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HEAR ST’S SUNDAY AMERICAN, ATLANTA. OA., SUNDAY, MA*7 30, 1915.
> _
! T ULTAN V. BOEHM, whose
J usual loyal and earnest
h \
efforts are given credit for
success of Ad Men’s special
edition.
Former President Dobbs of Asso-j
ciated Clubs Says It Will Be
Biggest Ever.
WILSON TO MAKE SPEECH
Bishop Candler Also on Program.
Means Much to the Busi
ness of Country.
By SAM C. DOBBS.
I (Former President Associated Adver
tising Clubs of the World.)
The most valuable asset any con
cern can have Is Its organisation. I
do not mean by this that all organiza-
; tiona are valua.ble. but there ia a pos
sibility In all organisations, the de
velopment, or lack of development,
of which depends upon the ruling
spirits of that concern.
There la no greater work given to
any man than that of molding the
minds, habits and future of younger
men and women Into whoee keeping
they are given. Their development Is
In exact proportion to the effort that
he gives to wisely direct their efforts,
and the opportunities that he offers
for the proper expansion of mind, soul
and body.
It is the wise management that
plans periods of recreation and hours
of development, and impress upon
; those in his employ that while he
lg In business to make money, his
great purpose in life is to make men
and women.
And this is not philanthropy, it is
simply business economy.
Keep Pece With Development.
? It is. therefore, the part of wisdom
for the merchants and manufacturers
of Atlanta and the South to see that
their employees, especially their heads
of departments, keep step with the
tremendous development that Is going
oh in their midst. And thief can only
be done by developing in every wav
possible the mental equipment ov
those upon whom they depend so
largely for their success.
Advertising Is no longer the mere
buying of a certain amount of space
and putting therein a few trite
phrases. The advertising man must
be a salesman, he must he a philos
opher—a psychologist. In a word, ha
must be a man of parts, with a broad
conception of the possibilities of his
avocation
Clubs Instead of Schools
There are no schools of advertis
ing. The advertising clubs have
-fgprung up to meet these demands
and are furnishing opportunities for
home study.
p Once in every twelve months there
gather In some important center tile
leading advertising men of America
and Europe, Unlearn of each other.
Men skilled in every form of pub
licity give willingly of their time and
| ability to the uplift of their co
workers.
For an advertising man to go to
this convention at his own expense
is on a par with a concern charging
the advertising man for the privilege
of working for them. Any descrlp-
► tlon of the benefits of an advertising
convention, to the individual as well
as to this community, would be super-
i * fiuous.
If,*: The question is not, can you afford
iHllfor your advertising man to go, but,
can you afford for him to stay away?
Everybody Should Go.
t Surely, no advertising man In
[America who can do so will fall to
spend the week of June 20 In Chicago.
What a wonderful week it is going
to be.
; Let us not forget that baseball game
between advertising men on Satur
day, the 19th, for the benefit of the
"Off the Street Club.” Whether wo
care for baseball or not every fellow-
ought to go to show Thomas and those
other good fellows who are doing such
wonderful work that we are heart
and soul with them. Take along a
icket full of quarters and some dol
lar bills. If you please, and don't ask
m for change when you buy goobers or
UK ginger ale from the good-looking girls
nW' who arc , ing to soil them that due
^^^TjPhat will be philanthropic fun, and
I
>‘Vrove this by E. C Patterson, the
dean of advertising ball players
Sunday—the great speech by Prest-
- Hi dent Wilson
i|Af What an honor he has paid the sd-
II*; fvertlstng fraternity. What a privilege
II*: It will be to hear him. If we all went
4 , home that night it would be wortn
U*, the trip.
p But the meeting Monday afternoon
■at the Auditorium promises to be the
“fplnnacle of advertising history of to
day
Bishop Candler to Speak,
f I Bishop Warren A. Candler will
3 iapeak on “Commerce and Christian -
M ltv." Have you heard him? If not.
IS It's worth the trip to Chicago to hear
B this wonderful man; a great churcu
man. a profound thinker and wltha.,
j SI a man of affairs. He is goring to
! It? Chicago because he believes in the
I^KWork of the Associated Ad Clubs.
