Atlanta Georgian. (Atlanta, Ga.) 1912-1939, December 21, 1913, Image 16
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IIKARST'S SUNDAY AMERICAN, ATLANTA. DA., SUNDAY, DECEMBER 21, 1913.
Merchants and Manufacturers’ Bulletin
DIRECTORS OF M. AND
M. ELECT OFFICERS;
CONVENTION ASSURED
Th* board of directors of the
Atlanta Merchants and Manufactur
ers’ Association, as elected at the an
nual banquet, held recently, is com
posed of the following: L. W. Brown,
H K. Choate, E. M. Hudson, Saunders
Jones. J. R. Little, A. II. McHsn, Wil-
. s Jv Ragan. Meyer Regenstein, E. L.
Rhodes. B. G. Thomas. H. B. Wey,
Henry Wyatt, J. K. Orr
The first meeting of the board was
held last Thursday for the purpose of
electing officers and to perfect or
ganization. The election of officers
resulted in the . lection of Colonci
Willis E. Ragan, ns chairman: E. Q.
Thomas, vice chairman. H. R. Wey,
treasurer, and Harry T. Moore, sec.
NATURAL GAS CONSUMPTION.
Natural gas consumption in the
United States 1n 1912 is estimated at
{>•2,000,000.000 cubic feet, at an av
erage cost of 15.04 cents a thousand.
< >n the assumption that 28,000 cubic
feet "f g.i» equals the heating power
«»f one ton of coal, the natural gas
used last year was equivalent to 20,-
Erects Attractive Sign.
A. P Baylis. president of the Bay-
J'.s Office Equipment Company on
South Broad street, has had a hand
some new sign painted on the north
side of his building advertising Giobe-
\\ ernicke bookcases and other things
that the concern carries. The sign
has attracted great attention.
re tary’.
A general dlscustinn on arrange
ments for “Merchants’ Week” whs
the most Important Issue, followin'-'
tie* election of officers, and a special
committee was appointed to make a
thorough investigation of details and
to ieport back at the next board
meeting, which is to be held on De-
cember 30 After this report has been
made and passed on, the chairman
v. II] appoint a general committee to
handle plans and arrangements for a
spring “Merchants' Week.”
The spring convention Is a cer
tainty. and while there has been no
definite announcement as to date, it
v m in all probability be held during
the month of February.
FREE
TRIP
To Atlanta is avail
able to the mer
chant who buys an
adequate bill from
the members of the
Merchants’ Asso
ciation.
Write to
H. I. Moore
SECRETARY.
Rhodes Building,
Atlanta.
Jobber's Job Is Very
Necessary to Public
Without the Jobber, frequent orders
of small amounts filled completely
would be an impossibility; and while
It is attractive to retailers to be
known ns purchasing from manufac
turers direct, they frequently lose
money by buying largo quantities -
oftentimes more than they should
buy, and stocking up for a long period
of time, when by buying from their
Jobber frequently and in much small
er quantities, they could keep their
stocks much more complete, turn
their capital much more often and ai
the end of the year make much more
money than by giving their business
1n large volume to the manufacturer.-.
The Jobber's profit In comparison
wit.i the ninrunt of business that he
do -s and the expense contingent
thereon is extiemely small.'as he does
his business on a narrow margin, ;
maintaining an organization in ordei j
to enable the retailers to turn' their
capital quickly and often during the
year. The Jobber is not a philan
thropist, he is an Important and a
very necessary “cog in the wheel.”
Merchants Should
Buy Goods Early
For some time past there lias ap
peared to be a general disposition on
the part of the larger retailers to
withhold purchases to the last possi
ble moment, evidently assuming that
tlie merchandise will be found avail
able as soon as ordered. This atti
tude of procrastination, if long con
tinued. is bound to have a bad effect
upon tho business generally, accord
ing to a local dealer.
Many merchants who ordinarily
display foresight and good judgment
i are to-day positively Jeopardizing
their business by an apparent indif-
I feronce lo the need of well-appointed
i stocks; aifd it is to be feared that the
j procrastination which is now always
I e pidemic may become a serious draw-
j back to tlie success of many ambi
tious and energetic merchants.
