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10 c n KARST'S SUNDAY AMERICAN, ATLANTA, OA.. SUNDAY, DECEMBER 21, 1913. A Merchants and Manufacturers’ Bulletin A DIRECTORS OF M. AND M. ELECT OFFICERS; CONVENTION ASSURED The new board of directors of tbe Atlanta Merchant® and Manufactur ers’ Association, as elected at the an nual banquet, held recently, is com posed of the following: L. W. Brown, H K. Choate, FI. M. Hudson, Saunders Jones, J. R. IAttlo, A ll. McHan, Wil lis K. Ragran, Mover Regensteln, FI L. Rhodes, E. G. Thomas, If. B. Wey, Henry Wyatt, J. K. Orr. The first meeting of the board was held last Thursday for tlie purpose of electing officers and to perfect or ganization. The election of officers resulted In the . lection of Colon*! Willis F/. Ragan, as chrlrman; E. G. Thomas, vice chairman; ft. B. Wey, treasurer, and Harry T. Moore, see. NATURAL GAS CONSUMPTION. Natural gas consumption In the United States In 1912 la estimated at f»H2,000,000.000 cubic feet, at an av erage cost of 15.04 cents a thousand. Oil the assumption that 28,000 cubic feet of gas equals the heating power of one ton of coal, the natural gas used last year was equivalent to 20,- 000,000 tons of coal. Erec*9 Attractive Sign. A. P Baylis, president of the Bay- 11s office Equipment Company on South Broad street, ha® had a hand some new sign painted on the north side of his building advertising Globe- Wernicke bookcases and other things that the concern carries. The sign has attracted great attention. retary- A general discussion on arrange ments for “Merchants’ Week” was the most important issue, following the elertion of officers, and a special committee was appointed to make a thorough investigation of details and to report back at the next board meeting:, which is to be held on De cember .10. After tills report has been made and passed on, the chairman will Appoint n general committee to handle plans and arrangements for a spring “Merchants' Week.” The spring convention is a cer tainty. and uhile there has been no definite announcement as to date will in all probability be held during the month of February. A FREE TRIP To Atlanta is avail able to the mer chant who buys an adequate bill from the members of the Merchants’ Asso ciation. Write to H. T. Moore SECRETARY. Rhodes Building, Atlanta. Jobber's Job Is Very Necessary to Public Without the Jobber, frequent orders of small amounts filled completely would be an impossibility; and while it is attractive to retailers to be known as purchasing from manufac turers direct, they frequently lose money by buying large quantities— oftentimes more than they should buy, and stocking up for a long period of time, when by buying from their Jobber frequently and In much small er quantities, they could keep their stocks much more complete, turn their capital much more often and at the end of the year make much more money than by giving their business In large volume to the manufacturers. The Jobber’s profit in comparison with the amount of„ business that he does and the expense contingent thereon is extiemely small, as he does hlH business on a narrow margin, maintaining an organization in order II to enable the retailers to turn their capital quickly and often during the year. The Jobber is not a philan thropist, ho is an important and a very necessary “cog in the wheel.” Merchants Should Buy Goods Early Members of The “John Silvev Sales Force’’ hearing City Salesman J. H. Roberts tell how h e became expert in the manipulation of his little buzz-wagon. Sales Manager R. K. Rainbo, F. H. Corry, If. H. Siegel, II. 1. Burton, R. R. Jackson, R. C. Jones, Banks Whiteman, J. H. Roberts, Turner Lassetter, J. W. Hughes, D. M. Braswell and D. M. Braswell, Jr. For some time past there has ap peared to be a general disposition on the part of the larger retailers to withhold purchases to the last possi ble moment, evidently assuming that the merchandise will be found avail able as soon as ordered. This atti tude of procrastination, if long con tinued. is bound to have a bad effect upon the business generally, accord ing to a local dealer. Many merchants who ordinarily display foresight and good Judgment are to-day positively Jeopardizing their business by an apparent indif ference to the need of well-appointed stocks, and It is to be feared that tbe procrastination which is now always epidemic may become a serious draw back to the success of many ambi tious and energetic merchants. There is no necessity whatever for this statu of affairs. Retail stocks are in most cases reduced to below the safety point, and merchants generally are in a position to purchase liberally, and they can be positively assured that what they buy now Is on a firmer price basis than has been the case for many years past. THE EDISON DICTATING MACHINE RAVES HALF THE TIME. EXPENSE AND TROUBLE OF LETTER WRITING Made in Orange by Thomas A Edison. Sold, demonstrated and guar anteed In Georgia by anteea in Georgia by BAYLTS OFFICE EQUIPMENT