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TTEARST'S SUNDAY AMERICAN, ATLANTA. OA., MONDAY. AT AY 30. 1015.
. ALL AD MEN IN
J ULIAN V. BOEHM, whose
usual loyal and earnest
! efforts arc given credit for
success of Ad Men's speeial
edition.
I
BE AN AD MAN. HEAL POWER FOR
Former President Dobbs of Asso
ciated Clubs Says It Will Be
Biggest Ever,
i WILSON TO MAKE SPEECH
I Bishop Candler Also on Program.
Means Much to the Busi
ness of Country,
By SAM C. DOBBS.
(Former Preeident Associated Adver-
tr*irtq Clubs of the World.)
| The most valuable asset any con
cern can have Is it a organization. 1
do not mean by this that all organiza
tions are valuable, but there la a pos-
ffiiiblllty In all organizations, the de-
velopment, or lack of development,
of which depends upon the ruling
;# aplrits of that concern.
I There Is no greater work given to
any man than that of molding the
Belinda, habits and future of younger
Bftien and women Into whose keeping
* they are given. Their development is
\n exact proportion to the effort that
he gives to wisely direct their efforts,
I and the opportunities that he offers
for the proper expansion of mind, soul
and bod>. .
[ It la the wise management tnat
plans periods of recreation and hours
of development, and Impress upon
those In his employ that while he
Is In business to make money, ms
great purpose in life is to make men
and women.
And this Is not philanthropy; It is
•imply business economy.
T Keep Pace With Development.
I It is, therefore, the part of wisdom
for the merchants and manufacturers
of Atlanta and the South to see tha*
- their employees, especially their heads
| of departments, keep step with the
! tremendous development that Is gointf
' on in their midst. And this can only
be done by developing in every wav
possible the mental equipment o*
ithose upon whom they depend so
largely for their success.
[ Advertising Is no longer the mere
buying of a certain amount of space
and putting therein a few trite
phrases The advertising man must
be a salesman; he must be a philos
opher—& psychologist. In a word, ha
must be a man of parts, with a broad
1 conception of the possibilities of his
avocation
Clubs Instead of Schools.
r There are no schools of advertis
ing The advertising clubs have
sprung up to meet these demands
and are furnishing opportunities for
borne study.
| Once in every twelve months there
gather in some Important renter the
leading advertising men of America
«ind Europe, to learn of each other.
Men skilled In every form of pub-
lcity give willingly of their time and
ability to the uplift of their co
workers.
| V1 For an advertising man to go to
i this convention at his own expense
|a on a par with a concern charging
; the advertising man for the privilege
4>f working for them Any descrip-
j Tlon of the benefits of an advertising
Convention, to the individual as well
t* to this community, would be super
fluous
Tk The question is not, can you afford
tfor your advertising man to go, but.
ism you afford for him to stay away?
g Everybody Should Go.
T Burely, no advertising man in
\4merloa who can do so will fail to
pipend the week of June 20 In Chicago.
What a wonderful week It Is going
to be.
| Det us not forget that baseball game
tpetween advertising men on Satur-
lay, the 19th, for the benefit of the
jpff the Street Club.” Whether we
kre for baseball or not every fellow
£Ught to go to show Thomas and those
»ther good fellow’s who are doing such
C*onderful work that we are heart
«pd soul with them. Take along a
III full Quarters and some dol-
1 or bills, tf you please, and don’t ask
■ gpr change when you buy goobers or
pflnger ale from the good-looking girls
fho are going to sell them that day.
jtfhat will be philanthropic fun, and
JB© baseball game will be a scream. I
jjan prove this by E. C Patterson, th«
lean of advertising ball players,
j- Sunday—the great speech by Frost
iest Wilson.
Qjj What an honor he has paid the ad
vertising fraternity. What a privilege
; ijk will be to hear him. If we all went
r$ome that night It would be wortn
bo trip.
3m But the meeting Monday afternoon
t the Auditorium promises to be the
’ m dnnacle of advertising history of to-
?• **y-
| B0 Bishop Candler to Speak.
