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EDITORIAL RAGE
The Atlant a Georgian
the home rarer
THE ATLANTA GEORGIAN
Published by TOC GEORGIAN COMPANY
At 30 East Alabama Street, Atlanta, Ga
Entered as second-class matter at postofTice at Atlanta,under act of March 3, 1873.
MATURER JUDGMENT
Speakinp before the W. C. T. U. Convention in Atlanta
Thursday, Mayor Janies G. Woodward, of Atlanta, said:
“I belong to the old school that reveres woman and places
her npon a pedestal far above the mud of politics, but. when
I look at all the grief and devastation over in Europe, l begin
t othink I’m all wrong—about polities. I am rapidly remold
ing my ideas regarding equal rights."
The Confederacy's Immortal
Memorial at Stone Mountain
The unanimous and sweeping resolutions passed on Thurs
day at Savannah by the Annual National Convention of the
Daughters of the Confederacy assure the making at Stone Moun
tain of the most majestic monument set in the most magnificent
frame in all the world.
TEN THOUSAND DAUGHTERS) of the Confederacy in
Georgia, and ONE HUNDRED THOUSAND DAUGHTERS of |
the Confederacy throughout the country, stand pledged by these
resolutions, in heart and hand and purse to carry into effect the
great conception conceived and advocated by Colonel John Tem
ple Graves of the Hearst newspapers.
The record of the National Daughters makes the achieve
ment certain. These wonderful women of the Confederacy have
done wonderful things. They have builded the great monument
to Jefferson Davis in the city of Richmond. They have builded
or are building the great monument on the plain of Shiloh. They
have builded that magnificent monument at Arlington.
And now they are going to crown and climax their mighty
work by building this greatest of all memorials when they chisel
on the crest granite precipice at Stone Mountain the heroic statue
of the Confederate soldier as near as possible in resemblance to
Robert E. Lee. Each of these memorials is not less a monument
to the glorious loyalty of Southern women than to the glorious
heroism of the Southern soldiers.
And the chiseled statue is bas-relief cut on the crest of the
miracle in stone will not only be the greatest and most enduring
monument to the Southern soldier, but it will be as well a distinct
and wonderful enrichment of the art treasures of the world,
destined in time to be as famous as the Lion of Lucerne, the
Colossus of Rhodes or the Sphinx of Egypt,
Men and women of soul and imagination all over the South
he awake at night to think of this unequaled marvel in stone.
Mr. Sam Venable, with superb generosity and devotion to
the Southern cause, has agreed to make a deed in perpetu to
the Daughters of the Confederacy of the majestic height on
which this memorial will be placed and of the surrounding walls
on which their legends and inscriptions may be cut. Mr. Vena
ble and his late lamented brother, Hon. Willis Venable, agreed
between them long ago that the mountain should never be sold,
and that this great granite cliff should be reserved for some
memorial worthy of its imposing grandeur. No greater gift has
ever been made to a greater cause.
Resident General Daisy McLaurcn Stevens, of the United
Daughters, will appoint in a few days her general and active
committee to arrange the preliminaries for the great wail which
will make the Daughters of the Confederacy once more immortal
and will make Atlanta one of the art Meccas of the world.
Georgia Should Raise More
Live Stock
From Omaha, Nebr., there came to The Georgian to day the
following communication:
Editor Georgian:
There has not in years been so much said about the
shortage of cattle and ulieep in the Northern and West
ern papers as during the last sixty days.
The fact are. the supply is short because there is
small money in raising stock where the feeding season
is only, at best, six months out of twelve.
It has occurred to me that this would be a most op
portune time for setting forth the advantages of Geor
gia and the Southeast.
A GEORGIAN READER
Unquestionably, Georgia farmers should consider the matter
of more stock raising. The State easily might raise ten times
the live stock it does, and to great profit.
It is estimated that hogs can be raised in Georgia—partic
ularly in some sections of South Georgia—at less than one-half
the cost of raising them in the Middle West. Cattle can be
raised proportionately as cheap.
Some experiments are being made, in a modest way, in
South Georgia now, and if successful, as they are sure to be.
the packing house industry is certain to boom in that section
before many more years have passed.
There is no part of the State where pasturage is not to be
had at least nine months of the twelve, and in many parts it is
an all-year possibility.
We should think Georgians might well consider the sugges
tion made by our Nebraska correspondent. There is a great
deal of money to be made in stock raising in Georgia And much
more stock ought to be raised. I
A i
While War Lasts—
Children Are Reared for This
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More Truth Than Poetry
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♦ ♦
By JAMES J. MONTAGUE.
