Newspaper Page Text
8 C
Motor Dealer Tells How Newspa
per Serves as Highest Sort
of Salesmanship.
““The automobile buyer who hes!-
tates in purchasing a car that is ex
tensively advertised for fear that
puch advertiging is an added ex
pense which he has to pay djsplays
poor judgment, to say the least,” says
Jd. W, Goldsmith Atlanta Hudson
agent
“Show me a car that has been ex
teansively advertised each season and
J will show you a car that is popular
and one that glves satisfaction to the
owner,
“Judicious and comprehensive ad
wertising means nothing more than
the employment of one of the highest
&rade salesmen that can be secured
“Take, for Instance, the systematic
edvertising that has been done by
the Hudson factory. Follow one ad
after another, and you will see that
they contain nothing but direct |
statementis that must be true or false, |
“The dally newspapers reach every 1
buyer of an automobile, and .ad\'»-r-,
tising. the silent salesman, carries |
the motor car to the buyer This
salesman can only #tate facts, which
are easlly proved or disproved upo:n |
investigation
The Car of Power, Speed, Dependability and Durability
HE vital factor that has built up such an enormous demand for Buick cars is the
Valve-in-Head motor, together with the dependability and durability of
construetion, comfort and great fuel economy.
Last season the output of 33,200 cars was completely sold out early in March. This indorse
ment of the Buick by the buying public has justified us this season in increasing our output and
lowering our prices.
At the same time the 1915 Buick models actually offer greatly increased value. This reduc
tion of price is possible because of the volume of business, the improved factory methods and
because of the specialized labor and knowledge of the eperts in this great factory.
.. B The Buick plant is the largest automo-
O B/ o bile factory in the world and here practi
“ s “‘\\ _ o \*\“W‘ L cally all parts for the Buick cars are made.
W \’;p& "9, This means economy of manufacture, uni-
L NG SRR \ 2 R CRPNES
At R RVR B AN * - o & Sk
O -ak el REECRa SN __‘s-'f‘.l_‘*,}j&x fied effort and centralized engineering su
'," SN R it S AT N e ; =
i (AT \\ - oy N ,fi"k X B
% A e _ y pervision.
Buh:“i Model C. 25. Four-Cylinder. Eve Iy Iman, every mac hln(‘. every brain is
Completely squipped. except spbedam.: attending solely to the work of making
eter,
PrlCe..coviiieeas..sl,ooo 1. 0. b. Atianta \ Buick cars.
»
R e
R s o R
PR syl s iR R
3 FACTORIES BT R SRR eB s ‘4>4,’,° L 9
", E \ Y. Fli ich RT L . e
g 2. MP A N Fll n t lC ® B 3 \:VM} &, :oz\: SPNe 7 S ‘(._’;" s ‘».\,— % ; .«fl oss ‘» : vg:»,_&,'.‘«,‘-(:: e
3 t::‘-}l' S\ 8 N . MO‘ lOR CO ’ y . e> SR e¢ R «‘:": et ¢s% ~ o
) \ RR 3 4 e 5 SRR IR P SRR R L e _._.~.tf'-‘:‘:§'*’t';f;‘;«.. 3 \'»?l?&
R N S BANE TN o . e W ARt SURbRS R RO RN Sah Tel
ePR:; ; - S ’ Dealers in Alabama, Florida, South a 1 SRR TRSMILR g B Al
St 9 3 * ¥ FESINRE 2 WW\-‘ EUSINRE 3{:«- ioeM i gk
2% i 8 N o S I[ d Tennessee Served by o S :‘%\"“& RAREY *\s“;\:/’ :C*f‘;' eM e L
AT N , 1 OHE RTR Carolina an eO I ei e ?5"”?
=8 » ; » W M\*&.‘m**-‘-»*mm"“‘.\9\l \\\]‘ {;; : 9 K ¥ i Vel 9, 3
R v"‘\- ‘,»:. |NB 1) :;\( ; RNS¢ N 3 ‘ ' ® L SEeeeE Lt ‘:.'i“‘f&'\:fi“.fi:‘ _»,}'{:::::}-\-a.‘ TR ¥ ] SNSRI ‘\:\}s&;& Bke
"o ‘ A \ ,\;@i‘ ¥ 3 T—— Bulck Model C. 85 A large, roomy, 7.
