Newspaper Page Text
8 C
nild
Motor Dealer Tells How Newspa
per Serves as Highest Sort
. of Salesmanship.
“The automobile huver who hesi
tates in purchasing a car that is ex
tensively advertised for fear that
such advertising 18 an added ex
pense which he hag to pay djsplays
poor judgment, to say the least” says
J. W. Goldsmith, Atlanta Hudson
agent.
“Show me a car that has been ex
tensively advertised each season and
I will show you a car that is popular
and one that glves satisfaction to the
OWINeT,
*“Judicious and comprehensive ad
munn{ means nothing more than
the employment of one of the highegt
grade salesmen that can be secured
“Take, for instance, the systematic
advertising that has been done by
the Hudson factory. Follew one ad
after another, and vou will sea that
they contain nothing but direct
statements that must be true or fajse.
*“The daily newspapers reach every
buyer of an automobile, and adver
tising, the silent salesman, carries
the motor car to the buver. This
salelsman can only gtate facts, which
are easlly proved or disproved upon
‘inwvestigation
1015 y °_ K .
.' A l{?/e—/}?-/zeao’ MOTOR CARS|
The Car of Power, Speed, Dependability and Durability
HE vital factor that has built fip such an enormous demand for Buick cars is the
Valve-in-Head motor, together with the dependability and durability of
construction, comfort and great fuel economy.
Last season the output ef 33,200 cars was completely sold out early in Mareh. This indorse
ment of .the Buick by the buying public has justified us this season in increasing our output and
lowering our prices.
At the same time the 1915 Buick models actnally offer greatly increased value. This redue
tion of price is possible because of the volume of business, the improved factory methods and
because of the specialized labor and knowledge of the eperts in this great factory. :
- : The Buick plant is the largest automo-
R & AN § bile factory in the world and here practi
: -\‘ |¥ ? e *‘mw cally all parts for the Buick cars are made.
g e : '_'}.,"' T . This means economy of manufacture, uni
§Oß, TN EORERESIRE N AR ; S
_\g\:;:%fx\; LR RvMR G gt\%fi 3 fied effort and centralized engineering su-
R INAY § WY T\ S - pervision,
\ Mot ißyt | e NLF P
m& R ~ SR < -~ . s 2
Bulck Model C, 25 Four-Cyfinder, P“ 01“ man, ey (’I"V n]fl('hn](‘. (‘\'Pl'.\' h]'flln 18
ull-size 5-Passenger ourin . : 3 P >
Yo B ißsl B attending solely to the work of making
eter,
Price...vcieseer...sl,ooo 1, 0. b. Atlanta \ Buick cars.
e A | FACTORIES i 7 T
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R A Atl ta BranCh Bulck Model C. 85 A large, roomy, 7.
an Passenger, G-Crnnder Tour nR Car thlt
Bm:h Mode! C. Sok Th\e/ hav-'d-:-nrn will successfully compete with any 6-
roadster on the market. ery fast, ex- T ON Cylinder Car on the market, regardless
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'HELPFUL HINTS FOR
~ THE MOTORIST'S AID
‘[ Inner Tube Wrinkles.
i When you immersa an inner tube
In water to discover a leak, make a
"mark around the leaking place with
an indelible pencll
1’ A bag made of soft flannel is best
to keep inner tubes in. Tie the mouth
of the bag around the projecting
stem.
It is false economy to buy cheap
inner tubes. A poor Inner tube will
quickly put an expensive casing In
the scrap plle.
In repairing a fair-sized hole, it is
better to place a patch on hoth sides
and then vulcanize
It you have no gasoline or sand
paper to clean the surface for &
patch, use rubber cement on A small
plece of clean cloth
. . .
Corroded Battery Terminals.
A little hard grease on the thumo
nuts that make the battery connec
tions will prevent their selzing from
acld corrosion. ,
. . .
lAgnin-t Skidding.
’ A wise driver will etraddie the
ridge in the middle of a “greasy’’
road, or keep one wheel in & whadl
'rm. to prevent skidding.
. . .
Overhauling Tip.
It is well to remember, when over
hauling a motor, that parts like Lear
ings, bolts, bushings, etc, had better
be put back in place at the beginning
of the operation of reasrembling. The
old hand will not need this advice,
but for the tyro It is‘a tip that will
save him some unhappy hours
. . -
Slack in Ford Steering Wheel.
When the two small retaining keye
in the top of the steering column of
AEARST'S SUNDAY AMERICAN. ATLANTA., GA. SUNDAY, JULY 19, 1814,
the Ford car wear only slightly loose,
there will be a relatively large
amoint of slack in the wheel Keep
them snug and firm. :
. - .
Dimming the Lights,
A mud spot, or a greasy smear, will
cut down the llluminating effect of
your lamps largely. The best cleaner
consists of equal parts of alcohol and
water on a soft cloth,
. . .
