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A Man’s Hat Store is the place to bur a Man’s TTat. Large and complex organizations have their advantages, but not to the careful buyer. INTELLIGENT SPECIALI ZATION—not huge organization —provides the best VALUES, and permits a personal, inter ested service not otherwise pos sible. As we will open Monday—To morrow—we now extend this in vitation to come to TEST THIS service. Come MONDAY! W E hope yon will read this page advertisement through. It is FULL of News of a Splendid New Men’s Hat Store —an institution selling only high-grade Men’s Hats not dupli cated in Atlanta—a store for Men made possible by the South’s intelligent appreciation of genuine effort in right selling of Men’s Hats. We commend a careful perusal. And when you have read the ad, come by and let’s show you our Hats. .(v f(| 7nt<z,rmr /FILLER COMPATOTl We TVej~eiat I3/TH euafcA This is the Basis of All of the Ad vertising W e Do Page Newspaper advertising is profitable only where the facts about a business are sufficient to justify such emphasis. The function #f advertising is to inform—to state facts about business. But even good adver tising cannot b« used profitably to bolster up weak facts. We want to perform the service of information to the public of Atlanta as adequately as we try to perform our func tions of buying and sailing. Hence wa devote a page to our opening announcement and the facts about what would be called a “small shop. Things like the discovery of R.adium are given more space than the launching of a huge Battleship. AVell considered Advertising follows the same rule. —our very sincere compliments, and ANNOUNCE the NEW MEN’S HAT STORE WE WILL OPEN HERE IN ATLANTA on Peachtree Street, near Edgewood Avenue TO-MORROW—MONDAY. This advertisement has a well defined purpose. That purpose is to say “HOW-DO-YOU-DO!” , THE DISMUKES HAT STORE is one you all will want to know— it, is one that really is worth while knowing—hence this large advertisement to introduce our selves. We present to the men of Atlanta and vicinity a Hat Store which we believe you will view with a satisfaction equal to our own. This new store is in the nature of an actual reward— a reward to us for our faith in the Great and Growing South, as a market for Men’s First-Class Headgear—a re ward to Atlanta for its genuine progressiveness, its hustle and its up-to-date people. We have always believed in the South as a field for our kind of Hats. Our Hat Store in Nashville has been a tremendous success for many years. Nashville believed in us—and this new Atlanta store is the result. So, we now present for your consideration a Men’s Hat Store whereat you may purchase a First-Class Man’s Hat at a reasonable price—a hat containing the Dis- rnukes Label—a label that stands for absolute certainty—it is worth a great deal and we charge nothing extra for it. We believe this is Atlanta’s very finest Men’s Hat Store. We want you to come now to see it—we want you to test its service—and to pass judgment upon it. Like all Business Successes, it must be a Mutual Success—yours and ours. We say—with much friendly emphasis—“WE’RE ANXIOUS TO BECOME ACQUAINTED.” /WED BMf AND CWANY f\ATf r°R ACN T JL 1 S A I* ^ |l I i I i O KJ J r* A Word or So About tbe Hats You May Buy at This Store— Here you will find Hats with a guarantee of style cor rectness. Men s Hats with the inde finable “difference that means Distinction. Smart dresser# will wear our Hats, for they are distinctly proper. The prices are $3,—$4,—$5. Here you will also find such high grade and well known Hats Stetsons, Knapp-Felts. and the famous $3 Humes Hat Plan to get yaurs at The Miller Dismuke# Store.