* E But that Is Just one of thp three
■great addresses that wTil be delivered
[■ at that meeting
H Miss if Not if I have to go there
i B on a stretcher. Xo man will attend
[■that meeting without going awav big-
f^Hjper. broader and better. And von
I tv can't compare costs with this kind
R )f things. The only trouble Is that
* we will likely go away with mental
* Indigestion.
Each and every man will go from
t ' that meeting to take up work In some
I Of the seventeen departmental meet-
B 'tig- Tb. - be enough enthuet-
■•sm of a loftv and laundahle sort
generated at the Monday afternoon,
if* meeting to carry us through the en-
* tire week of good, hard work. There
Rfcwlll be plenty of nlay time. Better do
JJ your sleeping before t oil come.
■ i Ten thousand advertising men
|| ,should foregather in Chicago for thl* I
1* I meeting.
» Regardless of the convention, a trip
:;t 1° Chicago is verv much worth while.
■ *ff wl, 1 he a treat to visit that mas-
6* rifleent building of the Chicago Ad-
• £ gertlsem’ Association. What a orlv-
.» .liege It will he to come and celebrate
■>><1 *he mother club of this remark-
TP* organization. It is eminently flt-
MP r f 1 '*' this meet' n g should he held
^ eagn. It marks -he first decade
^mnst remarkable business or-
k in the commercial life of
■ Ion.
fsfenaid to know
ML
i —~
■r—r i
BE AN AD MAN, REAL POWER FOR
X
xSfSr"
Boehm Works Hard
For Special Edition
But That’s Natural, for He Gives His
Best Efforts In Anything Club
Undertakes
If th* Atlanta Ad Men's Club had
about three Julian V. Boehms, there
Is nothing under the Hun It couldn't
accomplish As it is. the club has
done big things for Atlanta, and Ju
lian Boehm Is responsible for many
of them.
A.s chairman of the entertainment
committee It 1h his particular duty to
provide speakers and special “stunts ’
for the club's semimonthly noonday
luncheons
But Julian Boehm does more than
simply look after the entertainment
end. Whenever ther Is any hard work
to he done he. Is always the first one
there and the last one to leave; and
the harder It Is the more enthusias
tically he goes at It.
There Is no one who has worked
more faithfully and loyally for the
success of the Ad Men's edition of
The Sunday American than he. But
that is characteristic of him In what
ever he undertakes.
Croaking Kills Time and Hampers
Progress, He Declares, Illus
trating With Story.
By DR. DAVID MARX.
I am asked for a story for the Ad
Men’s Edition. I am not good at
either telling or writing stories. 1
kr*ov* a good story when I hear It or
read It. I shall quote such a story for
tne benefit of all Htanrt-patters and
trust that in the efforts of the Ad
Men to write “Progress” In big let
ters, It may be of Interest.
There is nothing original, so far as
I personally am concerned, about this
story. I did not create it. i am sim
ply telling it as it was told by one of
my teachers, a man who in his day
was a champion of all that made for
what \\ e term progress.
The Story of the Frogs.
“Once upon a time the frogs com
plained that they could not sleep for
the earth revolved unceasingly. Some
wise frogs interested themselves in
the matter and a general meeting of
the frogs was called
“A wive old frog now' took the floor
and «iid. 'Wherefore wall and com
plain 7 Let us try to think of some
reemdy whereby we may remove the
evil ' The frogs became silent and
hearkened. The wise frog continued:
‘I^et us devise ways and means to
bring our plaint before the throne of
the God of Justice and ask him for
relief ’
“ ‘But how can we reach the throne
of God that is so high and far away?'
asked an humble frog. ‘We can not
leap high into the air, for we are only
frogs.'
