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The Atlanta Georgian
THE HOME PAPER
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Do You Own an Automobile, or Think of
Buying One?
One Publication, MOTOR,You Should Road REGULARLY
The day is coming when every intelligent
citizen will need to know something about a "gas
engine’’ and about machinery.
Hundreds of thousands of citizens buy auto
mobiles now every year. t Before long every man
with a moderate salary will own his car, SAVE
MONEY AND INCREASE HEALTH BY OWN
ING IT, and cars will then sell as buggies sell
now, by millions.
If you own a car. or intend to buy a car, the
main thing is TO UNDERSTAND IT and know
how it can be made more valuable to you, made
a better car, and run more economically.
It is an extraordinary fact that MOTOR every
month publishes at least fifteen pages, and often
much more, of important information concern
ing one single automobile—the Ford.
These fifteen or twenty pages devoted to news,
new ideas, new Ford improvements an* possi
bilities, interest EVERY owner of a Ford ma
chine.
In addition, MOTOR represents the auto
mobile world from beginning to end. For in
stance, MOTOR for this month (May) is made
up of 182 pages. It gives you all conceivable
information about cars of every kind, from the
highest to the cheapest price.
It deals with every part of the car, from the
tire resting on the ground to the material on the
top, from the mysterious rear axle, which
OUGHT NOT to be mysterious to a car owner,
to the radiator at the front.
The actual understanding of a car, knowledge
as to the most economical fuel oil, tires AND
IMPROVEMENTS, mean a great saving and a
greatly increased enjoyment in the car’s use.
There is only one publication for all car own
ers. It is called MOTOR.
The front page of this month’s issue is pub
lished at the top of this column, and that publi
cation every car owner ought to see.
MOTOR is the publication of information for
automobile owners. It is a trade paper for the
owners of automobiles, for dealers and garage
keepers.
The great automobile makers of the United
States publish all of their information in this
periodica] every month. Those who manufac
ture special devices for cars, special economical
appliances, make their news known in MOTOR
first of all and regularly.
MOTOR for May, which has just appeared,
contains, for instance, announcements interest
ing to the owners of the following cars, and pub
lished in Motor by the MAKERS of those cars
for the information of automobile owners and
buyers.
The list that we give Is partial.
An entire page is devoted to the WINTON
SIX, which is the last announcement in the
periodical, and an entire page to each of the
following great makes of cars:
The PACKARD, “Ask the man who owns
one” and he vill give you information, but
MOTOR every month will give you more.
THE WILLYS OVERLAND, “A big Six at a
small price.”
The CHALMERS MOTOR COMPANY, an in
tensely interesting announcement, “built on the
1 split dollar.”
The CASE MOTOR Company, of Racine,
“Your grandfather dealt with Case before E. P.
Case ever heard of automobiles.”
The MARMON CAR that offers “Not a prom
ise but proof.”
The JEFFERY FOUR, at $1,150, “twenty per
cent dividend for Jeffery buyers.”
The STEWART SIX describes for you Rare
motor personality. ’ ’
The NEW DART offering a car for two at
$496, a car for five at $680.
The KISSEL CAR, “For all the year.” Open
in Summer, shut in Winter.
The CADILLAC COMPANY with its eight
cylinder car.
The stock of this company has been multiplied
in value by ten within a year—guess why?
The EIGHT CYLINDER KING, “Car of no
regrets.”
The GENERAL MOTORS TRUCK COM
PANY—the horse is going, almost gone—“The
world knows the story of the sturdy Stutz.”
THE LOCOMOBILE. Miss De Wolfe, who
decorated the residence of J. Ogden Armour
and many other millionaires, now designs the
interior decoration of these cars.
The COLE, EIGHT CYLINDER A demon
stration means a sale.”
THE DORRIS COMMERCIAL CARS “Pull
any load on any road. ’ ’
DORRIS SIX CYLINDER TOURING CAR,
“The perfected valve-in-head motor.”
The STEARNS CAR, “The greatest value for
the money expended.”
The AUSTIN SIX CYLINDER. “With double
cantilever springs and two speed axle.”
The WHITE, “The car which makes made-to-
order bodies unnecessary.”
The SAXON, “A six at the price you like.”
Those are only SOME of the cars whos pro
prietors make their announcements to the auto
mobile world in MOTOR for this month and
every month.
If you own a car, MOTOR should come to you
regularly; it means information, economy, best
possible leadership in buying a whole car or the
part of one.
If you have trouble with tires, you will learn
in MOTOR what every tire maker has to tell
you.
If you have trouble with your oil, your mag
neto, your spark plugs, your carburetor or your
machine generally, MOTOR will tell you what
the experts have to say, and enable you to judge
whether your trouble is with the machine or
with you.