JERSEY JUSTICE.
One Jersey judgr© awarded cme
dollar damages to the parents of
a child killed by a railroad train.
Another Jersey judge sent a
boy to Jail for a month for shoot
ing a rabbit out of season.
In Jersey, so the news reports.
the judges make a habit
Of sending boys up for a month
for shooting ur> a rabbit.
This shows us why the skeeters
swarm along the Jersey
swales;
The natives dasn’t kill ’em. le^t
they get clapped into jails.
To get a Jersey sentence that is
merciful and mild.
It pays to use a railroad train
and kill a little child.
LET US BE THANKFUL FOR
OUR BENIGHTEDNESS.
If it is a civilized war they are
fighting in Khrope, what an un
thinkable thing war will be when
civilization is advanced a couple
of centuries further.
BUSINESS NOTE.
Honduras exports large quanti-
nes of sarsaparilla to Russia,
where it is used as tea.—Balti
more Star, She also exports
irge quantities of lignum vitae
to Connecticut, where it is used
as nutmegs.
A MAN WHO WANTS TO BE
DIFFERENT.
1 shall not aet'like a fool when
1 s;e\ to Congress." Socialist
Meyer London. Some men are
determined to be notorious, even
thev 1 'jvc to. break every
known precedent.
The Cow Cure
[t has been found (hat after feeding a cow with poison ivy, children
suffering from ivy poisoning were relieved by drinking her milk. Further
experimentation is being made' with a view to extending this method of
treatment to other maladies.
TJtTE'VE been feeding prussie acid and bichloride to the cow,
’’ We’ve been treating her with hydrates and atropia,
And in case of sudden illness we don’t call the doctor now—
For the cow Is just a walking pharmacopoeia
If a microbe or a ptomaine or their ill-conditioned ilk
In the baby's little tummy start to frolic,
There are always antitoxins manufactured in the milk
Which will put an end to every form of colic.
TF a person swallows gasoline or varnish by mistake
^ For the items of his right and proper diet;
He gulps down a little cow’s milk. and. in less than half a shake
He again has settled down in peace and quiet.
And when father's hair is falling, as alas, it's doing now,
We advise him not to singe or dope or shave it;
We are going to give a little hair restorer to the cow,
And a glass of milk, we really hope, will save it. i
TT is cheaper than the doctor and the cow is right on hand.
Fully doped with every alkaline solution.
Giving first aid to the injured any time there's a demand
For a moving therapeutic institution.
There is only one objection to the simple system now—
Though, in theory, she should grow daily stronger;
There are certain serious symptoms of decadence in the cow.
Ar>d we fear that she will last but little longer.
A FIRST-CLASS FIGHTING
BOAT.
The Emden was only a second-
class cruiser, but the Kaiser
could have better spared a better
ship.
ENOUGH TO GO AROUND.
If diplomacy is the art of keep
ing cool, the armies on the snow -
clad Russian * b< aider will get
enough practice it it this winter
to come home tin.shed diplomats.
A LITTLE FIRE STILL SMOL
DERING IN THE ASHES.
Reverting to the Colonel, let us
not be too hasty in asserting
that he has lost all his old-time
acumen. You will notice that he
didn’t run for anything himself
in the campaign jusr concluded.
IMPETUOUS YOUTH.
The action of the Young Turks
seems to prove that this war is
no job for a boy.
NONE BUT THE BRAVE DARE
WEAR ’EM.
In the plain to make Secretary
Redfleld chairman of the Federal
Trade Commission there are signs
of a plot to remove from the Cab
inet the only man In official life
who still wears side whiskers.
What! Hurl from his exalted*
place
The nation’s joy and pride—
Our one great man who has a face
With whiskers on the side!
Let ruthless autocrats beware!
One may not safely crush
A gentleman who dares to wear
A bifurcated brush!
Convention’s smooth - shaved
countenance
Should tolerantly view
The courage that will take a
chance
On whiskers sawed in two.
For in these days it takes a MAN
To brave the jibes and grins
Proceeding from the crowds that
scan
His dual lambrequins.
Lete him be rather hailed with
praise
Than flouted and undone.
Who have contrived two beards to
raise
Where nature grew but one.
A man who thus arrays his face
No caitiff fears can cow;
Side w hiskers once were common
place—
They mark the hero now.