W OERNe NN ¥ pEen 3 6-Cylinder Touring Car ti
X’ 4 s **w R o Passenger, compete with any 6-
% ‘.’ AR LUNRS N s.. t BranCh Wi succecs::ugéf the :urket, regardiess
N R R t anta g,'yn:;?:: Completely equipped, Includ-
CUMNO ee T ¢ T O q l~| ' eter,
6. The handsomest GEO D MCCD I C[‘lE y VIGT. g‘rglc:?ff_"“’_’f‘mw_3l_7so f. 0. b. Atlanta
i . e 241-243 Peachtree ¢t
roadster on the '-“.cyun'der. Completely s
tra wide seat. & dometer. 7RN
equlpped, '"C‘“"‘"%,'g,', o. b, Atlanta £ e R
Pro. .. chiiivii B Y oo /”f—_\\ P "N'“"-;‘v "\\\
%K‘_ S A .h‘ X \i\ ;..‘f"'r“ ' BT T, CRrs TGN, eel ; g
5 RN, 3 RR R . ASTI el FE% A SO, ¢# 5l
TN S gt PN N ;{"M TN e :L}r R \.\. e A;’ SDt g"% S ‘J&,\fi% XM :Gt i
SR <\,;« ®&:RNp e & B gl ORSI3TR TR Y Piais \3P P % NA i
'F&“ RGO 3 \‘,;}“ eoYRT RN LT N iR HEE S A g’*f{‘ 3 £ BRI s, DREENR - gy sl (PR IR , LTy Par N
S g{,*) x RE S gt DR T N N‘AR 5 eIR é\\ RS RSy SRR FELNIOA, s i m\( o TSR FEATE Le 4 £ -t’};f.a:»
oS eM g ,\ S R @R NU¢tSLR R . | Camma Ja RSB TN ek gt ) 5 g
bSSR S 2 NS N 4g Qi Rais BSN AT eR R o gty Nl oa R g i S
B- G S 1 s % R RN == QR SRR S SNSRI eB N RPN LBNee e N i ‘*‘z—fi&w*,‘-fi;fix.:é o s %
‘ ’f% : :‘;'TQ 3 '/" iR BN e :{rfi‘x RN | ‘:;F\W‘Q RO RAR ERRBTR R St R oy ae e SBT AR \wm*l“";‘:&* ek LRy, % (;\‘3‘::( iy
gekN RN RRPRe W, B S SRR SR e \ TR N S BRSNS SelS 3 S
7i 2 R, RS e Ro o A PR N A TY-RN Y A KR WSS e :SR TGRS AN R RIS e, ’&3}’ D 3 5. eh 7
fSlo W~ YR, foiey ERe . TR L <SRN DSNEB T S ) a 8 B SRR PR )Nby o B f‘e‘” RN oy, RO g
bl 3 GRECETS RS ALU R N YTRN : St N RSN St S RERRa SRIERRAN SR O oAR ey
e B AL LR e N |R A s,* *":'" BN N RO YRR 3 S Sy SN Se & ooBSNAL TR R Pt R e gl Nl iST £
seTB o *'-,*\s»‘\“‘- >RS{‘ £ S\ P AR E R -58 ; N R R CARTIAR, R P SRy, TR e(eiye§§ A 2 RS SIS rgy
"o) BGAN e SR TR BnH *N~ N IR NBV“, 3ey g“e RLTR & A % SRR TN eb2%Roo Ra T e T N gfi«q’.' R%,A XA £B o
R AR RN AR N MR = AR L TR N) AN PR S N IR T SRR ) ;SN Y o MOa TR el sA R Y e pae &
il I N o S ria Ye|Bl N\ Y kBB oe e L
P e Sy .TR RS s Y o BB R s FRARNO LRI R S R BT R ORFREAN " S3B OTN | 2 IR e i Pii AR R eg Al TR §A RS
A 7 bt e¢NBPREI e 3 b M i S R RNA GR ; SYN R S SeR SAS MRECRY Gon s A A T SO
£ N iy N SAN sata gTR C R TRRPY NR B A AR ERY Ty I FSEAI Y ¥
RO sy A FRERCAR PSR o AO, BSTNN \ AR Sl XR R e LRSS [N B iXS RN TSR ei W R EER BRSeP SI L 5
e e %Qé SPAN\ ) 0 8 L HATRY RN SRt ® R LRI RS e“A el YN BoY’fiSNoSSR Tk o f C R T AWyR e 2L
EIEPREEAE o« Ry -/R LY S l&}; RSN : = O IS LR SRR e Nigaon ) BERES EIR . S 8 gl ol RTf. R PN RNERE EgA R SO SRR SR e
.= S Sy by e -. \ (AN S3e % L ot AIB R &T A s N)ReSReybTRS T AR el e B e s
SR %Fo - S RS R SRR LI SO v r eßt o S eeel .