When you get a package of seeds, you get a
seed catalogue. v
When you get an automobile package you
ought to have also MOTOR, which is the cata
logue, the instructor, the information giver of
the automobile world.
There is nothing else like it, nothing that
PRETENDS to be like it.
If every line of this paper were devoted ex
clusively to information that automobile own
ers NEED, and if this were done every day for
a week, we could not give you as much informa
tion as MOTOR gives you in one single number.
MOTOR is as important to the owner of a car
as Harper ’s Bazar is to the woman who wants to
dress fashionably, or as a first class dictionary
is to the man who wants to use the English lan
guage.
“Two’s Better Than One” in This Case
*y> p POWERS l» ls '
MIX boss' Those Lads
ARE FF-omTHE SAME pAPFR.
CHOP THE SLAM STUFF,
Vqu WILL HAVE To "CAUL.
e>oTff LIARS
~I6 MoRRoW.
Fo%
TRoT
POSTERS.
COR. ROBORAte
7&{SPoqN
FUt-U or £>RANtt/
Old Wine in
a New Bottle
News of Atlanta Five and
Ten Years Ago.
MAY 4. 1906.
State Prison Commission de
clines appeal of Mrs. W. J. Wood,
of Atlanta, held at MUledgeville
for shooting her husband.
• • •
Frederic J. Paxon elected presi
dent Carnegie Library Board.
• • •
Atlanta beat* Nashville. 5 to 4
MAY A, 1910
Sheriff Mangum announces his
candidacy for re-eloctlon.
• • •
Colonel L. P Thomas, pioneer
Atlantan, dies and is buried
among Confederate dead in Oak
land.
• • •
Metropolitan Grand Opera
Company presents as matinee
"Tosca," with Farrar, gcotti and
Martin; evening. "Alda." with
Caruso and Homer.
• • •
Caruso and Farrar take a mile-
a-minute spin with Ralph De-
Palma over Atlanta Speedway.
Farrar and Martin sing to Fed
eral prisoners
• • •
Judge Broyles sends eleven
“blind tigers" to State courts.
• • •
Demaree. pitching for Chatta
nooga, beats Atlanta, 8 to 5.
• • •
Charles K Hamilton in racing
aeroplane and Ralph DePalma in
automobile central figures In the
meet on Atlanta Speedway, which
thousands of grand opera visitors
attend.
Love Must Be Practical After Marriage
Ella Wheeler Wilcox Shows That Demonstrations of Affection Count for Lit
tle with Man if Home Is Disorderly and His Dinner Badly Cooked.
FTER marriage a man likes
* to be loved practically.
All the afTection and
demonstrations of love pos
sible can not render him happy if
his dinner is not well cooked and
if his home is disorderly! Grant
him the background of comfort
and he will be contented to ac
cept the love as' a matter of
course.
Grant a woman all the comfort
life may offer, yet she is not hap
py without the background of ex-
pres?ed\love.
When men and women both
learn to realize this inborn dif
ference eff each other’s natures
and to respect it, marriage will
cease to be a failure.
In this women are ready to
make their part of the conces
sion more cheerfully than are
men. Women who loathe house
work and who possess no natu
ral taste for it become excellent
housekeepers and careful, thrifty
managers, because they realize the
importance of these matters in
relation to the husband’s com
fort.
But how few men cultivate sen
timent. although knowing it I? so
dear to the wife.
Man is forever talking elo
quently of woman’s sensitive, re
fined nature, which unfits her for
a public career. Yet this very
sendtiveness he crucifies in pri
vate life by ignoring her need of
By ELLA WHEELER WILCOX.
a different heart diet than the one
which he requires.
Wives throng the cooking
schools hoping to make their hus
bands happier thereby. Why not
start a school of sentiment where
in husbands should be coached in
paying graceful compliments and
showing delicate attentions, so
dear to their wives?
A man likes to be loved cheer
fully. A morbid passion bores
him inexpressibly, no matter how
loyal it may be.
He takes tact rather than inop
portune expression of affection.
He likes to be treated with dignity
in public. Nearly all women are
flattered and pleased if the man
they adore exhibits his love be
fore the whole world.
If he defies a convention for
their sake, they feel It a tribute to
their worth and charm.
This is true of the most digni
fied and correct woman. But I
have yet to see the man who is
not averse to having the woman
he loves provoke the least com
ment in public. He seems to feel
that something is lost to him if
the public observes his happiness,
however legitimate and commend
able it may be.
The woman who is demonstra
tive when he wants to read, and
who contradicts him before peo
ple an hour later, does not know
how to make a man happy. He is
better satisfied to have her show
deference to his opinions and sup
press her demonstrations if she
must choose.
A man likes a woman to show
her love in occult wavs, to con
sult his tastes, to agree with him
in his most cherished opinions, to
follow his counsel and to ask his
advice. He will not question her
love if she does this. But a wom
an needs to be told In words how
dear she is. no matter what other
proofs a man may give.
