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WEARS']*’8 SUNDAY AMERICAN. ATLANTA. HA., MMMV, MAY Hit. lMlfv
Head of Ad Club Membership
Committee Urges Hour’s Work
on a Certain Day.
William H. Smith, of the Union
Central Life Insurance Company,
chairman of the membership commit
tee of the Atlanta Ad Men's Club, has
his trials and tribulations when it
come* to bringing new material Into
the club.
Notwithstanding, the Atlanta Ad
Club has made splendid strides the
last few years, and now has a roll
numbering 187 members, of whose
personnel any organization might well
be proud.
Discussing the subject of getting
new members, Chairman 8mith say*:
“It Is the same old story, how to
get new members or get anything e!s ft .
There ere follow-up plans by mall
There are extensive write-ups. There
are dinners and hundreds of other
plans that might be followed, which,
if properly pushed, would secure new
members
“Each man has his own theory.
There are those who attract and feel
the strength of their efforts by th»
amount of noise they make. Of course,
the possessions of each are the glfta
of our Maker, and each should and
must use what is given him to the
beet advantage. There are those who
move In silence to a given point, and
are seldom heard, all seeking the same
objective point. I have no comment
to make upon either course for each
must be what he is.
“In my humble way T would sug
gest that each member, by letter or
In person, be appealed to. asking that
be give one "articular hour of a cer
tain day to securinfir new members T
feel certain that if they would do this
In an earnest way they would secure
more good member# with less cash In
a shorter time and give more real
pleasure to the body by having each
man get his friend his neighbor and
his associate than through any plan I
could offer.
“You may offer "'ans- T mav sug
gest them: huf each and all depend
wholly and solely upon one thing, and
that one thing Is work ."
YKJ YL1E WEST,Firestone
* * Tire manager, who j|
makes most of the Ad Club’s
fun. lie gives some nice j|
truths about Atlanta.
ADVERTISING
Commandments Laid Down in Re
cent Convention Big Help to
Users of Publicity.
Wylie West, Ad Club
Clown, Gets Serious
Firestone Tire Man Forgets Pranks
While He Says Something
About a Great City.
KQDAKERS
If you are aa particular’’
is I am the men in OUR
OWN Laboratory will give
you satisfactory work.
W* enjoy the largest amateur photo-
K nphie developing but me at in tho
uth by producing every day splendid
prints. Cyko paper only.rotl films devel
oped free. Write for price list.
L N. CONE. Inc., (2 stores) ATLANTA, QA.
Wylie West, of the Fireetone Tire
Company, who make* a great deal of
the fun for the Atlanta Ad Men's
noonday luncheon meetings, now and
then gets serious, as will be seen from
the following statement:
“The city of Atlanta Is, without a
doubt, the best known city of its size
In the United States. It has built up
a reputation as being one of the most
progressive cities in this country.
This reputation can be attributed to
the splendid work done by the civic
bodies, among which the Ad Club
stands out most conspicuously.
“The Ad Club has already demon
strated Its ability to put over any
thing it undertakes, and, with its
steady Increase in membership, com
posed as It is of the most able busi
ness men in the city, will, 1 am sure,
grow in usefulness, not only to the
city, but to the section.
“It Is a matter of pride to me that I
have the honor of being a member of
this splendid organization."
By C. M. WE8SEL9.
L
Don't make up your own advertis
ing schedule—proverbially, “the man
who is his own lawyer has a fool for a
client."
n.
Don't write your own advertise
ments; you have an bx to grind and
can’t hide It. You ore prejudiced.
You look at your proposition from the
viewpoint of the seller—you're not
after the seller—you want the buyer.
III.
When you employ an advertising
man, don’t force him to please you
with copy—he Isn't trying to sell you
anything. If the copy brings results
that will please you so much It won’t
be necessary for the copy to please
you.
TV.
If you employ an advertising man
to do it, let him do It. It would be
foolish to get a physician to prescribe
medicine for you, only to throw it out
the window and prescribe for your
self.
V.
Don’t use small space When you’re
addressing an audience, it is unwise
to talk In a whisper, few will hear
you; if you can’t use good size space,
to talk out loud, sit still.
VI.
Don't “test out” the value of adver
tising with one or two Insertions.
There are a lot of heavyweights on
the ice. If it bears them, it will bear
you. There’s no use testing a thing
which you see working.
VII.
Don’t quit after a few inwrtlons.
The man who courts a girl for a few
weeks and quits, because she doesn’t
fall into his arms, Is simply leaving
the field clear for the other fellow.
It takes time, attention and persist
ency to win a girl—trade is Just as
coy.
nit
Don't use a bad illustration In ex
pensive ppace—you wouldn’t buy a
lot at Broadway and Forty-second
street and build a shanty on it.
IX.
If your first year’s advertising does
not come up to your expectations,
don’t quit If you want to build a
25-story business, don’t stop at the
foundation.
X.
If you are not dead sure your prod
uct will repent, these commandments
are not intended for you; you are not
ready to advertise.—From a Boston
convention address.
In a Morning 9 s Mail
« » POOL p»«<
SAWNTOSINI P
-| CENTRAL BANK-r TRUST CORPORATION
e CAPITA
PAO PIT
r
ryrsu
Jt*X*t*m
junsrjrsfcj&o
fATOUtSy
Atlai»ta.Ga. October l8th« 1914,
TO THE CUSTOMERS AND PATRONS
OF THE CENTRAL BAKX A TRUST CORPORATION I
Door Sir#i-
Vo havs waited patlontly hoping that sons
yraotioal safe plan would bo suggested and adopted by
•oce aouroo to relievo the ootton eltuatlon in the
South. Nothing to fax having eppgrred, we feel It our
dvty te the patron* of this Bank to offer to thsa the
following proposition!
