Newspaper Page Text
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if v
nrcARST’H STTNDAY AMERICAN. ATLANTA. OA.. SUNDAY, MAY :«), 1915.
5 B
TO OFFER
TO CURB BUSINESS FAKES
Atlanta Club Frames Measure to Safeguard
Honesty in Advertising—Parkhurst Details
Incidents Where Frauds Were Exposed.
I
By WILLIAM F. PARKHURST.
The Ad Men’s Club of Atlanta has
been a leader In the fight which has
extended over a period of nix years to
prevent untrue and misleading adver
tising In Atlanta, to keep out the fake
sale sharks, and to assist in the ex
ploitation of worthy products and
commodities.
Before the coming session of the
Georgia Legislature there will be in
troduced a bill to prevent the publica
tion of untrue and misleading adver
tisements and to punish violations.
This will be introduced and pushed by
Colonel Walter P. Andrews, member-
elect from Fulton County, and it is ex
pected that every possible effort will
be put behind this bill by the Ad
Men’s Clubs all over Georgia, the At
lanta Retail Merchants’ Association
and various commercial organizations
throughout the State.
Work to get this bill before the Leg
islature was begun in 1911, and since
that time the Ad Men have been busy
upon it.
It was drawn up by the president of
the Atlanta Ad Club, and indorsed
unanimously by the club at a regular
meeting, with the following resolu
tions:
“Believing firmly in the principle of
•honesty in advertising* and desiring
to rid this city and State of the faker
and grafter In advertising, be it
“Resolved by the Ad Men’s Club of
Atlanta, in regular meeting assembled,
That it is the sense of this organiza
tion that the General Assembly of the
State of Georgia at its next regular
session be importuned to pass the bill
we present herewith, for the good of
the public at large; and be it
“Resolved further, That the secre
tary of the Ad Men’s Club of Atlanta
be instructed to transmit a copy of
this proposed bill to a member of the
General Assembly of the State of
Georgia from Fulton County, with the
request that said member Introduce
said bill at the next session of the
General Assembly of the State of
Georgia.”
Text of the Bill.
The proposed bill to be introduced
before the Georgia Legislature at its
next session in June is as follows:
An act prohibiting untrue and
misleading advertisements' and to
punish violations thereof.
Be It enacted by the General
Assembly, State of Georgia:
Section 1. That any person, firm,
corporation or association, or any
employee thereof, who, in circular,
newspaper or any other publica
tion published in this State, or by
any painted signs, posters or
printed matter of any kind, know
ingly makes or disseminates any
statement or assertion of fact con
cerning the quality, the quantity, .
the value, the method of produc
tion or manufacture, the reason of
the price of his, theirs or its mer
chandise, or the motive or pur
pose of the sale, intended to give
the appearance of an offer advan
tageous to the purchaser, which
Is untrue or calculated to mis
lead, shall be guilty of a misde
meanor.
Sec. 2. Any person, firm or cor
poration or association, or any
employee tnereof, who violates
any of the provisions of this act,
shall, upon conviction, be punish
ed as provided for in section 1065
of the Criminal Code of the State
of Georgia of 1910.
Active in Vigilance Work.
The Ad Men’s Club, through its pres
ident, St. Elmo Massengale, of the
Massengale Advertising Agency, the
chairman of its vigilance committee,
L. D. Hicks, and William G. Hast
ings, chairman of the protection com
mittee, is doing valuable work on pro
tection lines, and this club has a com
mittee which passes upon all adver
tising schemes offered in Atlanta; and
without its signed permit reputable
advertisers will not consider a propo
sition. The Atlanta Retail Merchants’
Association is comparatively a new
organization, composed of most of the
retail stores of the city, but it has
stepped right to the front in work for
the good of its members and in civic
matters, and to fight the faker and
fly-by-night store and its advertising.
Frederic J. Paxon, head of one of the
largest department stores, is presi
dent, and Grover Megahee, a former
banker, is secretary and manager.
The Ad Men’s Club achieved a sig
nal victory for honest advertising
when, a couple of years ago, a sup
posed Brooklyn concern came to At
lanta and used six-column ads to ex
ploit a “Fallen-Down-Building Sale.”
It was found that no building at the
street number given in Brooklyn had
fallen, and that there had never been
a factory on that site; yet this con
cern advertised that their stock of
men’s clothing and other goods was
only slightly damaged by dust and
dirt from falling walls, and would be
sacrificed at tremendous reductions.
They were compelled to leave the city
hurriedly, and thus Atlanta was rid of
this pest.
Fake Edition Exposed.
Later, representatives of a Chicago
Jewish publication came to Atlanta to
Issue a “Jews in Atlanta” edition, and
also went to Nashville and Birming
ham for the same purpose. When the
editions appeared it was found that
only a few copies for each of these
three cities were printed and circu
lated, that the front covers had been
changed for each city, and that the
regular Chicago edition, which was
the only one which went to the pa
per’s regular subscribers, had no ref
erence whatever to Atlanta, Nashville
or Birmingham in its reading or Its
advertising columns.
