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i
ng*«* <>bt*ln#6 are fur greater than ever
before, and the average. la aJao oonvld-
erably greater than that of last year.
The winner of tho flmt nrt»e of $600
Is a Wisconsin chauffeur. Garth C. Jen
son, who drives a Cadillac for John
Wesley, of Steven* Point. Hl« mileage
wae almost 22.000. He lacked Just ]5
miles of that total. Tie was slightly
more than 500 miles better thAn Frank
Gray, chauffeur for Carl M. Gottfried,
of Chicago, stwi Peerless car he pi
loted 21,482 miles, using one single Ajax
tire and thereby won the $3w prfaa.
It was another Cadillac whloh covered
21,039 miles on an Ajax casing and won
$900, the third prise, for Alfred C. Smith,
of Springfield. Mass.
WILL AID THE CARBURETOR.
If r piece cf thin metal be fastened to
the Inside of the hood In such a man
ner that It will close the ventilating
openings near the carburetor. It wifi
tend to retain heat near the carburetor
and manifold
"T. C. P. Forbes, better known as
Tommy'* Forbes, Is back in the auto
mobile field after an absence of several
gears. This will come as good news to
hundreds of his friends in the motor
oar trade throughout the country.
Forbes was one of the spectacular fig
ures in the early days or thy automo
bile and has always been identified
with a successful venture, first as a
lieutenant of Ray Owen In marketing
the Reo and afterwards assisted John
A. Willys in putting the Overland car
on the map.
Since his retirement Forbes has be-
come one of the first citizens of Free
port, L. I., and has a lot of capital in
vested in various enterprises there, so
it surely must be "some'’ magnet to
draw him once more into the automobile
maelstrom
And that magnet is the new Mon
arch eight-cylinder car. about which
there has been considerable secrecy
since the last national show.
R. C. Hupp, President.
This new eight is built by the Mon
arch Motor Car Company, of Detroit,
Mich. R. C. Hupp, who planned the
Hupmoblle, is president of the company,
which of itself is of no small Impor
tance, for Mr. Hupp’s experience dates
back to the early days of the automo
bile Industry.
Thp Monarch Company Is a tower of
strength financially, and Mr. Forbes
states that the new car looks so good
that several well-known New York
bankers and financiers have acquired
substantial interest in it and have been
selected to the directorate.
It is planned to produce 5.000
"eights” for the season of 1916, which,
with the Monarch Company, starts in
June, and Forbes says the first 125 cars
will be ready for delivery next month.
Not only will the cars be ready by that
time, he says, but what is far more im
portant from a dealer’s standpoint, Is
that the discounts on the car are so lib
eral that no agent can afford to
overlook the opportunity to make
sure money. M I know,” says Forbes,
“that unless the dealers make money
the factory can’t in the long run, and
this, combined with the fact that the
car is the best automobile value in the
country, makes its success a certainty.”
The new Monarch “eight” has a
Herschell-Spillman motor, which has al
ready won its spurs in Curtiss biplanes.
It is one of the most expensive motors
built and under a long series of tests
in the Monarch has given ample proof)
of Its durability and uniformity of ac
tion. The car is to be marketed as a
seven-passenger one of 125-inch wheel
base, and will retail at the wonderfully
low' price of $1,500.
Forbes, Vice President.
Mr. Forbes is vice president and di
rector of sales of the Monarch Motor
Car Company and will have control of
the distribution of the product through
out the United States. He is busy al-
loting territory right now.
The Monarch “eight,” he says, is a
splendid mechanical achievement, and
It is the best car he has ever been able
to offer those agents who swear by him.
Its fame, he states, will spread across
the continent in short order.
A vigorous selling campaign has been
started, and what will be good news to
those who are fortunate to get the line,
this campaign is to be backed with
strong advertising throughout the coun
try.
For the present Mr. Forbes will be lo
cated at No. 1789 Broadway, New York
city. Room 33.
REGULATING THE VIBRATION.
The motor car owner who is using vi
brator coils, will find that any exces- .
give current consumption will probably •
be due to excessive tension on the vi
brator springs. The spring adjustment |
should be loosened until the motor be
gins to miss and then slowly tightened
up until regular firing is begun again.
To tighten the tension beyond this point
results in excessive consumption.
A GLOWING tribute is paid the
Maxwell ”25,” used as pace
maker by W. J. Stoddard, in the
“Seeing Georgia” tour Just ended. He
makes the statement that never in his
experience has he driven a car that gave
better satisfaction or performed more
perfectly than did his mount in this
test.
