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FTEARST’S SUNDAY AMERICAN. ATLANTA.
SUNDAY. MAY
17 RED HOUSER, an origi-
■*" ual member of Ad Men’s
Club, who is conducting the $
Convention Bureau with at
tested success.
Fred Houser, Original Member of
Club Here, Heads Body That
Has “Made Good.”
The Atlanta Convention Bureau,
conducted by Fred Houser, an original
and prominent Atlanta Ad Man, is
one of Atlanta’s live organizations
which the Atlanta Ad Men's Club has
always boosted.
• The bureau is about to establish a
temporary office in San Francisco, in
charge of Mr. Houser, to capture for
Atlanta next year some of the big
conventions which are going to the
Panama Exposition this year.
When tho Atlanta Ad Men decide
to go after the big convention of the
Aesoclated Advertising Clubs of
America, the Atlanta Convention Bu
reau will be found right on the job,
and one of the biggest factors in help
ing to win it.
The Atlanta Convention Bureau was
organized on April 2, 1913. Since its
organization Atlanta has entertained
287 conventions, attended by 180,546
visitors, who spent approximately
$3,249,828 in the city. The bureau now
has a membership of 135.
As an evidence of the work accom
plished by the convention bureau the
following is quoted from the annual
report made last January by the Com
mittee on Auditorium and Conven
tions to the honorable Mayor and
City Council:
'Atlanta Convention Bureau.—The
work of this bureau we heartily com
mend. The gentleman back of this
movement are furthering a cause wor
thy of our support. Especial men
tion should be made as to the efforts
of their seereary, Mr. Fred Houser,
who Is thoroughly alive to the possi
bilities of the bureau. Their work is
written in an unmistakable way in the
convention history of Atlanta for the
past year. The high class of these
assemblies and the breadth of their
scone are distinctive accomplishments
of the bureau work of the last twelve
months. The bureau Is simply an in
telligent agency, working along prac
tical lines, in the securing for Atlanta
the strongest assemblies of a repre-
F INDSK Y HOPKINS,
Chairman of Ad Men’s
\ General Committee on South
eastern Fair, who promises
city a wonderful show.
Wonderful Parade Displaying
Products To Be Feature of the
Convention in June.
sentative character that can be had in
the convention line. The bureau has
made good in 1914 and merits our con
tinued support.”
Secretary Fred Houser says:
“From a material standpoint, pub
licity is of incalcu’able value to a con
vention bureau, and the co-operation
we have received from the Ad Men’s
Club of Atlanta has been of vast ben
efit to the bureau In securing their
many conventions. In Dallas, Balti
more and Toronto the Ad Men assist
ed us in putting Atlanta on the map,
and it is earnestly hoped that Atlanta
will soon have the honor of entertain
ing the International Association of
Ad Clubs, for from such an organi
zation as this the city is given nation
al publicity.”
.
A night pageant, which will be the
most unique and elaborate display cf
advertised products ever attempted,
will be one of many features of the
coming convention of the Associated
Advertising Clubs of the World, which
will be held In Chlcagd June 20 to 24,
inclusive. The purpose of the pageant
Is to impress the half million of peo
ple who will witness it and the other
millions who will afterward see it in
the moving pictures with the tremen
dous force of truthful advertising in
business.
"From present indications.’’ said J.
R. Woltz. chairman of the committee
in charge of the affair, “it will take at
least two hours for the parade to pass
a given point. Makers of advertised
products from all over the country
are geting up special floats and dis
plays, and It is our plan to have the
displays from each State in a division
by themselves. With the floats *n
each divisioh will march the advertis
ing men from the clubs in that same
State. For example, the regiment of
1,000 Iowa business men which is be
ing organized for the pageant will act
as an escort for the displays and floats
sent by Iowa manufacturers.”
The committee is very anxious to
have the pageant as representative as
possible, and manufacturers of adver
tised products are invited to get in
touch with Mr. Woltz, who can be
reached at the Advertising Associa
tion of Chicago, No. 123 Madison
street, Chicago, and arrange with him
to enter a float or display in the event.
Most of the big advertisers, such as
WE’RE NOT AT WAR HERE
I
T HIS country is at peace. Let us talk less war and more business.
The war bothers us Americans somewhat, of course. But we
have the men, the money, the resources and the opportunities
so that we can well afford to “gang our ain gait,” as the Scotch say.
By all the signs, this country is beginning to feel the benefit of in
creased business. America must now produce for the world what
the interrupted industries of Europe formerly supplied. We believe
that a considerable part of this new business now driven to our shores
will be permanently retained. We shall even be called upon soon to
assist in the rebuilding of the warring countries themselves.
Altogether, it is a time for Americans to be cheerful. Let every
man stand ready—as this bank is ready—to meet prosperity halfway.
From now on capital is going to be in greater demand than ever
in the United States because our foreign sources of supply for it are
cut off.