FORTUNATE IN HER PROX
IES.
W ith the Irish, Scotch and Ca
nadians on land and the Aus
tralians on the seas, Great Brit
ain Is really a formidable nation.
Atlanta, Georgia, the South
and the Hearst Service
The following address was delivered by James B. Nevin, of
Hearst's Atlanta Georgian and Sunday American, before the At
lanta Ad Men’s Club, at the club’s luncheon in the Hotel Winecoff
on Thursdav, November 12.
Gentlemen
It Is a ver\ great pleasure and
satisfaction to me to be here to
day to explain to you in some
measure of detail just what the
work being done for Atlanta and
the South by the great system of
Hearst newspapers and maga
zines means to ■ the South, and
what Mr. William Randolph
Hearst hopes may' be accomplish
ed thereby
You are advertising men, and
the best way for me to empha
size to your minds the far-
reaching power of the Hearst
publications 1s to tell you. at least
in part, something of what the
Hearst system Is.
There is no publisher living in
this time, nor has there hereto
fore been a publisher in all the
world’s history*, who has at his
direction and command the vast
agencies of publicity that Mr.
Hearst controls and directs. He
has newspapers in New England,
in New York, In the Middle West,
In the Far West and in the great
South.
The combined circulation of his
various newspapers alone aver
age more than 2,500,000 per day.
You gentlemen know that it is
the rule in newspaper offices to
multiply your subscription list by
5, in undertaking to estimate the
number of your readers. This,
to my mind, is a little extrava
gant. and, as T desire to be con
servative in what I shall say
about the Hearst publications to
day. we will multiply our 2,500.000
by four, which numbers the
Hearst newspaper readers in the
United States every day at ap
proximately ten million.
This, however, is not nearly ail
of the Hearst readers, because
Mr Hearst owns the following
magazines The Cosmopolitan,
Hearst’s, Good Housekeeping,
Harper's Bazar, Motor and Mo
tor Boating.
The circulation of the Cosmo
politan alone is over a million,
and Hearst’s magazine is very Ht-^
tie behind. Good Housekeeping
is well over a half a million. Har
per's Bazar is clittiblng into
large figrureo. Motor and Motor
Boating are far and away the
most widely circulated magazine*
of their sort in the world.
The combined circulation of the
Hearst magazines is over two mil
lion. Magazine readers easily
average five to each oopy. There
fore it is safe to say that not less
than ten million people read
Heanst’e magazines every month,
and millions of these magazines
are preserved, bound Into volumes
and kept in families for years.
Not over 50,000^X10 people In the
United States read magazines and
newspapers and Mr. Hearst
reaches ea sily one-third of them.
Let’s say. for instance, by way
of illustrating what the Hearst
publications may do for the South,
that it should be found desirable
to exploit in New England some
particular phase of Southern de
velopment. In New England the
Boston American, daily and Sun
day, covers the territory com
pletely. The daily circulation of
the Boston American is 100,000
more than all the other Boston
evening papers combined. This
is an astonishing statement, but
is absolutely true.
This marks the indisputable su
premacy of Mr. Heart’s publica
tions In the New England field;
and is paralleled by his New
York, Chicago and Los Angeles
papers
I will make no detailed com
parisons here between the circu
lations of Mr. Hearst’s Atlanta
papers and other Georgia and
Southern papers, for 1 wish it dis
tinctly understood that nothing I
shall say to-day must be con
strued as disparaging to them.
They are excellent newspapers,
loyal to the South and its best
traditions, and I have nothing
but the very highest regard for
them.
It is impossible, however, for
any other Georgia paper, or any
other Southern paper, for that
matter, to approximate The At
lanta Georgian and Sunday Amer
ican in power of far-reaching
and convincing publicity.
Your pencil and a piece of pa
per will demonstrate to you that
the Hearst newspapers by reach
ing 2,500,000 subscribers in one
day can perform a service in that
one day that would require about
50 days for either one of the other
Atlanta papers to do, if their
present lists of subscribers were
changed every day of the time.
Colonel John Temple Graves, for
example, recently wrote an arti
cle boosting the South and one
of its line of industries. This
article was published simultane
ously in all of Mr. Hearst’s news
papers. It reached in one day,
therefore, as many readers as any
one of our Georgia contempora
ries would have been able to reach
in nearly tw'o months, at their
average daily rate of circulation.
Just now r , the Hearst papers are
booming Atlanta aft a winter re
sort.