Graphite in the Crankcase.
Atout one teaspoonful of fine
graphite 1o one gallon of lubricating
ofl in the crankcase will assist lubri
cation, make compression better, and
keep the englne cooler,
. . .
An ldea fer a Garage Door.
The question of what kind of a
door to usge on the new garage I 8
sometimes perplexing. KkKase of op
eration, width of cpening, securi.y
and other features are all essential.
A novel arrangement for such a door
{# shown {n the accompanying cu’
Four doors, each two feet wide, are
arranged by means of hinges and a
roller track, s¢ that when folded
back they permit an open space eight
feet six inches wide for the ingress
and egress of the machine. When
closed, it is first necessary to push
each set of doors about three inches
to one side in order t» release them
from the holding plates. It ig then
possible to double them btack upon
their hinges and fold them against
the wall out of the way. This leaves
nearly the entire front of the garage
open. When the two sets of doors
are brought together In the center,
and the lock is sprung. the door can
not be opened either by forcing in- |
ward or sideways. They may be
locked or unlocked from the outside
quite as easily as from within,
Indian Wins Big
. Motorcycle Races
Glenn Boyd Clips Off 68 Miles Per
Hour at Dodge
City. ‘
News of victories from all over the‘
country by riders of Indian motorcy- |
cles in races on the Fourth of Jul}“
were received by the Hendee Manu
facturing Company, Springfield,
Mass, in a mass of telegrams on the
morning afigr U'ncle Sam's birthday.
Topping the list of national tri
umphs was the International speed
way champlonship, run at Dodge
(ity, Kans, and won by Glenn Boyd,
of Denver, who averaged 63 miles ani
hour.
At Saratoga Springs, N. Y., the In
dian scored another big cleanup, win
ning €ix feature events, Including the
two-mile national and ten-mile in
terstate professional championships
and the amateur State title.
Other prominent Indian wins re
rorted were: First and second in the
147-mile road race from Phoenix to
Prescott, Ariz.; first in 100-mile race
at Indianapolis and Kansas City,
Kans., every event at Hartford and
Norwich, Conn.; Wheeling, W. Va.;
Logansport, Ind.; Greenville, Ohio;
Vincennes, Ind., and Grand Island,
Nebr, ‘
At San Angelo, Texas, and Colum-|
bus, Ohio, the Indian won every event
but one. ‘
STUDEBAKER ‘6" TOWS 5 TONS,
Over Rainbow Mountain and clear
into Corona, Cal., the Studebaker '‘Six”
of F. M. Baird towed a heavy disabled
car a distance of 53 miles. The entire
load on the “Six'"" motor was found to
be slightly more than five tons. ;
SR S S ee S
P At an g
§ ;
Do Not Tinker :
) ] }
~, With Your Car,
Elwood Haynes, pioneer automobile
manufacturer of Kokomo, Ind., gives
the following timely advice to owners:
“One of the most important things
for the automobilist to learn is not to
‘tinker.’ There i 8 no mystery concealed
under the hood of a car, there is noth
ing that should be kept secret from the
car owner, but the temptation to ‘nn-‘
ker' usually becomes too great; a deli
cate adjusting screw is turned or a
‘wire {s disconnected and then-—trouble
begins. ‘
~ *““Talk to the repairman, study the ln-\
structions, learn all you can, and then
when the emergency comes you'll bei
prepared. But wait for the emergency.
Do not tinker. 1
“Don’t try to make adjustments when
the car is already in adjustment. Don't
begin tearing down until you have lo
cated the trouble. Don’t try to im
prove the timing of the valves or tha
ignition: the manufacturer knows best. |
“Treat your car as you would an ex
pensive watch, A lot of trouble may be
avoided by having an expert examine
the car about once every two months.
There are many little wrongs that may
quickly develop into big wrongs if not
discovered and checked.
“Don’'t patronize the cheap mechanic—
his work is usually in keeping with his
price. Keep your car out of the hands
of the schoolboy who offers to work
free of charge. The manufacturer is al
ways regdy to advise and help you. His
reputatidn is In your hands and don’t be
too much inclined to blame the car when
the first little trouble arises.’”