The man with money to lend will be in a very strong position be
cause there will be so many borrowers and they will be eager to pay
good interest on money. Build up your reserve fund in the bank now!
The American National Bank wants to do all it can to promote the
prosperity of Atlanta and its individual citizens. We are here to help
you save and make more money. Will you give us the opportunity
to co-operate with you by coming to the bank as often as you can
and by keeping your balance on deposit here as large as possible?
Let us remind you briefly of a few of the services this bank ren
ders its customers, many of them being free:
The checking privilege, safe-keeping of money and valuables, interest on
savings deposits, certificates of. deposit, loans, discounts, col
lections, exchange, letters of credit, travelers’ checks, certified
checks, banking for women, banking by mail, references, infor
mation and advice on business and investment matters.
HOW MANY OF THESE ARE YOU USING?
AMERICAN NATIONAL BANK
ATLANTA, GA.
WILLIAM L. PEEL, President. ROBT. F. MADDOX, Vice President.
THOS. J. PEEPLES, Cashier. JAS. P. WINDSOR* Asst. Cashier.
JAS. F. ALEXANDER, Asst. Cashier.
Lakewood Event Sure to Succeed
Because Ad Men Are Help
ing, Chairman Says.
Lindsey Hopkins, chairman of the
Ad Men's General Committee for the
Southeastern Fair Carnival this* fall,
promises the best show in this line
Atlanta has ever seen.
Mr. Hopkins is well remembered as
king of the “Hog and Hominy” car
nival of 1914, so successfully conduct
ed by the Atlanta Ad Men’s Club. Of
the club Mr. Hopkins rays:
"The city of Atlanta is extremely
fortunate In having a number of live
organizations composed of young men
who not onjy have ability, but exer
cise that ability along the lines best
calculated to ring the greatest possi
ble good to the city.
“Among the«»e organizations, cer
tainly the Ad Men’s Club deserves to
stand in the front ranks; this organ
ization has gradually grown In mem
bership and in usefulness until to-day
it is identified with practically every
forward-looking movement that is
organized in Atlanta.
"People have learned to know that
when the Ad Men take hold of a
proposition, its success is assured."
American Steel and Wire Company.
N. K. Fairbanks C mpany, CtTffSumers
Company, Swift & Co., Colgate & Co.
nd others of that class, have been
approached and have signified their
intention of participating.
CHALMAN THE TAILOR
See me before you buy your Palm
Beaches and Tropical Worsteds; al
so If you have a suit that does not
fit. I am the real doctor of tailor
ing.
JOHN CHALMAN,
Peachtree and James Streets,
McKenzie Building.
Our Advice to Business Men
(J Don’t spend money for doubtful advertising when business is
falling off.
Only advertise in certain territory — where increased sales are
noticeable.
(fl Study the cause of renewed activity and follow up the larger
orders with good educational literature.
<| The publication of promotion literature is a special branch of
the printing trade. It requires the services of men who know
their business and have enough knowledge of your business to
make your investment bring you some revenue.
<fl There is only one organization south of the Ohio River com
posed of men who are perfect master printers and publicity
experts, with facilities to produce equal work to the examples
that have been produced right here in Atlanta by the
RURALIST PRESS, Inc.
High-Class Printing Only
especially
Catalogs, Folders, and Direct-by-mail jJdoertising Literature
116-118 East Hunter Street Phone Main 197
>
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niuiii®
A
/
(CHARACTER—Person
ality. When you meet a man
you instinctively catalog him—decide
for yourself just what kind of a man
he is and whether or not you' re go
ing to like him.
If he’s wishy-washy, or overbear
ing, or bitter, or loud, or effeminate,
or dull, or uninteresting, you’re
through, right there.
It is character that decides you.
Beverages have character.
Some can't outlast a single meet
ing.
Others are wishy-washy, effemi
nate and uninteresting. You forget
them—quickly.
Others are overbearing—too de
cided in flavor or effect. You avoid
them.
COCA-COLA has the character,
the personality of a fine, wholesome,
manly man. It meets the palates
of men and women on this com
mon ground.
It is pleasing without being ef
feminate.
It is vigorous without overdoing
it.
It bears repetition without losing
the freshness of appeal that first
charmed you.
You—be you man or woman—
meet in this beverage those quali
ties that are admirably manly in a
man.
Instantly you will decide that you
like it for its character—its person
ality. Time will prove the sound
ness of your judgment.
For 29 years COCA-COLA has
been put to the test. Daily for 29
years it has passed the lips of the
American people—has borne the test
of repetition without losing its zest.
For 29 years it has proved its
wholesomeness—its vigorousness—
its deliciousness—its character.
You can prove to yourself in one
glassful what 29 years have built
into its reputation.
Whenever
you see an
Arrow, think
of Coca-Cola.
a» ^ Demand the genuine by full name
* I' —nicknames encourage substitution.
The Coca-Cola Co., Atlanta, Ga.
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