There is no necessity w hatever for
this statJ of affairs. Retail stocks are
in most eases reduced to below the
safety point, and merchants generally
are in a position to purchase liberally,
and they can be positively assured
that what they buy now is on a firmer
price basis than has been the case
for many years past.
■ |j|p
> -■ /..is
*■ - -
Members of the “John Si Ivey Saies Force” hearing City
Sales Manager R. K. Rambo, F. H. Corry. H. II. Siegel, II. T.
Hughes, D. M. Braswell and D. M. Braswell, Jr.
Salesman J. H. Roberts tell how- he became expert in the .manipulation of his little buzz-wagon.
Burton, R. R. Jackson, R, C. Jones, Banks Whiteman, j. H. Roberts, Turner Lassetter, J. W.
THE EDISON DICTATING MACHINE
SAVES HALF THE TIME, EX PEN HE AND TROUBLE OF LETTER
W KITING
Made In Orange by Thomas A. Edison. Sold, demonstrated and guar
anteed In Georgia by
BAYLIS OFFICE EQUIPMENT CO.
Office Furniture—Commerc ial Stationery
No. 1 South Broad Street Phone 241
McCLURE TEN CENT COMPANY
Importers, Jobbers, Distributors
GOODS TO RETAIL AT 5c TO $1.00
Write us about opening a store or department of this kind for you
E. L. ADAMS CO.
WHOLESALE GROCERS
OUR MOTTO: First Quality Merchandise
and Prompt Service.
Vollmer Manufacturing Co.
We Cater to the Retail Jeweler Only
Manufacturers and Designers of Fine Jewelry. Engrav
ing Diamond Setting and Watchmaking a specialty.
Special Design* ia Platinum. Let us do your diamond
mounting and repair work.
Bell Phone
Ivy 1670
Moore Bldg.,
Atlanta, Ga.
THE MAIL ORDER COFFEE ROASTERS
ATLANTA COFFEE MILLS COMPANY
Blenders of High-Grade Coffees
Special Blends
EUREKA, ATCO, SQUARE DEAL
Rich in Flavor, Fresh and Purs
Ask Your Grocer.
Buy Your Coffee Direct From
the Mill—Roasted Daily
402 Edgewood Avenue. Atlanta. Ga
Implements Capable of a Wide
Range Is Demand—Big Four
Gas Tractor.
“Methods of production to-day are
such us to demand farm machinery
capable of a wide range of capacity
and power.” says Air. G. G. Shipp, of
the Malsby Company, State agents for
the Big Four gas tractor. “Not only
must a machine be able to stand u;
under a long, steady grind of heavy
work, but it must be ready to do an
extraordinary amount (if work in a
limited time.
" Farms would yield substantially
larger dividends than are common If
more mechanical power were applied.
A variety of har<K expensive work on
the farm can be done rapidly and
j economically with machinery operat
ed by motive power. More and more,
farming Is becoming a keen business i
operation. More and more it is neo- i
essary that every ac re be farmed in
the most Intelligent, careful, busi
nesslike way. The labor problem j
and the cost of production are prob- j
h ms that are becoming more vital
with each season.
“Farming has to do with factors that
are beyond man’s control. It is more j
complex than any other occupation;
it refuses to be standardised and cut-
and-drlgd Nevertheless, modern
farming is amenable to an elastic,
definite business administration, tin
v hich brain power brings to its aid all
the supplementary .forces at Its com
mand. And prominent among these
is physical power, obtained from trac
tors or motors, capable of doing well
and cheaply a vast amount and a
great variety of work.
’The South has learned that power
farming pays, both in economy and In
Increased yield. Through the use of
power machinery, the result of deep
and thorough plowing has opened a
new era of efficiency or productive
ness and prosperity.
“Yes. sir, pow er machinery seems to
be what it takes to make profitable
farming possible.”