The president of the Ad Men’s Club
promptly issued 500 letters to all ad
vertisers in the three cities, showing
up the practices of these publishers,
and denounced it as a fake. Result:
Practically every advertiser refused to
pay their bills, and after the publish
ers of this Chicago Jewish publica
tion had sent a representative to At
lanta. Nashville and Birmingham, ac
companied by a lawyer, in an'attempt
to scare the advertisers into paying
their bills, they gave up the fight, and
the Atlanta advertisers alone estimat
ed that this work of the Ad Men’s
Club had saved them more than
$4,000.
For this good protection of adver
tising and advertisers, and other work
along thesame line, the president, Wil
liam F. Parkhurst, of the Ad Men’s
Club. wa.s appointed by National
President George W. Coleman, of Bos
ton, of the Associated Advertising
Clubs, to serve as the Southern mem
ber of the national vigilance commit
tee, and Mr. Parkhurst served for
two terms on this important commit
tee, delivering a speech at the Balti
more advertising convention, “Vigi
lance Work in the South.”
Spectacle Venders Exposed.
Another important work for the
public good accomplished by the Ad
Men’s Club of Atlanta was the stop
ping of the sale of*spectacles by itin
erant venders in the grounds of the
San Francisco Exposition. Mr. C. E.
Folsom, an Atlanta optician and an
active member of the Ad Men’s Club,
called the attention of the club to
what he termed “a deliberate attempt
on the part of unscrupulous fake opti
cians to impose upon the public at
the world exposition through the sale
of eyeglasses without proper examina
tion of the eyes or knowiedge of op
tometry.”
The Ad Men’s Club O. K.’d Mr. Fol
som’s protest, and, through the ef
forts of the Southern member of the
national vigilance committee, that im
portant committee of the national ad-
D. HICKS, head of the
vigilance committee
of Ad Men’s Club, whose ill
ness is source of deep regret
to his fellow members.
HICKS’ ILLNESS
D. < G. FIATWALL PAINT
Washable, Sanitary, Lasting
Dozier & Gay Paint Co.
22 East Bay St., Jacksonville, Fla. 31 South Broad St., Atlanta, Ga.
SEND FOR BOOKLET OF COLORS AND PRICES.
Main 1115. We Manufacture aPalnt for Every Purpose. Atlanta 329.
'Frank e. lowen-
C STEIN, of Norris Can-
| dy Company, who says adver-
j tising man is absolutely es
sential to city’s progress.
Head of Vigilance Committee in
Hospital After Operation.
Will Miss Convention.
vertising organization succeeded in
having the permit of these spectacle
venders withdrawn.
Mr. Folsom is expected to address
the Ad Men’s Club at an early date
on the effort now being made to pro
hibit itinerant spectacle venders from
plying their trade within the State of
Georgia, and the club will no doubt en
ter into a fight upon such sharks who
attempt to ply their trade in Georgia.
Model Statute on Advertising.
Printers’ Ink, of New Tork, is con
sidered a national authority on all
matters pertaining to the advertising
world, and that publication has pre
pared a proposed statute as a guide
for local advertising clubs. This stat
ute has become a law in a number of
States and is pending in others while
many States which have adopted law's
to govern advertising and protect ad
vertisers have modeled their bills
whlfch have passed the Legislatures
closely after this one:
"Any person, Him, corporation or
association who, with intent to sell or
in any wise dispose of merchandise,
securities, service or anything offered
by such person, firm, corporation or
association, directly or indirectly, to
the public for sale or distribution, or
with intent to increase the consump
tion thereof, or to induce the public in
any manner to enter into any obliga
tion relating thereto, or to acquire ti
tle thereto, or an interest therein,
makes, publishes, disseminates, circu
lates, or places before the public, or
causes, directly or indirectly, to be
made, published, disseminated, circu
lated or placed before the public, in
this State, in a newspaper or other
publication, or in the form of a book,
notice, hand-bill, poster, bill, circular,
pamphlet or letter, or in any other
way. an advertisement of any sort re
garding merchandise, securities, serv
ice, or anything so offered to the pub
lic, which advertisement contains any
assertion, Representation or statement
of fact which is untrue, deceptive or
misleading, shall be guilty of a misde
meanor.”
Sincere and genuine regret Is felt
over the inability of L. D. Hicks,
chairman of the vigilance committee
of the Ad Men’s Club of Atlanta, to
be with them at this time.
Mr. Hicks, who is one of the most
active, energetic and enthusiastic of
the Ad Club members, has been com
pelled to go to a hospital for an appen
dicitis operation. The operation, a suc
cessful one, was performed last w r eek,
and the members of the club will all
be glad to learn that he is doing well
and there is hope that his illness will
be a comparatively short one.
There is, perhaps, no member of the
Ad Men’s Club whose services and
whose encouragement will be more
missed at this time. Mr. Hicks is a
man who “does things.” Whenever
there is a problem he always finds a
solution for it, and he does it with
out borrowing trouble on the way.
He was to have been one of the lead
ing members of the Atlanta delega
tion to the Chicago convention; and
those w'ho do go will seriously feel
his absence on that occasion.
