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HEARST’S srVDAY AMERICAN. ATLANTA G A.. M’NDAT. MAT 10, 1315.
4 R
J \I/ VLIH WEST, I'ln-ntone
* * Tin manager, abo
| makes most fit th*• A«I Cluti a
fun Hi trivna somn nice
t rut Its nlmiil Atlanta.
Head of Ad Club Membership
Committee Urges Hour's Work
on a Certain Day.
WilJjMn H Hmlth of the Union
'Ontral Gif* Haurarir* <‘omp
Allrmiti th* m*mbe
>nirnl i
ha»
t** of th* Atlanta Ad Men’i 1
hi* trial* and trlbulatbm* when it
come* to bringing n* w material Into
th* club.
Notm ithatandiriK. t He Atlanta Ad
Club ha# made* aplendtd NtrldM * h*r
Iftxf f*w y*»r* and now hag a roll
numbering 1*7 member*, of who <
fJ*r#of»n*! any oraanixailon might well
tie proud
‘ Dlaeuaaln* the aubjert of grttln*
f hew member*. <’halrrn«n HmMh *n>
"It, la the aame old atofy. how to
**t new member* or get anything r'a^
Tliere are follow-up pun* by mall
There are *x(*fi*lv* write tip*. The.-o
are dinner* and hundred* <>f other
imanM that might be followed, which,
if properly puahed. would *»•« urn new
member*
"ICarh man h«* hi* own theorv
There are thpae who attrgrt and feel
the strength of th« I effi rt* !i th
•Ineunt or nolae they make Of rr»ur**
the poa*e**!on* of *«*h are the g!f‘*
of our Maker. and each ahbtild and
muat it a* what I* given him to the
beat advantage There are thoae who
move In alienee to a given point and
are *eldom heard, all aeeklng the nam*
eh}*ftlv* point 1 have no oomfne it
to make upon alt her courae for each
Wiuat be what he l*
"In mv humble wav T would aug-
ge*f that eaeh member, hy letter nr
fh peraon. be appealed to. aaklng that
he give one ogrtJculnr hour of a car
tain day to aecurlng new memtiera t
fe*j certain that If they would do thi*
tn an earneat wav thev would *ecnpe
more good member* with !*** ca*h In
a ahnrter time and give more real
plegaure to the botJv hv having each
m«n get hi* friend hi* neighbor and
hi» aaadclafe than through any plan I
could r»ffer
c- "You may offer *'aha T mav *nr
ge«t them hut each and all depend
wholly and aoleh upon »*ne thing, and
that one thing I* work "
//
KODAKERy
*%a pnrtiruli
i th* men In OUR
OWN laboratory will give
you aatisfaictory work.,
[ )* We enjoy th*lerge«t amntmur nhrtfn
S rnphfa A«#sin*u in th*
oulh »nr nrod'ielng •?«ijr dev •pb»»<llil
print*. Crko t>*n«r only, roll Alma ilevel-
«ped free Write for price Mat.
I. H CONF. Inc . (7 ctcret) Alt 4*4r* q«
Wylie West, Ad Club
Clown, Gets Serious
Firenton* Tire Man Forget* Prank*
Whlje He Say* Something
About a Great City.
Wylie We* I. of the IM i eat on* Tire
t'ortipanv. who rmikc- u m*Ht deal of
the fun for the Atlanta Ad Men’a
noondnv luncheon mooting*, now and
then gci-' rloita aa will he aeen from
the following ataternent
The city of Atlanta I*, without a
dpiibt, the beat known city of It* alee
In the I rilled Htnte* It tin* bull! up
• reputation n* being one of the moat
i'i"gr*aalv« dtlea In tbla country.
Thi* reputation can he attributed to
l tie aplrmlul work done hy the civic
borln>*. among which the Ad <’lub
aland* out moat oonaplouoiial.v
"The Ad t'luti ha* *lrr»d\ demon
rated It* ability to put over any*
thing It undertake*, and. with It*
aloudv Increage in memherahlp, cpm
poaed ri'i It I* of the moat aide bu*l
tie** men In the rlly, will, I am aure,
grow In ugefulnaaa. not only to th*
dly. hut to the paction •
It la n matter of pride to me that I
have the honor of being n member of
this splendid organlualfon."
