUDSON Standards.
This is the same Cabriolet with the top
and side windows down.
The ad vance sale on this car has broken every
HUDSON record. The first monch’s output
was sold to users before the first car w r as com
pleted. The December output will be only 550
—hardly more than one car for each HUDSON
dealer. So any man who may want this car
early should come and see it now.
Made by Hudson Motor Car Co.
Detroit, Michigan
Fulton Auto Supply Company
46 E. North Ave., Atlanta.
J. W. GOLDSMITH, JR., President.
i
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