CO. Office Furniture No. 1 South Broad Street. -Commercial Stationery Phone 241 McCLURE TEN CENT COMPANY " L 0 A ™ Importers, Jobbers, Distributors GOODS TO RETAIL AT 5c TO $1.00 Write us about opening a store or drpartment of this kind for you E. L. ADAMS CO. WHOLESALE GROCERS OUR MOTTO: First Quality Merchandise and Prompt Service. Implements Capable of a Wide Range Is Demand—Big Four Gas Tractor. Vollmer Manufacturing Co. We Cater to the Retail Jeweler Only Manufacturers and Designers of Fine Jewelry. Engrav ing Diamond Setting and Watchmaking a specialty. Special Designs is Platinum. Let us do your diamond mounting and repair work. Bell Phone Ivy 1670 Moore Bldg., Atlanta, Ga. THE MAIL ORDER COFFEE ROASTERS ATLANTA COFFEE MILLS COMPANY Blenders of High-Grade Coffees Speoial Blends EUREKA. ATCO, SQUARE DEAL Rich In Flavor, Fresh and Pure A^k Your Grocer. Buy Your Coffee Direct From the Mill—Roasted Daily 402 Edgewood Avenue, Atlanta, Ga. “Methods of production to-day are such as to demand farm machinery capable of a wide range of capacity and power,” says Mr. G. G. Shipp, of the Malsby Company, State agents for the Big Four gas tractor. “Not only must a machine be able to stand up under a long, steady grind of heavy work, but It must be ready to do an extraordinary amount of work in a limited time. "Farms would yield substantially larger dividends than are common if more mechanical power were applied. A variety of hard, expensive work on the farm can be done rapidly and economically with machinery operat ed by motive power. More and more, farming is becoming a keen business operation. More and more it is nec essary that every acre be farmed in the most intelligent, careful, busi nesslike way. The labor problem and the cost of production are prob lems that ‘are becoming more vital with each season. “Farming has to do with factors that are beyond man’s control. It is more complex than any other occupation; it refuses to be standardized and cut- arid-dried. Nevertheless, modern farming is amenable to an elastic, di finite business administration. In w hich brain power brings to its aid all the supplementary .forces at Its com mand. And prominent among these is physical power, obtained from trac tors or motors, capable of doing w ell and cheaply n vast amount and a great variety of wo'rk. The South has learned that power farming pays, both in economy and In increased yield. Through the use of power machinery, the result, of deep and thorough plowing has opened a new era of efficiency or productive ness and prosperity. “Yes, sir, power machinery seems to be what it takes to make profitable farming possible.” Tariff Will Bring Normal Competition The tariff will not affect the oper ations of favorably situated factories, which can "turn out goods at a cost of production that is probably lower than that which exists anywhere else in the world;’’ but there are a few establishments which will “have to | introduce a new order of things into their business methods unless they are willing to be squeezed out of the competition." These have maintained themselves by "raising domestic prices to excessive levels in times of unusual demand or unexpected scarc ity.’’ which carried them over inter vening periods when prices were low and business was dull. Now they will have to adjust themselves to a different condition, so as to make enough to cover expenses at all times and on the whole obtain a sufficient return for continued operation. The result will be more economy and ef ficiency in production and marketing and a much steadier business. There will be a lower level of profits for some, but a wider diffusion of pros perity and greater stability in the industry. On the whole there is hard ly 9 doubt that the last state of that industry will he sounder and safer than the first, and that will he equalty true of other protected industries which are made less dependent upon the tariff or are quite independent of it. There w ill be much attention given to economizing costs and increasing efficiency, which will bring a health ier condition for all. Some badly lo cated. ill-equipped or run-down es tablishments may have to go. but that w ill only be because they are outdone by ethers and the aggregate result will be improvement for the indus tries and benefit to the Many Important Subjects for Dry Goods Convention Greater Efficiency in Merchandising Methods, Principal Theme to Come Before Meeting. The convention of the National Wholesale Dry Goods Association, to be held in New York City in Janu ary, ought to prove a valuable one from a business standpoint. Among* the topics which will be brought be fore the meeting are several interest ing subjects, as follows: “Education al Work on Cost of Distribution and Practical Means for Instituting Such Work,” “Consideration of Plans for Widespread Movement to Demon strate the Value of the Services Per formed by Wholesalers of Dry Goods,” “Discussion Concerning Methods of Compensating Traveling Salesmen