ADVERTISING
Commandments Laid Down in Re
cent Convention Big Help to
Users of Publicity.
By c. M. WESSEL8.
t.
Don’t make up your own advartla-
ing Mcnedul* ~ proverbially, "the man
who I* hla own lawyer ha* a fool for a
client.”
II
Don't write your own advertise
ment*. you have an ax to grind and
r an t hide It You are prejudiced.
You look at your proposition from tne
viewpoint r»f the Heller youT* not.
after the aellei you want the buyer.
III.
When you employ an advertising
man. don't force him to pteaxe you
with copy he ‘an t trying to *el| you
anythin* If the copy bring* raault*
that will plcaae you an much It won’t
he n*< *.*»/« r\ for the copy to ple««e
v OIJ.
TV.
If vnu employ ho advertlaing man
to do It. let him do It. It would be
foolish in get h physician to preacrlbe
medicine for you. only to throw It out
the window anti preacrlbe for your
self.
V.
Don’t ii'te email apace Whan you'r*
addreaaing an audience. It la unwise
to talk In a whlaper, few will hear
von If vnil can't uae good *1** apace,
to talk out loud, alt ait 111
VI.
Don't teat out" the value of adver
tising with one nr two Inaertions.
There are a lot of heavyweight* on
the |ce If It bear* them. It will bear
sou There* no u*e teatlng a thing
which you **e working
VII.
Don't null after a few Insertions.
The man who court* « girl for a few
Week* and quits. b*cau*e ah* doesn't
fall Into hi* arm*. I* simply leaving
I lie field dear for th«* other fellow
It ta.k* m time, attention nnd peralat
enry to win a girl trade la Juat aa
ooY.
VTlf.
Don t nar a had Illustration In ex
penalve »pac* you wouldn’t buy a
lot at Broadway and Forty-second
*tieet and build a *h*nty on It.
TX
If your Aral year * advertlaing doe*
not come up to your expectation*,
don't Uui* If vou want to build a
li. *torx bualnea*. don't atop at the
foundation
X
If vou are not dead aure vour prod
uct will repent, these commandments
arc not Intended for you. vou are not
rends to adve»tl*e From a Boston
convention addrew
In a Morning's Mail
< I N MT'tMHI
I 111 NIIJA l HANK lHUST CIIHMOMATIDN
*# SAeivaw • « eea.sss.es
( easeiva a *•••#•••
Ati.ajtta.Ga- OaMbar ll%h. 1«M«
to tub cvsTOonif Aim fatsovs
OF TKF flWTIUU lAJfX * TFb«T OOWOFATlOgl
Paatr llvsi*
W« hsx* salt*4 patiently haplgg that Imn
praatlaal *af* plan sauli Pa aviggaata* an4 adapted Py
•as* aauraa ta rail**# the aattan eituatlan la tke
aauth. f*thlng •• far having apperred. •• fa*l it aos
duty ta the pat ran* ef thla tank ta *f far ta than the
f*Uswiag pv*pe*ltlaa:
V* hart arranged ta hare aenetrueted lsai*diat*ly
ajrpla sarahaa** fatUltlaa aaaran&aatly laaatad an a Pall*
•ey right af say In thi* *ity f*r th# as ft etaraga af
th*ir aattan. Again at aattaa atarsd la thla xsraheuae
laana an a ba*i* af ig par pssnd far middling aattan *1U
ha mad* hy thla Pan* at aurrwtt rataa. Cvataaar* sill
hare th# right t* tall the aattan any time thay aaa tkt.
hut «• agraa ta tarry it until July 1st 1915• •» l*ag#r
if naaaaaary. than the euetemer daairaa ta a*ll ha ass
da aa hlaetlf. ar at affar aur aarrlaaa in raging aslaa
vithaut any edditienal ahsrga far auah aarrlaaa.
Sa believe that after it la damevietrated that S
navmsl trap sill nat h* planted nart year, aattan sill
advene* ta a fair prlaa. s#. tharafara, aardlally Inrlt*
•ur auetamara and patrena ta t«act advantage cf thla prep-
aaltian. f**llng rail aaaurad that there 1* n* raaaaa why
they abauld nat abtals a fair prts* far thalr atttas.
