Newspaper Page Text
Ad Men’s Section
CAN
Ad Men’s Section
ATLANTA, GA., SUNDAY, MAY 30, 1915.
SOUTHFEEl
LIVE WIRES AMONG THE AD MEN OF ATLANTA
From left to right, T. IT. Brannen, Paul P. Reese, St. Elmo Massengale, E. H. Goodheart. Below, left to right, Albert S. Adams, William F. Parkhurst and
George M. Chapin. Mr. Massengale is the present head of this hustling club, while the others are former presidents who have been instrumental in its success.
Practical Value of Education
Draws Shining Example From
Work of Ad Men's Club, De
clares St. Elmo Massengale.
Has Taught Public Trade-Mark Is
Asset Only When Stamped on
Honest Goods—Tells How the
Movement Is Given Impetus.
By ST. ELMO MASSENGALE.
The first national convention of ad
vertising men was held in the city of
Chicago in the year 1905. Charles B.
Jones, of Chicago, was elected the
first president of the association—the
Associated Advertising Clubs of
America. He it was who, having form
ed an association of advertising men
in the city of Chicago that year, con
ceived the idea that it would not live
unless it became more than a local af
fair. A committee was formed in Chi
cago, calling a convention in the fall
of 190a in Chicago, while an advertis
ing show was going on.
The first national convention was
held in the Coliseum in Chicago. Ad
vertising men from a half-dozen cit
ies were present, the total number
being well under 100. Edwin F. Dunne
w as then Mayor of Chicago—he is now
Governor of Illinois—and made the
address of welcome. The work of the
convention consisted chiefly in dis
cussing ways and means of getting
advertising men interested.
The second meeting was held in St.
Louis in 1906—without any larger at
tendance than that in Chicago, but
with more cities represented. Up to
that time there had been no work
done along educational lines.
Educational Work Begun.
In 1907 the convention was held in
Cincinnati. O. B. Aubashon was made
president. In 1908 the convention met
in Kansas City, at which time E. D.
Gibbs was elected president. A small
amount of work along educational
lines was started. This was the first
time that men of the East—New York,
Boston, Philadelphia, etc.—had at
tended.
The next convention was held in
Louisville in 1909. The writer went
to this convention with the one pur
pose of having one of our own mem
bers made pnesident of the organiza
tion, and we succeeded. There were
only a half-dozen men from Atlanta to
go with us, as our club had only re
cently £een formed. Samuel S. Dobbs,
vice president and sales manager of
the Coca-Cola Company, was elected
president of the organization at this
convention.
More men from more cities attend
ed this convention. Mr. Dobbs began
work along educational lines in ear
nest during his administration. He
did so much for the organization that
in Omaha in 1910 he was re-elected
president. Our Atlanta club was well
represented there.
Having been in touch personally for
nearly twenty years with the adver
tising men of the entire country, the
writer has been greatly interested in
the wonderful growth of the organi
zation during the administration of
Mr, Dobbs.
Interest in the East.
The East had been interested thor
oughly by this time, for in 1911, at the
convention in Boston, there was a
large Eastern attendance. Atlanta
gained some $40,000 worth of public
ity at this convention, through the
newspapers all over the country, by
giving a watermelon cutting to 10,000
people on the sacred Copley sQuare, in
front of the public library of Boston.
We had Southern negroes with ban
jos at one end of the common and a
band at the other. Our own Fred
Houser was blacked up. Advertising
men all over the United State^*tell us
at every convention that the Atlanta
entertainment was never before, or
since, equaled anywhere.
It was the writer's idea in having
one of his personal friends and custo
mers, M. I. Branch, of Berzelia, Ga.,
personally select each watermelon and
ship the cars to Boston. They were
followed by wire, and upon arrival in
Boston were kept in cold storage for
several days before cutting them.
With the co-operation of the Atlanta
crowd, as always, the entertainment
was made a great and lasting success.
George W. Coleman was elected pres
ident in Boston.
In Boston the really great, big idea
President Massengale
Thanks Club’s Members
To the Members of the Ad Men’s Club of Atlanta:
Since I first called together a small group of advertis
ing men a number of years ago to organize this club, I have
been vitally interested in its success. It has been one of the
closest, matters to my heart.
You men have been so loyal and earnest that you have made
the club go forward wonderfully during the past year. There
is no advertising club in the United States that stands any
higher than ours. This is made so by the ‘‘Atlanta Spirit” as
evidenced by the members of our club. Our motto is, ‘‘Atlanta
Always Ahead,” and has been lived up to by the best bunch of
fellows in the world.
I thank you heartily for the splendid co-operation you
have given, and am gratified at the continual growth, and the
good work we are accomplishing.
ST. ELMO MASSENGALE, President.
Continued on Pago 2, Column 5.