“This called forth renewed wailing
and weeping. The wise old frog
arose again and ordered the assembly
to keep quiet. The frogs obeyed, ami
he spoke: ‘At night, after the scorch
ing sun has sunk behind the moun
tains and the peaceful evening re
freshes all .-features with its cooling
breezes, all hearts beat kindly and
glow with love. At such a time truly
the all-just God will he merciful also
to us frogs, his creation. Let us he
united and we can accomplish any
thing. Let us unanimously and unit
edly croak loudly and continuously
after sunset in this fashion: ‘All-Just
God, we pray Thee to let the earth
stand still for six hours after revolv
ing for eighteen hours, in order that
Thy harassed and troubled frogs may
enjov re.«t, quiet and sleep.’
“The frogs scattered in all direc
tions and kept their oath faithfully.
The frogs croaked continually. The
fmgs croak still, and the earth
“Well, the earth moves none the
les*s.”
The application of this tale is:
“Don't he a frog Don’t croak. Be
an Ad Man."
Ideal Set by Publicity Men’s Club
Is Lauded by President
Woodhead.
By WILLIAM WOODHEAD.)
(President Associated Advertising
Clubs of the World.)
It Is estimated that over $600,000,-
000 was Invested In advertising of
various kinds In thl* country last
year. This Is absolute and final proof,
not only of Its marvelous growth, but
of the wonderful results achieved.
Gerald Stanley Lee, author of that
very remarkable and worthwhile
book, “Crowds," says: “Success In
business In the last analysis turns
upon touching the imagination of the
crowds. The reason why preachers
in this present generation are less
successful in getting people to want
goodness, than business men are in
getting them to want motor cars, hats
and pianolas, Is that business men
as a.class are closer and more des
perate students of human nature, and
have bowed down harder to the art
of touching the Imagination of
crowds."
That is what advertising does—it
touches the imagination of crowds,
and that is why successful advertis
ing is dependent on a knowledge of
human nature.
The time has passed for giving se
rious consideration to the man who
does not believe in advertising. Ad
vertising Is as much a part of to
day’s life as the telephone, the trolley
car or the automobile.
Nothing Mysterious.
There Is nothing magical or myste
rious about It, and the greatest ad
vertising successes have been due to
the plain use of common sense ap
plied with a knowledge o fhuman
nature, with the resulting creation of
desire—the art of touching the Im
agination of crowds.
Why Is It that advertising has # be-
come such a powerful factor in the
business life otfo-day? Why is it
that it stands on a much higher plane
than it did a few years ago? Because
in its early days advertising aws
unworthily used in the promotion of
every sort of fraud, and people look
ed askance upon everything that was
advertised. But nowadays it has ac
quired a new dignity and new
strength, and the better publishers
and better agencies are all concen
trating their efforts in the direction
that means more power and more
credit to advertising. American busi
ness is facing a better day; the na
tional conscience has been quickened,
with the result that sincerity and
honesty pay bigger dividends than
ever before. And so it has come about
that advertising men are the apos
tles of business.
The Associated Advertising Clubs
of the World has taken as its slogan,
its motto, “Truth In Advertising"—
honest, believable advertising; not
merely because it Is a great moral
preachment, but because it represents
good, sound business—common sens*
business.
Ideal It Needed.
There was never a time when so
many persons were trying in so many
ways to make things better and this
desire for better things means much
to the man in business. No busi
ness ever amounted to anything un
til some man back of i testablished
an Ideal and set out to obtain it. And
that is the truth about this Asso
ciated Advertising Clubs—it did not
amount to a hill of beans until some
man established an Ideal and s<?t out
to obtain It.
And we are obtaining It because we
have gained the respect, the confi
dence and the co-operation of the
public, of the leading newspapers, and
of all the men who believe in better
and more effective advertising; and
when we reach Chicago June 20, we
will show a tremendous advance all
along the line.
We will have the biggest and
greatest convention of advertising
men ever held in the world. There
will be not less than 10,000 men here
from all parts of the country, and a
few, in spite of the war, from foreign
countries. This convention will be
the most important because we have
reached another climax in the de
velopment of our country and our
■business.
Now is the time to strike and to
stride hard.
William Woodhead, of San Fran
cisco, is the president of the Asso
ciated Advertising Clubs of the
World, and during his term of office
has worked steadily to build up the
organization and to increase its effi
ciency.