Taura truly
• ^ 7?
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.r*ttUM«.
No Account Too Large For Us to Accommodate.
None Too Small For Us to Appreciate.
Central Bank & Trust Corporation
ATLANTA
I 1 1 )
She’s thirty years old—
and wants to die!
With fame and wealth achieved, she feels that there is nothing left in life, so
she plans her death. But instead, she accepts an offer of marriage from a man she
scarcely knows,—a partnership arrangement only,—with the understanding that after
six months, if she still wants to die, her “husband” will not interfere.
“The Dual Alliance”
By Marjorie Benton Cooke
Author of " Rtmbi'
fells
“ their
the story of this unconventional experiment. If can't end hy change from the usual style of magazine fiction, a tonic for the
getting married" because it begins that way. If you want a drowsy Summer feeling, be sure and read this clever story.
Other Famous Contributors in June Good Housekeeping Magazine
F. Hopkinton Smith
T hr tint I innulmtnt of "Vfli* O'Dtv." tht ItM rowipltr*
novel by thr crrltdr of “Peter," "nliver Horn," "C*!et>
Wett." end “Colonel ( after of t artereville " So viecestful
"V'elix O’Dtv" Hern, that <i<vif WoM.<e»eefmj »t*
pUnnine tn .retire another story from Mr. Sttnth when hit
rletth we» announce,)
J«men Opprnheim
' 1 hr Love life of a Womtn" telh how real lm^ come» in fht
wake of tentimenttl tiuehmenf* how ,h»1low the hret love-
a(1tir» of , girl's life ere hv eomptruon if »he wane for tht
coming of her true mall.
Atkitmon Kimball
1l,e, Never Sj» lt“ irlh thr Von of m on.rlrtngnltr rfomevfte Itnglr with
mough rr«t to he interesting hut not enough scannal to he object,on.hle
Kay Cleaver Stratum
\ ure ,n,l complete "T>gg, M»r, .tot, That charming hit of femminirv.
Vrgg, Mar, Mhught. imrnt, hr, Timm, Douglas hut such a wedding her*
never was before or since Leggy and Timmy had "Their Dav.
Dr. Harvey W Wiley
The health precautions advocated hr the noted hvgiemst »nd pure
food experl: how to insure proper aanittuon tor the home "from the
doormat to the haeVvtrd" Another soothmg-syrim victim, telling
how one hah, was drugged to death and who is responsible
Dr. Woods Hutehingon
"The Community Hospital " Although vou mav donht it. sou cannot,
after a careful reading of this artitTe. remain unconvinced that too
many tmancans IscV adeauate medical care. Dr Hutchinaon tails
whii ahonk) be done and how to go about it
Sarah Comatock
The ’ Wothercraft" articles hr Sarah ComatocW should he read hr
errrr mother and prospective mother This month she tells how the
feet of infants and voung children should he cared for, how to
•elect the proper shoes, and how to guard against foot troubles that
are due to carelessness and cause so mtich suffering
Agnes Rowrc Fairman
How ever, home can he made a sumtner heme during thr warm
season You do not need two hnuaaa. hut roo can make vour 111 the
vear-round luvme a snmniei home and save rosirself a great deal of
work and add much to vour tamilv a rotnfon.
Mrs. Rorer
Americas foremost cook” edits the "Three Meals a Day" department Read
her special article on “False Feonomies'; Menus for June. Thr Month’s Food.
Tested and Approved Recipes; A Balanced Luncheon Menu; The Everv-Dar
of Foods and Cookery.
Chemistry
and
Special Summer Fashions
For Graduation—For Outdoor 5porta—Bathing Suits—Styles ter the Youngster*
—Dainty Things for the Baht-
Ask your newsdealer for June Good Houookoopiag
today—or if ho is sol* sst of his odition. mail the
coupon opposite with only s quarter st once and
we will aand you the next throe numkara of Good
Housekeeping.
F.lla Wheeler Wilcox, Rose O'Neill's •'Kewpics,*' Wollece Irwin’s “Hothimurs To*o Letters,** Dorothy Dix. \ irginio RUir end others
Good Housekeeping Magazine
IL-
alJ in the biij June issue—now on snip