Tariff Will Bring
Normal Competition
’File tariff will not affect the oper
ations of favorably situated factories,
whioji can “turn out goods at a cost
of production that Is probably lower
than that which exists anywhere else
In the world;” but there are a few
establishments which will “have to
introduce a new order of things into
j their business methods unless, they
are willing to be squeezed out of the
competition ” These have maintained
themselves by “raising domestic
j prices to excessive levels in times of
| unusual demand or unexpected scarr-
, ity," w hich carried them over inter
vening periods when prices were low
j and business was dull. Now they
I will have to adjust themselves to a
different condition, so as to make
j enough to cover expenses at all times
1 and on the w hole obtain a sufficient
I return for continued operation. The
I result will be more economy and ef
ficiency in production and marketing
I and a much steadier business. There
will be a lower level of profits for
some, but a w ider diffusion of pros-
Derits and greater stability in the
lndU8tr> On the whole there is liard-
1> a doubt that the last state of that
Industry will be sounder and safer
I than the first, and that will be equally
j true of other protected industries
J w hich are made less dependent upon
the tariff or are quite independent
, of It.
There will be much attention given ’
to economizing costs and increasing I
efficiency, which will bring a health- !
ier condition for all. Some badly lo
cated. ill-equipped or run-down es- i
tablishments may have to go. but that !
will only be because they are outdone
b\ others and the aggregate result
| will bj improvement for the indus
tries and benefit to the community. 1
Many Important
Subjects for Dry
Goods Convention
Greater Efficiency in Merchandising
Methods, Principal Theme to
Come Before Meeting.
The convention of the National
Wholesale Dry Goods Association, to
be held in New York City in Janu
ary, ought to prove a valuable one
from a business standpoint. Among
the topics which will be brought be
fore the meeting are several Interest
ing subjects, as follows: “Education
al Work on Cost of Distribution and
Practical Means for Instituting Such
Work,” “Consideration of Plans for
Widespread Movement to Demon
strate the Value of the Services Per
formed by Wholesalers of Dry
Goods,” “Discussion Concerning
Methods of Compensating Traveling
Salesmen Which Will Make for
Greater Efficiency,” “Cost of Doing
Business—What Items Should Be
Taken Into Consideration in Making
Up the Same." Blind ballot will be
taken in order to arrive at the aver
age expense of distributing dry goods
and kindred lines throughout the
country.
From these subjects it would seem
that the convention is intended to be
successful in bringing about marked
Improvement in the methods of mer
chandising. The meeting should re
sult In much general good in trade
circle?.
More Suitable Name
Wanted for‘Sweater’
Textile Manufacturers’Journal Opens
Live Question as to Origin
of Garment’s Name.
A new and more suitable name has
recently been suggested for “sweat
ers.” Comment lug on the proposed
change, The Textile Manufacturers’
Journal says, in part: “The word
’sweater’ or ‘sweater coat,’ used to
describe a knitted outer garment of
more or less warmth, has had an
honest origin and is well fixed in
the vocabulary of the trade and *.f
’the consumer, vet the word in its ’it-
eral meaning is by no means attra •-
tlve, and in this sense it has been
complete^ outgrown.
“It Is evident that a change to a
more suitable and euphonious term
would be of general advantage, ani
In this connection the word ’outer'
has been suggested as a substitute.
The term ‘sweater’ had its origin in
the heavy turtle-neck, garments of
years ago. which were worn chiefly b\
athletes to prevent their getting
chilled after exercise. The last v^n
or even five years have witnessed a
marked change.
“From the V-neck circular sweatar
has developed the sweater vest or
coat, and it is now produced in so
many fabrics, colors and styles that
there is a knitted garment under the
generic name ‘sweater’ to fit almost
every occasion. Even if many manu
facturers refuse to change their no
menclature. simply one, by adopting
the name ‘outer.’ \\”»uld gain advan
tage for himself and for the indus
try”.
Protection for
Home Products
urn TO DIXIE
Secretary Houston Says Good
Staple Grower Suffers Under
Present System.
The suggestion of Secretary Hous
ton, of the Department of Agricul
ture, regarding a standardization of
cotton and corn should meet with
favor of Southern folk, He says:
“Several different standards of cot
ton classification are in use. Some
markets have adopted the official
gardes and use them. Others have
adopted them, but do not trade on
them. Liverpool has one set of
grades; New York another. The
former is a great market for both
spots and futures; the latter almost
purely a future market.