Resounding Slogan
Boosts Gate City
“Atlanta Always Ahead,” Adopted by
Ad Men in Competition, Now
Widely Used.
"Atlanta Always Ahead!"
That’s Atlanta’s slogan, officially
accepted and adopted by the Ad
Men’s Club, after a spirited contest
which was open to all citizens, in
1911, in which more than 1,000 slo
gans were submitted.
Edgar Watkins, a prominent law
yer, who moved to Atlanta from
Texas, won the $10 prize offered by
the Ad Men in the contest, as he was
the first to suggest this slogan, al
though forty others sent in the same
suggestion, but Mr. Watkins gut
there first with his suggestion and
won the prize.
All the slogans suggested in the
contest bristled with some good point
for Atlanta, some idea that would
have emphasized Atlanta’s place in
the forefront of hustling American
cities, but “Atlanta Always Ahead, ’
seemed to the contest committee to
breathe the very climax of superior
ity over all rivals. And for the pur
poses In view this slogan was judged
to be just what was wanted.
The committee from the Ad Men’s
Club that selected this slogan was
composed of Paul P. Reese, St. Elmo
Ma.vsengale, E. H. Goodhart, William
F. Parkhurst, Joseph W. Hill and
Fred Houser.
“Atlanta Always Ahead” is an allit
erative beauty, and has since 1911
been used on buttons, badges, book
lets and other literature to advertise
the city in various parts of the
United States and at numerous con
ventions.
10,000 Expected at
Ad Men’s Conventidn
Business and Entertainment Pro
grams at Chicago Meeting to
Surpass Previous Efforts.
It is expected that more than 10,-
000 business men wllll attend the
eleventh annual convention of the
Associated Advertising Clubs of tho
World, which will be held In Chicago
June 20 to 24.
To accommodate this crowd the
convention will be held In the Audi
torium theater, while the various de
partmental meetings, such as retail
advertisers, general advertisers,
newspapers business papers, maga
zines, etc., will be held in the Audi
torium Hotel and Annex on the lake
front.
The program committee Is making
every effort to get the best, ihen in
their line to address these depart
mental meetings, so that those at
tending them may have an opportu
nity of becoming acquainted with
methods and policies which have
proven mos. successful. Steps have
also been taken to encourage infor
mative addresses, and it is expected
that these departmental meetings will
prove to be gigantic experience meet
ings of a kind never before attempted.
In addition to the business side of
the convention an unusual program
has been prepared in the way of en
tertainment. A street pageant which
will take two hours to pass a given
point will be held Monday evening.
On Tuesday and Wednesday evenings
an advertising show will be staged at
the Auditorium Theater. There will
be lake excursions, auto trips for the
ladies, and a dozen other world-while
features of that kind.
The ChicagoTrip of the Ad Men
Means Much for Atlanta
Bishop Candler to
Address Convention
Atlanta Church Head Selected for
Notable Part at Ad Meeting
in Chicago.
Bishop Warren A. Candler, of At
lanta. has been selected as "the mas
ter theologian of America," to deliver
an address before the annual conven
tion of the Associated Advertising
Clubs of the World at Chicago in
June. His subject will be “Christian
ity and Commerce.”
It was the desire of the program
committee to have what was termed
a triangular session bearing on the
three great departments of life as
related to advertising; namely, law,
religion and finance.
For the address on law, Elihu Root.
United States Senator from New
York, has been secured. For the ad
dress on religion, Bishop Candler was
selected, and the speaker on finance
is yet to be announced.
Former Atlanta Ad
Head Sends Praises
George M. Chapin Declares Local
Club Stands for Highest Ideals
In Advertising.
George M. Chapin, former president
of the Ad Men’s Club of Atlanta, now
senior member of the Chapin-Buck-
man Publicity Company of Jackson
ville, Fla., sends this message to the
Atlanta club:
“The longer I live the more I ap
preciate the value of good advertis
ing—the kind that tells the truth and
nothing but the truth—for if a thing
is worth while the truth is good
enough to sell it.
“I believe the Atlanta Ad Men’s
Club stands for the highest things in
the profession, and that it is holding
to the high ideals that were the foun
dation on which it was started.”
“Atlanta Always Ahead’’ To Be
Shouted All Over Chicago by
Delegation of Half Hundred
Bent on Advertising Georgia.
Special Car Will Take Crowd of
Local Enthusiasts to Big Meet
ing—Special Edition Helps to
Raise Funds for the Journey.
A LIVE and virile delegation of enthusiastic Atlantans will
represent the Ad Men’s Club of this city at the great
convention of the Associated Advertising Clubs of the World,
to be held in Chicago on June 20-24.