The Maxwell, Stoddard says, covered
the entire distance of 630 miles with
out one bobble or the necessity of a
single adjustment. Not even tire trou
ble of any nature was experienced and
the machine responded to his every
wish.
The going was not boulevard travel
at any time and in some sections it was
awfully tough plowing, but the Maxwell
plunged through every sort of road and
kept up the pace until the end.
One stretch. In particular, is told of
by Stoddard, the 167 miles from Valdos
ta to Macon. Carrying 1,015 pounds of
passengers and baggage, the car shot
through 38 miles of heavy mud and 34
miles of deep sand at a clip of 22 1-10
miles per hour. The actual running
time for this leg ,of the journey was 7
hours and 42 minutes.
Was 56-lnch Tread.
A rather remarkable fact about the
Maxwell In this tour is that it was a
56-inch tread and in the deep sand of
South Georgia, where 60-lnch width
cars are invariably used, it was neces
sary for the Maxwell to make its own
track. With the wheels plowing deefl
into this terrible loose roadbed the pace
maker ground out mile after mile with
unvarying accuracy.
Stoddard is bubbling over with en
thusiasm about the car. He says that
in all his experience on the speedway.
hill-climbs, road races and tours, he
has never experienced more genuine
pleasure than he obtained from this tour
in his pacemaking Maxwell.
His letter to J. P. Headley, district
salesman of the Atlanta branch, fol
lows:
Maxwell Motor Sales Corporation, At
lanta, Ga.:
Gentlemen—For your information I
would like very much to submit the fol
lowing report on the Maxwell “25,” five-
passenger touring car used by me as
the pacemaker’s car on the first “See
ing Georgia” tour, which left Atlanta
May 22 and returned May 27, covering
a distance of 630 miles.
I would like to call especial attention
to our trip from Valdosta to Macon,
which was 167 miles. The actual run
ning time was 7 hours and 42 minutes.
We carried four passengers, weighing
716 pounds, 300 pounds of baggage and
equipment, a total of 1.016 pounds.
With this added weight we ran through
38 miles of heavy mud and 34 miles of
deep sand with the remarkable average
of 22 1-10 miles per hour.
In all my experience as a race driver
and tourist, I have never driven a car
that performed any better than the
Maxwell. No mechanical or tire trou
bles of any kind was known. All that
was necessary was to feed her gasoline
and oil and very seldom a little water.
In view of the fact that this particu
lar car was a 66-inch tread and the 60-
inch tread is almost exclusively used In
South Georgia, the Maxwell had to plow
through deer sand and make its own
track. I think the performance won
derful. Yours verv truly,
W. J. STODDARD.
Official Pacemaker, Seeing Georgia
Tour.
Care of Tires Taught by
United States RubberCo.
Educating the motorist up to that
point where he will automatically see
that his tires are always properly in
flated, that his wheels are In true align
ment and that every tire scratch or
stone bruise is properly attended to at
once, is as much the mission of the
makers of tires, according to the At
lanta branch of the United States Rub
ber Company, as is the actual turning
out from the factory of so many tires
each yeax. This company has always
tried to impress the owners of mo
tor cars with the great Importance of
proper tlrs care.
“Tire economy and tire care are syn
onymous, and the quicker the motorist
realizes this the quicker will he start to
save his tire bills.
“That 76 per cent of all tire waste
may be traced directly to the habit of
running cars on under-inflated tires is
the contention of expert tire men, ami
they further state that this cause alone
is responsible for more of the tire trou
bles of the automobllists.
“If motorists would study the con
struction of their tires they would be
able to Intelligently apply the same care
to them that they do to the rest of their
car. No sane driver would for an in
stant continue to drive his car after he
had discovered a serious break in ms
motor or any other part of its machin
ery. Then why will that same man ride
mnny miles on a deflated or partially
deflated tire, and expect no harm to re
sult? Such is often the case, however,
and the wonder is. not that the tire
goes out, but that they standi this treat
ment so long.”
Dog’s Bite Makes
Jitney Ambulance
A Jitney bus was used as an ambu
lance In Baltimore recently, when it re
moved a boy who had been bitten by a
dog to a hospital. The lad seemed
elated because he was the first person
to be taken to a hospital In a jitney.
And now the Ford is after the farm
horse’s Job The latest from the Ford
factory in Detroit Is that there will be
placed on the market next fall for farm
upiigr a motor tractor.
