Newspaper Page Text
Ready-to-Wear Page—Spring 1914
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Mail Orders
Have prompt ftillings.
We deliver out to 300
wiles froms Atlanta all
x'un-lm.'#?;: $5 or over
Freg.
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Ladies’ Silk Shirts
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\4-\..’(“;) Two hig leaders, all white, solid black and beautiful assortmnent,
v A navy blue, black and white stripes, faney colored stripes, soft cuffs,
Q deep turu-down collars, some shirts with
! pockets: every one brand new and $Z 95 ds3 95
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\ ‘\\ Third Floor.
We are establishing a Leadership in Ready-to-Wear Garments through our most careful and timely
buying. Many new ideas have been developed in Suit and Dress styles for the Spring Season; some of
them practical and likely to be well favored; others too extreme to find many friends; but our buyer has
well guarded his purchases so as to assure you only the most cleverly employed ideas. We guarantee every
Garment which leaves our store—no “ifs” or “buts” abodt them, we stand squarely on style, materials and
fitting—Prices alwayé the lowest consistent with high-class niaterials and styles. 7 fij R/
’You will be impressed
with the wonderful vari
ety here, not only of the
Styles themselves, but of
the Materials and Colors.
The salient features of the spring
styles may be said to be their youth
ful lines, their attractive materials,
springlike shades, and employment of
vivid color trimmings. Suit Jackets
are all short, some of them very short
indeed. Elon and bolero cffects are
in special favor, though a varid#tion of
the bolero is frequently effected by
the addition of a flaring flounce
or ruffle around the bbtom of the
jacket. Practically all have cut
away fronts, and the majority are
fastened with a .single ornament or
large button. While there is a unity
of opinion about the matter of suit
coat lengths, there is a great style
diversity brought about by the nov
clty of the fabrics, the individuality
of the trimming touches and the
clever combination of attractive col
ors. We could go on and write of the
styles for pages, they are so inter
esting, but know you all have your
pattern magazines and dress books to
refer to. All last fall we held your
undivided attention and your trade
and expect to do the same this spring.
Our efforts will be unbending and
thorough to accomplish it.
J. M. HIGH CO.
Ladies’ Suits
$14.75
300 high-grade Tailored Suits,
splendidly tailored; very newest
spring styles:all the new season’s
colors; fancy trims on collars
and cuffs. Just such Suits as
most good stores
retail at $19.75 to sl4 75
$22 50-—Here. . ... o
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AN NN IR B A Yoo RSO N I RS B
Our buver bought this season 3
io 4, times as many as ever before,
for he knows we will do the Waist,
business of Georgia.
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Note This
5,000 Waists: new waists and
blouses of every style and de
seription, from the most elegant
waist to be seen in crepe, silks of
all kinds, 2 and 3-toned taffetas,
shadow laces and nets; 2 and 3-
toned plaids, wash crepes, linge
rie; everv known kind: from
$349 to
J.M. HIGH CO.
THYE ATLANTA GEORGIAN AND NEWS.
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Ladies’ and Misses’ Suits
Our buyer has spent many hours and
weeks among the Great Suit and Dress
Manufacturers of the Kast, combed the
best there was to be had—if he missed any
thing it wasn't needed for Atlanta ladies.
Worsted Crepes, Gabardines, Serges
Crepe Poplinsin all the season’s new high
colors, as well as black, ‘‘tango’ char
treuse, russet, peridot green, coral, reseda,
salmon, mahogany, light and medium tones
of blue, wistaria and mustard: checks,
stripes and two-toned combinations are
also shown in great assortment. Every
suit is beautifully finished, it must be so,
as on the street in spring no wraps are
worn, - The skirts of the 'Suits are in near-
I¢¥ every instance made in fancy cut. The
funic in its various forms, the peg-top and
the tiered effects are prominent. The com
hination of the funic with panels or drap
eries is noted in some of the new models,
Flounces put on the hipline to give the
bouffant hip appearance are also employ
ed to some extent. We show such an im
mense line you are bound to be fitted and
suited here. We show these best Suits at
$19.75, $25, $29.75,
$35 and up to $63.75
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IS eCial Sale To-morrow
p 8:30 A.M. Sharp
1,000 Ladies’ Waists made of plain, fancy and figured
crepes, with the deep lay-down collar effect; also to include
000 pure ali-linen Waists in latest styles, the hest line of
waists ever laid on our special tables. To-morrow, values to
$2.60, your choice
$1& 2 9
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Silk Petlicoats A DN mrse
‘ / sure to give bust meas-
O S LWAMRNDSBB 20 WS S 0 A W A T BAMV VS L 3308 2 2
T A — \ ure and length of skirt,
Of superior .quahty. Jersey Top hl.“s" .\vnh deep accordion pleated ‘ Specily oniiy. Srst il
ruffle ; very full around. Black and king’s blue, emerald 5 : ‘
green, cerise, tango and other new colors, 3.49 : ‘ second choice, Our* mail ‘
SDEAIR'DRMOB Lo r) o eLT ’ order ‘‘shoppers’’ thors
Third Floor. ~ oughly experienced. 1
iAtlanta, Ga..
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Dresses and Costumes
- Dresses for every woman, not only the
tall, but the medium and short. It is true
designers this season have taken into con
sideration every type of figure—the pan
niers, bustle effects, tunies, and draperies,
which are suitable for the slender figure,
are shown in a great diversity of designs.
['or the woman who is not slender there are
innumerable dresses giving slender lines to
the hips with draperies sufticiently low and
of a character to add to the attractive
lines. The skirts are exceptionally beauti
ful, the materials employed ave of the soft
est and most pliable texture, and assist in
no small degree in carrying out the grace
ful lines. The slashings this Spring are
of the most conservative stvie. In front or
in direet back-—lots of pleatings of course.
Many pretty ideas in flat collars, either in
rounded or in a modified sailor design of
net, lace or embroidery designs abound for
the waists. For the street the full length
is shown, while for more dressy wear the
three-quarter sleeve is preferred. Sashes
and-girdles galove, the Argentine girdle
being very prominent, Kvery material,
moire, poplin, taffeta and some crepe
are the silks 'in these dresses most
approved, with moire and poplin in
strong leadership. Prices for these Silk
Dresses range
$14.75, $19.75, $25,
$29.75, $35and39.75
Moire & Silk Coats
Black with silk linings of ce
rise, emerald, blues, solid black
and solid white—two-thirds and
three-quarter lengths—made with
the flare tail, high vokes, set-in
sleeves: also mandarin style.
Prices range from
$17.50 to $35.00
The styles are herve.
. ’ . 9
Ladies’ and Misses’ ,
. .
Skirtsfor Spring Wear
1,000 ready-made Skirts
of style and distinetion; 1,
2 and 3 tiered, in wool,
taffeta, silk, moire and ‘
erepe. Soft clinging ma
terials, the best known to
the world of skirts, $4.95,
$5.95, $6.95, $7.95, $9.75,
$12.60 to $25.00.
Most comprehensive as
sortment ever before gath
ered under the roof of the
J. M. High Co. store.
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