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=/ ‘;,g‘s..:\ i o N / The beautiful new store of the W. E. CARTER
J/f y’\fl,'/ e /77 \\\ Uy /’/////, ELECTRIC COMPANY in North Broad Street is a
LA N=~ / AR x revelation and an innovation in plan and originality, in
// Ii m = 4/f7 i\ j : its unique arrangement for the display of its extensive
n\ f =" 27 /] ]| AR} lines of ELECTRICAL Lighting Fixtures and Goods.
I I | N /] ,‘ l\§ The new store is the largest of its character in At
i 1l S 1" N | lanta, probably in the entire South. The company oc
|\ | ! , // / &X/ cupies the entire four story and basement building at
' \ At V/ | &\\\ 'l No. 72 North Broad Street, giving it a floor space of
AL x i ’ / / | E very nearly 50,000 square feet. :
| \'\\ YL"‘n'i -V // " | //, i\ The entire building, inside and out, has been remod
‘‘\ \ ‘ I\\ / f / A\' eled and renovated. The facade of the building
LR | / ¥k is illuminated with outlines of closely installed bulbs
VL AL i~ 7// il | \\l its entire height and width. The scheme of operation
\ AL LR -2 4/ /"/ ‘ of these lights at night is unique and new in Atlanta,
: ! \ \"\ ‘ // 17 \ and is attracting a great deal of enthusiastic attention.
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f ‘ | \ . // ~ j | \ The window displays are a matter of elegant sim-
Rl Wi/ /// :\ \ plicity and rare good taste in centering the eye on very
_ | \4/ / L choice lamps and fixtures, and are the recipients of
' \ ‘ W\ N ‘ \ many ‘‘Ahs’’ and Ohs’’ of the passersby at night.
I ; \ ' (1] RN The main floor is distinctively elegant in its ar
::/ , W /(/ /) i \ rangement, and irresistibly inviting in its attractive-
I | W&/ w 7 \R ness.
i | \/¥ ’, \\\ Pendant from the metal ceiling is the display of
i i \//, "/ EN ELECTRIC LAMPS and ELECTRICAL FIXTURES,
‘ !I; from the simplest designs to the most elaborate .and
' ’ e e S ) : costly Domes and Chandeliers. The lamps are all wired,
| | e and when the gorgeous display is lighted the colorful
L . _ . effects bring to mind the fictions of Aladdin’s palace.
|i N .; ’ /7 On this floor also are lines of showcases displaying
\ i ’." small electrical fixtures, appliances and atcessories, be
\\ \ * l .‘"[ :, -_ // sides a complete line of ELECTRICAL Household Util-
LR AN | . N : o *..;..-’ t-.-;’,',.-‘_/’.-' 5 ° ° :
\ \\\Q\\\\\ S Service First! Quality the Best! ~
AR LL E ] e z ' s !
RL q ER% Prices That Are Right!
MV RN : =
U ity ‘ R ELECTRIC CO
| \\“l\f\‘f‘\\ i ELE I:TR LE% W. E. CARTE ®
WIS pp—= 72 North Broad Street, Atlanta, Ga.
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Maéa&;afim G S T
HEARST'S SUNDAYWAMERTCAN, ATLANTA, GA., SUNDAY, JULY 19. 1914
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ities to minimize labor and relieve domestic duties of
their irks and cares. Electrical Irons, Heaters, etc.
On the main floor are located the offices of the com
pany, convenient for the transaction of all business.
On the second floor ladies’ reception rendezvous has
been handsomely fitted up, where practical demonstra
tions are made of the various electrical appliances used
in the home.
The third and fourth floors are used as storerooms
for the extensive reserve stocks, and also for a com
pletely equipped repair department and estimating
bureau. The basement is reserved for the heavy stock,
motors and other equipment.
THE W. E. CARTER ELECTRIC COMPANY is
prepared to handle the most extensive, complicated and
elaborate commissions, in new buildings or old; in fac
tories, municipal buildings and homes.
The company is composed of men of the highest
ability, long experience and unquestioned integrity.
The W. E. CARTER ELECTRIC COMPANY is
one of the oldest established concerns of its kind in At
lanta, and in its new and extensive quarters, with great
ly increased facilities and augmented stocks, is better
prepared than ever to give the public the best electrical
service possible to secure.
; Interested parties in Atlanta are cordially invited
to call and inspect the new store. The best appreciation
of its possibilities to carry out its contracts can only be
gained by a personal call. Out-of-town contractors and
buyers of electrical supplies are particularly invited to
write for estimates or prices on any mneed that can be
supplied by a thoroughly equipped electrical house.