Some of the biggest and best things
that have been done by the club for
Atlanta have originated and been en
gineered by L. D. Hicks; and the Ad
Men as well as Atlantans generally
are deeply appreciative of his splen
did services.
Ad Men’s SonsrToBe
Hit of Big Meeting
It Goes to the Tune of Tipperary and
Is Being Sung All Over the
Country Now.
A. E. Chamberlain, of the Advertis
ing Association of Chicago, is the au
thor of the Chicago convention song,
and pretty nearly every time a bunch
of advertising men get together now
adays somebody starts it. tl is sung
to the tune of “Tipperary,” and here
it is:
Down to Old Chicago came an*a4ver-
tlsing man.
Cops on all corners, sure, and every
thing looked grand.
He saw the lake; he saw the parks; he
saw the buildings tall;
His heart was filled with rapture as he
shouted to them all:
(CHORUS.)
It’s a great town is old Chicago,
It’s a great town, you know,
Where the admen are soon together
For their nineteen-fifteen show.
So long San Francisco,
Farewell Herald Square,
It’s a long, long way to old Chicago,
But I’ll be right there.
Calls Advertising
Man Civic Adjunct
F. E. Lowensteln Declares It Is the
Duty of Every Citizen to En
courage Club.
Frank E. Low'enstein, of the Norris
Candy Company, is one of the “live
wires” of the Atlanta Ad Men’s Club.
He is taking an active interest in the
plans of the Atlanta club to repre
sent the city in the coming big Chica
go convention of world advertisers.
Of the Ad Club’s activities for At
lanta. Mr. Lowensteln says:
“It is the duty of every citizen to en
courage the efforts of the Ad Man.
“He is the real soldier for the com
mon good. He w T orks unselfishly for
every civic welfare, builds universi
ties, supports public charities, wel
comes the newcomer, mediates be
tween extreme views, and fights for
purity of business as well as that of
politics.
“Any effort Intrusted to his hands
he does thoroughly. Every good move
has his moral, intellectual and finan
cial support, and last, but not least,
without him the wheels of commerce
would turn slowly.”
T
BRINGS HIGHER
TUBE ETHICS
Business Organization Built Up
by Ad Clubs Firm Basis for
Realization of Ideal.
The upbuilding of Atlanta has been accom
plished by just such organizations as the At
lanta Ad Men’s Club. This card is in apprecia
tion of their splendid work.
ED. R. HAYS
Building Inspector.
When the Associated Advertising
Clubs of the World adopted its
famous “Truth” slogan and declara
tion of principles at Baltimore two
years ago, few took them seriously.
Business men frankly admitted that
the whole future of advertising
hinged on its belle v&bllity, but
laughed at the Idea of an organiza
tion of advertising men ever bring
ing about such a Utopian condition.
Yet In less than two years we have
seen the perfection of the National
Commlsssion, through which a high
er code of business ethics has been
established in the varied departments
of advertising work.
But in spite of all that has been
accomplished, there are still business
men who fall to appreciate the
change going on about them. The i
readers of this publication, for In- *
Btance, may not have noticed any
great change in the nature of its ad
vertising pages, yet a change has
taken place Just the some. Balti
more and Toronto have left their im
print. So shall the coming conven
tion at Chicago.
“When I lay down the gavel In
Chicago this June,” said President
Woodhead recently to the Advertis
ing Association of Chicago, “I will
leave for my successor the nucleus
of a business organization. Through
this organization it will be possible
to cash in on that fine spirit of en
thusiasm built up by my predeces-
sorp. and complete the task which we
have set for ourselves.”
This business organization makes
it possible for the Associated Adver
tising Clubs of the World to enforce
the conditions it may impose, thus
providing the machinery for raising
business standards. Because of this
newly created machinery the adver
tising convention at Chicago this
June should mark a new epoch in
business progress. Every business
man interested in the distribution of
merchandise should plan to attend
and do his share to better business
ethics.
In appreciation of their great work in the
upbuilding of Atlanta, this card is a tribute to
the Atlanta Ad Men’s Club.
JAMES L MAYSON,
City Attorney.
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625 F Street. YVushlugtoa. D. C.
When there is something to be done'
for the betterment of Atlanta, for
education, for charity, for humanity,
the Atlanta Ad Men’s Club is to be
found in the thickest of the fight, with
results that are astounding. Every
citizen should show his appreciation
of their great work.
ARNOLD BROYLES. *
KODAK
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Typifying the Atlanta Spirit, the Atlanta
Ad Men’s Club is the embodiment of all that
goes to make a city great. This card is in ap
preciation of their great work.
W. ZODE SMITH,
Manager Waterworks.
As a factor in the progress of Atlanta, the
Atlanta Ad Men’s Club has been the leading
light. This card is a testimony to their value.
JAMES FULLER
City Marshal.
The whole world will know that Atlanta IS
at the meeting of the Ad Men in Chicago June
20-24. For real boosting, real action and real
enthusiasm, no organization is greater than
the Atlanta Ad Men’s Club. It deserves every
encouragement.
—CARLOS H. MASON.
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