“"TWBishop Warren A. Candler will
gjpeak on “Commerce and Christlan-
ty.*’ Have you heard him? If not,
worth the trip to Chicago to hear
bis wonderful man; a great churcu
jj f ian. a profound thinker and wlthai,
. man of affairs He is going to
J „Chicago because he believes in the
s frork of the Associated Ad Clubs
i But that Is Just one of the three
*Teat addresses that will be delivered
I jt that meeting.
Miss It? Not if I have to go there
§ a stretcher. No man will attend
ItriPr meeting without going away big-
Virr.'j ,'DP and KnHnn A n A ..a..
fCh2
Cit 1
it i TCarh and every man will gn from
Blk”’ meeting to take np wnrk In mmf
* the seventeen departmental meet-
F pgs There will be enough enthual-
"?* l*m of a loftv and lnundahle sort
enerated at the Monday afternoon
leetlne to oarry us through the en-
ryt week of Rood, hard work There
-MU be plenty of play time. Better do
. >"r fleering before you oome.
-j;Ten thousand advertising men
. r Lto"ld foregather in Chicago for this
MeeUng
F*I5Regardle.s of the convention, a trip
Chicago is very much worth while
il*™ will be a treat to visit that mag-
kfWnt building of the Chicago Ad
vertisers' Association. What a nriv-
£.*** If will be to come and celebrate
„ ftth the mother club of this remark-
“'“■'la organization It is eminently fit -
"bar that this meeting should he'held
to i, rh!raef > R marks the first decade
OU , roost remarkable business or-
^iniration In the commercial life of
^.nation.
Js s^’endld to know that we are
.of It.
Boehm Works Hard
For Special Edition
But That’s Natural, for He Gives His
Best Efforts In Anything Club
Undertakes.
j«*r. broader and better. And you
*an’t compare costs with this kind
things. The only trouble is that
will likely go away with mental
^digestion
If the Atlanta Ad Men's Club had
about three Julian V. Boehms, there
Is nothing under the sun It couldn’t
accomplish. As It Is. the club has
done big things for Atlanta, and Ju
lian Boehm Is responsible for many
of them
An chairman of the entertainment
committee it Is his particular duty to
provide speakers and special “stunts”
for the club's semimonthly noonday
luncheons
But Julian Boehm does more than
'simply look after the entertainment
end. Whenever ther is any hard work
to be done he Is always the first one
there and the last one to leave; and
the harder It Is the more enthusias
tically he goes at It.
There is no one who has worked
more faithfully and loyally for the
success of the Ad Men’s edition of
The Sunday American than he. But
that Is characteristic of him In what
ever he undertakes.
Croaking Kills Time and Hampers
Progress, He Declares, Illus
trating With Story.
By DR. DAVID MARX.
I am asked for a story for the Ad
Men’s Edition. I am not good at
either telling or writing stories. I
know a good story when I hear it or
read it. I shall quote such a story for
the benefit of all stand-patters and
trust that In the efforts of the Ad
Men to write “Progress” In big let
ters, it may be of interest.
There is nothing original, so far as
I personally am concerned, about this
story. I did not create it. I am sim
ply telling It as It was told by one of
my teachers, a man who In his day
was a champion of all that made for
what we term progress.
The Story of the Frogs.
“Once upon a time the frogs com
plained that they could not sleep for
the earth revolved unceasingly. Some
wise frogs Interested themselves in
the matter and a general meeting of
the frogs was called
“A wine old frog now' took the floor
and .said, 'Wherefore wall und com
plain? Let us try to think of some
reemdy whereby we may remove the
evil.’ The frogs became silent and
hearkened. Th<* wise frog continued:
‘Let us devise ways and Tirana to
bring our plaint before the throne of
the God of Justice and ask him for
relief ’
“ 'But how ran we reach the throne
of God that Is so high and far away?’
asked nn humble frog. ‘We can not
leap high into the air, for we are only
frogs.’