“Atlanta has its own grades; Au
gusta’s are different. Savannah, han
dling largely the same character of
cotton as the two foregoing, trades
on Liverpool grades, using Liverpool
middling as a basis. Atlanta middling
is equal to Liverpool good middling.
In other words, at the present time
the same grade name is applied to
two qualities that differ in market
value as much as $2.50 per bale.
"The adoption and application of
one uniform standard would result in
a great simplification of all cotton
transactions, doing away with the
complex method of figuring buyer’s
limits.
’“It would not be sufficient to have
uniform grades, but the grade se
lected as the basis grade should be
the same in all markets.
“The local buyer knows the mar
ket cotton grades, the farmer does
not. Too frequently the local buyer
gets the cotton at practically a flat
rate basis on lower grades, grades the
cotton himself and sells it for what it
is worth. The middleman alone profits
from this transaction, the producer
is defrauded as well as the consumer.
“There is not only no Incentive for
placing a good product on the mar
ket. but, as a matter of fact, a penalty
attaches to the cotton grower who
takes the pains to improve his prod
uct.
Uniform standards throughout the
coton belt would result in the rapid
building up of a body of common
knowledge on the part of the farm
ers, students in agricultural colleges
and others interested in the universal
set of grades.
“Practically the same results would
follow and the same evils would be
removed if standard grades for corn
were universally adopted. Definite
standards for the grading of commer
cial corn and the uniform application
of such standards in ail markets un
der suitable Government supervision
would be of direct value to our corn
growers, in that such standardization
would encourage the marketing of
dry com of better quality.
“Heretofore it has been the common
practice to pay practically the same
price for all corn delivered at country
stations regardless of its water con
tent or of its soundness. Farmers
have not be*n slow' to grasp the situ
ation. snd under such a system have
naturally made but little effort to
market corn in a dry and sound con
dition. The system has placed a
premium on poor and careless farm
ing at the expense of farm methods
and practices.
“Under a definite system of grading
and the elimination of such terms as
’reasonably dry’ and ‘reasonably
clean,’ the farmer, as well as the grain
dealer, will be able to know’ and fully
understand the requirements for the
different grades. With a knowledge
of the grade requirements the farmer
who markets dry corn of good quality
will be in a position to demand a
premium for such corn. It will not
be necessary for him to accept a $4
price for com which he sells under a
grade designation of $3. He will then
have some encouragement to exercise
greater care.”
Most of Them Just Make Their
Living Nowadays, With Ex
penses Rising Steadily.
Replying to the charge that travel
ing men are the most overpaid and
underworked set of men in the coun
try, Leon Meyer, writes:
Most traveling men work on a
commission basis, paying their
expenses out of their earnings
It is true that there are some
who make big money, but the
majority # just make a living these
days. /
Owing to modern methods of
merchandising and the competi
tion we meet, the commission on
which we work can not be raised.
Our expenses, however, have gone
up by leaps and bounds. A few
years ago we could get accom
modations. in any first-class hotel
for $3 to $4 a day on the Ameri
can plan. To-day we pay for the
same accommodations from $3.50
to $5 on the European plan.
There is some reason for this
advance on account of the higher
cost of living and other general
expenses, and we are willing to
stand it. but the overpaid and
underworked salesman is forced
to pay the arbitrary advances of
railroads and transportation com
panies.
THE HIRSHBERG CO.
QUA'
fOUND
LWATT3
MERE
SfetftonqystADro^sts Sundries
NELSON ST,
ATLANTA
CAPITAL CITY TOBACCO CO.
176-178 Marietta St.
Atlanta, Ga.
IMPORTERS AND JOBBERS
The Only Exclusive Tobacco House in Georgia
When in town come to see ns or write us for new price list.
It will be worth your while.