Yet, few men live who do not
appreciate a little well-timed ex
pression of love, and every man
is made happier and stronger by
the/praise and appreciation of
thejvvoman nearest to his heart.
TJhe strongest man needs sym
pathy and is made better by it.
though he may not confess it.
The tendency of the age is to
give all the sympathy to woman;
the tendency of woman is to de
mand all the sympathy. But not
until woman sympathizes with
man in his battle with the world
and himself, and not until man
sympathizes with woman in her
soul hunger, will the world attain
to its best.
It is a queer fact that while
women are without doubt the
most lovable objects in the
world, yet on man is lavished the
greatest and most enduring pas
sions.
A great many women go through
life without ever having been
loved by any man.
I doubt if any man ever reached
♦*!d age without being adored by
some woman.
The World of
Business
By ELBERT HUBBARD.
A MAN whose knowledge of
business is academic can
never have a due under
standing and appreciation of the
struggle to keep a business go
ing. „
The better a business is man
aged the more self-lubricating it
seems to the outsider.
No engine, no matter how
beautifully made, will run with
out a <£nstant supply of power.
Just so is It necessary, always
and forever, to pump new steam
into a business.
A business that Is not charged
with the live current of person
ality will soon be moving on mo
mentum—and then it stops.
• * *
No two industries are exactly
the same. Also, there is no busi
ness that is exactly the same one
year after another. Conditions
change. New modes, fashions,
customs come in. To take care of
the overhead, meet obligations,
face the payroll, and keep em
ployees sweet and good-natured,
is the task of the business man.
And tlftn, to do all this with a
minimum of exhaust, keeping ev
erything perfectly lubricated so
that the outsider sees only har
mony and perfect adjustment—
this Is generalship.
In many a big business estab
lishment somebody is sweating
blood to hold the helpers to their
tasks, to shut off the “indoor
sports," to satisfy customers and
the public at large and keep the
whole thing Vn a safe, basis.
Nights, days. Sundays, always
and forever, anxiety is gnawingat
the heart of this business man.
He has to be eternally on the
bridge, holding her prow ’gainst
"The Lizard Light, three thou
sand miles away.”
• # •
The men in charge of our gov
ernmental affairs should be men
big enough to sympathize with
the struggle that industrial lead
ers have to make in order to keep
a concern expanding, growing,
evolving. For to stand still is to
retreat.
The meddlesome, harassing,
critical, calumniating attitude to
ward men who maintain payrolls
injures alike every wage-earner,
every retail n^erchant, every man
ufacturer, every railroad man, ev
ery banker.
To fill the air with suspicion
and doubt when good nature and
co-operation should prevail is a
great hardship on the human
race.
Progress is beautiful and right.
Eternal discontent must always
prevail; but we must also re
member Aristotle’s "Law of Di
minishing Returns.”
Let us keep to the broad high-
wav and travel on. but as we
travel it is not for us to exceed
the speed limit nor indulge in po
litical experiments; and. above all
things, we must preserve and
conserve not only our materia’
wealth, but we must conserve
America’s greatest asset, which is
th^ animation, ambition and Ini
tiative of our inventors, origina
tors and industrial leaders.
No armv can hope to succeed
when it begins to revile, ridicule,
accuse and malign its officers,
Business is a matter of human
service.
Business men to-day succeed
only as they benefit both patrons
and employees.
We make our money out of our
friends.
The loom upon which the fabric
of business is woven is friend
ship. and all wise business men
know It.
This way lies success.
He who would oppress the con
sumer is inviting a competition
that will wipe him off the cosmic
slate.
• * *
And another thing, we must
realize that in all human effort
there is a degree of waste. A lit
tle play of the wheel on the axle
is not only desirable, but neces
sary.
A concrete roadbed for a. rail
road would never do. There must
be a little spring of the ties. In
human affairs do not imagine
that things will be found 99 per
cent pure. Motives are mixed;
and occasionally the human ma
chine will break down
Business men to-day know that
truth is an asset and a lie a lia
bility, that honesty pays; that
sanitation, health, good cheer and
absolute frankness in all transac
tions are necessary to success in
business.
Sophistry, prevarication, hypoc
risy, all lead to Limbus. Success
is based on confidence. Credit is
based on character, and charac
ter is the sum total of what a
man is.
Character means clear eyes,
good teeth, an even pulse, equa
nimity. and a perfect willingness
to co-operate and reciprocate in
every reasonable way.
Character demands that we
eliminate jealousy, httfe. doubt
and realize that at the last hu
manity is one. To injure another
is to injure ourselves. We benefit
ourselves only as we benefit hu
manity.
This is the philosophy of the
modern American business man.
- . ...