Which Will Make for Greater F^fficlency,” “Cost of Doing Business—What Items Should Be Taken Into Consideration in Making Up the Same.” Blind ballot will be taken in order to arrive at the aver age expense of distributing dry goods and kindred lines throughout the country. From these subjects it would seem that the convention is intended to be successful in bringing about marked Improvement in the methods of mer chandising. The meeting should re sult in much general good in trade circles. More Suitable Name Wanted for ‘Sweater' Textile Manufacturers’ Journal Opens Live Question as to Origin of Garment's Name. A new and more suitable name has recently been suggested for “sweat ers.” Commenting on the proposed change. The Textile Manufacturers' Journal says, in part: “The word ’sweater’ or ’sweater coat,’ used to describe a knitted outer garment of more or less warmth, has had an honest origin and is well fixed in the vocabulary of the trade and of the consumer, yet the word in its lit eral meaning is by no means attrac tive, and in this sense it has been completely outgrown. “It Is evident that a change to a more suitable and euphonious term would be of general advantage, and In this connection the word ’out?r’ has been suggested as a substitute The term ’sweater’ had its origin in the heavy turtle-neck garments of years ago. which were worn chiefly by athletes to prevent their getting chilled after exercise. The last ten or even five years have witnessed a marked change. “From the V-neck circular sweater has developed the sweater vest or coat, and It Is now produced in so many fabrics, colors and styles that there is a knitted garment under the generic name ‘sweater’ to fit almost every occasion. Even if many manu facturers refuse to change their no menclature. simply one, by adopting the name ‘outer,’ would gain advan tage for himself and for the indus try.” Protection for Home Products L TO Secretary Houston Says Good Staple Grower Suffers Linder Present System. The suggestion of Secretary Hous ton, of the Department of Agricul ture, regarding a standardization of cotton and corn should meet with favor of Southern folk. He says: “Several different standards of cot ton classification are in use. Some markets have adopted the official gardes and use them. Others have adopted them, but do not trade on them. Liverpool has one set of grades; New York another. The former is a great market for both spots and futures; the latter almost purely a future market. “Atlanta has its own grades; Au gusta’s are different. Savannah, han dling largely the same character of cotton as the two foregoing, trades on Liverpool grades, using Liverpool middling as a basis. Atlanta middling Is equal to Liverpool good middling. In other words, at the present time the same grade name is applied to two qualities that differ in market value as much as $2.50 per bale. "The adoption and application of one uniform standard would result In a great simplification of all cotton transactions, doing away with the complex method of figuring buyer's limits. “It would not be sufficient to have uniform grades, but the grade se lected as the basis grade should be the same in all markets. “The local buyer knows the mar ket cotton grades, the farmer does not. Too frequently the local buyer gets the cotton at practically a flat rate basis on lower grades, grades the cotton himself and sells it for what it is worth. The middleman alone profits from this transaction, the producer is defrauded as well as the consumer. “There Is not only no Incentive for placing a good product on the mar ket, but, as a matter of fact, a penalty attaches to the cotton grower who takes the pains to improve his prod uct. Uniform standards throughout the coton belt would result in the rapid building up of a body of common knowledge on the part of the farm ers, students in agricultural colleges and others interested in the universal set of grades. “Practically the same results would follow' and the same evils would be removed if standard grades for corn were universally adopted. Definite standards for the grading of commer cial corn and the uniform application of such standards in all markets un der suitable Government supervision would be of direct value to our corn growers, In that such standardization would encourage the marketing of dry com of better quality. "Heretofore it has been the common practice to pay practically the same price for all corn delivered at country stations regardless of its water con tent or of its soundness. Farmers have not be*n slow to grasp the situ ation. and under such a system have naturally' made but little effort to market corn In a dry and sound con dition. The system has placed a premium on poor and careless farm ing at the expense of farm methods and practices. “Under a definite system of grading and the elimination of such terms as ‘reasonably dry’ and ‘reasonably clean,’ the farmer, as well as the grain dealer, will be able to know and fully understand