>Y,o k 4 o SRS o ‘;B"'\ v@ F IR SN dl o) &) RSN WSy -;'§\§ UR AR T&.&“ LRt . £e X SRR ’&,”:;;‘3?\“”;;{ et ‘,% Liee P TR G
TA N : B&%R3§P B FT LR AT \w& e M RRRERCIRT L eSS eAN RS '\fi » - PN BN.eR T e, 4
WL "..;f ‘ e ;’/ @E BN & N eo| LT W AN N \;\{» SR )‘f¢*:‘~“«‘\':vk"&\"’§‘*§v§\ Ro iy S ~
O i oBN iNA s S NRT LR NIRAT S e g ]
Ly ETR e’ ek o g‘}; RN S&RS S RN YSRet it R R
N \:‘ :-: ¢RS & N 3 S .;‘f 3‘ o XBX S S 3 \¢~§¢ AR, SN
LB e RX il e SR
‘HELPFUL HINTS FOR
. THE MOTORIST'S AID
Il Inner Tube Wrinkles. 3
{ When you !mmerge an inner tube
in water to discover a leak, make a
mark around the leaking place with
an indelible pencil,
A bag made of soft flannel is best
to keep inner tubes in. Tie the mouth
of the bag around the projecting
stem.
It Is false economy to buy cheap
inner tubes. A poor inner tube will
quickly put an expensive casing In
the scrap plle.
In repairing a falr-sized hole, it 1s
better to place a patch on both sides
and then vulcanize.
If you have no gasoline or sand
paper“to clean the surface for a
patch, use rubber cement on a small
plece of clean cloth
- . .
| Corroded Battery Terminals.
A little hard grease on the thumb
nuts that make the battery connec
tions will prevent their selzing from
acid corrosion.
e ¢ ‘
Against Skidding.
A wise driver will straddle the
‘rmge in the middle of a ‘“greasy’
‘road, or keep one wheel in a whed)
rut, to prevent skidding.
‘ . . .
Overhauling Tip.
It Is well to remember, when over
hauling a motor, that parte like bear
ings, bolts, bushings, etc., had better
be put back in place at the beginning
of the operation of reassembling. The
old hand will not need this advice,
but for the tyro it {s a tip that will
save him some uphappy hours.
- - -
Slack in Ford Steering Wheel,
When the two small retalning keys
in the top of the steering column of
AEARST'S SUNDAY AMERICAN. ATLANTA. GA. SUNDAY. JULY 19, 1914
the Ford car wear anly slightly loose,
there will be a relatively large
amount of slack in the wheel., Keep
them snug and firm.
- . .
Dimming the Lights.
A mud spot, or a greagy smear, will
cut down the i{lluminating effect of
your lamps largely. The best cleansr
consists of equal parts of alcohol and
water on a soft cloth,
. - .
Graphite in the Crankcase.
About one teaspoonful of fine
graphlte to one gallon of lubricating
01l in the crankcase will assist lubri
cation, make compression better, and
keep the engine cooler,
. - -
An Idea fur a Garage Door.
The question of what kind of a
door to use on the new garage is
sometimes perplexing. Ease of op
eration, width of opening, securliy
and other features are all essentia..
A novel arrangement for such a door
is shown in the accompanying cu:.
'P‘nur doors, each two feet wide, are
iarranged by means of hinges and a
roller track, so¢ that when folded
back they permit an open space eight
feet six inches wide for the Ingress
and egress of the machine. When
closed, it {s first necessary to push
each set of doors about three inches
to one slde In order to release them
from the holding plates. It Is then
possible to double them back upon
their hinges and fold them agalnst
the wall out of the way. This leaves
nearly the entire front of the garage
open. When the two sets of doors
are brought together in the center,
and the lock is sprung, the door can
not be opened either by forcing in
ward or sideways. They may be
locked or unlocked from the outside
quite as easily as from within.
