Atlanta Georgian. (Atlanta, Ga.) 1912-1939, December 14, 1913, Image 14
TTF.ARST’S SUNDAY A MU RICAN, ATLANTA. CA . SUNDAY, DECEMBER 14. 1913.
A Man’s Hat Store is the
place to buy a Man’s Hat.
Large and complex organizations
have their advantages, but not to
the careful buyer.
INTELLIGENT SPECIALI
ZATION—not huge organization
—provides the best VALUES,
and permits a personal, inter
ested service not otherwise pos-
I
sible.
As we will open Monday—To
morrow—we now extend this in
vitation to come to TEST TTTTS
service.
Come MONDAY!
This is the Basis
of All of the Ad
vertising We Do
Page Newspaper advertising
is profitable only where the facts
about a business are sufficient to
justify sucb emphasis.
Tbe function of advertising is
to inform—to state facts about
business. But even good adver
tising cannot be used profitably
to bolster up weak facts.
We want to perform tbe' 1
service of lmformation to tbe
public of Atlanta as adequately
as we try to perform our func
tions of buying and selling.
Hence ws devote a page to
our opening announcement and
tbe facts about wbat would be
called a “small sbop.
Things like tbe discovery of
Radium are given more space
tban tbe launching of a huge
Battleship. A^/ell considered
Advertising follows tbe same
rule.
111! Ill i II
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hope you will read
this page advertisement
through. It is FULL of News of
a Splendid New Men’s Hat Store
—an institution selling only
high-grade Men’s Hats not dupli
cated in Atlanta—a store for
Men made possible by the
South’s intelligent appreciation
of genuine effort in right selling
of Men’s Hats.
We commend a careful perusal.
And when you have read the
ad, come by and let’s show you
our Hats.
Pr e j~e iat fo/Tf! ©data.
--our very sincere compliments, and ANNOUNCE the NEW MEN’S
HAT STORE WE WILL OPEN HERE IN ATLANTA on Peachtree Street, near Edgewood
Avenue TO-MORROW—MONDAY.
This advertisement has a well defined purpose. That purpose is to
say “HOW-DO-YOU-DO!”
THE DISMUKES HAT STORE is one you all will want to know—-
it is one that really is worth while knowing—hence this large advertisement to introduce our
selves.
We present to the men of Atlanta and vicinity a Hat Store which we
believe you will view with a satisfaction equal to our own.
This new store is in the nature of an actual reward—a. reward to us for
our faith in the Great and Growing South, as a market for Men’s First-Class Headgear—a re
ward to Atlanta for its genuine progressiveness, its hustle and its up-to-date people. We have
always believed in the South as a field for our kind of Hats. Our Hat Store in Nashville has been
a tremendous success for many years. Nashville believed in us—and this new Atlanta store is
the result.
So, we now present for your consideration a Men’s Hat Store whereat
you may purchase a First-Class Man’s Hat at a reasonable price—a hat containing the Dis-
mukes Label—a label that stands for absolute certainty—it is worth a great deal and we
charge nothing extra for it.
We believe this is Atlanta’s very finest Men’s Hat Store. We want
you to come now to see it—we want you to test its service—and to pass judgment upon it. Like
all Business Successes, it must be a Mutual Success—yours and ours. We say—with much
friendly emphasis—“WE’RE ANXIOUS TO BECOME ACQUAINTED.”
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AND CWANY
f\KYf r°[? AEN
• !■ |< O r|i
JL JL 1 V vA I a ■ i O V mm
A Word or So
About tke Hats
You May Buy at
Tkis Store—
Here you will find Hats
with a guarantee of style cor-
ractnass.
Men s Hats with tbe inde
finable “difference that means
Distinction. Smart dressers
will wear our Hats, for they
are distinctly proper.
Tbe prices are $3,—$4,—$5.
Here you will also find sucb
bigb grade and well known
Hats as—
Stetsons,
Knapp-F elts.
and the famous
$3 Humes Hat
Plan to get yours at Th<
Miller Dismukes Store.