They are going to Chicago primarily for business reasons,
connected with their splendid organization; BUT THEY ALSO
ARE GOING AS BOOSTERS AND BOOMERS FOR ATLANTA
AND FOR GEORGIA—and they are going with an idea of land
ing the world’s convention for 1917 in the Gate City of the South.
With characteristic enterprise and energy, the Ad Men
have not asked the citizens of Atlanta for one cent to help pay
their expenses, notwithstanding the fact that Atlanta at large
unquestionably will profit in large degree because of this forth
coming Chicago trip.
The Sunday American is only too glad to share with the
Ad Men the profits of to-day ’s issue of The American, and their
portion of the receipts will be sufficient to meet the expenses of
their official delegates.
The Atlanta Ad Men, as an evidence of their abiding faith
in Georgia and her institutions, are going to Chicago completely
clad in Georgia-made clothes, from head to foot. They propose
to take with them scores of Atlanta-made articles and to talk
Georgia not only as a desirable place in which to live, but as an
altogether prosperous and happy land.
They have not yet secured an official souvenir. Unques
tionably the city of Atlanta should provide them with something
suitable in this line, and doubtless this will be adjusted as it
should be.
With the Ad Men on their trip to Chicago will go the good
wishes of all Atlanta. That they will perform well their task
of boosting and booming their home town and home section is
a foregone conclusion.
The Ad Men’s Club, of Atlanta, t»
going to carry Its slogan, "Atlanta
Always Ahead,” to Chicago on June
20, and make It heard from one end
of the Windy City to the other.
Nine delegates will officially rep
resent the Atlanta club In the elev
enth annual conventtion of the As
sociated Advertising Clubs of the
World, June 20 to 24, Inclusive.
These delegates are St. Elmo Mas
sengale, chairman; Julian V. Boehm,
vice chairman; J. H. Atchison, Jack
Baldwin, Hubert Anderson, Clarence
Blosser, F. O. Stone, T. R. Gentry
and W. G. Hastings.
In addition to the foregoing, there
are nine alternates, all of whom are
expected to make the trip, giving the
Atlanta club a delegation of eighteen
at the outset. To these will be added
other members going 6n their own
account, and while reservations have
been made for thirty at the LaSalle
Hotel, which will be Atlanta head
quarters, It is anticipated that the
Atlanta party will number at least
fifty.
The alternate delegates Include
Sydney Wellhouse, J. M. Van Har
lingen, A. C. Henderson, J. E. Mel-
lett, W. G. Peebles, Fred Patter
son, Frank Green, Haynes McFad-
den, Paul P. Reese.
To Boost Atlanta.
The Atlanta delegation including
a number of ladles will leave the city
Saturday afternoon, June 19, at 4:55
o'clock, by the Nashville, Chattanooga
and St. Louis Railroad The trip will
be made through Nashville and
Evansville, at both of which places
the Atlanta delegation has £een In
vited to gtop for a brief visit, but In
I order to save time they will go
straight through to Chicago.
J. A. Thomas, passenger agent of
the N., C. and St. L., will accompany
the party and see to It that every
possible service Is rendered to con
tribute to comfort and convenience.
One of the main objects of the trip
of this delegation is to boost Atlanta
and Georgia. Ever since they have
been attending the big convention*
of Ad Men, this has been the main
purpose and idea of the members of
the Atlanta club; and there Is scarce
ly an Atlantan who does not recall
how well they have done this, par
ticularly on the more recent occa
sions of the conventions at Boston
and Toronto.
Paper to Help Pay Expenses.
Notwithstanding this purpose, the
Atlanta Ad Men have not asked a
dollar from the citizens toward this
trip. The actual expenses of the del
egates themselves will be met from
a fund derived directly from this
issue of The Sunday American.
The Atlanta Ad Men hare Interest
ed themselves to Increase largely the
advertising In to-day's Issue of The
Sunday American, from which they
will receive a generous percentage of
the receipts, sufficient to meet the ex
penses of the official delegates on this
trip.
The other members of the club and
other Atlantans who will go will pay
their own expenses and are making
the trip largely with an Idea to giv
ing Atlanta full representation and
making this city heard from In Chi
cago, as it has always been In other
cities where these conventions have
been held
The Atlanta Ad Men propose to go
to Chicago this year completely clad
In Georgia-made clothes from head
to foot. They propose to take with
them Atlanta-made products and to
talk and shout Atlanta at every op
portunity.
Need of s Souvenir.
Unfortunately' the club’s funds a r s
at rather a low ebb this year and
they will find It practically Impossible
to repeat their performances at past
conventions at their own expense.
They have been accustomed In the
past to distribute souvenirs repre
sentative of Atlanta and G~or~ *. as
In the case of the 5,00J u..ui cctton
bolls, which were carried to Tororrte
In 1914. In Boston, It will be re
called, they treated 5,000 people to