Ve have arranged te have oenetruoted lssedlately
asple warehouse facilities conveniently located on a Rail
way right of way in thl* olty for the eaf# storage of
their ootton. Against ootton stored in this warehouse
loons on a basis of 6g per pound for middling ootton will
b* wads by this Bank at eurrsnt rates. .Customers will
have the right to sell th* ootton any tin* they see fi/t,
but w* agree to oarry it until July 1st 1915* longer
if neoeeoary. When the customer desires to sell h* oen
do so himself, er we offer our sorrioeo in making sales
without any additional oharge for suoh service*.
Ve believe that after tt Is demonstrated that a
normal crop will not be planted next year, cotton will
advance to a fair prlos. Vo, therefore, oordlally Invite
our customers and patrons to teke advantage of this prop
osition, feeling well assured that there Is no reason why
they should not obtain a fair prlos for their ootton.
Tours truly.
my. stamen.
tr. A»P.O»la*,Tlo. Pr.elden*.
OBITRAl BAXX 4 TRUST CORPORA
itltat., 0*.
Pear 81**
4 oarefui etmp»rl«on of prion eM.lnei for
th. ootton .hipped to you by ua .how. that wo hate
gained for our ou.ton.re through thl, on. lot a Uttla
nor. than 131,000.00 abot# what th. ootton would hato
brought them If they had boon forood to ooll In the fall.
They aa well ao wo are approolatlto. Tou wore the fire*
to offer material aealetaaoo and a mean, by whloh ootto.
oould be held and bualneaa oontlnua. Other, followed,
foroed to do eo by your aotlon. The whole south owes
your good bank a dabt of gratltuda wbloh It ahould no*
forget.
Tory truly,
Reync/V, Opting Company,
f.Preeldent.
No Account Too Large For Us io Accommodate.
None Too Small For Us to Appreciate.
Central Bank & Trust Corporation
ATLANTA.
She’s thirty years old—
and wants to die!
With fame and wealth achieved, she feels that there is nothing left in life, so
she plans her death. But instead, she accepts an offer of marriage from a man she
scarcely knows,—a partnership arrangement only,—with the understanding that after
six months, if she still wants to die, her “husband” will not interfere.
“The Dual Alliance”
By Marjorie Benton Cooke
Author of “Bambi**
tells the story of this unconventional experiment. It can’t end by change from the usual style of magazine fiction, a tonic for the
“ their getting married ’’ because it begins that way. If you want a drowsy Summer feeling, be sure and read this clever story.
Other Famous Contributors in June Good Housekeeping Magazine
Hopkinson Smith
The final instalment of "Felix O’Day,” the last eomplet.
novel by the creator of “Peter,” “Oliver Horn,” “Caleb
West,” and "Colonel Carter of Cartersville.” So successful
has “Felix O’Day" been, that Good Housektofing wu
planning to secure another story from Mr. Smith when hi.
death was announced.
James Oppenheim
“The Love-Life of a Woman" tells how real lore comes in the
wake of sentimental attachments; how shallow the first love-
affairs of a girl’s life are by comparison if she waits for the
coming of her true mat*.
Atkinson Kimball
“They Never Say It” tells the story of a quadrangular domestic tangle, with
enough test to be interesting but not enough scandal to be objectionable.
Kay Cleaver Strahan
A new and complete “Peggy-Mary” story. That charming bit of femininity,
Peggy-Mary Albright, marries her Timmy Douglas, but such a wedding there
never was before or since Peggy and Timmy had "Their Day."
Dr. Harvey W. Wiley
The health precautions advocated by the noted hygienist and pure
food expert; how to insure proper sanitation for the home “from the
door-mat to the backyard." Another soothing-syrup victim, telling
how one baby was drugged to death and p/ho is responsible.
Dr. Woods Hutchinson
“The Community Hospital." Although you may doubt it, you cannot,
after a careful reading of this article, remain unconvinced that too
many Americans lack adequate medical care. Dr. Hutchinson tells
what should be done and how to go about it.
Sarah Comstock
The "Mothercraft* articles by Sarah Comstock should be read by
every mother and prospective mother. This month she tells how the
feet of infants and young children should be cared for, how to
select the proper shoes, and how to guard against foot troubles that
are due to carelessness and cause so much suffering.
Agnes Rowe Fairman
How every home can b« made a summer home during the warm
season. You do not need two house*, but you can make your all-the-
year-round home a summer home and save yourself a great deal of
work and add much to your family’s comfort.
Mrs. Rorer
“America’s foremost cook” edits the 'Three Meals a Day” department Read
her special article on False Fxonomiei”; Menus for June; Th e P Month’s Food-
oodi"and'cooker^ Balanced Luncheoa Menu : Th = Every-Da;
Tested and A
Chemistry of
Special Summer Fashion*
-DS’iSTto “-s*** <” «•
A»k your newsdealer for June Good
today—or if he is sold out of his edition,
coupon opposite with only a quarter
we will send you the next three numbers
Housekeeping.
Housekeep
Rose O’Neill’s “Kewpies," Wallace Irwin’s “Hashimura Togo Letters,’’ Dorothy Dix, Virginia Blair and others—
Housekeeping Magazine
—all
the bi& June issue—now on sale