Take the war news that you
read daily in The Atlanta Geor
gian. It is the same news that
is published in every one of Mr.
Hearst’s newspapers. It is the
same news that is published in
The London Times. The London
News. The London Telegraph,
J
The Paris Matin and in the lead-
Berlin paper. These papers, In
connection with and as part of the
great European news service of
the Hearst publications, covey
every possible phase of the was
by the best correspondents money
can secure.
Besides these stated agencies,
Mr. Hearst controls the Interna^
tional News Service, a publicity
machine which supplies, besides
the Hearst’s papers, over four
hundred newspapers in the United
States. At any time Mr. Hearst
feels so disposed, he may place
this, vast publicity power at the
service of Atlanta and the South.
I would not want to weary you
with an array of vast figures, bet
there is no other publisher in the
world who uses one-fifth the
white paper that the Hearst serr>.
ice uses annually. No other pub
lisher pays anything like the
postage or the express charges.
No other publisher has in his em
ploy so tremendous and so effi
cient an army of trained writers.
I do not wish to say anythin*
to you gentlemen that will sound
at all like "bragging.” T am not
here to brag or to boast. The
Ad Men’s Club was good enough
to invite me to this luncheon to
tell them just what the HearBt
service is. The figures that I have
given tell, in part. • There is not
time to tell everything of this
wonderful service, and perhaps tf
I went into too much detail I
should merely bewilder where I
desire to enlighten.
This is the thing I want you
gentlemen to understand: Mr.
Hearst desires that his Atlanta
papers shall be true and power
ful agencies for good In the
South, He has personally direct
ed me, and every editor In charge
of al! of his publications, to make
it my business to advertise, boost
and boom the South whenever
occasion ofTers The Atlanta
Georgian and Sunday American
have full authority from Mr.
Hearst to summon to their aid at
any time one or aU of the Hearot
publications in this great work.
The Sunday American was
started in Atlanta Shout a year
and a half ago. Within six
months of its btrth it had ac
quired s. circulation in excess of
100,000. An examination of this
earlier circulation, however, de
veloped the fact that a portion of
it was not substantia! and w**
not being properly handled. No
Southern newspaper had ever
attempted the circulation that
The Sunday American sough* to
achieve. The field was now, and
in order to geit our circulation ta
shape satisfactory to ourselves^
not only in point of quantity, ha*
of quality a« well, we placed the
price of our Sunday paper to
news dealers in advance of the
amount they ever before had p«S«
Sunda -y ;newspaper, and wo
made our copies strlotly payabio
in advance and nonroturnabfck
This resulted in some immediate
loss o f circulation, but it way
not. dependable circulation. Eves*
of The Atlanta Sunday
American that is printed to-day
Is sold.
This is a rigid rule that haa
been applied to al! Hearst circa-
iations, and the figures that X
have quoted earlier in this adr
dress may be relied upon as au
thentic and as representing an
actual fixed and contented cir
culation.
^ at ? ra i! lr ft thTlIls me
Pride to be a part of Mr. William
Randolph Hearst’s great system
of newspapers and magazines. It
is the greatest system in the
world There never before has
been one like it. Surely Atlanta
and the South will not fail to un
derstand and appreciate the tre
mendous meaning of Mr. Hearst’s
message, when he says to the
South, “All that I have In news
papers, magazines and agencies
of publicity are at the commands
of the South. All I ask is that
the South shall let me know when
and how I can help. I have im
pressed upon all of my editors
my sincere desire that my At
lanta papers shall become true
and worthy exponents of all tha;
is great and good in the South."
Ypu all know of some of the
work Mr. Hearst already has
done for Atlanta in his newspa
pers—the Shrine meeting, the
Oglethorpe University, locating
the regional bank and other groa*
undertakings. He wants to lend
a hand everywhere and at al 1
times, wherever the South may
he benefited. His one primary
and emphatic order to me is
"Boost, boom, advertise and help
the South whenever you can Let
this be your first and foremost
duty!"
There is not a nook or corner
in the whole of the United States
—not one from Maine to Cali!
fornia and from Washington to
Florida—into which some one or
more of the Hearst publications
do not penetrate. These agencies
of publicity literally cover the
entire United States. The records
are open to most critical exami
nation.
I thank you for your generous
attention and for your invitat’nn
to be present and to speak to
day. I feel that this splendid
Men’s association is the one as
sociation of all others that should
know and understand fully what
the great Hearst system of news
papers and magazines reaiiy
actually means.
T j