President Woodhead is well known
to many Atlanta advertising men.
they having met him at several of the
conventions, besides which he de
livered a lecture before the Ad Men’s
Club, of Atlanta, a year ago.
Union Central
Life Insurance Co.
OF CINCINNATI
Net Cost Lowest of All
T. H. DANIEL, Gen. Agt.
409 to 416 Fourth National Bank Building
CHEERFULNESS IS A HABIT
CULTIVATE IT!
Please
Quit
Bulling
ATLANTA
PHONE
1572
Around the
Bulletin Board
Ask
Mr. Robert Sparks
He Lives in Atlanta
HE CAME UP SMILING
Ad Man—
New M an—
Every Man-
•Young "M an
Old Man
\Vash at the Capital City
And Live in Immaculate Comfort
we are
The SHIRT that didn’t fade, the COLLAR that con
tinued to fit, still find a place among your possessions when
• the “Capital City” is one of your daily thoughts.
The SOX that came home neatly mended, the UN
DERWEAR that remains soft and fine; they, too, frequent
the “Capital City.”
Your Palm Beach Suits
Are Always Like New
because they are specially treated, and carefully pressed,
leaving every seam and every line in its correct position—at
the “Capital City.”
The Success of
Capital City Dry Cleaning
is responsible to our superior process. Many benzine baths
and special solvents for stubborn spots.
Our experts know from experience just how to go after
each kind of a stain. Tiny jets of steam annihilate every
possible germ.
Your clothing may be soiled, bedraggled, tied in knots—
But it will look as good as new when we take out the spots.
Five States Wash and Dry Clean at the “Capital City"
by Parcel Post ^
YOUR HOUSE
NEEDS PAINTING
Southern Paint and Varnish Works
Carry a full line of everything necessary.
Two Stores:
24 LUCKIE STREET,
Phone Ivy 736.
117 CENTRAL AVENUE,
Phone Main 682.
As a testimonial to their great work for the
upbuilding of the Gate City, this card of appre
ciation to the Atlanta Ad Men’s Club.
BEN LEE CREW,
President Park Commission.
With a zeal that surmounts obsta
cles and knows no failure, the Atlanta
Ad Men’s Club has been a dynamo of
power in the upbuilding of Atlanta.
Help the Ad Men help Atlanta.
HARRY L. SCHLESINGER.
The Atlanta Ad Men’s Club has been the
greatest power in the upbuilding of the Gate
City. They should have every encourage
ment.
J. H. GOLDSMITH,
Comptroller.
Here’s to the Atlanta Ad Men’s Club, the
“White Way” of Atlanta’s wonderful
progress.
FRANK F. SMITH,
Tax Collector.
GLASSES FITTED
FOR EYESTRAIN
Office and Lens
Laboratory
2 W. Alabama St.
Folsom & Blanchard
OPTOMETRISTS
AND
OPTICIANS
Designing illustrating
Photo-Engraving
Electrotyping
Makers of Quality Printing Plates in One or More Colors.
Only house in the city equipped for making
THREE AND FOUR COLOR
PROCESS PLATES
Boost
ATLANTA
Patronize Home Industry.
The only Exclusive Commercial Printing Plate House
in Atlanta.
WRIGLEY ENGRAVING CO.
35y 2 West Alabama street.
Telephone Main 1684. ATLANTA, GA. Established 1896.
Members of Atlanta Convention Bureau, Atlanta
Chamber of Commerce, Georgia Chamber of Commerce,
Atlanta Ad Men’s Club, Atlanta Typothetae.
Ad Men Attending
The
Chicago Convention
WILL FIND
Sold in the Following Places:
HOTEL LASALLE NEWS STAND,
HOTEL SHERMAN NEWS STAND,
HOTEL BLACKSTONE NEWS STAND,
AUDITORIUM HOTEL NEWS STAND,
GEORGE R. MAYR, 100 N. LaSalle Street and 193
N. Clark Street.
BEAMAN DRUG STORE, 1201 South Michigan
Avenue.
Your Patronage Will Be Appreciated