Dnrli g the last three or four months
severe tests were made In a secluded
spot with the first tractor and these
trials gave the utmost sstisfaction to the
officials. 'Hie tests were made under all
kinds of soil and weather conditions.
In hard ground and deep mud. Just
as with tin Ford passenger cars, the
principal nfm of the company was to
bring out n tractor the price of which
would be within the reach of almost any
man of moderate means.
All the details are not yet available,
a-cording to "the automobile,” but the
tractor will have much of the familiar
Ford ear appearance. It will have the
same motor, front axle and radiator, but
a much stronger and shorter frame.
Above the motor, supported by strong
arms, will be carried two large water
tanks.
12-Inch Wheels.
The rear wheels wit! be 12 inches wide,
and with flangse and spikes padded
The weight now iR t.rv/O 1 pounds, but it
Is expected that thlR will be reduced
to 1,500 pounds. The tractor will be
able to do easily the work of six horses,
and It is expected that It will revolu
tionize farming methods. Juat as the
passenger car has so changed traveling
on the road.
Within the next two months the Ford
Motor Company need only build 89.567
cars in order to make good its schedule
of 300.000 within the fiscal year ending
August 1. This because up to Muy 5 and
since the beginning of lost August there
have been made nmr shipped 210,433
Fords. Officials say that the scheduled
oijlput will he completed by July 1 and
that it Is quite likely that when the fis
cal year ends very nearly or even a
little more than 3o0,000 cars will have
been made.
Work on Detroit's
Speedway Is Begun!
The first sod for the proposed De
troit motor speedway at Sibley. Mich.,
was turned by Park Commissioner
William T. Dust, of Detroit. The
Mayors of several nearby towns, the
officers of the Detroit motor speedway
and a delegation of motorists and
special Invited guests were present at
the ceremony.
ii
A Rubber Chain Tread built
I Consider tfye Eight-Cylinder Cadillac the
Leading Motor Car in the World To-day—
and Here Are a Few of the Reasons:
—LINDSEY HOPKINS.
JlfCax wfell
New 1915 Model
$69 5
17 New Features
We have on display
the automobile sensa
tion of the age — the
New 1915 Maxwell.
We want to show you
this car which has every
virtue of the highest
priced American or
foreign car, and a num
ber of improvements
not found in any other
car at any price.
This ** Wonder Car ** with Elec
tric Self-Starter and Kleetria
only $55 extra.
W. J. Dabney Implement Co.
96-98-100 S. Forsyth St.
Atlanta.
Proving Its Worth—
That the public flocked to the eight-cylinder
Cadillac without waiting for it to prove itself
in actual use was an overwhelming proof of the
public's confidence in the Cadillac factory.
The buyers knew that when the Cadillac
Motor Car Company placed its stamp of ap
proval upon an article it was all that whs
claimed for it.
But naturally there were some who. having
had no previous experience with the Cadillac,
wanted to be shown They looked upon the
eight-cylinder Cadillac as a new and untried
article. That the Cadi llac Company had given
the car the hardest tests to which a new model
was ever subjected meant nothing to these
“make-doubly-sure-be fore-you-step” people.
Over six thousand eight-cylinder Cadillacs
are now in the hands of owners, and the per
formance of these cars and the enthusiasm of
the owners have resulted in a demand that has
swept the country.
Every doubt has been removed. The car is
not only doing everything that was claimed for
it, but so much more that the new eight can
not be compared with anything the motor world
has ever known.
The owners are telling the wonderful story
of the Cadillac Eight. This car neither rides
nor drives like other motor cars. Tt is as far
ahead of other makes as the modern car is an
advance over the models of a dozen years ago.
Not only in performance is this Cadillac
showing qualities heretofore unknown to motor
cars, but in mechanical efficiency it far sur
passes any previous model.
The Cadillac makers knew before the car was
offered that it was a machine of marvelous qual
ities, but they preferred that the people find out
for themselves the merits of the car.
To-day the Cadillac Eight stands as the
highest grade motor car in the world, and most
of the world recognizes it.
Cadillac Stands for
Endurance—
The record of the Cadillac, Company in pro
ducing cars that endure year after year stands
unapproached.
Long life in a car is assured by scientific de
sign, intelligently selected material, workmanlike
construction, correctly fitting parts, efficient lu
brication and absence .>f vibration.
Cadillac cars have always been known for
these qualities, and the Eight surpasses any
thing ever before achieved by this company.