TOCY. Py
@Y 15/10-In/cad MOTOR CARS
'lndian Wins Bi
~ Motorcycle %aces
' A L
Glenn Boyd Clips Off 68 Miles Per
Hour at Dodge
! City.
News of victories from all over the
country by riders of Indjan motorcy
cles in races on the Fourth of July
were received by the Hendee Manu
l facturing Company, Springfieid,
Mass., in a mass of telegrams on the
morning after Uncle Sam’s birthday.
Topping the list of national tri
umphs was the International speed
way championship, run at Dodge
City, Kans., and won by Glenn Boyd,
of Denver, who averaged 68 miles an
hour.
At Saratoga Springs, N. Y, the In
d'an scored another big cleanup, win
‘ning six feature events, Including the
two-mile national and ten-mile in
terstate professional championships
and the amateur State title.
Other prominent Indian wins re
ported were: Fifst and second in the
147-mile road race from Phoenix to
Prescott, Ariz.; first in 100-mile racei
at Indlanapolis and Kansas City,
Kans.; every event at Hartford and
Norwlich, Conn.; Wheeling, W. Va.;
Logansport, Ind.; Greenville, Ohlo;
Vincennes, Ind., and Grand Island,
Nebr.
At San Angelo, Texas, and Colum
bus, Ohio, the Indian won every event
but one.
STUDEBAKER ‘6" TOWS 5 TONS.
Over Rainbow Mountain and clear
Into Corona, Cal., the Studebaker ‘‘Six"’
of F. M. Baird towed a heavy disabled
car a distance of 53 miles, The entire
load on the “Six’’ motor was found to
be slightly more than five tons.
‘/ . ;
'Do Not Tinker ?
( .
> With Your Car|
Elwood Haynes, ploneer automobile
manufacturer of Kokomo, Ind., gives
the following timely advice to owners: ‘
“One of the most important things
for the automobilist to learn is not to
‘tinker.” There is no mystery concealed
under the hood of a car, there {8 noth
ing that should be kept secret from the
car owner, but the temptation to ‘tin
ker' usually becomes too great; a deli
cate adjusting screw {s turned or a
wire is disconnected and then—trouble
begins.
‘““Talk to the repatrman, study the in
structions, learn all you can, and then
when the emergency comes you'll be
prepared. But walt for the emergency.
Do not tinker.
“Don’t try to make adjustments when
the car is already in adjustment. Don’t
begin tearing down until you have lo
cated the trouble. Don't try to im
prove the timing of the valves or tha
ignition: the manufacturer knows best.
“Treat your car as you would an ex
pensive watch. A lot of trouble may bei
avoided by having an expert examine
the car about once every two months.
There are many littie wrongs that may
quickly develop into big wrongs if not
discovered and checked.
“Don’t patronize the cheap mechanic—
his work {s usually in keeping with his
price. Keep your car out of the hands
of the schoolboy who offers to work
free of charge. The manufacturer is al
ways ready to advise and help you. His
reputation {s {in your hands and don't be
too much inclined to blame the car when
’the first little trouble arises.”