the requirements for the different grades. With a knowledge of the grade requirements the farmer who markets dry corn of good quality will be in a position to demand a premium for such com. It will not be necessary for him to accept a $4 price for com which he sells under a grade designation of $3. He will then have some encouragement to exercise greater care.” Most of Them Just Make Their Living Nowadays, With Ex penses Rising Steadily. Replying to the charge that travel ing men are the most overpaid and underworked set of men In the coun try. I/eon Meyer, writes: Most traveling men work on » commission basis, paying their expenses out of their earnings. It is true that there are some who make big money, but the majority just make a living these days. Owing to modern methods of merchandising and the competi tion we meet, the commission on which we work can not be raised. Our expenses, however, have gone up By leaps and bounds. A few years ago we could get accom modations in any first-class hotel for $3 to $4 a day on the Ameri can plan. To-day we pay for the same accommodations from $3.50 to $5 on the European plan. There Is some reason for this advance on account of the higher cost of living and other general expenses, and we are willing to stand it, but the overpaid and underworked salesman Is forced to pay the arbitrary advances of railroads and transportation com panies THE HIR5HBERG C0l QUA! -WAY3 POUND HERE StaUonqyaajA. Dro^btJ Smuiria JB-W-I7 NELSON St, ATLANTA CAPITAL CITY TOBACCO CO. 170-178 Marietta St. Atlanta, Ga. IMPORTERS AND JOBBER* The Only Exclusive Tobacco House in Georgia When in town come to see ns or write us for new price list. It will be worth your while. GEORGIA PRODUCTS DAY EVERY DAY WHEN YOU WEAR ARAGON SHIRTS—PANTS—OVERALLS MANUFACTURED BY A. M. ROBINSON COMPANY 69 North Pryor St. Atlanta. Georgia No. matter how high the tariff wall may be. goods* will come in over it if the local price Is boosted still higher. No matter how low the tariff wall may be, low domestic prices will keep out foreign good®. Where commerce is entirely untrammeled, low prices for home products can make profit able importing impossible. This is a point overlooked by thos»e who think that the benefits of tariff relief can be obtained only by importing exten sively The fear of such importing renders them doubly timid. But it is quite possible for the public to enjoy material relief through tariff reduc tion without any importation what ever. Tariff relief renders it incum bent on local producers* to reduce their prices in order to prevent for eign competition. It is not chiefly through large imports, but through tic prices, that tariff removal relieves j oimnunity. 1 the public of needless burdens. Which will it be, Little Kings or Little Queens who will win the splendid gifts to be awarded next Wednesday night to the most popular Tots in Hearst’s Sunday American and Atlanta Georgian’s con- test? Final efforts will tell—only three more days to work. Turn in your subscriptions promptly, as they must be verified before prizes can be awarded. DICTRICT NO. 1. Lillian Greye 0 ’Connor 26.090 Fred Moon 15,000 Ruth Sorrow's 16.500 Paul Phillips 10,000 Fred Lichtonwater 8,000 Estell Price 18,000 Willie Lee Wilson 17,000 Mary Cloud 19,000 LeGrande Murphy 17,500 Howard Roberts 20,000 Virvial Baxton 16,500 Beuford McDennwood 16,000 Clara Adams . .25,000 Clyde Wood 16,000 Irene Georgia 26,000 Harry Gilen 17,000 Elizabeth Bender 24,500 Archibald Little 19,000 Doris Freeh .17,000 W. B. Ware 19,500 Frederick Schoen 15.000 Davis MeCollough 20,500 Jimmie Warner . .25.500 Robert Ililderbred .: 15,000 Annie Bell Long 12 000 DICTRICT NO. 2. Jack Rooker 26,000 Frank Lichtenwalter 14,500 Eddie Sinclair • • • . 25,500 Elizabeth Carr 16,500 DISTRICT NO 4. Charles Jones 16,000 Annie Grady McDade 26,000 Charles Stanton 15,500 Thomas Crow 16,000 llarrv Hill 21.000 Prank Holloway . 17 500 Morris Cuinberworth 28,000 Fred Lyon 15 000 Eugene Walker 14.500 Ellis Alexander 14.00(1 Reginald Rives 25,000 Holland Goodroe . 1 2 000 Edwin Welsh 14,500 Reggie Evans 15 000 Mabel Ilartsfield 24,000 Nell Brantlev 25 500 Rebecca Mav Moses 11.000 Katie Barrett 19 500 Dorothy Lawshe 25.000 llarrv McLaughlin 18 00<1 Marion Smith 1.000 Nellie Kate Butler 15.500 Sadie Gordon 12,000 Ward Dimsey 14,000 Joe Deitch 17,000 Fred Pittman 14 500 Margaret Miller Ur.... 21,000 Ruth Ham 17.500 Herdon Thibaldian 18.000 Nellie Hawkins 20,500 Marguerite Martin . 15,000 Earnest Pratt 18 000 Gertrude Iaaeolf 14.500 Estelle Tinsley .. 20 000 l.avine Stone 19.000 Helen Peavv . 16 500 Vellie Epstein 18.500 DICTRICT NO. 5. Mary Jenkins .. 20.001") John T,. Harper . . 17 000 Margaret Martin 25.500 Wright Hudson 15 500 Fararason Leathers Florence Simonson 24 000 DISTRICT NO. 3. Ann Maver °5 000 Marv Wheless 19,000 Helen llatie 1Y 500 Evelyn Burke ' .26.000 Mattie Warren 16.000 Wymer Marion 26,500 Miss Marv E. Pingston .... . 25.500 James E. Hudson ^ i 12,000 Beatrice Goldsmith 24 000 J