“This called forth renewed wailing
and weeping. The wise old frog
arose again and ordered the assembly
to keep quiet. The frogs obeyed, and
he spoke: ‘At night, after the scorch
ing sun has sunk behind the moun
tains and the peaceful evening re
freshes all rreatures with Its cooling
breezes, all hearts beat kindly and
glow’ w'ith love. At such a time truiy
the all-just God will be merciful also
to us frogs, his creation. Let us be
united and we can accomplish any
thing. Let us unanimously and unit
edly croak loudly and continuously
after sunset In this fashion: 'All-Just
God, we pray Thee to let the earth
stand still for six' hours after revolv
ing for eighteen hours, In order that
Thy harassed and troubled frogs may
enjoy rest, quiet and sleep.’
“The frogs scattered in all direc
tions and kept their oath faithfully.
The frogs croaked continually. The
frogs croak still, and the earth—
"Well, the earth moves none the
less.”
The application of this tale Is:
"Don’t be a frog. Don’t croak. Be
an Ad Man.”
Ideal Set by Publicity Men’s Club
Is Lauded by President
Woodhead.
By WILLIAM WOODHEAD.)
(Preaident Associated Advertising
Clubs of the World.)
It Is estimated that over $800,000,-
000 was Invested In advertising of
various kinds in this country, last
year. This Is absolute and Anal proof,
not only of Its marvelous growth, but
of the wonderful results achieved.
Gerald Stanley Lee, author of that
very remarkable and worthwhile
book, "Crowds,*' says: "Success in
business in the last analysis turns
upon touching the Imagination of the
crowds. The reason why preachers
In this present generation are less
successful In getting people to want
.goodness, than business men are In
getting them to want motor cars, hats
and pianolas, Is that business men
as a. claRs are closer and more des
perate students of human nature, and
have bowed down harder to the art
of touching the Imagination of
crowds.
That Is what advertising does—It
touches the imagination of crowds,
and that is why successful advertis
ing Is dependent on a knowledge of
human nature.
The time has passed for giving se
rious consideration to the man who
does not believe in advertising. Ad
vertising is as flguch a. part of to
day’s life as the Wlephone, the trolley
car or the automobile.
Nothing Mysterious.
There Is nothing magical or myste
rious about It, and the greatest ad
vertising successes have been due to
the plain use of common sense ap
plied with a knowledge o fhuman
nature, with the resulting creation of
desire—the art of touching the im
agination of crowds.
Why Is It that advertising has be
come such a powerful factor in the
business life otfo-day? Why is it
that It stands on a much higher plane
than it did a few years ago? Because
In Its early days advertising aws
unworthily used In the promotion of
every sort of fraud, and people look
ed askance upon everything that was
advertised. But nowadays it has ac
quired a new dignity and new
strength, and the better publishers
| and better agencies are all concert-
| (rating their efforts In the direction
that means more power and more
credit to advertising. American busl-
I ness is facing a better day; the na-
i tlonal conscience has been quickened,
| with the result that soncSrity and
honesty pay bigger dividends than
| ever before. And so it has come about
that advertising men are the apos
tles of business.
The Associated Advertising Clubs
of the World has taken as Its slogan,
Its motto, “Truth In Advertising”—
honest, believable advertising; not
merely because It Is a great moral
preachment, but because It represents
good, sound business—common sense
business.
Ideal la Needed.
There was never a time when so
many persons were trying In so many
ways to make things better and this
desire for better things means much
to the man in business. No busi
ness ever amounted to anything un
til some man hack of i testablished
an ideal and set out to obtain it. And
that Is the truth about this Asso
ciated Advertising Clubs—It did not
amount to a hill of beans until some
man established an ideal and set out
to obtain it.
And we are obtaining It because we
Ad Man—
New Man—
Every Man-
—Young Man
—Old Man
Wask at the Capital City
And Live in Immaculate Comfort
v The SHIRT that didn’t fade, the COLLAR
that continued to fit, still find a place among your
possessions when the “Capital City” is one of your
daily thoughts.
The SOX that came home neatly mended, the
UNDERWEAR that remains soft and fine; they,
too, frequent the ‘‘Capital City.”
Your Palm Beach Suits
Are Always Like N e w
because they are specially treated, and carefully press
ed, leaving every seam and every line in its correct
position—at the “Capital City.”