In the Cadillac Eight there are more than
1,000 mechanical operations that are not per
mitted to deviate to exceed the one-thousandth
part of an inch from prescribed limits of meas
urement. And there are 300 other operations
with a permissible variation of one-half of one
one-thousandth of an inch. A thousandth part
of an inch is equal to from a third to a half the
thickness of a hair of your head.
But perfect fit means nothing unless there In
perfect lubrication.
The force feed system used in the Cadillac
is proving the most efficient ever employed.
The crankshaft practicallv floats in ft thin
film of oil under pressure: the oil is efficiently
distributed to all cylinders, and the entire en
gine. as well as the entire car. is abundantly
provided with lubricating facilities.
Everv Cadillac Eight 1s running from 800 to
1.000 miles on a gallon of lubricating oil. The
oiling has been as perfect ns the ignition, and thp
Ignition as perfect as the carbnretior
The first place Imperfect oiling manifests it
self Is in the cooling.
It takes the most violent abuse to heat a Cad
illac Eight engine. We have a motormeter on
our demonstrators to show' that you can not
overheat a Cadillac °ve n under severe condi
tions. In fact, a c«d 'lap Eight motor keens so
cool—bv actual test— hat 1t 1s almost unbeliev
able. This condition could not posslblv exist if
the oiling and cooling systems were not perfect
Considered from any standpoint, the Cadillac Eight is the equal and in most points
the superior of any car in existence.
$50,000 expended for a motor car would not buy anything higher grade than the
Cadillac Eight.
We will welcome an opportunity to prove every claim we have made.
If you have not ridden in the new Eight, do so at once—a revelation awaits you.
ATLANTA CADILLAC CO.
LINDSEY HOPKINS, President
228 Peachtree Street .... ATLANTA
TTEARST’S SUNDAY AMERICAN, ATLANTA, GA , SUNDAY. MAY 30, 1015.
Maxwell Performs Wonderfully on Georgia T our f
Official Pacemaker Bill Stoddard Boosts His Mount
11. 1 ' A t*. . . ... _
Pacemaking crew of the Maxwell in the recent Georgia tour
agent for Maxwell; W. J. Stoddard, official pacemaker; W. 11. M
Reading from left to right they are: W,
rKerrall, mechanician, and J. (). Cothran.
J. Dabney, Atlanta
OM-Tlme Salesman to Act as Dis
tributor for New Monarch
“Eight.”
F.
Entrance of Widely-Used Motor
Into New Field Is Latest
Report.
Mileage Increase
Shown by Contest
Record of Nearly Twenty-two Thou
sand Miles Is Made With
the Ajax Tire.
i Every section of the country from
j New England to Florida and from the
I Atlantic coast to the Far West is repre
sented In tho list of prize winners In
the second annual tire mileage contest
of the Ajax-Orieb Rubber Company.
Inc , of Trsnton, N. J., the results of
which have Just been announced.
Motorists the country over have shown
their keen Interest In this truly national
contest for Ajax tire users with the
result that thle year the leading mile-
on a Powerful Modern Tire”
We challenge the world with our Famous Popular-Priced
' Chain Tread” Tires. Keep a tire record
and prove it for yourself
Our total factory capacity has been doubled. Now we are ready to supply our famous
“Chain Tread” Tires in unlimited quantities at the lowest price in their history.
Now we challenge any competitor's tire to show you the same combination of real anti-skid
protection and low cost per mile. Get our Tire Record Cards and prove it for yourself.
“Chain Tread” Tires
Safety experts acknowledge our rubber chain tread, built on this powerful modem tire,
to be an absolutely marvelous anti-skid device.
“Chain Treads” are not simply a fancy design stamped on a tire—they are real anti-skid
tires. Send your name and address, for a set of Free Tire Record Blanks.
Chas. E. Miller, 259 Peachtree St. Auto Oil & Gasoline Co., 71 N. Forsyth St.
Dobbs Tire & Repair Co., 226 Peachtree St. Alexander Seewald Co., 54 N. Pryor St.
New South Rubber Co., 249 Peachtree St.
United StatesTires
Made by the Largest Rubber Company in the World
(Operating 46 Factories)
Congress
Pullman
Imperial
CASINGS and TUBES
Guaranteed 3,500 Miles
MANUFACTURED BY
The McGrawTire & Rubber Co.
East Palestine, Ohio
FACTORY BRANCH:
227 Peachtree Street
ATLANTA, GA.