Of Gas Substitute
|
~ Mbotor car factory officiale and fuel
iaurhnrities at Indianapolis are deep-
HE 1915 Buick has all the fundamental Buick prin- 1
ciples with the addition of every improvement that has 5 oA
stood the Buick tests of worth. In fact, the three . WA P )
chassis, while the same in all essentials as last year, have MSO M e ‘g«"'" oM
been improved in every particular where improvement was ¢ cugmn N e RSI S ee, R
possible. Many important mnovations this season are £ "‘"L;\ S so v e{/ b ‘}* b ¢
. s ’ B 4 A R R e B )
added to increase the value of the cars: i ;,:{ | s ig i
o TR AN 2
The new Delco system of starting, Controls convenlently located on N ‘%\"«t‘ vna‘z,\g::«”"i“fig
lighting and ignition with an increased Instrument board in the cowl. Be, e e
generating capacity of 35 per cent Non-skid tires on rear wheels. Bulck Model C. 24. The business man's
and automatic spark advance. Improved quality of leather for the D g’::é“ecr“"'c 4‘?{“"""1 2-Passenger
Tungsten steel valves. upholstering and finer finish. ,% speadome'ter.ampe sy Pxa
Carburetor supplied by Stewart- High grade stream line bodies, hoods BN Price.....0iivii0...8950 f. 0. b. Atlanta
Warner gravity feed vacuum system. and oval radiators. % R ‘_
These are but a few of the Bulck improvements that L ‘ N R _;2(,"::5 '
will convince the buver that, regardless of price, we are ! A ~‘\‘”“ iTe N R i Wf‘)w A
giving more value than ever before. We always have and )»N;v’&"* SR T R AR S S e ey
still guarantee the Buick Valve-In-Head motor to develop f) o e B SRR e o e
more power than any other type of automobile motor of oe\\ S e ey i
equal size, American or foreign make. © gaaasath G G e 0 oaE e
. TR \\ \;« SRR Mfit}‘v}hffl .;-f_-?-}q_’,
Only responsible men who stand well in their com- Fin B R bR T R O P S ~J"\( #:?*"
munities are acceptable as Buick dealers and we are Gt SRS R TSRS SRS e, s
; : ~ SRR T o G .f‘“&
glad to negotiate with such men where territory may be fi&. S U St '»."_\: 7
open. Any Buick dealer will tell you that a Buick contract g S &W“ P — o w@* #
Is a big asset. Sl an? e B w%?&g»\ Bt “/
The 1915 Buick line Includes three chassis and six SU'CR Model C' 87. . Money can n:tw
. S hna b vk e b aiiake uy more comfort, convenience, .
mndal's. Advance catalogue® now ready for distribution 2 lce and style in a s_pa"";erc%m"::':g
sent immediately upon request. Deliveries of cars will 3 Car. Four-cylinder. Completely equip
: ,r ged, Including speedometer.
begin in July. ‘t . PICO. s sssscessisi®liabl £.. 0. B Atlanta
ly irn*erested in the outcome of a se
sles of tests of a substitute for gaso
line now being made on the speedwsy
under the observation of the Indian
apo¥is Motor Speedway officials.
Carl G. Fisher, president of the In
danapolis Speedway and founder of
‘the Lincoln Highway, together with
A Dealers Begin Fight f
Fairer Auto Taxati |
Reproduction of card sent by Johnson-Gewinner Company to Atlanta car owners,
At tha present time automobile owners are paying advalorem tax, $5.00 per year license number tax, and a
half cent per gallon inspection tax on all the gasoline they use
Triple taxation is what it amounts to and an unjust burden on one 0! the most Important {ndustries we
have
The $5.00 per year license tax has been most unpopular and the law governing it made no provision for dupli
cating lost or stolen numbers.
We are making an effort to have this reduced to $2.00 per vear and an arrangement for duplicating numbers at
the actual cost of the number. We ask all owners to assist us in this effort by talking to their acrgmimances
in the present Legislature. There is no doubt this can be accomplished during this session if enough pressurs
and influence is brought to bear
The One-Half Cent Per Gallon Inspection Tax on Gasoline
The State charges one-half cent per gallon for makin% a specific gravity test on every gallon shipped into
Georgia. The 01l companies add this one-half cent to the price of gasoline, 30 that the consumers have it to tpcy.
One-eighth of a cent per gallon {s all that should be charged, and even at this figure it would net the State a
nice sum of money in a year's time.
Distilation Test on Gasolfne
The present law calling for specific gravity test on gasoline does not fully protect the publie. By blending
gasoline the specific gravity can be ralsed and a high price charged the public for a quality inferior to a straight
gasoline of lower gravity
Distillation test and a clear definition by the law of the two words gasoline and naptha would more fully pro
tect the consumers' interest, and we hope to get our present Legislature to correct these conditions.
®
wyan Johnson-Gewinner Company Aanta 2025
83-87 N. Forsyth St. OPEN ALL NIGHT Opp. Ansley Hotel
lofl)cers of the National Motor Vehicle
‘Company. is lending his assistance to
‘the inventor and thus assuring him
an opportunity for an unhampered
demonstration. with ample track and
factory facilities.
The tests have been made with a
liquid solution said to be produced at
a small cost and to be as combustibla
as gasoline.
Dr. Chambers, of McKeesport, Pa,
widely known in automobile circles
and a racing enthusiast, is sponsor
for the inventor, John Amdrews, A
Portuguese.
Bv the tests made the officials
thought the new fuel was equal or
better than gasoline as an explosive.