GEORGIA PRODUCTS DAY
EVERY DAY WHEN YOU WEAR
ARAGON
SHIRTS—PANTS—OVERALLS
MANUFACTURED BY
A. Me ROBINSON COMPANY
50 North Pryor St. Atlanta, Georgia
No matter how high the tariff wall
may be. goods will come in over it if
the local price is boosted still higher.
No matter how low the tariff wall
may be, low domestic prices will keep
out foreign goods. Where commerce
is entirely untrammeled, low prices
for home products can make profit
able importing impossible. This is a
point overlooked by those who think
that the benefits of tariff relief can
be obtained only by importing exten
sively. The fear of such importing
renders them doubly timid But it is
quite possible for the public to enjoy
material relief through tariff reduc
tion without any importation what
ever. Tariff relief renders it incum
bent on local producers to reduce
their prices in order to. prevent for
eign competition. It is not chiefly
through large imports but through
the proportionate reduction of domes
tic prices, that tiuiff removal relieves
the public of needless burdens.
Which will it be, Little Kings or Little Queens who will win the splendid gifts to be awarded next
Wednesday night to the most popular Tots in Hearst’s Sunday American and Atlanta Georgian’s con
test? Final efforts will tell—only three more days to w^rk. Turn in your subscriptions promptly, as
they must be verified before prizes can be awarded.
DICTRICT NO 1.
Fred Moon .15,000
Paul Phillips .. 10.000
Est ell Price - 18,000
Mary Cloud 19,000
Howard Roberts 20.000
Beuford MeDennwood 10,000
Clyde Wood 16,000
Harry Gilen 17,000
Archibald Little ; .19,000
W. B. Ware 19,500
Davis McCollough 20,500
Robert Hilderbred 15,000
DICTRICT NO. 2.
Frank Lidhtenwalter 14.500
Elizabeth Carr 16,500
Charles Jones 16,000
Charles Stanton 15,500
Harry Hill 21.000
Morris Cumberworth 28,000
Eugene Walker 14,500
Reginald Rives 25.000
Edwin Welsh 14.500
Mabel Hartsfield 24.000
Rebecca May Moses 1 11,000
Dorothy Lawshe ( 25.000
Marion Smith ’ 1,000\
Sadie Gordon 12,000
Joe Deitch ^ 17,000
Margaret Miller 21.000
Herdon Thibaldian ,18,000
Marguerite Martin 15,000
Gertrude laaeoff 14,500
l.avine Stone 19,000
Vellie Epstein * 18.500
Mary Jenkius 20.000
Margaret Martin 25.500
Fargason Leathers 18.500
DISTRICT NO. 3.
Mary Wheless 19.000
Evelyn Rurke 26,000
Wymer Marion 26,500
James E. Hudson ’. 12,000
Lillian Greye O’Connor 26,000
Ruth Sorrows 16.500
Fred Lichtemvater 8,000
Willie Lee Wilson 17,000
LeGrandc Murphy 47.500
Virvial Baxton 16.500
Clara Adams 25,000
Irene Georgia 26,000
Elizabeth Bender 24,500
Doris Freeh .* ,.17,000
Frederick Schoen 15,000
Jimmie Warner 25.500
Annie Bell Long r 12.000
Jack Rooker 26,000
Eddie Sinclair 25,500
DISTRICT NO 4.
Annie Grady McDade 26,000
Thomas Crow 16,000
Frank Holloway A7.500
Fred Lyon 15.000
Ellis Alexander 14,00b
Rolland Goodroe 12,000
Heggie Evans 15,000
Nell Brantlev
500
Katie Barrett 19,500
Harry McLaughlin 18,000
Nellie Kate Butler 15,500
Ward Dimsey 14,000
Fred Pittman 14,500
Ruth Ham 17,500
Nellie Hawkins 20,500
Earnest Pratt 18.000
Estelle Tinsley .20.000
Helen Peavv 16,500
DICTRICT NO 5.
John L. Harper ,.17,000
Wright Hudson 15,500
Florence Simonson 24 000
Ann Mayer 23,000
Helen Hang 17.500
Mattie Warren 16.000
Miss Mary E. Pingston 25.500
Beatrice Goldsmith 24.000