0f Gas Substitute
Motor car factory officials and fuel
authorities at Indianapolis are deep-
HE 1915 Buick has all the fundamental Buick prin- /
ciples with the addition of every improvement that has D
stood the Buick tests of worth. In fact, the three . A
chassis, while the same in all essentials as last year, have Sl i T e A
been improved in every particular where improvement was < ¢ aume R 1 \
:::::£O, W ; 2 TS A R
possible. Many important innovations this season are *3«%“ e R M\é?f; '
added to increase the value of the cars: ’é{&\ b ™ xLy g
The new Delco system of starting, Controls convenlently located on % ’*‘*A TS ‘7“;""'s"\, ':\ ‘*‘&s
lighting and ignition with an increased instrument board in the cowl. i, . m e ee o W
generating capacity of 35 per cent Non-skid tires on rear wheels. Bluick Madel & M. THs busines
and automatic spark advance. Improved quality of leather for the g 'F“’e‘:’ 4 car. 4-Cylinder, 2-Passenger
Tungsten steel valves. upholstering and finer finish. A ,poeid:,:";tef""p'“”y equipped, except
Carburetor supplied by Stewart. High grade stream line bodies, hoods % Price....ccee000.....9950 1. 0, b. Atlanta
Warner gravity feed vacuum system. and oval radiators. 3, X o
These are but a few of the Buick Improvements that ~_.' 2 : ; m*:":t{:y: ‘
will convince the buyer that, regardless of price, we are 4 V}M, T T T "‘ Gl
giving more value than ever before. We always have and e f“”"*“h Sl e i EC e e
still guarantee the Buick Valve-in-Head motor to develop e, ¥ PLan Ghea R 2 ;
more power than any other type of automobile motor of % ““‘x i ks $ ’%}
equal size, American or foreign make. i,/ e P e o T .;-;:'::A'b'\ “;3\{:
Only responsible men who stand well in their com- & %fiwfi 3 ’f“*\o R : 5 é‘ &‘«&:‘»»*Z,K ::"-%f;
munities are acceptable as Buick dealers and we are |“‘ W »MW‘ )\»-f«n :fii
glad to negotiate with such men where territory may be ‘\y‘\:w"
open. Any Buick dealer will tell you that a Buick contract R s i ’
The 1915 Buick line includes three chassis and six Bulck Model C. 37, Money. can not
models. Advance catalogues now ready for distributi n— fi:iyar?:JorsetylceoTrrn;tß-;oa';::glgeenrce'!"o::r:g.
sent immediately upon request. Deliveries of ~- will #% Car. Four-cylinder. Completely equlp
bastn e <Tul Bed, including speedometer.
egin in July. ? rice.............. 51,300 f. 0. b. Atlanta
%,
NS L ZAEORL VY B
ly 11iterested in the outcome of a ze
cles of tests of a substitute for gaso
line now being made on the speedway
under the observation of the Indian
apolis Motor Speedway officials. :
Carl G. Fisher, president of the In
dianapolis Speedway and founder of
the Lincoln Highway, together with
Reproductiop of card sent by Johnson-Gewinner Company to Atlanta car owners
AUTOMOBILE TAXATION
At the presen! time automobile owners are paying ad-valorem tax, $5.00 per year license number tax, and a
half cent per gallon inspection tax on all the gasoline they use ‘
Triple taxation is what it amounts to and an unjust burden on one of the most important industries we
have :
The $5.00 per year license number tax has been most unpopular and the law governing it made mno provision for
duplicating lost or stolen numbers
We are making an effort to have this reduced to $2.00 per year and an arrangement for dupiicating numbers at
the actual cost of the number, We ask all owners to assist us in this effort by talking to their acquaintances
in the present Legisiature. There {s no doubt this can be accomplished during this session if enough pressure
and influence is brought to bear.
. .
The One-Half Cent Per Gallon Inspection Tax on Gasoline
The State charges one-half cent per gallon for making a specific gravity test on every gallon shipped into
Georgia, The oil companies add this one-half cent to the price of gasoline, 5o that the consumers have it to pay.
One-eighth of a cent per gallon is all that should be charged, and even at this figure it would net the State a
nice sum of money in a year’'s time.
Distillation Test on Gasoline
The Fresent law calling for specific gravity test on gasoline dves not fully protect the public. By blendin{
gasoline the specific gravity can be raised and a high price charged the public for a quality inferior to a straigh
gasoline of lower gravity.
Distillation test and a clear deflnition by the law of the two words gasoline and naphtha would more fully pro
tect the consumers’ interest, and we hope to get our present Legislature to correct these conditions.
.
wyat Johnson=-Gewinner Company Atanta 2025
.83-87 N. Forsyth St. OPEN ALL NIGHT Opp. Ansley Hotel
officers of the National Motor Vehicle
Company, is lending his assistance to
the inventor and thus assuring him
an opportunity for an unhampered
demonstration. with ample track and
factory facilities.
The tests have been made with a
liquid solution said to be produced at
a small cost and to be as combustible
as gasoline.
1 (‘hambers, of McKeesport, Pa,
widely known In automobile circles
‘and a racing enthusiast, is sponsor
for the inventor, John Amdrews, a
Portuguese.
~ Bv the tests made the officials
shought the new fuel was equal or
better than gasoline as an explosive,
e ———