The S
uccess ot
Capital City Dry Cleaning
is responsible to our superior process. Many benzine
baths and special solvents for stubborn spots.
Our experts know from experience just how to
go after each kind of a stain. Tiny jets of steam
annihilate every possible germ.
Your clothing may be soiled, bedraggled, tied in knots—
But it will look as good as new when we take out the spots.
Five States Wash and Dry Clean at the “Capital City"
by Parcel Post
have gained the reaped, the confi
dence and the co-operation of the
public, of the leading newspapers, and
of all the men who believe in better
and more effective advertising; and
when we reach Chicago June 20, we
will show a tremendous advance all
along the line.
We will have the biggest and
greatest convention of advertising
men ever held In the world. There
will be not less than 10,000 men here
from all parts of the country, and a
few, In spite of the war, from foreign
countries. This convention will be
the most Important because we have
reached another climax In the de
velopment of our country and our
buslnese.
Now Is the time to strike and to
strike hard. .
William Woodhead, of San Fran
cisco, is the president of the Asso
dated Advertising Clubs of the
World, and during his term of office
has worked steadily to build up the
organization and to Increase its effi
ciency.
President Woodhead Is well known
to many Atlanta advertising men,
they having met him at several of the
conventions, besides which he de
livered a lecture before the Ad Men’s
Club, of Atlanta, a year ago.
Union Central
Life Insurance Co.
OF CINCINNATI
Net Cost Lowest of All
T. H. DANIEL, Gen. Agt.
409 to 416 Fourth National Bank Building
CHEERFULNESS IS A HABIT
ATLANT\
PHONE
1572
Around the
Bulletin Board
Ask
Mr. Robert Sparks
He Lives in Atlanta
HE CAME UP SMILING
YOUR HOUSE
NEEDS PAINTING
Southern Paint and Varnish Works
Carry a full line of everything necessary.
Two Stores:
24 LUCKIE STREET,
Phone Ivy 736.
117 CENTRAL AVENUE,
Phone Main 682.
As a testimonial to their great work for the
upbuilding of the Gate City, this card of appre
ciation to the Atlanta Ad Men’s Club.
BEN LEE CREW,
President Park Commission.
With a zeal that surmounts obsta
cles and knows no failure, the Atlanta
Ad Men’s Club has been a dynamo of
power in the upbuilding of Atlanta.
Help the Ad Men help Atlanta.
HARRY L. SCHLESINGER.
The Atlanta Ad Men’s Club has been the
greatest power in the upbuilding of the Gate
City. They should have every encourage
ment.
J. H. GOLDSMITH,
Comptroller.
Here’s to the Atlanta Ad Men’s Club, the
“White Way” of Atlanta’s wonderful
progress.
FRANK F. SMITH,
Tax Collector.
GLASSES FITTED
FOR EYESTRAIN
Office and Lens Folsom & Blanchard
Laboratory <>™metrists
AND
2 W. Alabama St. opticians
Designing illustrating
Photo-Engraving
Electrotyping
Makers of Quality Printing Plates in One or More Colors.
Only house in the city equipped for making
THREE AND FOUR COLOR
PROCESS PLATES
Boost
ATLANTA
Patronize Home Industry.
The only Exclusive Commercial Printing Plate House
m Atlanta.
WRIGLEY ENGRAVING CO.
35 j /2 West Alabama street.
Telephone Main 1684. ATLANTA, GA. Established 1896.
Members of Atlanta Convention Bureau, Atlanta
Chamber of Commerce, Georgia Chamber of Commerce,
Atlanta Ad Men’s Club, Atlanta Typothetae.
Ad Men Attending
The
Chicago Convention
WILL FIND
Sold in the Following Places:
HOTEL LASALLE NEWS STAND,
HOTEL SHERMAN NEWS STAND,
HOTEL BLACKSTONE NEWS STAND,
AUDITORIUM HOTEL NEWS STAND,
GEORGE R. MAYR, 100 N. LaSalle Street and 193
N. Clark Street.
BEAMAN DRUG STORE, 1201 South Michigan
Avenue.
Your Patronage Will Be Appreciated